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All Journal JDM (Jurnal Dinamika Manajemen) Daya Saing : Jurnal Ilmu Manajemen Management Analysis Journal Journal of Economic Education Jurnal Bisnis dan Manajemen SELAPARANG: Jurnal Pengabdian Masyarakat Berkemajuan J-Dinamika: Jurnal Pengabdian Kepada Masyarakat JURNAL MUTIARA MANAJEMEN Jurnal Riset Bisnis dan Manajemen Devotion: Journal of Research and Community Service Indonesian Journal of Devotion and Empowerment (IJDE) Jurnal Manajemen dan Pemasaran Jasa Media Riset Bisnis & Manajemen Proceeding of International Conference on Science, Education, and Technology Management Analysis Journal Jurnal Dinamika Manajemen "Indonesian Journal of Devotion and Empowerment (IJDE) " Journal of Economic Education
Prihandono, Dorojatun
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Agriculture, Biological Sciences & Forestry Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Medicine & Pharmacology Nursing Public Health Social Sciences Other

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MENGUJI PERCEIVED EASE OF USE DAN PERCEIVED ENJOYMENT TERHADAP REPURCHASE INTENTION PADA ONLINE TRAVEL AGENCY Wiratama, Bayu; Prananta, Widya; Prihandono, Dorojatun; Febriatmoko, Bogy; Praatmana, Nanang Dwi
JURNAL MUTIARA MANAJEMEN Vol 10 No 2 (2025): Jurnal Mutiara Manajemen
Publisher : UNIVERSITAS SARI MUTIARA INDONESIA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51544/jmm.v10i2.6454

Abstract

Latar belakang: Masih terbatasnya penelitian yang membahas aspek fungsional dan emosional dalam penggunaan layanan online travel agency (OTA). Keterbatasan tersebut memunculkan urgensi penelitian yang lebih mendalam untuk menganalisis perilaku pengguna layanan OTA. Tujuan: Penelitian ini mempunyai tujuan dalam menganalisis pengaruh perceived ease of use dan perceived enjoyment terhadap repurchase intention pada pengguna layanan OTA Metode: Penelitian ini mempergunakan pendekatan kuantitatif serta mempunyai sampel penelitian yang terdiri atas 187 responden yang merupakan pengguna layanan yang dalam kesehariannya mempergunakan aplikasi OTA. Data yang diperoleh, dianalisis dengan mempergunakan SEM-PLS Hasil: Hasil analisis menunjukkan bahwa perceived ease of use dan perceived enjoyment mempunyai pengaruh yang signifikan positif terhadap customer satisfaction maupun repurchase intention. Selain itu, customer satisfaction terbukti memediasi pengaruh perceived ease of use dan perceived enjoyment terhadap repurchase intention. Kesimpulan: Temuan ini menegaskan bahwa kepuasan pengguna mampu membentuk keinginan untuk membeli ulang pada platform OTA. Penyedia layanan OTA perlu memperkuat meningkatkan user experience melalui sistem.
The Influence Of Electronic Word Of Mouth (eWOM), Celebrity Worship, And Paylater Features On Purchase Decisions With Consumptive Behavior As An Intervening Variable Among Korean Pop Fans Hafizhah Zahra Farhani; Rusdarti; Prihandono, Dorojatun
Journal of Economic Education Vol. 14 No. 2 (2025): December 2025
Publisher : Universitas Negeri Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15294/jeec.v14i2.29406

