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All Journal E-Jurnal Ekonomi dan Bisnis Universitas Udayana JSEH (Jurnal Sosial Ekonomi dan Humaniora) J-IKA : Jurnal Ilmu Komunikasi Fakultas Ilmu Komunikasi Universitas BSI Bandung International Research Journal of Business Studies (E-Journal) Distribusi JMM UNRAM (Jurnal Magister Manajemen Universitas Mataram) Jurnal Pengabdian Magister Pendidikan IPA Altasia : Jurnal Pariwisata Indonesia JIIP (Jurnal Ilmiah Ilmu Pendidikan) JPIn : Jurnal Pendidik Indonesia Jurnal Ilmu Manajemen Terapan (JIMT) Jurnal Abdimas Sangkabira ALEXANDRIA: Journal of Economics, Business, and Entrepreneurship Unram Journal of Community Service (UJCS) Jurnal Pepadu Jurnal Manajemen, Akuntansi, Ekonomi Bakti Sekawan : Jurnal Pengabdian Masyarakat Jurnal Publikasi Ilmu Manajemen Jurnal Abdi Anjani International Research Journal of Business Studies Amwaluna: Jurnal Ekonomi dan Keuangan Syariah Journal of Sharia Economy and Islamic Tourism
Herman, Lalu Edy
Fakultas Ekonomi Dan Bisnis Universitas Mataram
Religion Agriculture, Biological Sciences & Forestry Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Social Sciences Other

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Pengaruh Kebutuhan Mencari Variasi Dan Brand Image Terhadap Brand Switching Behavior Dengan Mediasi Kepuasan Konsumen (Studi Pada Pelanggan The Body Shop Di Indonesia) Nyoman Selsa Mustika Putri; Baiq Handayani Rinuastuti; Lalu Edy Herman Mulyono
JURNAL SOSIAL EKONOMI DAN HUMANIORA Vol. 9 No. 1 (2023): JURNAL SOSIAL EKONOMI DAN HUMANIORA
Publisher : Universitas Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (372.835 KB) | DOI: 10.29303/jseh.v9i1.221

Abstract

The goals of this research is to determine the effect of Variety Seeking and Brand Image on Brand Switching Behavior by mediating Customer. The population is consumers who have made purchases of other brands before The Body Shop at least 1 time, while the sample is 85 consumers using purposive sampling. This type of research is associative research. Processing data in this study using SmartPLS versi 4.0.0 software. Based on the results of the analysis, Variety Seeking affects Brand Switching Behavior, Variety Seeking affects Customer Satisfaction, Customer Satisfaction affects Brand Switching Behavior and Brand Image effect Customer Satisfaction, Variety Seeking has no significant affects on Brand Switching Behavior and Brand Image has no significant effect on Brand Switching Behavior. However, Customer Satisfaction is able to mediate between Variety Seeking and Brand Image on Brand Switching Behavior.
Pemberdayaan Usaha Ekonomi Produktif Pada Masa Pandemi Covid-19 Bagi Masyarakat Leong Jaya Desa Giri Madia Kecamatan Lingsar Kabupaten Lombok Barat Handry Sudiartha Athar; Prayitno Basuki; Lalu Edy Herman Mulyono
Unram Journal of Community Service Vol. 3 No. 4 (2022): December
Publisher : Pascasarjana Universitas Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29303/ujcs.v3i4.442

