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All Journal Psikoislamika : Jurnal Psikologi dan Psikologi Islam Indonesian Journal of Business and Entrepreneurship (IJBE) JMM (Jurnal Masyarakat Mandiri) International Journal of Social Science and Business Psikostudia : Jurnal Psikologi Jurnal Aisyah : Jurnal Ilmu Kesehatan PLAKAT : Jurnal Pelayanan Kepada Masyarakat Psikoborneo : Jurnal Ilmiah Psikologi MILRev: Metro Islamic Law Review Madania: Jurnal Kajian Keislaman
Adriansyah, Muhammad Ali
Program Studi Psikologi, Fakultas Ilmu Sosial Dan Ilmu Politik, Universitas Mulawarman
Religion Arts Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Health Professions Law, Crime, Criminology & Criminal Justice Medicine & Pharmacology Neuroscience Nursing Public Health Social Sciences Veterinary Other

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Journal : Indonesian Journal of Business and Entrepreneurship (IJBE)

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Shopping Orientation and Trust in Online Stores Towards Impulse Buying Adriansyah, Muhammad Ali; Rahman, Muhammad Taufiq
Indonesian Journal of Business and Entrepreneurship Vol. 8 No. 3 (2022): IJBE, Vol. 8 No. 3, September 2022
Publisher : School of Business, IPB University (SB-IPB)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17358/ijbe.8.3.441

Abstract

This study aims to determine the effect of shopping orientation and online store trust on impulsive purchases among students of the Faculty of Tarbiyah and Teacher Sciences of University X in Samarinda. This research uses a quantitative approach. This study involved 100 students of the Faculty of Tarbiyah and Teacher Sciences of University X in Samarinda who were selected using a simple random sampling technique. The use of data collection methods is the scale of impulsive purchases, shopping orientation, and the trust of the online store. The collected data are analyzed with the help of SPSS 25.0 for Windows programs. The results showed that the major hypothesis was accepted, namely simultaneous shopping orientation and online store trust can predict the occurrence of impulsive purchases in students, as evidenced by a value of p = 0.000 (p<0.05). The predicted rate is 52.9%. The first minor hypothesis is accepted, namely shopping orientation is able to predict student implusive purchases, proven by a value of p = 0.000 (p<0.05), while the second minor hypothesis is accepted, namely trust in online stores able to predict student impulsiveimplusive purchases as evidenced by a value of p = 0.000 (p<0.05). The results showed that the major hypothesis was accepted, namely simultaneous shopping orientation and online store trusts can predict the occurrence of impulsiveimpulsive purchases in students, as evidenced by the value of p = 0.000 (p<0.05). The positive impact of this research when people specifically read this research article is that it can increase literacy about the main factors that cause impulsive purchases, especially among students, especially caused by shopping orientation and also caused by trust in online stores. Keywords: impulsive buying, online store beliefs, shopping orientation
Co-Authors Abdul Aziz Afani Achmad Fadli Achmad Fahriannur Adella Saputri Adie Hasthina Agung Anggara Alda Nadhira Lawolo Andi Lailatul Cahaya Andra Riyandi Dwitama Anindya Pinasthi Putri Anindya Pinasthi Putri Annisa Afifah Febrianti Ardiya Salsabila Arif Wicaksa Arwin Sanjaya Aulia Suhesty Bramantika Oktavianti Dea Citra Pratiwi Debby Chintia Herrin Devira Maharani Dian Apriliyani Dian Dwi Nur Rahmah Dian Dwi Nur Rahmah Dian Dwi Nur Rahmah Dian Rahayu Diana Diana Diana Diana Diana Diana Diana Diana Elda Trialisa Putri Elda Trialisa Putri Elling Rikza Nadzifah Erika Yohana Pakpahan Fajar Tabrani Febrianur, Hana Giska Fergie Fernando Hesfie Firda Apriliana Ghea Vembi Cevaranie Pramujie Gigih Permadi Pulunggono Hairani Lubis Haris, Muhammad Ichsan Hendro Margono Indah Dwi Puspita R.C Inggrid Delta Sintara Irpan Irpan Jasmine Syahadata Arsha Julian, Antoni Lidia Dwi Larasati Linda Aprida Margono, Hendro Marisa Harlin Marwita Rahmi Maskan Abdul Fatah Milalia Rizqi Aulia Miranti Rasyid Moutiq Nur Kalbu Muhamad Uyun Muhammad Alfaeisyahri Fahlevi Muhammad Fadhlurohman Muhammad Ghiffari Muhammad Iqbar Muhammad Qori Hasan Muhammad Shidiq Kridani Muhammad Sultan Muhammad Taufiq Rahman, Muhammad Taufiq Muhliansyah Muhliansyah Muhliansyah Muhliansyah Muhliansyah Muhliansyah Muhliansyah Muhliansyah Muhliansyah, Muhliansyah Muna Karhani Nipta Aini Noor Hafizah Nurdin, Nurafifah Nurlita Adha Apriliani Oni Parlian Prastika, Netty Dyan Princess Yustisia Tri Sanhadi Puji Purwati Purnawarman, Andi Rabiatul Adhawiyah Rabiatul Munawarah Rahayu, Diah Rahayu, Diah Rahmah, Dian Dwi Nur Ramadhani, Ayunda Rani Gemelly Uswatun Hasannah Rara Anggraeni Ratna Dyah Rena Khairunniza Rifayanti, Rina Riki Khrishananto Rini Fitriani Permatasari Salasiah Salasiah Seger Handoyo Sheikh Adnan Ahmed Usmani Shinta Aprillia Pramesti Sofia, Lisda Sumarni Sumarni Syarifah Yustifah Tamyis Ade Rama Tondang, Edoardo Windharti, Dharma Sri Zenia Sofie Afifah Zunea Farizka Azyzah Harro Uasni