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All Journal Assets : Jurnal Ekonomi, Manajemen dan Akuntansi Jurnal Promosi Pendidikan Ekonomi Jurnal Terapan Abdimas Al Tijarah JBMP (Jurnal Bisnis, Manajemen dan Perbankan) Journal of Economic, Bussines and Accounting (COSTING) EKONOMIS : Journal of Economics and Business J-MAS (Jurnal Manajemen dan Sains) Journal of Economic, Management, Accounting and Technology (JEMATech) JURNAL NUSANTARA APLIKASI MANAJEMEN BISNIS JURNAL MANAJEMEN BISNIS Jambura Journal of Educational Management Jurnal Administrasi dan Manajemen JURNAL EKOBIS DEWANTARA Value: Jurnal Manajemen dan Akuntansi KOLOKIUM: Jurnal Pendidikan Luar Sekolah Revitalisasi : Jurnal Ilmu Manajemen International Journal of Economics Development Research (IJEDR) Management Studies and Entrepreneurship Journal (MSEJ) Jurnal E-Bis: Ekonomi Bisnis Jurnal Darma Agung Academia Open Indonesian Journal of Law and Economics Review Journal of Management - Small and Medium Enterprises (SME's) Airlangga Journal of Innovation Management Jurnal Ekonomi Efektif Jurnal Ilmu Manajemen Advantage Indonesian Journal of Innovation Studies Procedia of Social Sciences and Humanities Jurnal Teknologi dan Manajemen Industri Terapan Indonesian Journal of Islamic Studies Populer: Jurnal Penelitian Mahasiswa Jurnal Ilmiah MEA (Manajemen, Ekonomi, dan Akuntansi) PERMANA : Jurnal Perpajakan, Manajemen, dan Akuntansi Paradoks : Jurnal Ilmu Ekonomi Journal of Empowerment and Community Service Innovative Technologica: Methodical Research Journal Jurnal Pengabdian Masyarakat dan aplikasi Teknologi Journal of Business and Halal Industry Journal of Regional Economics and Development Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam Journal Pemberdayaan Ekonomi dan Masyarakat INTERACTION Communication Studies Journal Journal of Economics and Economic Policy Journal of Ekonomics, Finance, and Management Studies IJOT

Lilik Indayani

Universitas Muhammadiyah Sidoarjo

Author-ID : 1203529

Religion Agriculture, Biological Sciences & Forestry Arts Humanities Automotive Engineering Chemical Engineering, Chemistry & Bioengineering Chemistry Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Materials Science & Nanotechnology Mechanical Engineering Medicine & Pharmacology Physics Public Health Social Sciences Other

Published : 131 Documents Claim Missing Document

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The Influence of Lifestyle, Destination and Ewom's Image on the Decision to Visit Instagram Followers Explore Indonesia Dian Bagus Mujisantoso; Lilik Indayani
Academia Open Vol 4 (2021): June
Publisher : Universitas Muhammadiyah Sidoarjo

This study aims to determine Lifestyle, Destination Image and Ewom on Decisions Against the Decision to Visit Instagram Explore Indonesian Users.This research includes quantitative research with hypothesis testing. The samples used in this study were 80 visitors on the Explore Indonesia Instagram account. The analytical tool used in this research is multiple linear regression analysis, determinant coefficient (R2), multiple correlation coefficient (R), f test, t test, and classic assumption test using SPSS version 18 for windows. Primary data in this study were obtained from questionnaires whose measurement used a Likert scale that was tested for validity and reliability.The results of the analysis prove that knowing Lifestyle, Destination Image and Ewom on Decisions on Visiting Decisions. Lifestyle influences visiting decisions, destination image affects visiting decisions, Ewom also affects visiting decisions.

