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All Journal JSEH (Jurnal Sosial Ekonomi dan Humaniora) J-IKA : Jurnal Ilmu Komunikasi Fakultas Ilmu Komunikasi Universitas BSI Bandung International Research Journal of Business Studies (E-Journal) Distribusi Petra International journal of Business Studies (IJBS) JMM UNRAM (Jurnal Magister Manajemen Universitas Mataram) Jurnal Pengabdian Magister Pendidikan IPA Altasia : Jurnal Pariwisata Indonesia Al-Kharaj: Journal of Islamic Economic and Business JIIP (Jurnal Ilmiah Ilmu Pendidikan) JPIn : Jurnal Pendidik Indonesia Jurnal Ilmu Manajemen Terapan (JIMT) Jurnal Abdimas Sangkabira ALEXANDRIA: Journal of Economics, Business, and Entrepreneurship Unram Journal of Community Service (UJCS) Jurnal Pepadu Jurnal Manajemen, Akuntansi, Ekonomi Bakti Sekawan : Jurnal Pengabdian Masyarakat Jurnal Publikasi Ilmu Manajemen Jurnal Ilmiah Mahasiswa Agrokomplek Jurnal Abdi Anjani International Research Journal of Business Studies Amwaluna: Jurnal Ekonomi dan Keuangan Syariah Journal of Sharia Economy and Islamic Tourism Indonesian Journal of Education and Community Services
Herman, Lalu Edy
Fakultas Ekonomi Dan Bisnis Universitas Mataram
Religion Agriculture, Biological Sciences & Forestry Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Social Sciences Other

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PENGEMBANGAN UMKM MELALUI MANAJEMEN SUMBER DAYA MANUSIA BERBASIS E-COMMERCE PADA PENGERAJIN SENTRA TENUN PRINGGASELA Suprayetno, Djoko; Kusmayadi, Iwan; Nurmayanti, Siti; Mulyono, Lalu Edy Herman; Agustiani, Eka; Abidin, Zainal; Oktaryani, Gusti Ayu Sri
Jurnal Abdimas Sangkabira Vol. 5 No. 2 (2025): Jurnal Abdimas Sangkabira, Juni 2025
Publisher : Program Studi Diploma III Akuntansi Fakultas Ekonomi dan Bisnis Universitas Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29303/abdimassangkabira.v5i2.1599

Abstract

Pengabdian masyarakat ini bertujuan untuk meningkatkan kapasitas usaha mikro, kecil, dan menengah (UMKM) di Sentra Tenun Pringgasela, Lombok Timur, Nusa Tenggara Barat, melalui pengembangan manajemen sumber daya manusia berbasis e-commerce. Pelaku usaha di Sentra Tenun Pringgasela menghadapi berbagai tantangan, seperti minimnya pengetahuan tentang strategi pemasaran, kurangnya pemahaman terhadap penggunaan media sosial sebagai alat promosi, dan rendahnya kreativitas dalam pengembangan produk. Metode pelaksanaan pengabdian kepada masyarakat ini dilakukan  dengan memberikan pelatihan intensif kepada para pelaku usaha di Sentra Tenun Pringgasela melalui pendekatan partisipatif dan berbasis kebutuhan local yang mencakup pengenalan konsumen, branding logo, pemanfaatan teknologi informasi, manajemen rantai pasokan, serta pemasaran strategis berbasis media sosial. Hasil dari pengabdian ini menunjukkan peningkatan pemahaman pelaku usaha terhadap pentingnya strategi pemasaran yang terencana dan berbasis data, serta kemampuan dalam memanfaatkan media sosial untuk mengembangkan usaha pelaku usaha di Sentra Tenun Pringgasela. Dengan implementasi yang tepat, pelaku usaha di Sentra Tenun Pringgasela diharapkan mampu meningkatkan daya saing produk Tenun Pringgasela, memperluas pasar, dan mendukung keberlanjutan usaha tenun tradisional sebagai salah satu warisan budaya Indonesia.
PELATIHAN STRATEGI DIGITAL MARKETING EFEKTIF UNTUK PELAKU UMKM DI DESA SENGGIGI, KABUPATEN LOMBOK BARAT Abdurrahman, Abdurrahman; Dakwah, Muhammad Mujahid; Girsang, Zefanya Andryan; Muhtarom, Zamroni Alpian; Rinuastuti, Baiq Handayani; Roodhi, Mohammad Najib; Mulyono, Lalu Edy Herman; Ibrahim, Isra Dewi Kuntary
Jurnal Pepadu Vol 6 No 2 (2025): Jurnal Pepadu
Publisher : Universitas Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29303/pepadu.v6i2.7497

