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STRATEGI GREEN MARKETING BERBASIS DIGITAL YANG BERDAMPAKNYA TERHADAP LOYALITAS KONSUMEN PADA PRODUK RAMAH LINGKUNGAN (DETERJEN BIODEGRADABLE) Akbarina, Farida; Muslim, Shohib
JURNAL ILMIAH EDUNOMIKA Vol 8, No 4 (2024): EDUNOMIKA
Publisher : ITB AAS Indonesia Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/jie.v8i4.15655

Abstract

This study aims to analyze the effect of Green Marketing Strategy, Product Quality, and their interaction on Consumer Loyalty in environmentally friendly products, with a focus on biodegradable detergents. This research uses a quantitative approach with a survey method and questionnaires as data collection instruments, involving 100 respondents who are users of environmentally friendly products. The results showed that Green Marketing Strategy has a positive relationship with Consumer Loyalty, but not statistically significant (p> 0.05). Product Quality shows a negative relationship with Consumer Loyalty, which is also not significant (p> 0.05). The interaction between Green Marketing Strategy and Product Quality has a positive influence on Consumer Loyalty, but this influence is not significant (p > 0.05). The conclusion of this study is that Green Marketing Strategy and Product Quality, both individually and together, have not been able to significantly increase Consumer Loyalty. This indicates the need to strengthen marketing strategies, improve product quality, and educate consumers regarding the benefits of environmentally friendly products. Keywords : : Green Marketing Strategy, Product Quality, Consumer Loyalty, Environmentally Friendly Products, Biodegradable Detergent.
Creation of Business Incubators in University Through the Perspective of Business Law Muslim, Shohib; Sekamdo, Muhammad Aga; Purnomo, D
International Journal of Business, Law, and Education Vol. 5 No. 1 (2024): International Journal of Business, Law, and Education
Publisher : IJBLE Scientific Publications Community Inc.

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56442/ijble.v5i1.498

Abstract

One of the most important ways to promote innovation and entrepreneurship in higher education is to incorporate business incubators. However, there are other legal considerations related to the development and administration of these incubators, including commercial law and educational legislation. The legal framework governing the creation of business incubators in higher education institutions is examined in this qualitative investigation. The study examines liability concerns, contractual agreements, intellectual property rights, and regulatory compliance through interviews and document analysis. The results shed light on the difficulties and possibilities present in academic business incubation programs, providing legislators, college administrators, attorneys, and other interested parties with useful information
Pancasila as a Legal Pillar in Ensuring Human Rights Protection Soraya, Joice; Muslim, Shohib
Lex Journal: Kajian Hukum & Keadilan Vol 9 No 2 (2025): In Progress
Publisher : Faculty of Law, University of Dr. Soetomo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25139/lex journal.v9i2.9973

Abstract

This study aims to examine the role of Pancasila as a legal pillar in ensuring the protection of human rights in Indonesia, especially after the amendment of the 1945 Constitution (UUD 1945) in 1999-2002. The main focus of this research is to identify how the values of Pancasila can be applied in the context of the rule of law to protect the basic rights of every individual and how Pancasila functions as the basis of the state in respecting human rights, as well as how the amendments to the 1945 Constitution strengthen the sovereignty of the people and the protection of these basic rights. This research uses normative legal research methods by analyzing constitutional texts, laws, and other scientific literature. The discussion covers the relationship between Pancasila, popular sovereignty, the rule of law, and human rights, as well as the implementation of Pancasila principles in Indonesian legal policy. The conclusion of this study shows that Pancasila still plays an important role as the main foundation in realizing a rule of law that focuses on the protection of human rights and people's sovereignty, as well as guidelines in the development of a fair and democratic legal system.
Optimalisasi Brand Image Melalui Kualitas Pelayanan dan Electronic Word of Mouth pada Hotel Aston Inn Batu Akbarina, Farida; Khoirunnisa, Rizqi; Muslim, Shohib
EKOMA : Jurnal Ekonomi, Manajemen, Akuntansi Vol. 4 No. 4: Mei 2025
Publisher : CV. Ulil Albab Corp