The Influence of Celebrity Endorser, Brand Image, and EWOM on Consumer Purchase Decisions of Sunco Cooking Oil Atika Dwi Wardani; Lilik Indayani
Academia Open Vol 5 (2021): December
Publisher : Universitas Muhammadiyah Sidoarjo

This study aims to determine celebrity endorsers, brand image, and E-WOM on consumer purchasing decisions on Sunco cooking oil (study in Sedati Gede Village, Sidoarjo Regency). This research is a descriptive study using quantitative methods. The data collection technique is by distributing questionnaires to 100 respondents who are customers of Sunco cooking oil. The analysis technique used in this study is multiple linear regression using the SPSS (Statistical Program for Social Science) version 18 for windows. The results of this study indicate that the celebrity endorser variable has an effect on purchasing decisions, the brand image variable has an effect on purchasing decisions, and E-WOM has an effect on purchasing decisions for consumers of Sunco cooking oil (study in Sedati Gede Village, Sidoarjo Regency).

The Effect of Product Diversity, Display Layout And Service Quality On Consumer Satisfaction At Greensmart In Sidoarjo Yulia Ambarsari; Lilik Indayani
Academia Open Vol 4 (2021): June
Publisher : Universitas Muhammadiyah Sidoarjo

This study aims to determine the effect of product diversity, display layout, and service quality on consumer satisfaction at Greensmart in Sidoarjo. This research is based on the fact that there is a decline in consumers who come to Greensmart Safira Garden. The product diversity, display layout and quality of service provided are good, but according to some consumers the services provided by employees to consumers, namely hospitality and speed and responsiveness when serving at the cashier are not good. This study uses quantitative methods, data collection techniques using questionnaires, distributed to 100 respondents who have purchased products at Greensmart Safira Garden at least 2 times. The data analysis technique used in this study is multiple linear regression using the SPSS (Statistical Program for Social Science) version 18 program. The results of this study indicate that product diversity variables affect customer satisfaction, display layout variables affect customer satisfaction, service quality have an effect on consumer satisfaction, and the variables of product diversity, display layout, and service quality have a simultaneous effect on consumer satisfaction at Greensmart in Sidoarjo.

Social Media, Word of Mouth, Trust: Impact on Consumer Satisfaction Dalila Ali Al Chotib; Lilik Indayani
Academia Open Vol 7 (2022): December
Publisher : Universitas Muhammadiyah Sidoarjo

This research investigates the impact of social media marketing, word of mouth, and trust on consumer satisfaction at a selected branch of Terang Bulan TOP, Sidoarjo. The study aims to address the decline in sales despite the proper implementation of social media marketing and word of mouth strategies. A quantitative approach was adopted, and data was collected through questionnaires distributed to 100 customers who had made at least two purchases at the branch. The data analysis involved multiple linear regression using SPSS version 18. The findings indicate that social media marketing, word of mouth, and trust significantly influence consumer satisfaction. Moreover, the variables collectively exert a significant influence on consumer satisfaction. The implications of this study highlight the importance of optimizing social media marketing, fostering positive word of mouth, and cultivating trust to enhance consumer satisfaction in the context of Terang Bulan TOP, Sekardangan Branch, Sidoarjo. Highlights: Effective marketing strategies: Examining the impact of social media marketing and word of mouth on consumer satisfaction. Trust and satisfaction: Investigating the role of trust in shaping consumer satisfaction in the context of Terang Bulan TOP, Sidoarjo. Holistic approach: Highlighting the simultaneous influence of social media marketing, word of mouth, and trust on consumer satisfaction. Keywords: Social media marketing, Word of mouth, Trust, Consumer satisfaction, Quantitative study.

Examining Participatory Leadership, Incentives, Loyalty, and Employee Performance Angga Putra; Lilik Indayani
Academia Open Vol 7 (2022): December
Publisher : Universitas Muhammadiyah Sidoarjo