Abstract

The purpose of carrying out this Community Service activity is to foster an entrepreneurial spirit for the community through the formation of joint business groups during the Covid-19 Pandemic Period and empowering community potential in increasing family income through increasing productive economic businesses during the Covid-19 Pandemic Period. The strategic target audience in this activity is the community belonging to the Family Towards Prosperity (KMS) who are in Leong Jaya Hamlet, Giri Madia Village, Lingsar District. The number of training participants was 20 people consisting of men and women. Based on the results of the service activities, the Leong Jaya Community was very enthusiastic about this activity. They were excited because they received important information on how to improve their business selling palm wine, which they had been doing in the traditional way, selling directly to traditional markets. The local community hopes that this kind of activity will continue to be carried out so that they will find important information on how to improve their business for the better. What is really expected is how this sweet wine business can be marketed to the wider community in an easier way
ELECTRONIC WORD OF MOUTH ON PURCHASE INTENTION WITH ATTITUDE TOWARD PRODUCT USED AND BRAND IMAGE AS MEDIATION VARIABLES Amirah, Ghassani Ghina; Andriyansah, Andriyansah; Edy Herman, Lalu
Jurnal Manajemen, Akuntansi, Ekonomi Vol. 3 No. 1 (2024): Jurnal Manajemen, Akuntansi, Ekonomi
Publisher : CV. Era Digital Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59066/jmae.v3i1.640

Abstract

This study aims to determine the role of electronic word-of-mouth on Purchase Intention mediated Attitude toward Product Used and Brand Image. The sample used is the consumer of Proargi-9+ Products from Synergy WorldWide Indonesia. The technique is proportional sample by using SEM, SmartPLS. The results of the research are: Electronic word of has positive and significant effect on attitudes toward product used which answer the research objectives and the first hypothesis. Electronic word of mouth has a positive and significant effect on Brand Image which answer the research objectives and the second hypothesis. Electronic word of mouth has significant positive effect on purchase intention which answer the third hypothesis. Attitude toward product used has a positive effect on Brand Image, which answer the fourth hypothesis. Attitude toward product used has a positive and significant effect on purchase intention, which answer the fifth hypothesis. Brand Image has positive but not significant effect on Purchase Intention, which answer the sixth hypothesis. Attitude toward product used directly mediates the relationship between electronic word of mouth and purchase intention, which answer the seventh hypothesis. Brand image directly mediates the relationship between electronic word of mouth and purchase intention, which answers the eighth hypothesis.
STUDI KELAYAKAN BISNIS AIR MINUM DALAM KEMASAN (AMDK) PDAM TIRTA ARDHIA RINJANI KABUPATEN LOMBOK TENGAH Dakwah, Muhammad Mujahid; Abdurrahman, Abdurrahman; Mulyono, Lalu Edy Herman; Wafik, Ahmad Zaenal; Rinuastuti, Baiq Handayani
Distribusi - Journal of Management and Business Vol. 12 No. 1 (2024): Distribusi, March 2024
Publisher : Fakultas Ekonomi dan Bisnis Universitas Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29303/distribusi.v12i1.477

Abstract

Tujuan penelitian ini adalah untuk analisis Studi Kelayakan Bisnis dari Air Minum Dalam Kemasan (AMDK) PDAM Tirta Adhia Rinjani Kabupaten Lombok Tengah dengan menganalisis aspek finansial dan aspek non-finansial. Penelitian ini dilakukan dengan menggunakan kombinasi metode kuantitatif dan kualitatif. Pendekatan kuantitatif dengan mengumpulkan data dan informasi dengan kritis dan mengukur variabel yang selanjutnya dianalisis secara mendalam dengan keterlibatan data pendukung lainnya. Pendekatan kualitatif mengkaji secara mendalam sebuah fenomena faktual berdasarkan informasi dan fakta yang ada pada suatu peristiwa nyata, disertai dengan keterlibatan aspek-aspek lain yang mendukung penelitian. Hasil penelitian ini menemukan studi kelayakan investasi dari pendirian pabrik AMDK membutuhkan investasi sebesar Rp 6.200.000.000 termasuk didalamnya untuk pembelian peralatan produksi senilai Rp 1.100.000.000 dan total kebutuhan modal kerja untuk satu periode produksi (1 tahun) sebesar Rp 1.800.000.000. Analisis kelayakan investasi menggunakan kriteria investasi menunjukkan bahwa pendirian pabrik AMDK layak secara finansial dibuktikan dengan hasil NPV, IRR lebih besar dari tingkat bunga (27%) yang positif payback period yang relatif pendek (3,16 tahun).
Analisis Pengaruh Content Marketing, Influencer dan Sosial Media Terhadap Keputusan Pembelian Konsumen Pada Pengguna Instagram di Universitas Mataram Ardina, Gusti Ayu Dwi Novia; Dwi Putra Buana Sakti, Dwi Putra Buana Sakti; Lalu Edy Herman Mulyono, Lalu Edy Herman Mulyono
ALEXANDRIA (Journal of Economics, Business, & Entrepreneurship) Vol. 5 No. SpecialIssue (2024): June
Publisher : Postgraduate, University of Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29303/alexandria.v5iSpecialIssue.606