Abstract

This study investigates the determinants of purchasing decisions among teenage Korean-pop fans in Semarang City, highlighting the role of consumer behavior as a mediating variable. Understanding this phenomenon is increasingly important as the rapid growth of fan-based consumption has become a significant driver of youth spending patterns and a relevant topic in contemporary consumer behavior research. The variables examined include electronic word of mouth, celebrity worship, and pay later features. A quantitative approach was employed with 100 respondents selected through consecutive sampling to capture active consumers within a specific time frame. Data were collected using validated and reliable questionnaires and analyzed using multiple linear regression and the Sobel test, methods deemed appropriate for identifying both direct and mediating effects. The findings show that electronic word of mouth, celebrity worship, and pay later features positively and significantly influence purchasing decisions, with consumer behavior serving as an effective mediating factor. Practically, the findings guide marketers in targeting youth through digital and financial features, while scientifically they advance a mediation model that integrates psychological and financial determinants of fan-based purchasing behavior.
Enhancing Local Economic Growth through Digital Cooperative-Based MSME Development in Support of the Village SDGs Program Prihandono, Dorojatun; Airyq, Irnin Miladdyan; Wijaya , Angga Pandu; Witiastuti, Rini Setyo; Putri, Vini Wiratno
Indonesian Journal of Devotion and Empowerment Vol. 1 No. 1 (2025): Special Issue
Publisher : Universitas Negeri Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15294/ijde.v1i1.33180

Abstract

MSMEs are an integral part of advancing the rural economy and realizing the SDGs at the grassroots/village level. Many rural MSMEs often seem not to feel the full impact of this potential, as they are hindered by a lack of digital literacy, limited application of marketing strategies, and only weak ties to the economy. The primary objective of this program is to enhance the economic potential of MSMEs in Kalisidi Village, West Ungaran District, Semarang Regency, by utilizing an online cooperative application. A total of 30 MSMEs in Kalisidi Village participated in a community service program that included explanations and group coaching. Some of these activities included community training, presentations, and simulated use of a digital platform for a cooperative. The findings indicated that the trainees developed a deeper understanding of digital marketing and had high confidence in leveraging technology to conduct business. The digital platform also established an integrated business environment for MSMEs, facilitating collaboration in branding, shared resource deployment, and new market entry. This initiative demonstrates that implementing a digital cooperative model can effectively catalyze inclusive and sustainable economic development in rural areas. Furthermore, it contributes to the achievement of several SDG targets, particularly SDG 8 (decent work and economic growth) and SDG 811 (sustainable cities and communities). Digital integration rooted in local potential is key to building a resilient and independent village economy.
Co-Authors Airyq, Irnin Miladdyan Amal, Muhammad Ihlashul’ Amri, Sirly Andhi Wijayanto Andy Kurniawan, Andy Angga Pandu Wijaya, Angga Pandu Anindya Ardiansari Aryianto, Muhammad Zaenal Aryianto, Muhammad Zaenal Aufaa Afiffah Ainii Baihaqi, Muhamad Hilmy Bayu Wiratama, Bayu Bogy Febriatmoko David Firmansyah Dwi Praatmana, Nanang Elsa Puspasari, Elsa Ermawati, Feni Ermawati, Feni Euis Soliha Hafizhah Zahra Farhani Heri yanto Ismail, Norain Istanti, Fredianaika Kamilia, Nurul Kris Brantas Abiprayu, Kris Brantas Kuswanti, Kuswanti Kuswanti, Kuswanti Lestari, Yanesti Nur Avianda Maqhfiroh, Lailatul Novi Ernawati, Novi Nur Khikmah, Nur Nurrahman, Candra Kusuma Nurul Fatimah Praatmana, Nanang Dwi Prananta, Widya Putratama, Rozar Rachmadi, Moch Faizal Rawi, Fauziana Fauzi @ Mat Reda Prasetya Rini Setyo Witiastuti Rusdarti Rusdarti - Safira Maharani, Rr Annisa Tri Saputro, Yogi Saputro, Yogi Sernanda, Bella Cahyu Setiawan, Umam Aries Setyaji, Bayu Siti Ridloah Sofiana, Helmi Sri Utami Sutrasmawati, R.R. Endang Vini Wiratno Putri Wahyono Wahyono Widia, Syam Wijaya , Angga Pandu Wingsati, Wahyu Eka Wingsati, Wahyu Eka Yaacob, Zulnaidi Yenny Kurniawati Zahro, Fathimatuz