This study aimed to examine the influence of participatory leadership style, incentives, and loyalty on employee performance within the marketing department of a retail company in Sidoarjo, Indonesia. Employing a quantitative approach, the study involved 56 employees as respondents. Multiple linear regression analysis was conducted, and hypothesis testing was performed using simultaneous tests, partial tests, multiple correlation coefficient tests, and coefficient tests, facilitated by the SPSS program. The findings revealed that participatory leadership style, incentives, and loyalty collectively had a significant impact on employee performance. Additionally, partial effects of participatory leadership style, incentives, and loyalty were found to significantly influence employee performance. These results emphasize the importance of fostering participatory leadership, providing appropriate incentives, and nurturing employee loyalty to enhance performance within organizations. The implications of these findings for practitioners and researchers are discussed, highlighting the need for effective leadership and incentive systems to optimize employee performance. Highlights: The study examines the impact of participatory leadership, incentives, and loyalty on employee performance. The findings demonstrate the significant influence of participatory leadership, incentives, and loyalty on employee performance. Effective leadership, appropriate incentives, and fostering loyalty are essential for optimizing employee performance. Keywords: Participatory leadership, Incentives, Loyalty, Employee performance, Quantitative analysis

Store Atmosphere, Product Range, and Sale Promotions: Influencing Consumer Purchase Decisions at Hero Supermarket Sabnatia Fanani; Lilik Indayani
Academia Open Vol 7 (2022): December
Publisher : Universitas Muhammadiyah Sidoarjo

This research aimed to investigate the influence of store atmosphere, product range, and sale promotions on consumer purchase decisions at Hero Supermarket in Sidoarjo. A quantitative approach was employed, utilizing a non-probability purposive sampling method to collect data from all consumers of Hero Supermarket. The study employed multiple linear regression analysis using SPSS version 25 for Windows. The results revealed that store atmosphere, product range, and sale promotions significantly affect consumer purchase decisions at Hero Supermarket. These findings provide valuable insights into the factors influencing consumer behavior in the retail industry, thereby assisting marketers and managers in developing effective strategies to enhance customer satisfaction and drive sales. Highlights: Store atmosphere significantly influences consumer purchase decisions. A wide range of products enhances consumer buying behavior. Sale promotions play a crucial role in shaping consumer purchasing choices. Keywords: Store Atmosphere, Product Range, Sale Promotions, Consumer Purchase Decisions, Hero Supermarket

Nexus of Service Quality, Advertising, Trust, and Customer Satisfaction Fauziah Noralia; Lilik Indayani
Academia Open Vol 7 (2022): December
Publisher : Universitas Muhammadiyah Sidoarjo

This research investigates the influence of service quality, advertising, and trust on customer satisfaction in the context of the financial services industry. The study adopts a quantitative approach, employing multiple linear regression analysis to examine the relationships among the variables. A sample of 100 respondents, who were members of a prominent finance company, participated in the study. The findings reveal that service quality, advertising, and trust significantly impact customer satisfaction. The outcomes of this study underscore the importance of these factors in shaping customer perceptions and highlight the significance of effective service provision, advertising strategies, and trust-building initiatives for enhancing customer satisfaction in the financial services sector. These results contribute to the existing body of knowledge and hold implications for financial institutions aiming to improve customer satisfaction and loyalty. Highlights: The study examines the impact of service quality, advertising, and trust on customer satisfaction in the financing industry. Multiple linear regression analysis is used to analyze the relationships among the variables. The findings emphasize the significance of effective service provision, advertising strategies, and trust-building initiatives for enhancing customer satisfaction in financing companies. Keywords: Service Quality, Advertising, Trust, Customer Satisfaction, Financing Companies.

Purchase Decision Factors: Men's Biore Cleanser for Business Students Raden Dicky Anugrah Pamungkas; Lilik Indayani
Academia Open Vol 8 No 1 (2023): June
Publisher : Universitas Muhammadiyah Sidoarjo

This quantitative research study aims to investigate the factors influencing the purchase decisions of Men's Biore Facial Cleanser among students from the Faculty of Business, Law, and Social Sciences in Sidoarjo. Through the use of a questionnaire-based survey distributed to 100 consumers, the study employed multiple linear regression analysis to examine the influence of product quality, price, and brand image on purchasing decisions. The results revealed that product quality, price, and brand image individually had a significant impact on the purchase decisions. Moreover, when considered together, these factors collectively played a significant role in influencing the purchasing decisions of the students. These findings provide valuable insights for marketers and can guide their strategies to effectively target and engage with the student population in relation to Men's Biore Facial Cleanser. Highlights: The study explores the factors influencing purchase decisions among business students. Product quality, price, and brand image significantly impact the purchasing decisions. Insights from this research can guide marketers in targeting and engaging with business students. Keywords: Purchase decisions, Product quality, Price, Brand image, Business students