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56799/ekoma.v4i4.8740

Abstract

Aston Inn adalah salah satu hotel di Kota Batu, dan karena banyaknya pilihan wisata yang ada di sana, persaingan perhotelan sangat sengit. Hotel Astonn Inn harus memiliki reputasi yang baik untuk menjadi penginapan yang disukai. Penelitian eksplanatory ini melibatkan 130 responden. Tujuan penelitian ini adalah untuk menentukan bagaimana persepsi merek di industri jasa dipengaruhi oleh promosi elektronik dan kualitas pelayanan yang luar biasa. Pelanggan yang pernah menginap di Hotel Aston Inn Batu adalah responden penelitian ini. Setelah data dikumpulkan melalui kuisioner online, analisis regresi berganda dilakukan menggunakan program IBM SPSS Statistic 24 For Windows. Hasil penelitian menunjukkan bahwa kualitas pelayanan berpengaruh terhadap persepsi merek. Selain itu, electronic word of mouth juga berpengaruh terhadap persepsi merek
SOSIALISASI HAK WARIS ISLAM BAGI PENGURUS DAN WARGA RW 010 KELURAHAN MADYOPURO KECAMATAN KEDUNGKANDANG MALANG Muslim, Shohib; Chalim, Abdul; Fadloli, Fadloli; Setiawan, Ikhsan
MAJU : Indonesian Journal of Community Empowerment Vol. 1 No. 2 (2024): MAJU : Indonesian Journal of Community Empowerment, Maret 2024
Publisher : Lembaga Pendidikan dan Penelitian Manggala Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62335/yax55083

Abstract

Training in the division of inheritance or the science of faraidh according to the KHI is the most important because this science is very rare in Muslim societies. This is due to the fact that it has a high degree of difficulty, especially for ordinary people, and it also becomes undesirable to talk about for fear of offending others if they are grieving. As a result, many Muslims do not understand this. Their lack of understanding can lead to quarrels and commotion in the house. There may even be bloodshed just because of fighting for inheritance. Thus, this community service activity is carried out. This is done because the community, consisting of residents and regional administrators, needs assistance to understand Islam in general. There are several activities that have been carried out, including inheritance science training according to KHI, discussion and question and answer, and mentoring aimed at providing solutions to the problem of inheritance distribution. Service activities are carried out through gradual mentoring of the chosen strategy in this activity using a combination of direct training methods, which include lectures, information discussions, and direct practice of calculating the distribution of inheritance. Weak legal awareness is overcome through the process of socialization, coaching, and inheritance law education. Where people admit that they lack a positive understanding of inheritance law. Some indicators of legal awareness include knowledge of legal statutes, knowledge of the content of statutes, views on statutes, and patterns of legal action
Penguatan Potensi Usaha melalui Perizinan dan Branding pada Katering Anak Kedai AARA untuk Meningkatkan Daya Saing dan Minat Konsumen Hudiarini, Sri; Novitasari, Ane; Purnomo, Hari; Lova, Evi Fajriantina; Bakhrudin; Muslim, Shohib
I-Com: Indonesian Community Journal Vol 5 No 3 (2025): I-Com: Indonesian Community Journal (September 2025)
Publisher : Fakultas Sains Dan Teknologi, Universitas Raden Rahmat Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70609/i-com.v5i3.7892

Abstract

Kedai AARA merupakan usaha katering anak di Kota Malang dengan lokasi strategis di lingkungan pendidikan dan perumahan. Faktor pendukung usaha ini adalah meningkatnya gaya hidup praktis dan sehat di masyarakat saat ini. Namun, permasalahan yang dihadapi adalah belum adanya legalitas dan kurangnya branding, sehingga menghambat jangkauan pemasaran. Kegiatan pengabdian masyarakat ini bertujuan memberikan solusi melalui edukasi dan pendampingan dalam pengurusan legalitas serta penguatan branding usaha. Metode yang digunakan meliputi sosialisasi, pendampingan pengurusan Nomor Induk Berusaha (NIB), serta pembuatan elemen branding seperti logo, kemasan produk, dan akun media sosial. Hasil kegiatan menunjukkan adanya perluasan jangkauan pasar, dari sebelumnya terbatas pada lingkungan sekitar menjadi lebih luas melalui pemanfaatan media online. Dengan dukungan branding yang menarik dan legalitas yang sah, Kedai AARA mampu meningkatkan daya saing. Kegiatan ini membuktikan bahwa legalitas dan branding yang tepat menjadi fondasi penting bagi keberlanjutan usaha di era digital.
The Existence of Pancasila as a National Legal Identity in the Midst of Globalization Soraya, Joice; Muslim, Shohib
Pena Justisia: Media Komunikasi dan Kajian Hukum Vol. 24 No. 1 (2025): Pena Justisia
Publisher : Faculty of Law, Universitas Pekalongan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31941/pj.v24i2.6489

