Article Per Year (5 Year)
p-Index From 2020 - 2025
5.524
P-Index
This Author published in this journals
All Journal Jurnal Bisnis dan Manajemen SPEKTRUM INDUSTRI JISI UMJ (Jurnal Integrasi Sistem Industri UMJ) Jurnal Teknologi Informasi dan Ilmu Komputer OPERATION EXCELLENCE: Journal of Applied Industrial Engineering Sistemasi: Jurnal Sistem Informasi Sinkron : Jurnal dan Penelitian Teknik Informatika Journal of Industrial Engineering Management JURNAL REKAYASA SISTEM INDUSTRI Jurnal Teknologi Sistem Informasi dan Aplikasi JIPI (Jurnal Ilmiah Penelitian dan Pembelajaran Informatika) AMALIAH: JURNAL PENGABDIAN KEPADA MASYARAKAT TRANSFORMASI: Jurnal Manajemen Pemerintahan Abdimasku : Jurnal Pengabdian Masyarakat Journal of Digital Marketing and Halal Industry Journal of Advanced in Information and Industrial Technology (JAIIT) JMK Jurnal Manajemen dan Kewirausahaan JENIUS: Jurnal Terapan Teknik Industri Indonesian Journal of Industrial Engineering & Management BEMAS: Jurnal Bermasyarakat Jurnal Ilmiah Wahana Pendidikan Abdimas Awang Long: Jurnal Pengabdian dan Pemberdayaan Masyarakat Journal of Management and Digital Business JURNAL TEKNIK INDUSTRI BULLET : Jurnal Multidisiplin Ilmu RESLAJ: Religion Education Social Laa Roiba Journal Engagement: Jurnal Pengabdian Kepada Masyarakat INOVTEK Polbeng - Seri Informatika
Zunaidi, Rizqa Amelia
Universitas Telkom
Religion Arts Humanities Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Energy Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Materials Science & Nanotechnology Mechanical Engineering Medicine & Pharmacology Nursing Social Sciences Transportation Other

Published : 44 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 2 Documents
Search
Journal : OPERATION EXCELLENCE: Journal of Applied Industrial Engineering

 1 
The proposed quality improvement of tofu production at UD. XYZ using DMAIC method Purbantari, Adek Dhea Resmi; Zunaidi, Rizqa Amelia
Operations Excellence: Journal of Applied Industrial Engineering Vol. 16, No. 3 (2024): OE November 2024
Publisher : Universitas Mercu Buana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22441/oe.2024.v16.i3.124

Abstract

Tofu is known as people's food because the price is cheap and easily accessible by all levels of society. Tofu is in great demand. Besides its affordable price, this food is also healthy and can be processed into various dishes. Quality control is essential for a company to minimize the costs caused by product defects. It can help the company if there are irregularities in the production process. With a large number of irregularities in production, the company will experience losses in quality, cost and quantity. This research was conducted to control and improve the quality of tofu at UD. XYZ uses the Six Sigma method through the Define, Measure, Analyze, Improve, and Control stages. Based on the analysis results, the sigma value is 3.4, and the DPMO value is 29,189, indicating that improvement is still needed to reduce defects that arise so that the sigma value can be increased. Based on this research, it is suggested to improve the sigma quality by investing time and money to train new company employees and improve the equipment used in the tofu production process. It is purchasing automated equipment to support better production processes. Research on enhancing the quality of tofu production should be carried out periodically at UD. XYZ, as part of the company's continuous improvement. 
Strategic marketing analysis for enhancing competitiveness and customer satisfaction: a case study of Indihome TV in Pasuruan City Hilmi, Muhammad Hafidh Syauqil; Zunaidi, Rizqa Amelia; Wulandari, Eka Devi
Operations Excellence: Journal of Applied Industrial Engineering Vol. 17 No. 1 March 2025
Publisher : Universitas Mercu Buana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22441/oe.2025.v17.i1.130

