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Journal : JURNAL REKAYASA SISTEM INDUSTRI

EVALUASI PRODUK SEPATU WANITA BAGI UKM KLASTIK FOOTWEAR MENGGUNAKAN METODE CHOICE BASED CONJOINT Rizqa Amelia Zunaidi; Sinta Dewi
JURNAL REKAYASA SISTEM INDUSTRI Vol 5 No 1 (2019): (November 2019)
Publisher : Universitas Putera Batam

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (972.21 KB) | DOI: 10.33884/jrsi.v5i1.1399

Abstract

In Indonesia, there are three industrial sectors with the largest number of Small Medium Enterprises (SMEs) from 2010 to 2014: food, clothing, and wood. Klastik Footwear is one of the SMEs in Indonesia that focuses on the footwear industry, especially women's shoes. Klastik Footwear brings classic and ethnic themes to its products. In order to be well received by the market, Klastik Footwear wants to identify potential consumer groups formed from market segmentation and assess the preferences of each group on Klastik Footwear products. In this study, the choice based conjoint analysis method is used to determine potential consumer preferences for Klastik Footwear products. From the results of the conjoint analysis, the importance and part-worth level of each attribute will be known. Next, a cluster and market simulator analysis is performed to see the profile of the formed segments. The results showed that there are 3 groups of potential consumers. After conducting market simulation on the three groups, it is predicted that the most ordered Klastik Footwear products by consumers are Galuh, Ara, Srikandi, and Gendhis 2 (in group 1); Brastagi, Telaga, and Gendhis 2 (in group 2); and Rinjani, Galuh, and Soko (in group 3).
Co-Authors Abduh Sayid Albana Achmad, Fariz Adek Dhea Resmi Purbantari Adhitya Rinda Wahyu Purnama Adi Candra Ahmad Ihsan Fuady Ahmad Nur Rosyid Alfansuri, Habib Mirza Alfany, Mochammad Zulfikar Annisa Rizkyta Nabilah Junaidi Arda Erico Yuda Ardiansyah Al Farouq Arman Hakim Nasution Aufar Fikri Dimyati Aulia Annisa Aulia Rahma Annisa Ayu Endah Wahyuni Ayu Prema Laksmi Benazir Imam Arif Muttaqin Cahyani, Nabilla Adinna Diba, Elsa Rachma Farah Dimas Dandy Pradana Septiawan Dio Ifan Auliya Dominggo Bayu Baskara Dwi Nur Azizah Hamidah Elsa Diaz Yamila Farah Annisa Yasmine Fearnanda, Yuanita Lucky Fidelia Adinda Syafani Firli Tajtibra Hamidah, Dwi Nur Azizah Hawwin Mardhiana Hendrawan Widianto Hendrawan Widianto Hendrawan Widianto Hernadimas Alfattah Hesti Dita Pramesti Hilmi, Muhammad Hafidh Syauqil Huki Chandra Indah, Putri Dwi Julia, Sefira Rachma Khodijah Amiroh Kurniasari, Yosiana Eka Putri Lora Amifia Lora Khaula Amifia Muhammad Ardiansyah Al Faiz Muhammad, Fasya Mazaya Sidqi Nabilla Adinna Cahyani Nafie, Harun Stephen Nafis, Ali Akbar Nanda Mesa Nur Aryabawa Nilna Agnia Nisrina Salsabilah Novika, Norma Nurlaela, Norma Septin Paramaditya Arismawati Perdana Suteja Putra Pratama, Annisa Putri Purba, Yesika Purbantari, Adek Dhea Resmi Purnama, Adhitya Rinda Wahyu Rafif Muhammad Rasyad Rahaditya Dimas Prihadianto Rahaditya Dimas Prihardianto Rahmalia Nurhalissa Raynor Cavan Suharto Rizha Nurmila Hilda Rizky Dwi Budi Anugrah Wibowo Rossy, Daseiya Auriello Rosyid, Ahmad Nur Samuel Haorista Oikan Eka Cipta Sasotya Rigan Rafsanjana Silvi Istiqomah Sinta Dewi Sri Hidayati Syahada, Amelia Tineke Sandra Wisesha Wahyu Andy Prastyabudi Wulandari, Eka Devi Yashmine Mela Ardianto Yulianita, Ika Zenkey Soma Mahendra