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Strengthening Financial Literacy and Entrepreneurship for Sebawang Village MSMEs Syahran, Syahran; Cahyaningrum, Widyastuti; Usman, Ferawati; Shalahuddin, Shalahuddin; AB, Nizhamuddin; Mappangile, Iqrima Mas; Basran, Zakaria
Jurnal Pengabdian Masyarakat Bhinneka Vol. 4 No. 2 (2025): Bulan November
Publisher : Bhinneka Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58266/jpmb.v4i2.704

Abstract

Kegiatan pengabdian kepada masyarakat ini bertujuan untuk meningkatkan kapasitas pelaku Usaha Mikro, Kecil, dan Menengah (UMKM) di Desa Sebawang melalui pelatihan dan pendampingan di bidang literasi keuangan dan kewirausahaan. Permasalahan utama yang dihadapi UMKM setempat meliputi rendahnya pemahaman terhadap pencatatan keuangan serta keterbatasan dalam perencanaan dan pengembangan usaha. Kegiatan ini dilaksanakan melalui pelatihan partisipatif, praktik langsung, serta sesi berbagi pengalaman dari pelaku usaha lokal, yang dilengkapi dengan evaluasi pre-test dan post-test. Hasil kegiatan menunjukkan peningkatan signifikan dalam pemahaman peserta, terutama terkait pencatatan transaksi harian, penyusunan laporan laba rugi sederhana, pengelolaan arus kas, perencanaan usaha, dan strategi promosi digital. Dari 30 peserta, lebih dari 80% mampu menyusun catatan keuangan dasar secara mandiri. Beberapa peserta mulai melakukan diversifikasi produk dan memanfaatkan media sosial untuk pemasaran. Program ini berdampak positif dalam mendorong profesionalisme dan keberlanjutan usaha UMKM.
Optimizing Social Media and School Websites for Promotional Branding in Indonesian Madrasahs: Achieving Competitive Advantage in the Digital Era Zainul, Mohammad; Yulianti, Farida; Periyadi, Periyadi; Dedy, Dedy; Shalahuddin, Shalahuddin; Rofiq, Ainur
Munaddhomah: Jurnal Manajemen Pendidikan Islam Vol. 7 No. 1 (2026): Progressive Management of Islamic Education
Publisher : Prodi Manajemen Pendidikan Islam Pascasarjana Institut Pesantren KH. Abdul Chalim Mojokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31538/munaddhomah.v7i1.2170

Abstract

In today’s rapidly evolving technological landscape, transformation in communication, work patterns, and access to information has reshaped how educational institutions present themselves to the public. Effective use of social media and websites can strengthen madrasas' competitive position amid the rapid flow of information and rising expectations for educational quality. This study explores the utilisation of digital platforms—specifically official websites and Instagram—as promotional tools in MAN 1 and MAN 2 Banjarmasin to enhance their institutional advantage. Employing a qualitative descriptive approach, data were gathered through in-depth interviews with public relations and media administrators, complemented by content analysis of both schools’ online channels. The findings show that MAN 1 Banjarmasin is more proficient in managing its website, offering structured, informative, and consistently updated content that boosts institutional credibility. In contrast, MAN 2 Banjarmasin leverages Instagram more actively as an interactive space to engage students, parents, and the broader community through visual storytelling and social interaction. Despite these strengths, both schools encounter challenges related to limited human resources, technical skills, and insufficient institutional backing. This study underscores the need for integrated digital marketing strategies and recommends that madrasas build stronger cross-platform coordination to solidify their online identity, enhance public trust, and increase student enrollment through sustained engagement on digital media.