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All Journal Jurnal Manajemen dan Organisasi Indonesian Journal of Business and Entrepreneurship (IJBE) Journal of Economic, Bussines and Accounting (COSTING) MBIA Meteor STIP Marunda Dinasti International Journal of Digital Business Management Community Development Journal: Jurnal Pengabdian Masyarakat Jurnal Darma Agung Jurnal Pengabdian Masyarakat : Pemberdayaan, Inovasi dan Perubahan Journal of Indonesian Scholars for Social Research Jurnal Marine Inside Cakrawala: Jurnal Pengabdian Masyarakat Global Jurnal Gici Jurnal Keuangan dan Bisnis Ocean Engineering: Jurnal Ilmu Teknik dan Teknologi Maritim Jurnal Ekonomi Manajemen Akuntansi Dharma Ekonomi Matemar Jurnal Jurnal Intelek Dan Cendikiawan Nusantara Jurnal Cakrawala Bahari International Journal of Technology and Education Research International Journal of Economics, Business and Innovation Research Asian Journal of Management, Entrepreneurship and Social Science Journal of Teaching and Education for Scholars Proceeding of The International Conference on Management, Entrepreneurship, and Business International Journal of Economics and Management Research Jurnal Pengabdian Ilmu Kesehatan Jurnal Transportasi dan Manajemen Maritim (TRANSMA)
Kwartama, Agung
Akademi Maritim Nasional Jakarta Raya
Religion Aerospace Engineering Agriculture, Biological Sciences & Forestry Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Materials Science & Nanotechnology Mathematics Mechanical Engineering Public Health Social Sciences Transportation Other

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Journal : Jurnal Marine Inside

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Pengaruh perang dagang global pada jaringan transportasi laut dan logistik dalam perdagangan internasional Kwartama, Agung; Ndori, Akhmad
Journal Marine Inside Vol. 7 No. 1 (2025)
Publisher : Politeknik Pelayaran Banten

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62391/ejmi.v7i1.114

Abstract

Konflik perdagangan global, khususnya antara Amerika Serikat dan Tiongkok, telah menyebabkan perubahan signifikan dalam dinamika perdagangan internasional dan memberikan dampak langsung terhadap sistem transportasi laut dan logistik global. Sejak tahun 2018, penerapan tarif dan kebijakan proteksionis oleh kedua negara telah memicu perubahan pola perdagangan, menciptakan ketidakpastian pasar, serta mendorong relokasi aktivitas produksi ke negara-negara alternatif seperti Vietnam dan India. Transportasi laut—yang mengangkut sekitar 80% dari total volume perdagangan dunia—menghadapi tantangan besar berupa perubahan rute pelayaran, fluktuasi volume pengiriman, serta peningkatan biaya logistik. Beberapa pelabuhan utama di Tiongkok mencatat penurunan aktivitas bongkar muat, sementara pelabuhan di Asia Tenggara dan kawasan lainnya mengalami lonjakan trafik sebagai dampak dari perubahan alur distribusi global. Ketidakpastian dalam rantai pasok juga menuntut perusahaan logistik untuk meningkatkan fleksibilitas dan ketahanan operasional. Di sisi lain, perubahan rute pelayaran secara tidak langsung berkontribusi terhadap peningkatan emisi karbon, sehingga menimbulkan tantangan baru dalam konteks keberlanjutan lingkungan. Studi-studi terkini yang dimuat dalam jurnal seperti Maritime Policy & Management serta Transportation Research Part E menunjukkan berbagai strategi adaptif yang diterapkan oleh pelabuhan dan perusahaan pelayaran dalam merespons kondisi ini. Analisis ini menegaskan pentingnya perumusan kebijakan global yang terkoordinasi untuk memitigasi dampak negatif terhadap transportasi laut serta mendukung keberlanjutan jangka panjang industri maritim di tengah dinamika geopolitik yang terus berkembang.   The global trade conflict, particularly between the United States and China, has significantly altered the dynamics of international commerce and has had a direct impact on maritime transportation and global logistics systems. Since 2018, the imposition of tariffs and protectionist policies by both countries has triggered shifts in trade patterns, created market uncertainty, and driven the relocation of production activities to alternative countries such as Vietnam and India. Maritime transport—which handles approximately 80% of global trade volume—faces major challenges, including changes in shipping routes, fluctuations in cargo volume, and rising logistics costs. Several major ports in China have reported declines in cargo handling activity, while ports in Southeast Asia and other regions have experienced increased traffic due to the reconfiguration of global supply chains. Supply chain uncertainty has also required logistics companies to enhance their operational flexibility and resilience. Furthermore, rerouting of vessels has indirectly contributed to an increase in carbon emissions, posing new environmental sustainability challenges. Recent studies published in journals such as Maritime Policy & Management and Transportation Research Part E highlight various adaptive strategies adopted by ports and shipping companies in response to these conditions. This analysis underscores the importance of coordinated global policy responses to mitigate the negative impacts on maritime transportation and to support the long-term sustainability of the maritime industry amid ongoing geopolitical shifts.
Peran perlindungan hukum merek dalam pembentukan brand image dan trust pelanggan untuk mendukung ekspansi jasa transportasi laut Ndori, Akhmad; Kwartama, Agung
Journal Marine Inside Vol. 7 No. 2 (2025)
Publisher : Politeknik Pelayaran Banten