Abstract

This study aims to develop effective marketing strategies for Indihome TV to enhance its competitiveness and customer satisfaction in Pasuruan City. Utilizing a comprehensive approach, the research integrates tools such as the Internal Factor Evaluation (IFE) Matrix, External Factor Evaluation (EFE) Matrix, SWOT analysis, Boston Consulting Group (BCG) Matrix, and Quantitative Strategic Planning Matrix (QSPM). Eleven alternative strategies were identified, of which five were prioritized: conducting targeted marketing campaigns emphasizing ease of access to entertainment, increasing the frequency of discounts, offering economical subscription packages, providing flexible channel selection options, and rewarding loyal customers.The results highlight the significance of addressing customer concerns, particularly pricing and convenience, to improve brand recognition and attract a wider audience. Key strategies such as promoting tailored packages and enhancing customer loyalty through discounts and bonuses are designed to align Indihome TV’s offerings with customer needs. The Pareto Chart analysis confirmed that these top five strategies account for over 50% of the company’s potential improvement in marketing outcomes.These findings provide a strategic roadmap for Indihome TV to strengthen its market position, improve customer retention, and achieve sustainable growth. This research emphasizes the importance of aligning marketing strategies with internal strengths and external opportunities to address competitive pressures effectively.
Co-Authors Abduh Sayid Albana Achmad, Fariz Adek Dhea Resmi Purbantari Adhitya Rinda Wahyu Purnama Adi Candra Agi Lobita Japtara Martadinata Ahmad Ihsan Fuady Ahmad Nur Rosyid Alfansuri, Habib Mirza Alfany, Mochammad Zulfikar Ali Akbar Nafis Annisa Rizkyta Nabilah Junaidi Arda Erico Yuda Ardiansyah Al Farouq Arliyanti Nurdin Arman Hakim Nasution Aufar Fikri Dimyati Aulia Annisa Aulia Rahma Annisa Ayu Endah Wahyuni Ayu Prema Laksmi Benazir Imam Arif Muttaqin Cahyani, Nabilla Adinna Diba, Elsa Rachma Farah Dimas Dandy Pradana Septiawan Dio Ifan Auliya Dominggo Bayu Baskara Dwi Nur Azizah Hamidah Elsa Diaz Yamila Farah Annisa Yasmine Fearnanda, Yuanita Lucky Fidelia Adinda Syafani Firli Tajtibra Hamidah, Dwi Nur Azizah Hawwin Mardhiana Hendrawan Widianto Hendrawan Widianto Hendrawan Widianto Hernadimas Alfattah Hesti Dita Pramesti Hilmi, Muhammad Hafidh Syauqil Huki Chandra Ika Yulianita Ika Yulianita Indah, Putri Dwi Julia, Sefira Rachma Khodijah Amiroh Kurniasari, Yosiana Eka Putri Lora Amifia Lora Khaula Amifia Muhammad Ardiansyah Al Faiz Muhammad Arkan Fauzan Wicaksono Muhammad, Fasya Mazaya Sidqi Nabilla Adinna Cahyani Nafie, Harun Stephen Nanda Mesa Nur Aryabawa Nilna Agnia Nisrina Salsabilah Norma Novika Norma Novika Norma Septin Nurlaela Paramaditya Arismawati Perdana Suteja Putra Pratama, Annisa Putri Purba, Yesika Purbantari, Adek Dhea Resmi Purnama, Adhitya Rinda Wahyu Rafif Muhammad Rasyad Rahaditya Dimas Prihadianto Rahaditya Dimas Prihardianto Rahmalia Nurhalissa Raynor Cavan Suharto Rizha Nurmila Hilda Rizky Dwi Budi Anugrah Wibowo Rossy, Daseiya Auriello Rosyid, Ahmad Nur Samuel Haorista Oikan Eka Cipta Sasotya Rigan Rafsanjana Silvi Istiqomah Sinta Dewi Sri Hidayati Sri Hidayati Sri Hidayati Syahada, Amelia Tineke Sandra Wisesha Wahyu Andy Prastyabudi Wulandari, Eka Devi Yashmine Mela Ardianto Zenkey Soma Mahendra