Abstract

This research aims to analyze the influence of content marketing, influencers, and social media on consumer purchasing decisions for Instagram users at Mataram University. The population in this study were Instagram application users in the Mataram University area, while the sample from this study was 100 Instagram application users using purposive sampling techniques. This type of research is associative research. Data processing in this study used SPSS 26.0 for Windows, where validity tests, reliability tests, classical assumption tests, causal step regression tests, significance tests (t tests) and coefficient of determination tests (R2) were carried out. Based on the research results, it shows that: Content marketing has a positive and significant influence on purchasing decisions for Instagram users at Mataram University, influencers have a positive and significant influence on purchasing decisions for Instagram users at Mataram University, and social media has a positive and significant influence on purchasing decisions. to Instagram users at Mataram University. The results of testing the coefficient of determination (R2) show that the adjusted R Square value is 0.433 (43.3%). This value shows that the influence of content marketing, influencers, and social media on consumer purchasing decisions for Instagram users at Mataram University is 43.3%, the remaining 56.7% is explained by other variables outside the research.
Pengaruh Green Marketing, Brand Image dan Product Quality Terhadap Keputusan Pembelian Tupperware di Kota Mataram Ulyani, Ulfa; Mulyono, Lalu Edy Herman
ALEXANDRIA (Journal of Economics, Business, & Entrepreneurship) Vol. 5 No. 2 (2024): September
Publisher : Postgraduate, University of Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29303/alexandria.v5i2.623

Abstract

This research is backed by environmental issues and plastic waste that can cause damage to the environment, thus requiring environmentally friendly products that can reduce the use of single-use materials with good quality and safe for long- term use. This research aims to determine the influence of Green Marketing, Brand Image, and Product Quality on the purchasing decisions of Tupperware products in Mataram City. By using a sample of 100 respondents from Mataram city, this research found that Green Marketing has a positive and significant influence on purchasing decisions. Brand image has a positive and significant influence on purchasing decisions, while Product Quality does not show a significant influence. These results indicate that Green Marketing and brand image are effective in increasing purchasing decisions, while product quality may not be effective in increasing the purchase decisions of Tupperware products in Mataram city.
PENGARUH KOMPETENSI APARATUR, BUDAYA KERJA DAN KUALITAS LAYANAN TERHADAP KINERJA SISTEM PEMERINTAHAN BERBASIS ELEKTRONIK DI KABUPATEN SUMBAWA Kusmanto, Heri; Achmad Fauzi; Lalu Edy Herman Mulyono
Jurnal Ilmu Manajemen Terapan Vol. 3 No. 4 (2022): Jurnal Ilmu Manajemen Terapan (Maret 2022)
Publisher : Dinasti Review Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31933/jimt.v3i4.958

Abstract

Penelitian ini bertujuan untuk mengetahui pengaruh kompetensi aparatur, budaya kerja dan kualitas layanan terhadap kinerja Sistem Pemerintahan Berbasis Elektronik di Kabupaten Sumbawa. Penelitian ini merupakan penelitian deskriptip kuantitatif. Jenis data yang digunakan yaitu data primer didaparkan dari hasil penyebaran kuisioner kepada para karyawan 4 perangkat daerah di Kabupaten Sumbawa sebagai refresentasi. Sampel dalam penelitian adalah 136 responden. Metode analisis data yang digunakan adalah purposive sampling menggunakan SEM-PLS (Structural Equation Modeling–Partial Least Squares). Hasil penelitian menunjukkan bahwa kompetensi aparatur, budaya kerja dan kualitas layanan berpengaruh signifikan terhadap kinerja sistem pemerintahan berbasis elektronik di Kabupaten Sumbawa.
THE POWER OF MAJOR SPORTING EVENTS: TRANSFORMING DESTINATION IMAGE THROUGH PROMOTION AND EXPERIENCE Zefanya Andryan Girsang; Lalu Edy Herman Mulyono; Baiq Handayani Rinuastuti; Mohammad Najib Roodhi
E-Jurnal Ekonomi dan Bisnis Universitas Udayana VOLUME.13.NO.11.TAHUN.2024
Publisher : Fakultas Ekonomi dan Bisnis Universitas Udayana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24843/EEB.2024.v13.i11.p17