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62391/ejmi.v7i2.115

Abstract

Penelitian ini bertujuan untuk menganalisis peran perlindungan hukum merek dalam pembentukan brand image  dan trust pelanggan sebagai faktor pendukung ekspansi jasa transportasi laut pada PT Yicheng Logistik Transportasi Jakarta. Persaingan yang semakin ketat di industri transportasi laut menuntut perusahaan tidak hanya meningkatkan kualitas layanan, tetapi juga memastikan adanya perlindungan hukum terhadap merek guna menjaga reputasi dan kepercayaan pelanggan. Penelitian ini menggunakan pendekatan metode campuran (mixed methods), dengan pengumpulan data kuantitatif melalui penyebaran kuesioner kepada pelanggan serta data kualitatif melalui wawancara mendalam dengan manajemen perusahaan dan pihak terkait. Data kuantitatif dianalisis menggunakan teknik statistik deskriptif dan inferensial, sedangkan data kualitatif dianalisis melalui pendekatan tematik. Hasil penelitian menunjukkan bahwa perlindungan hukum merek yang konsisten dan efektif berperan signifikan dalam memperkuat brand image  dan meningkatkan trust pelanggan, yang selanjutnya berkontribusi positif terhadap strategi ekspansi jasa transportasi laut perusahaan. Penelitian ini menegaskan bahwa integrasi antara aspek hukum dan strategi pemasaran merupakan elemen kunci dalam meningkatkan daya saing dan keberlanjutan usaha di sektor transportasi laut. This study aims to analyze the role of trademark legal protection in shaping brand image  and customer trust as supporting factors for the expansion of maritime transportation services at PT Yicheng Logistik Transportasi Jakarta. Increasing competition in the maritime transportation industry requires companies not only to enhance service quality but also to ensure adequate legal protection of trademarks in order to safeguard reputation and customer trust. This research adopts a mixed-methods approach, combining quantitative data collected through customer questionnaires and qualitative data obtained from in-depth interviews with company management and relevant stakeholders. Quantitative data were analyzed using descriptive and inferential statistical techniques, while qualitative data were examined through thematic analysis. The findings indicate that effective and consistent trademark legal protection plays a significant role in strengthening brand image  and enhancing customer trust, which in turn positively supports the company’s maritime service expansion strategy. This study highlights that the integration of legal protection and marketing strategies is essential for improving competitiveness and achieving sustainable growth in the maritime transportation sector.
Co-Authors Abbas, Rianat Abdul Aziz Abdul Rasyid Adek Adek Adek Ahmad, Syaiful Ahmed, Abdal Akhmad Sopani Akhmad Sopani Alexandros Siringo Ringo Anton Novianto April Gunawan Malau April Gunawan Malau April Gunawan Malau Ariska, Riris As’ad, Abdul Rasyid Ayuni , Novianty Elizabeth Bambang Kurniadi, Bambang Bangun Husodo Baruno Winahyu Aji Cari Arianto Deferiansyah Desiana Endah Pramesti Desiana Endah Pramesti Didik Indriawan Didik Indriawan Dwi Wuryani Eka Wahyu, Krisma Gatot Prasojo HERI SUSANTO Hidayat Kurahmadan Ika Yuliasari Indah Sulita Indah, Meuthia Indriawan, Didik Juanda Juanda Kakisina, Girnisia Lie Adek Lie Adek Lie Adek Ndori, Akhmad Nor Fauziah Orgunsanya, Victoria Abosede Paiman Paiman Paiman Paiman Paiman Paiman Pramesti, Desiana Endah Ramayanti Rizky Reynaldi Roma Dormawaty S Siswanto samiyono Samiyono Samiyono Samiyono Samiyono, Samiyono Sipahutar, Yohana Avdes Roito Sopani, Akhmad Sumali, Bambang Sumiyatiningsih Sumiyatiningsih Sumiyatiningsih Sumiyatiningsih Sumiyatiningsih Sumiyatiningsih Sumiyatiningsih, Sumiyatiningsih Syafril Zulmaidi Syahdan Tanjung Titis Ari Bowo Wibowo, Titis Ari Wiliantara, Made Yanto Rusmanto