Abstract

Senggigi Village is one of the tourist villages with abundant natural resources. It is located in Batulayar Subdistrict, West Lombok Regency, West Nusa Tenggara Province. Senggigi Village is known for its beautiful beaches and the hospitality of its people. In addition, Senggigi Village has local products that support tourism activities in the village as souvenirs for tourists visiting Senggigi. To enhance the potential of local businesses in Senggigi Village, it is necessary to provide guidance to SMEs with the aim of offering effective digital marketing strategy training for local SMEs. This training can improve SMEs' ability to optimize the use of social media and e-commerce as marketing tools for their products. The activity methods include initial observation, focus group discussions (FGD), training, hands-on practice, and post-training guidance. The results of this activity demonstrate an increase in participants' understanding and skills in creating promotional content, managing business social media accounts, and developing digital marketing strategies tailored to their respective products using the Marketing Decision Support (MDS) approach. The conclusion of this activity is that digital marketing training provides tangible contributions to enhancing the business capacity of SME operators and can serve as a model for sustainable community service.
Analisis Strategi Pemasaran Pada Kenza Coffee Shop Di Mandalika Imelda Syahfitri; Lalu M. Furkan; Lalu Edy Herman Mulyono
Jurnal Publikasi Ilmu Manajemen Vol. 2 No. 3 (2023): September: Jurnal Publikasi Ilmu Manajemen
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jupiman.v2i3.2294

Abstract

The purpose of this research is to analyze the marketing strategy In Kenza Coffee Shop in Mandalika, Kuta Village, Pujut District, Central Lombok Regency. The research used by researchers in this research is qualitative research with a descriptive approach type. In determining informants as data sources in this study the authors used a purposive sampling technique. The results of the research show that in the marketing strategy carried out by Kenza Coffee Shop the marketing process is divided into several stages, namely starting from segmentation, targeting, positioning, marketing mix. The most effective marketing strategy is to use social media and word of mouth promotion. because visitors will look for a cozie place through social media and from visitors who have visited.
PELATIHAN STRATEGI DIGITAL MARKETING EFEKTIF UNTUK PELAKU UMKM DI DESA SENGGIGI, KABUPATEN LOMBOK BARAT Abdurrahman, Abdurrahman; Dakwah, Muhammad Mujahid; Girsang, Zefanya Andryan; Muhtarom, Zamroni Alpian; Rinuastuti, Baiq Handayani; Roodhi, Mohammad Najib; Mulyono, Lalu Edy Herman; Ibrahim, Isra Dewi Kuntary
Jurnal Pepadu Vol 6 No 2 (2025): Jurnal Pepadu
Publisher : Universitas Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29303/pepadu.v6i2.7497

Abstract

Senggigi Village is one of the tourist villages with abundant natural resources. It is located in Batulayar Subdistrict, West Lombok Regency, West Nusa Tenggara Province. Senggigi Village is known for its beautiful beaches and the hospitality of its people. In addition, Senggigi Village has local products that support tourism activities in the village as souvenirs for tourists visiting Senggigi. To enhance the potential of local businesses in Senggigi Village, it is necessary to provide guidance to SMEs with the aim of offering effective digital marketing strategy training for local SMEs. This training can improve SMEs' ability to optimize the use of social media and e-commerce as marketing tools for their products. The activity methods include initial observation, focus group discussions (FGD), training, hands-on practice, and post-training guidance. The results of this activity demonstrate an increase in participants' understanding and skills in creating promotional content, managing business social media accounts, and developing digital marketing strategies tailored to their respective products using the Marketing Decision Support (MDS) approach. The conclusion of this activity is that digital marketing training provides tangible contributions to enhancing the business capacity of SME operators and can serve as a model for sustainable community service.
Analisis Pengaruh Content Marketing, Influencer dan Sosial Media Terhadap Keputusan Pembelian Konsumen Pada Pengguna Instagram di Universitas Mataram Ardina, Gusti Ayu Dwi Novia; Dwi Putra Buana Sakti, Dwi Putra Buana Sakti; Lalu Edy Herman Mulyono, Lalu Edy Herman Mulyono
ALEXANDRIA (Journal of Economics, Business, & Entrepreneurship) Vol. 5 No. SpecialIssue (2024): June
Publisher : Postgraduate, University of Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29303/alexandria.v5iSpecialIssue.606