Abstract

Kejuaraan Dunia MotoGP Mandalika 2023 memegang peran penting dalam proses pembantukan citra destinasi Mandalika. Penelitian ini bertujuan untuk memahami dan mengevaluasi dampak kegiatan balap motor tersebut terhadap citra destinasi Mandalika, serta memposisikan Mandalika menjadi salah satu destinasi wisata terkemuka di dunia. Inti dari penelitian ini adalah pengembangan yang efektif dari 6A destinasi (terdiri dari Attractions, Amenities, Accessibility, Activities, Accommodations, and Ancillary services) dan bauran promosi strategis. Pengalaman yang didapatkan penonton selama mengikuti kegiatan ini menjadi mediator penting yang membentuk citra Mandalika. Penulis mengirimkan kuesioner kepada para peserta acara motorsports untuk memenuhi tujuan penelitian. Kuesioner dikirim langsung kepada mereka yang menghadiri acara MotoGP Mandalika 2023. Alamat email diperoleh dari banyak perusahaan perjalanan yang membantu wisatawan yang menghadiri MotoGP Mandalika 2023. Survei ini mencakup pertanyaan mengenai informasi latar belakang peserta seperti usia, jenis kelamin, dan pekerjaan. Hasil dari penelitian ini menegaskan pengaruh yang signifikan dari sinergi antara 6A destinasi dengan bauran promosi yang efektif, yang pada akhirnya meningkatkan daya tarik Mandalika bagi para wisatawan.
The Effect of Halal Destination Image and Tourist Motivation on Revisit Intention: The Role of Halal Experience Satisfaction Herman, Lalu Edy; Athar, Handry Sudiartha; Dakwah, Muhammad Mujahid
Amwaluna: Jurnal Ekonomi dan Keuangan Syariah Vol. 8 No. 1 (2024): Amwaluna: Jurnal Ekonomi dan Keuangan Syariah
Publisher : UPT Publikasi Ilmiah UNISBA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29313/amwaluna.v8i1.3471

Abstract

Revisit intention is interesting to be studied because it relates to the behavior of tourists to revisit, particularly during the post-covid-19 pandemic that has limited tourist visits to a destination for quite a long time. Experience, in the hospitality and tourism context, is a significant concept used to understand consumer behavior. The travel experience begins before arriving at the destination, ends with memories of the experience, and plans to revisit it in the future. This study aims to investigate the effect of halal destination image and tourist motivation on the speed of deciding to revisit halal tourism destinations through halal experience satisfaction tourism destinations in Lombok Island. This study used a quantitative method with 200 domestic and foreign tourists as respondents. The results of the study showed that halal destination image and tourist motivation could not directly accelerate the tourists' decision to revisit, but they had to go through halal experience satisfaction.
Pengaruh Kualitas Produk, Country Of Origin, Dan Inovasi Produk Terhadap Minat Beli Viva Cosmetics Pada Konsumen Indonesia Ninis Widhi Astuti; Junaidi Sagir; Lalu Edy Herman Mulyono
Journal of Sharia Economy and Islamic Tourism Vol 2, No 2 (2022): Maret
Publisher : Universitas Muhammadiyah Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31764/jseit.v2i2.8348