Abstract

Pancasila, as the nation's foundation and source of all legal sources in Indonesia, plays a fundamental role in shaping the national legal identity. However, in the era of globalization, marked by the penetration of foreign legal values and liberalization across various sectors, the existence of Pancasila faces serious challenges both ideologically and normatively. This study aims to analyze how Pancasila remains relevant as the national legal identity in the face of globalization dynamics. The study employs a normative research approach using legal and philosophical frameworks. Data analysis is conducted qualitatively through a literature review of primary and secondary legal documents. The novelty of this research lies in its emphasis on the importance of repositioning the role of Pancasila not only as an ideological symbol but also as an operational principle in the formation and implementation of national law. The results of the study show that although globalization has an impact on the adaptation of the national legal system, the values of Pancasila can still serve as a solid foundation for the formulation of legal policies as long as there is a revitalization of understanding and institutional strengthening. The re-actualization of Pancasila values in national legal products has proven capable of filtering out global influences that are not in line with the character of the nation. This study recommends the need to strengthen Pancasila-based legal education, harmonize regulations with the noble values of the nation, and establish an ideological supervisory body to ensure that all laws and regulations are in line with Pancasila values as the national legal identity.
Pengembangan UMKM Melalui Perjanjian Kerja dan Manajemen Sumber Daya Manusia Berbasis E-Commerce MUSLIM, Shohib; HADIWINATA, Khrisna; MUNDZIR, Hudriyah
Akuntansi dan Humaniora: Jurnal Pengabdian Masyarakat Vol. 2 No. 1 (2023): Akuntansi dan Humaniora: Jurnal Pengabdian Masyarakat (Februari– Mei 2023)
Publisher : Indonesia Strategic Sustainability

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38142/ahjpm.v2i1.475

Abstract

Dewasa ini bisnis ritel tumbuh luar biasa, seperti dapat kita lihat munculnya alfamart, indomart, alfamidi sampai ke pelosok-pelosok desa. Tatashop merupakan unit usaha bersama yang tergabung dalam UD Sumber Dagang Sejahtera dibidang Jasa, jual beli dan penyediaan barang kebutuhan pokok secara eceran dan grosir yang mafhum dikenal sebagai usaha ritel, dengan sumber daya yang terbatas, produk sampai pada pola pemasaran yang mereka hasilkan masih secara sederhana dan belum dilengkapi dengan kelengkapan administratif dan teknologi informasi yang dibutuhkan agar bisa menjangkau pasar secara luas. Untuk menyikapi persaingan usaha yang semakin kompetitif maka dipandang perlu untuk memberikan pendampingan agar unit usaha ritel dalam hal ini adalah pelaku usaha umkm dapat terus bersaing dan dapat membuka lapangan pekerjaan lebih luas dengan pendekatan hukum bisnis dan manajemen sumber daya manusia.
Analysis of the Role of Legal Education and Community Welfare on Social Justice and Human Rights in Rural Areas in Central Java Judijanto, Loso; Muslim, Shohib; Mokodenseho, Sabil; Masloman, Nana Rolina; Manangin, Tindra
West Science Social and Humanities Studies Vol. 2 No. 03 (2024): West Science Social and Humanities Studies
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/wsshs.v2i03.717

Abstract

This qualitative research delves into the dynamic intersection of legal education, community welfare, social justice, and human rights in rural areas of Central Java, Indonesia. Through in-depth interviews, focus group discussions, and thematic analysis using NVivo software, the study explores the perceptions, experiences, and practices of stakeholders involved in initiatives aimed at promoting social justice and human rights. Key themes that emerged include the importance of legal literacy in enhancing awareness of rights, challenges in accessing justice, the transformative impact of empowerment and participation, the need for holistic approaches that address intersecting social challenges, and the vital role of collaboration and networking among diverse stakeholders. The findings shed light on the complexities and opportunities inherent in promoting social justice and human rights in rural contexts, providing valuable insights for the development of inclusive and sustainable interventions.
Analysis of the Influence of Fiqh and Maqasid al-Syariah in the Formation of Islamic Legal Policy in Indonesia Mokodenseho, Sabil; Siregar, Retnawati; Muslim, Shohib; Hasibuan, Kalijunjung; Rahman, Rahman
West Science Islamic Studies Vol. 2 No. 01 (2024): West Science Islamic Studies
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/wsiss.v2i01.590

Abstract

This research delves into the complex interplay of Fiqh and Maqasid al-Syariah in shaping Islamic legal policy in Indonesia, employing qualitative methods such as in-depth interviews, content analysis, and document analysis. The study reveals the explicit incorporation of Fiqh in legislation and its influence on judicial decisions, highlighting the enduring role of traditional Islamic jurisprudence. Simultaneously, Maqasid al-Syariah emerges as a guiding ethical framework, fostering adaptability and providing opportunities for aligning legal objectives with overarching Islamic principles. The research explores the harmonization efforts, tensions, and collaborative initiatives in navigating the intersection between Fiqh, Maqasid al-Syariah, and contemporary legal frameworks. The findings contribute to a nuanced understanding of the dynamic relationship between tradition and adaptation in Islamic legal policymaking in Indonesia