Abstract

This research aims to analyze the influence of content marketing, influencers, and social media on consumer purchasing decisions for Instagram users at Mataram University. The population in this study were Instagram application users in the Mataram University area, while the sample from this study was 100 Instagram application users using purposive sampling techniques. This type of research is associative research. Data processing in this study used SPSS 26.0 for Windows, where validity tests, reliability tests, classical assumption tests, causal step regression tests, significance tests (t tests) and coefficient of determination tests (R2) were carried out. Based on the research results, it shows that: Content marketing has a positive and significant influence on purchasing decisions for Instagram users at Mataram University, influencers have a positive and significant influence on purchasing decisions for Instagram users at Mataram University, and social media has a positive and significant influence on purchasing decisions. to Instagram users at Mataram University. The results of testing the coefficient of determination (R2) show that the adjusted R Square value is 0.433 (43.3%). This value shows that the influence of content marketing, influencers, and social media on consumer purchasing decisions for Instagram users at Mataram University is 43.3%, the remaining 56.7% is explained by other variables outside the research.
Pengaruh Green Marketing, Brand Image dan Product Quality Terhadap Keputusan Pembelian Tupperware di Kota Mataram Ulyani, Ulfa; Mulyono, Lalu Edy Herman
ALEXANDRIA (Journal of Economics, Business, & Entrepreneurship) Vol. 5 No. 2 (2024): September
Publisher : Postgraduate, University of Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29303/alexandria.v5i2.623

Abstract

This research is backed by environmental issues and plastic waste that can cause damage to the environment, thus requiring environmentally friendly products that can reduce the use of single-use materials with good quality and safe for long- term use. This research aims to determine the influence of Green Marketing, Brand Image, and Product Quality on the purchasing decisions of Tupperware products in Mataram City. By using a sample of 100 respondents from Mataram city, this research found that Green Marketing has a positive and significant influence on purchasing decisions. Brand image has a positive and significant influence on purchasing decisions, while Product Quality does not show a significant influence. These results indicate that Green Marketing and brand image are effective in increasing purchasing decisions, while product quality may not be effective in increasing the purchase decisions of Tupperware products in Mataram city.
Penguatan Nilai Sadar Wisata melalui Edukasi Partisipatif bagi Masyarakat Sekitar Pantai Kerandangan dalam Mendukung Daya Tarik Wisata Berbasis Kearifan Lokal Dakwah, Muhammad Mujahid; Roodhi, Mohammad Najib; Abdurrahman, Abdurrahman; Muhtarom, Zamroni Alpian; Girsang, Zefanya Andryan; Baehaqi, Baehaqi; Mulyono, Lalu Edy Herman; Latif, Kurniadin Abd
Bakti Sekawan : Jurnal Pengabdian Masyarakat Vol. 5 No. 1 (2025): Juni
Publisher : Puslitbang Sekawan Institute Nusa Tenggara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35746/bakwan.v5i1.794

