Article Per Year (5 Year)
p-Index From 2021 - 2026
7.006
P-Index
This Author published in this journals
All Journal Jurnal Bisnis dan Manajemen SPEKTRUM INDUSTRI JISI UMJ (Jurnal Integrasi Sistem Industri UMJ) Jurnal Teknologi Informasi dan Ilmu Komputer Jurnal Ilmiah Manajemen dan Bisnis (JIMB) OPERATION EXCELLENCE: Journal of Applied Industrial Engineering Sistemasi: Jurnal Sistem Informasi Sinkron : Jurnal dan Penelitian Teknik Informatika Journal of Industrial Engineering Management JURNAL REKAYASA SISTEM INDUSTRI Jurnal Teknologi Sistem Informasi dan Aplikasi JIPI (Jurnal Ilmiah Penelitian dan Pembelajaran Informatika) AMALIAH: JURNAL PENGABDIAN KEPADA MASYARAKAT TRANSFORMASI: Jurnal Manajemen Pemerintahan Abdimasku : Jurnal Pengabdian Masyarakat Journal of Digital Marketing and Halal Industry Journal of Advanced in Information and Industrial Technology (JAIIT) JMK Jurnal Manajemen dan Kewirausahaan JENIUS: Jurnal Terapan Teknik Industri Indonesian Journal of Industrial Engineering & Management BEMAS: Jurnal Bermasyarakat Jurnal Ilmiah Wahana Pendidikan Abdimas Awang Long: Jurnal Pengabdian dan Pemberdayaan Masyarakat Journal of Social Research Journal of Management and Digital Business JURNAL TEKNIK INDUSTRI eProceedings of Engineering BULLET : Jurnal Multidisiplin Ilmu RESLAJ: Religion Education Social Laa Roiba Journal Engagement: Jurnal Pengabdian Kepada Masyarakat INOVTEK Polbeng - Seri Informatika
Zunaidi, Rizqa Amelia
Universitas Telkom
Religion Arts Humanities Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Energy Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Materials Science & Nanotechnology Mechanical Engineering Medicine & Pharmacology Nursing Social Sciences Transportation Other

Published : 59 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search
Journal : SPEKTRUM INDUSTRI

 1 
PEMODELAN PERMINTAAN YANG MEMPERTIMBANGKAN HARGA, LOKASI DAN REBATE Rizqa Amelia Zunaidi; Wahyu Andy Prastyabudi; Abduh Sayid Albana; Sinta Dewi; Nisrina Salsabilah
Spektrum Industri Vol. 17 No. 2: Oktober 2019
Publisher : Universitas Ahmad Dahlan Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.12928/si.v17i2.14325

Abstract

In accordance with Hottelling's Law, strategic location is a significant factor to ensure the success of a business, thus two businesses which sell the same product tend to choose a closed location. The real practice of this concept is seen in the competition of two big retailers which often open their shop nearby. However, in such competition, the location factor is merely not sufficient. It is necessary to consider other factors such as price and rebate or discount types given to their customers. This paper, particularly, aims to see the customers' preferences towards given attributes i.e. price, location, and discount types. The data is collected bymeans of a survey with non-probability sampling that is judgmental sampling. The respondents are people reside in Surabaya, Sidoarjo, and nearby whose age between 15-45 years and having various profession. The data is then processed with conjoint analysis by which is used as a basisto reconstruct a demand model considering the customer's preferences. The result shows that the attribute which is most considerable by respondents is the discount types, herein is a bundling product that comprises various products. This attribute has a preference level at 54.53%. The second prioritized attribute is the retailer location with a preference level at 24.28%. This means that a closer retailer is the most preferable by the respondent. Meanwhile, price is the last attribute considered by the respondent in choosing the retailer with a preference level at 21.28%. Thus, a respondent tends to pick a cheaper product after considering its discount type and the distance of retailer.
Co-Authors Abduh Sayid Albana Achmad, Fariz Adek Dhea Resmi Purbantari Adelia Rachma Istighfarah Adhitya Rinda Wahyu Purnama Adi Candra Aditya Ayu Cahyaning Wigati Ahmad Ihsan Fuady Ahmad Nur Rosyid Alfansuri, Habib Mirza Alfany, Mochammad Zulfikar Annisa Rizkyta Nabilah Junaidi Arda Erico Yuda Ardiansyah Al Farouq Arkan Fauzan Wicaksono, Muhammad Arman Hakim Nasution Aufar Fikri Dimyati Aulia Annisa Aulia Rahma Annisa Ayu Endah Wahyuni Ayu Prema Laksmi Azhari, Sulaiman Benazir Imam Arif Muttaqin Cahyani, Nabilla Adinna Cendana Widyasinta Widiarso Diba, Elsa Rachma Farah Dimas Dandy Pradana Septiawan Dio Ifan Auliya Dominggo Bayu Baskara Dwi Nur Azizah Hamidah Elsa Diaz Yamila Farah Annisa Yasmine Farisya Al Mar’atus Sholikha Fearnanda, Yuanita Lucky Fidelia Adinda Syafani Firli Tajtibra Gary Christ Enrique Hendrik Glorido Pascal Soumokil Hamidah, Dwi Nur Azizah Hawwin Mardhiana Hendrawan Widianto Hendrawan Widianto Hendrawan Widianto Hernadimas Alfattah Hesti Dita Pramesti Hilmi, Muhammad Hafidh Syauqil Huki Chandra Indah, Putri Dwi Julia, Sefira Rachma Khodijah Amiroh Kurniasari, Yosiana Eka Putri Lobita Japtara Martadinata, Agi Lora Amifia Lora Khaula Amifia Muhammad Ardiansyah Al Faiz Muhammad, Fasya Mazaya Sidqi Nabila Az Zhahra Nabilla Adinna Cahyani Nafie, Harun Stephen Nafis, Ali Akbar Nanda Mesa Nur Aryabawa Nilna Agnia Nisrina Salsabilah Novika, Norma Nurdin, Arliyanti Nurlaela, Norma Septin Oktavio, Reinanrd Dustin Paramaditya Arismawati Perdana Suteja Putra Pratama, Annisa Putri Purba, Yesika Purbantari, Adek Dhea Resmi Purnama, Adhitya Rinda Wahyu Rafif Muhammad Rasyad Rahaditya Dimas Prihadianto Rahaditya Dimas Prihardianto Rahmalia Nurhalissa Raynor Cavan Suharto Rizha Nurmila Hilda Rizha Nurmila Hilda Rizky Dwi Budi Anugrah Wibowo Rossy, Daseiya Auriello Rosyid, Ahmad Nur Samuel Haorista Oikan Eka Cipta Sasotya Rigan Rafsanjana Silvi Istiqomah Sinta Dewi Sri Hidayati Syahada, Amelia Tasya Virginia Nur Illahi Tineke Sandra Wisesha Wahyu Andy Prastyabudi Wulandari, Eka Devi Yashmine Mela Ardianto Yosiana Eka Putri Kurniasari Yulianita, Ika Zenkey Soma Mahendra