Exploring Vespa Motorcycle Purchasing: Brand Image, Features, and Emotional Desire Basysyar Hasna; Lilik Indayani
Academia Open Vol 8 No 1 (2023): June
Publisher : Universitas Muhammadiyah Sidoarjo

This study aims to investigate the impact of brand image, features, and emotional desire on the purchase of Vespa motorcycles in Sidoarjo City, using a descriptive research design and quantitative methodology. A probability sampling technique was employed, and data were collected through questionnaires distributed to 97 Vespa motorcycle consumers. The obtained data were analyzed using multiple linear regression in SPSS version 22 for Windows. The results of validity and reliability tests indicated that all variables and questions were valid and reliable. The findings revealed that brand image, features, and emotional desire had a positive and significant influence on purchasing decisions. Thus, the study highlights the importance of these factors in shaping consumer behavior when purchasing Vespa motorcycles. These results have significant implications for marketers and businesses in enhancing their brand strategies and product features to attract and retain customers in the motorcycle market. Highlights: Brand image, features, and emotional desire significantly influence purchase decisions of Vespa motorcycles in Sidoarjo City. Quantitative study using probability sampling technique and questionnaire distribution to 97 Vespa motorcycle consumers. Findings have implications for marketers to enhance brand strategies and product features for attracting and retaining customers in the motorcycle market. Keywords: Brand Image, Features, Emotional Desire, Purchase Decision, Vespa Motorcycles.

Analyzing Factors Shaping Amanda Brownies Consumers' Purchase Decisions Moch Agung Kurniawan; Lilik Indayani
Academia Open Vol 8 No 1 (2023): June
Publisher : Universitas Muhammadiyah Sidoarjo

This research aims to investigate the partial and simultaneous effects of brand image, product quality, and price on the purchasing decisions of Amanda brownies consumers in Sidoarjo, employing a quantitative survey method and utilizing the SPSS application for data analysis. The study adopts an accidental sampling technique to determine the respondents and collects data through online questionnaires distributed via Google Forms. The findings provide insights into the significant influence of brand image, product quality, and price on consumer purchasing decisions. The implications of this research offer valuable recommendations for marketers and businesses in enhancing their strategies to attract and retain consumers, while also contributing to the broader field of consumer behavior research. Highlight: Brand image: Influence on consumer perception and loyalty. Product quality: Key determinant of consumer satisfaction and repeat purchases. Price: Impact on consumer affordability and perceived value. Keywords: Brand image, Product quality, Price, Consumer purchasing decisions, Amanda Brownies