Abstract

Kegiatan pengabdian kepada masyarakat ini bertujuan untuk memperkuat nilai-nilai sadar wisata di kawasan Pantai Kerandangan, Senggigi, sebagai upaya mendukung pengembangan destinasi wisata berbasis kearifan lokal dan komunitas. Pantai Kerandangan memiliki potensi alam dan budaya yang tinggi, namun belum sepenuhnya dikelola dengan pendekatan yang melibatkan masyarakat secara aktif dan berkelanjutan. Latar belakang kegiatan ini didasarkan pada temuan awal bahwa sebagian besar masyarakat masih belum memahami secara utuh prinsip-prinsip dasar sadar wisata, seperti keamanan, ketertiban, kebersihan, kenyamanan, dan keramahan, yang sejatinya merupakan fondasi penting dalam membangun pengalaman wisata yang berkualitas. Kegiatan dilaksanakan pada 9 Juni 2025 dengan menggunakan pendekatan edukatif-partisipatif, yang menekankan pada keterlibatan aktif masyarakat dalam setiap proses pembelajaran. Empat tahapan utama dilalui, yakni perencanaan, persiapan kegiatan, pelaksanaan, dan evaluasi. Selama kegiatan, peserta mendapatkan materi interaktif, terlibat dalam Focus Group Discussion (FGD) untuk menggali potensi lokal, serta mengikuti simulasi pelayanan wisata berbasis budaya. Evaluasi dilakukan melalui pre-test dan post-test, yang menunjukkan peningkatan signifikan dalam pemahaman peserta, dari rata-rata skor 52,4 menjadi 85,7.Refleksi kelompok di akhir kegiatan memperlihatkan bahwa pendekatan ini efektif tidak hanya dalam meningkatkan pengetahuan, tetapi juga dalam menumbuhkan semangat kolaboratif serta komitmen untuk menjaga dan mempromosikan identitas budaya sebagai daya tarik wisata. Kegiatan ini diharapkan menjadi model yang dapat direplikasi di destinasi lain yang memiliki karakteristik serupa.
The Effect of Ethnocentrism and Image of Asian Industrialised Countries on Perceived Relative Quality Sulhaini, Sulhaini; Mulyono, Lalu Edy Herman
International Research Journal of Business Studies Vol. 7 No. 3 (2014): December 2014 - March 2015
Publisher : Universitas Prasetiya Mulya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21632/rjbs.7.3.165-177

Abstract

The study examined the effects of consumer ethnocentrism and country image on perceived relative quality. The respondents of the study were consumers at a shopping mall in Mataram, Indonesia. They compared the quality of televisions from three industrialised Asian countries, i.e. Japan, South Korea and China, to those from Indonesia. The result of the study was that image of those countries has a significant effect on perceived relative quality. Indonesian consumers perceived televisions from those countries to be more favourable in terms of quality compared to Indonesian televisions. Indonesian consumers have a similar perception on the quality of televisions made in those main Asian countries relative to those of Indonesia. The image of those countries is favourable leading to a better perception on quality of televisions made in the countries relative to domestically made. Domestic consumers view that those countries have better capabilities in producing higher quality televisions. However, consumer ethnocentrism do not lead them to negatively perceive the quality of imported televisions. Indeed, the image of those countries has a greater role in Indonesian consumers’ quality evaluation. The result calls for a substantial improvement in quality of domestically made televisions.
Mendorong Akselerasi Pertumbuhan Industri untuk Penguatan Modal Usaha Melalui Inklusi dan Literasi Keuangan Djoko Suprayetno; Iwan Kusmayadi; Lalu Edy Herman Mulyono; Muhammad Mujahid Dakwah
Indonesian Journal of Education and Community Services Vol. 1 No. 1 (2021): Edisi Januari-Juni 2021
Publisher : Indonesian Publication Center