Abstract

Abstrac: Cosmetic products have recently become very close to the community and have even become a major need for most women. The magnitude of this cosmetic need causes competition between cosmetic manufacturers. This study was conducted to examine how the influence of product quality, country of origin and product innovation on the buying interest of Viva cosmetics on Indonesian consumers.This study uses a multiple linear method with a sample of 100 respondents who are represented from all provinces in Indonesia. The results of this study indicate that the variables of product quality and product innovation affect respondents' buying interest with positive and significant results. Meanwhile, the country of origin variable has positive but insignificant results so that this variable has no effect on buying interest. The implications of this research provide input so that the Viva cosmetic company can maintain and continue to improve the quality of its products, and continue to innovate so that competitors will not be left behindABSTRAK: Produk kosmetik belakangan ini menjadi sangat dekat dengan masyarakat bahkan sudah menjadi sebuah kebutuhan utama sebagian besar wanita. Besarnya kebutuhan kosmetik ini menyebabkan persaingan antar produsen kosmetik. Penelitian ini dilakukan untuk menguji bagaimana pengaruh kualitas produk, country of origin dan inovasi produk terhadap minat beli Viva  cosmetics pada konsumen Indonesia.Penelitian ini menggunakan metode linear berganda dengan jumlah sampel sebanyak 100 responden yang terwakili dari seluruh provinsi di Indonesia. Hasil penelitian ini menunjukan bahwa   variabel kualitas produk dan inovasi produk mempengaruhi minat beli responden dengan hasil positif dan signifikan. Sementara itu, variabel country of origin memiliki hasil yang positif tetapi tidak signifikan sehingga variabel ini tidak berpengaruh terhadap minatbeli. Implikasi penelitian ini  memberikan masukanagar perusahaan Viva cosmetic  dapat mempertahankan dan terus meningkatkan kualtias produknya, serta terus melakukan inovasi akan tidak tertinggaloleh para competitor
Co-Authors Abdurahman Abdurrahman Achmad Fauzi ACHMAD FAUZI Agustiani, Eka Ajang Mandariza Akhmad Saufi Amirah, Ghassani Ghina Andriyansah . Ardina, Gusti Ayu Dwi Novia Athar, Handry Sudiartha Aulia Fathin Nadhira Baehaqi Baehaqi Baiq Fahmi Ilmiati Baiq Febrina Dwi Muliati Baiq Handayani Rinuastuti Baiq Handayani Rinuastuti Baiq Handayani Rinuastuti Baiq Handayani Rinuastuti, Baiq Handayani Baiq Inne Melinda Baiq Lisdiana Apriani Baiq Nadia Nirwana Djoko Suprayetno Dwi Putra Buana Sakti, Dwi Putra Buana Sakti Ega Dwi Putri M Fadila Tazkia Franycia Maria Pangkey G. A. Sri Oktaryani Handry Sudiartha Athar Handry Sudiartha Athar Hasbulloh Hasbulloh Heri Kusmanto, Heri Herman Jayadi hermanto hermanto Himawan Sutanto Himawan Sutanto, Himawan Ibrahim, Isra Dewi Kuntary Idham Kholid Imelda Syahfitri Iwan Kusmayadi Iwan Kusmayadi Junaidi Sagir Kurniadin Abd Latif Kusmayadi, Iwan Lalu Hamdani Husnan Lalu M Furkan Lalu M Furkan Lalu M. Furkan Lalu M. Furkan Liswati Liswati Moh. Khotibul Umam Muhamad Hariro Muhammad Ahyar Muhammad Mujahid Dakwah Naufal Athallah Hammami Negara, Erwin Satria Ninis Widhi Astuti Nurmayanti, Siti Nyoman Selsa Mustika Putri Prayitno Basuki rodhi, mohammad najib Rojabi, Siti Hamdiah Hamdiah Salsabhilla Dhea Febyana Sulhaini Sulhaini Suprayetno, Djoko Ulyani, Ulfa Wafik, Ahmad Zaenal Yeldy Dwi Genadi Zainal Abidin Zamroni Alpian Muhtarom Zefanya Andryan Girsang