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Reasons Consumers Switch Products in the Era of Digital Abundance:: A Study of E-Commerce Behavior in the Border Region of North Kalimantan Syahran, Syahran; Usman, Ferawati; Shalahuddin, Shalahuddin; Basran, Zakaria; Mas Mappangile, Iqrima
Amkop Management Accounting Review (AMAR) Vol. 6 No. 1 (2026): January - June
Publisher : Sekolah Tinggi Ilmu Ekonomi Amkop Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37531/amar.v6i1.3652

Abstract

This study aims to examine the influence of price sensitivity, perceived variety abundance, and electronic word-of-mouth (eWOM) on consumer switching behavior in e-commerce platforms, with consumer trust in alternatives as a mediating variable. A quantitative approach with an explanatory design was used to analyze data from 300 active e-commerce user respondents in the North Kalimantan border region. Data processing was carried out using Structural Equation Modeling (SEM) techniques based on Partial Least Squares (PLS). The results of the analysis show that all exogenous variables have a significant influence on switching behavior, both directly and indirectly through consumer trust. Price sensitivity has the largest total influence on switching, followed by perceived variety abundance and eWOM. This study contributes to strengthening the Stimulus–Organism–Response (S-O-R) theory in the context of digital consumer behavior, specifically by positioning trust as a psychological mechanism that bridges the influence of the digital environment on switching decisions. These findings also have practical implications for e-commerce managers in designing pricing strategies, presenting product variations, and managing online reviews to build trust in alternative products and manage consumer loyalty more effectively in the era of high digital competition.
Does Digital Leadership Improve Employee Performance? A Meta-Analytic and Bibliometric Evidence from Public Sector Studies Orlibernawati, Orlibernawati; Shalahuddin, Shalahuddin; Sugiati, Tinik
Amkop Management Accounting Review (AMAR) Vol. 6 No. 1 (2026): January - June
Publisher : Sekolah Tinggi Ilmu Ekonomi Amkop Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37531/amar.v6i1.3655

Abstract

Digital transformation has fundamentally reshaped organizational leadership practices, positioning digital leadership as a critical determinant of employee performance. Although the literature on digital leadership has expanded rapidly, empirical findings regarding its impact on employee performance remain varied and have not been systematically integrated, particularly within the public sector context. This study aims to comprehensively examine the relationship between digital leadership and employee performance using a meta-analytic and bibliometric approach based on Scopus-indexed articles published between 2021 and 2025. The meta-analysis estimates the overall effect size of digital leadership on employee performance, while the bibliometric analysis maps publication trends, intellectual structures, and dominant research themes. The findings indicate that digital leadership has a positive and significant effect on employee performance and is increasingly positioned as a contemporary leadership paradigm integrating strategy, technology, and organizational behavior. These results highlight the importance of strengthening leaders’ digital competencies to enhance employee effectiveness and productivity in technology-driven organizational environments. This study contributes theoretically by integrating empirical evidence with intellectual structure mapping and provides practical implications for the development of digital leadership, particularly in the public sector.