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Khalayak sasaran dalam kegiatan pelatihan ini yaitu KUBe (Kelompok Usaha Bersama) “Maju Jaya”. KUBe Maju Jaya adalah satu dari KUBe yang ada di Desa Karang Bayan dan sudah berjalan kurang lebih 8 tahun sejak awal pendiriannya. Namun belum mengalami kemajuan yang berarti, masih perlu mendapatkan perhatian terutama strategi manajerial pengembangan usaha yang efektif melalui penguatan modal. Pendekatan dalam pelatihan ini melalui ceramah dan praktik edukasi literasi keuangan untuk meningkatkan kecakapan masyarakat. Manfaat literasi dan inklusi keuangan dalam pelatihan ini berdampak pada kenaikan tingkat inklusi keuangan sehingga akan mengurangi kesenjangan (inequality) dan rigiditas low income trap sehingga dapat meningkatkan kesejahteraan masyarakat yang selanjutnya akan berujung pada penurunan tingkat kemiskinan.
Kajian Agribisnis Cabai Rawit berdasarkan Perspektif Pendapatan (Studi Kasus Usahatani Cabai Rawit di Kabupaten Lombok Timur) Fadli; Edy Fernandez; Ririn Vantika Sari; Muhammad Marzuki; Sahrul Alim; Lalu Edy Herman Mulyono
Jurnal Ilmiah Mahasiswa Agrokomplek Vol. 4 No. 3 (2025): Jurnal Ilmiah Mahasiswa Agrokomplek
Publisher : Fakultas Pertanian Universitas Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29303/hngbtr22

Abstract

Tujuan kajian ini adalah menganalisis pendapatan usahatani cabai rawit di Kabupaten Lombok Timur. Metode penentuan responden dalam kajian ini menggunakan metode acidental sampling. Hasil kajian menunjukkan bahwa penerimaan usahatani cabai rawit diperoleh sebesar Rp106.405.000, biaya usahatani sebesar Rp53.418.215, dan pendapatan sebesar Rp52.986.785. Nilai pendapatan usahatani ini mengindikasikan bahwa usahatani cabai rawit di Kabupaten Lombok Timur menguntungkan secara finansial. Implikasinya adalah semakin tinggi pendapatan usahatani, maka kesejahteraan petani akan meningkat dan sebaliknya.
Co-Authors Abdurahman Abdurrahman ACHMAD FAUZI Achmad Fauzi Agustiani, Eka Ajang Mandariza Akhmad Saufi Amirah, Ghassani Ghina Andriyansah . Ardina, Gusti Ayu Dwi Novia Athar, Handry Sudiartha Aulia Fathin Nadhira Baehaqi Baehaqi Baiq Fahmi Ilmiati Baiq Febrina Dwi Muliati Baiq Handayani Rinuastuti Baiq Handayani Rinuastuti Baiq Handayani Rinuastuti Baiq Handayani Rinuastuti, Baiq Handayani Baiq Inne Melinda Baiq Lisdiana Apriani Baiq Nadia Nirwana Didy Ika Supryadi Djoko Suprayetno Djoko Suprayetno Dwi Putra Buana Sakti, Dwi Putra Buana Sakti Edy Fernandez Ega Dwi Putri M Fadila Tazkia Fadli Franycia Maria Pangkey G. A. Sri Oktaryani Handry Sudiartha Athar Handry Sudiartha Athar Hasbulloh Hasbulloh Heri Kusmanto, Heri Herman Jayadi hermanto hermanto Himawan Sutanto Himawan Sutanto, Himawan Ibrahim, Isra Dewi Kuntary Idham Kholid Imelda Syahfitri Iwan Kusmayadi Iwan Kusmayadi Junaidi Sagir Kurniadin Abd Latif Kusmayadi, Iwan Lalu Hamdani Husnan Lalu M Furkan Lalu M Furkan Lalu M. Furkan Lalu M. Furkan Liswati Liswati Moh. Khotibul Umam Muhamad Hariro Muhammad Ahyar Muhammad Marzuki Muhammad Mujahid Dakwah Naufal Athallah Hammami Negara, Erwin Satria Ni Made Dwi Yanti Ninis Widhi Astuti Nurmayanti, Siti Nyoman Selsa Mustika Putri Prayitno Basuki Ririn Vantika Sari rodhi, mohammad najib Rojabi, Siti Hamdiah Hamdiah Sahrul Alim Salsabhilla Dhea Febyana Santy Nururly Sulhaini Sulhaini Suprayetno, Djoko Taufan Handika Putra Ulyani, Ulfa Wafik, Ahmad Zaenal Yeldy Dwi Genadi Zainal Abidin Zamroni Alpian Muhtarom Zefanya Andryan Girsang