Co-Authors Achmad Zilmam Sadad Abu Kautsar Adinda, Taskia Putri Afifah, Faridatul Nur Agil Panji Susilo Ahmed, Zuhal Yussi Al Khaq, Mokhammad Thoriq Al Machfudz Alam, Imam Bahrul Almirah, Olga Violyta Alshaf Pebrianggara Alshaf Pebrianggara Amelia, Ananda Mety Angga Putra Anggita, Vierlyana Anggraini, Elisah Fitri Angraeni, Dian Fransisca Dewi Nur Anwar, Mib Vakul Hadi Aprilya, Arintha Galuh Arif , Fikri Rohman Arini Tri Purwanti Atika Dwi Wardani Atikha Sidhi Cahyana Awalya, Salma Rizky Bachtiar, Muhammad Rizki Bahalwan, Faiz Basysyar Hasna Choirunnisa, Nurussyahidah Chusnah, Yunia Najachatul Citrawati, Fonny Dwi Dalila Ali Al Chotib Darmayanti, Ilga Dewi Davina Avrilia Febrianti Dewi Komala Sari Dewi, Ayu Tri Tungga Dewi, Ellysa Aristha Dhea Ariesta Dian Bagus Mujisantoso Dwi Nurita Eki Wulanfitri Erni Fatmawati Errinda Ayu Dwi Pramesti Fahmi, Moh Farahdilla, Sherin Faridatul Nur Afifah Faridatul Nur Afifah Fatimatuz Zahro Fauziah Noralia Fa’una, Dyah Atia Mayang Febriansyah, Rizky Eka Febrianti, Davina Avrilia Firmansyah, Rama Ade Fitria, Lailatul Fitriani, Rizky Dwi Putri Fizza Ainun Yaumil Rahmatika Galuh Ratmana Hanum Gerung, Vido Michael Gumardi, Yuanita Seva Habibatullah, Nida’ul Firda Azhari Hana Fitania Indri Leksono Harijono, Dyah Alifia Wulandhari Herdianto, Moch Sigit Herlinda Maya Kumala Sari, Herlinda Maya Kumala Hermawan, Diky Hidayat , Rahmat Humroh, Faizatul Hutagaluh, Gigih Iin Aniyati Ilmi, Rosa Devi Fitrotin Imaniar, Aprilia Imroatul fauziyah, Imroatul Intan Ainun Majid Irawan, Fahim Ridho Islamia, Nanda Putri Izzatur, Aruni Jamilah, Hafshah Julianto, Rachmat Kholida, Anzely Rohmatul Kiki Amelia, Kiki Kumara Adji Kusuma Lina Permatasari Mahendra, Aldi Dwi Mahendra, Danar Putra Margie, Maryam Wiyar Mariani, Anti Marta, Aurelia Putri Maulana Hila Julian Salasa Maulidiyah, Nur Laili Miftahorrotmat, Agus Misti Hariasih Moch Agung Kurniawan Moch Fani Andrian Mochamad Rizal Yulianto Mochammad Ardiyan Firmansyah Moh Mauludin Ihsan Mohammad Rifai Muazaroh, Nailahtul Muhammad Haris Rahmadana Muhammad Yani Muhammad Yani Muhammad Yani, Muhammad Mukhammad Yusuf Ridwan Mun'im, Khoiru Nadifah, Khoirun Nadifah Naily Fitria Faroha Natasya Dwi Puspitasari Ningrum, Ridiya Nur Kholidah Nurhasanah, Zenith Nurindrawati, Feny Yuan Nurwanto, Virgiawan nuzulaturrayhan, muhammad Oetarjo, Mas Pramana, Sugianto Eko Prapanca , Detak Priamitra, Caraka Purnami, Charina Laras Puspitasari, Natasya Dwi Putri, Fitriana Salsabila Putri, Novithalya Bella Tiara Rachmawati, Errina Raden Dicky Anugrah Pamungkas Rahmah Setiawati Rahmat Hidayat Rahmat Hidayat Rahmatika , Fizza Ainun Yaumil Rahmawati, Riza Dwi Rifai, Moh Rifdah Abadiyah Rischawati, Novita Rita Ambarwati Sukmono Rizal, As'at Rizal, As’at Rizky Eka Febriansah Rosdiana, Monica Sabnatia Fanani Sadilah, Ainun Saharani, Andina Saifudin, Muhamad Vicky Sari, Elda Premesta setiawan, akhmad david Setyaningrum, Vira Sobirin, Yusuf Subroto, Anggraini Cahyaning Tias Suci Wulandari Sudarso, Satrio Sukmono, Rita Ambrawati Sumartik Sumartik, Sumartik Sumartik Supardi Supardi Supardi Surya Farhan Permadi Suwarno, Adam Jody Suwarno Syafrianda, Adityan Syayidati Mauliah Tinah, Tinah Tinanto, Bagus Tegar Ubaidillah, Hasan Vebia Afni Riszaini Vera Firdaus Viranti, Adelia Eva Wardana, Oktavia Putri WDP, Al Machfudz Widyasmara, Bunga Aulia Yuhanda, Rihadatul Aisy Yulia Ambarsari Yunitasari, Yayuk Zalfa, Khairina Vindy Zuhroh, Siti

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