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All Journal JSEH (Jurnal Sosial Ekonomi dan Humaniora) J-IKA : Jurnal Ilmu Komunikasi Fakultas Ilmu Komunikasi Universitas BSI Bandung International Research Journal of Business Studies (E-Journal) Distribusi Petra International journal of Business Studies (IJBS) JMM UNRAM (Jurnal Magister Manajemen Universitas Mataram) Jurnal Pengabdian Magister Pendidikan IPA Altasia : Jurnal Pariwisata Indonesia JIIP (Jurnal Ilmiah Ilmu Pendidikan) JPIn : Jurnal Pendidik Indonesia Jurnal Ilmu Manajemen Terapan (JIMT) Jurnal Abdimas Sangkabira ALEXANDRIA: Journal of Economics, Business, and Entrepreneurship Unram Journal of Community Service (UJCS) Jurnal Pepadu Jurnal Manajemen, Akuntansi, Ekonomi Bakti Sekawan : Jurnal Pengabdian Masyarakat Jurnal Publikasi Ilmu Manajemen Jurnal Ilmiah Mahasiswa Agrokomplek Jurnal Abdi Anjani International Research Journal of Business Studies Amwaluna: Jurnal Ekonomi dan Keuangan Syariah Journal of Sharia Economy and Islamic Tourism Indonesian Journal of Education and Community Services
Herman, Lalu Edy
Fakultas Ekonomi Dan Bisnis Universitas Mataram
Religion Agriculture, Biological Sciences & Forestry Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Social Sciences Other

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Journal : Jurnal Pepadu

 1 
PELATIHAN STRATEGI DIGITAL MARKETING EFEKTIF UNTUK PELAKU UMKM DI DESA SENGGIGI, KABUPATEN LOMBOK BARAT Abdurrahman, Abdurrahman; Dakwah, Muhammad Mujahid; Girsang, Zefanya Andryan; Muhtarom, Zamroni Alpian; Rinuastuti, Baiq Handayani; Roodhi, Mohammad Najib; Mulyono, Lalu Edy Herman; Ibrahim, Isra Dewi Kuntary
Jurnal Pepadu Vol 6 No 2 (2025): Jurnal Pepadu
Publisher : Universitas Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29303/pepadu.v6i2.7497

Abstract

Senggigi Village is one of the tourist villages with abundant natural resources. It is located in Batulayar Subdistrict, West Lombok Regency, West Nusa Tenggara Province. Senggigi Village is known for its beautiful beaches and the hospitality of its people. In addition, Senggigi Village has local products that support tourism activities in the village as souvenirs for tourists visiting Senggigi. To enhance the potential of local businesses in Senggigi Village, it is necessary to provide guidance to SMEs with the aim of offering effective digital marketing strategy training for local SMEs. This training can improve SMEs' ability to optimize the use of social media and e-commerce as marketing tools for their products. The activity methods include initial observation, focus group discussions (FGD), training, hands-on practice, and post-training guidance. The results of this activity demonstrate an increase in participants' understanding and skills in creating promotional content, managing business social media accounts, and developing digital marketing strategies tailored to their respective products using the Marketing Decision Support (MDS) approach. The conclusion of this activity is that digital marketing training provides tangible contributions to enhancing the business capacity of SME operators and can serve as a model for sustainable community service.
PELATIHAN STRATEGI DIGITAL MARKETING EFEKTIF UNTUK PELAKU UMKM DI DESA SENGGIGI, KABUPATEN LOMBOK BARAT Abdurrahman, Abdurrahman; Dakwah, Muhammad Mujahid; Girsang, Zefanya Andryan; Muhtarom, Zamroni Alpian; Rinuastuti, Baiq Handayani; Roodhi, Mohammad Najib; Mulyono, Lalu Edy Herman; Ibrahim, Isra Dewi Kuntary
Jurnal Pepadu Vol 6 No 2 (2025): Jurnal Pepadu
Publisher : Universitas Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29303/pepadu.v6i2.7497

Abstract

Senggigi Village is one of the tourist villages with abundant natural resources. It is located in Batulayar Subdistrict, West Lombok Regency, West Nusa Tenggara Province. Senggigi Village is known for its beautiful beaches and the hospitality of its people. In addition, Senggigi Village has local products that support tourism activities in the village as souvenirs for tourists visiting Senggigi. To enhance the potential of local businesses in Senggigi Village, it is necessary to provide guidance to SMEs with the aim of offering effective digital marketing strategy training for local SMEs. This training can improve SMEs' ability to optimize the use of social media and e-commerce as marketing tools for their products. The activity methods include initial observation, focus group discussions (FGD), training, hands-on practice, and post-training guidance. The results of this activity demonstrate an increase in participants' understanding and skills in creating promotional content, managing business social media accounts, and developing digital marketing strategies tailored to their respective products using the Marketing Decision Support (MDS) approach. The conclusion of this activity is that digital marketing training provides tangible contributions to enhancing the business capacity of SME operators and can serve as a model for sustainable community service.
Co-Authors Abdurahman Abdurrahman Achmad Fauzi ACHMAD FAUZI Agustiani, Eka Ajang Mandariza Akhmad Saufi Amirah, Ghassani Ghina Andriyansah . Ardina, Gusti Ayu Dwi Novia Athar, Handry Sudiartha Aulia Fathin Nadhira Baehaqi Baehaqi Baiq Fahmi Ilmiati Baiq Febrina Dwi Muliati Baiq Handayani Rinuastuti Baiq Handayani Rinuastuti Baiq Handayani Rinuastuti Baiq Handayani Rinuastuti, Baiq Handayani Baiq Inne Melinda Baiq Lisdiana Apriani Baiq Nadia Nirwana Didy Ika Supryadi Djoko Suprayetno Djoko Suprayetno Dwi Putra Buana Sakti, Dwi Putra Buana Sakti Edy Fernandez Ega Dwi Putri M Fadila Tazkia Fadli Franycia Maria Pangkey G. A. Sri Oktaryani Handry Sudiartha Athar Handry Sudiartha Athar Hasbulloh Hasbulloh Heri Kusmanto, Heri Herman Jayadi hermanto hermanto Himawan Sutanto Himawan Sutanto, Himawan Ibrahim, Isra Dewi Kuntary Idham Kholid Imelda Syahfitri Iwan Kusmayadi Iwan Kusmayadi Junaidi Sagir Kurniadin Abd Latif Kusmayadi, Iwan Lalu Hamdani Husnan Lalu M Furkan Lalu M Furkan Lalu M. Furkan Lalu M. Furkan Liswati Liswati Moh. Khotibul Umam Muhamad Hariro Muhammad Ahyar Muhammad Marzuki Muhammad Mujahid Dakwah Naufal Athallah Hammami Negara, Erwin Satria Ninis Widhi Astuti Nurmayanti, Siti Nyoman Selsa Mustika Putri Prayitno Basuki Ririn Vantika Sari rodhi, mohammad najib Rojabi, Siti Hamdiah Hamdiah Sahrul Alim Salsabhilla Dhea Febyana Santy Nururly Sulhaini Sulhaini Suprayetno, Djoko Taufan Handika Putra Ulyani, Ulfa Wafik, Ahmad Zaenal Yeldy Dwi Genadi Zainal Abidin Zamroni Alpian Muhtarom Zefanya Andryan Girsang