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All Journal Ilmu Administrasi Publik Ekuitas: Jurnal Pendidikan Ekonomi Jurnal SOLMA MATAPPA: Jurnal Pengabdian Kepada Masyarakat JURNAL PENGABDIAN KEPADA MASYARAKAT Jurnal Karinov Jurnal Sains dan Teknologi Jurnal Graha Pengabdian SPEKTA (Jurnal Pengabdian Kepada Masyarakat : Teknologi dan Aplikasi) International Journal of Business, Law, and Education International Journal of Community Service PRIMA : Portal Riset dan Inovasi Pengabdian Masyarakat International Journal of Humanities Education and Social Sciences Penamas: Journal of Community Service JIPkM Jurnal Pepadu Economics and Business Journal International Education Trend Issues Jurnal Ekonomi, Bisnis dan Pendidikan (JEBP) Journal of Education Method and Learning Strategy Ekuitas Jurnal Pnedidikan Ekonomi Nusantara Economics and Entrepreneurships Journals Branding: Jurnal Manajemen & Bisnis International Journal of Business and Quality Research
Buyung Adi Dharma
Universitas Negeri Malang
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SWOT ANALYSIS IN THE MARKETING STRATEGY OF THE EDUCATIONAL TOURISM VILLAGE DURING PANDEMIC COVID-19 Dharma, Buyung Adi; Mukhlis, Imam; Zagladi, Arief Noviarakhman
International Journal of Business, Law, and Education Vol. 4 No. 2 (2023): International Journal of Business, Law, and Education
Publisher : IJBLE Scientific Publications Community Inc.

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56442/ijble.v4i2.269

Abstract

The purpose of this study was to determine the right strategy for marketing the educational tourism village in Kampung inggris Pare. Data analysis in this study used descriptive qualitative methods with case studies. Data sources were obtained from observation, interviews with 5 informants from Kampung Inggris Pare, and documentation in the form of photos and voice recordings. Checking the validity of the data using triangulation of sources and triangulation techniques. This research resulted in 3 conclusions, including: (1) Strengths for Kampung Inggris Pare: (1) The strengths of Kampung Inggris Pare consist of the low cost of living, comfortable learning atmosphere equipped with facilities from the institution, and health insurance for all elements of Kampung Inggris Pare. Then some weaknesses of Kampung Inggris Pare include the tight learning hours, less maintained environment at some points, and less efficient access to Kampung Inggris Pare. (2) The most potential opportunities for Kampung Inggris Pare include the number of fresh graduates, the recommendation of Kampung Inggris Pare alumni, and the potential arrival of students as a result of extensive promotion. As well as threats that can have an impact on Kampung Inggris Pare consist as the ongoing COVID-19 pandemic, the existence of restrictions by the government, and the lack of holiday time for prospective students of Kampung Inggris Pare. (3) The strategic position based on the SWOT Diagram is in quadrant 1, which means that Kampung Inggris Pare can use an aggressive strategy with the results of the SWOT Matrix in the SO (Strengths-Opportunity) position. These strategies include utilizing alumni in promotional media by displaying the advantages of Kampung Inggris Pare, adding vaccination activities and health facilities, as well as promotions in the form of discounts and free products for fresh graduates who come to Kampung Inggris Pare
Peningkatan Profit UMKM Pengrajin Genteng Melalui Pelatihan Manajemen Usaha dan Media Promosi Digital I Nyoman Suputra; Andi Basuki; Buyung Adi Dharma; Dewi Ayu Sakdiyyah
JURNAL PENGABDIAN KEPADA MASYARAKAT Vol 14 No 2 (2024): Desember 2024
Publisher : LPPM UNINUS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30999/jpkm.v14i2.3550

Abstract

Desa Sumberejo, yang terletak di Kecamatan Durenan, Kabupaten Trenggalek, menjadi lanskap kreatif bagi para pengrajin genteng tanah liat Keberadaan UMKM pengrajin genteng tanah liat di Desa Sumberejo menghadapi tantangan dalam hal manajemen usaha dan promosi produk. Pelatihan ini bertujuan untuk meningkatkan kemampuan manajemen Usaha dan pemanfaatan media promosi digital guna meningkatkan profit usaha pengrajin genteng. Metode yang digunakan dalam kegiatan pengabdian ini meliputi studi pendahuluan, kerjasama dengan pihak terkait, desain program pelatihan, workshop, dan pelatihan intensif, serta monitoring dan evaluasi berkala. Hasil pelatihan menunjukkan bahwa para peserta memperoleh pengetahuan baru tentang pengelolaan keuangan, perencanaan bisnis, dan strategi pemasaran. Selain itu, pengrajin juga diajarkan penggunaan media sosial, pembuatan konten visual, dan pengelolaan kampanye online yang efektif. Monitoring dan evaluasi menunjukkan peningkatan signifikan dalam kemampuan manajemen usaha dan promosi produk peserta. Kesimpulannya, pelatihan ini berhasil memberikan keunggulan kompetitif bagi pengrajin genteng tanah liat di Desa Sumberejo, yang berpotensi mendukung keberlanjutan usaha mereka di masa depan. Kata Kunci: pengrajin genteng; manajemen usaha; media sosial; sumberejo
UTILIZATION OF GENERATIVE AI IN GREEN WORK ENVIRONMENT SIMULATION FOR WORK INTEGRATED LEARNING PROGRAM BASED ON ENVIRONMENTALLY FRIENDLY INDUSTRY IN VOCATIONAL EDUCATION INSTITUTIONS Suputra, I Nyoman; Basuki, Andi; Dharma, Buyung Adi; Gunawan, Ari; Syaifruddin, Afis Baghiz
Branding: Jurnal Manajemen dan Bisnis Vol 4 No 1 (2025): BRANDING: Jurnal Manajemen dan Bisnis
Publisher : UIN Sunan Gunung Djati Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15575/jb.v4i1.49376

Abstract

The development of artificial intelligence technology, particularly Generative Artificial Intelligence (AI), presents new opportunities for innovative learning methods in vocational Education. This study aims to utilise Generative AI in creating a green work environment simulation as a learning medium for Work-Integrated Learning (WIL), with a focus on environmental and eco-friendly industries. This simulation is designed to provide an in-depth and interactive learning experience while strengthening students' competence in applying sustainability principles and green work practices in the industrial world. The research method employed is an experiment involving the development of a Generative AI-based simulation prototype that integrates elements of a green work environment, including waste management, energy efficiency, and the utilisation of renewable resources. The research participants were vocational program students who participated in Work-Integrated Learning (WIL). The evaluation was conducted by measuring the increase in understanding of the concept of green industry and the practical skills acquired through simulation. The study's results showed that the use of Generative AI-based simulation significantly increased students' learning motivation, theoretical understanding, and practical skills compared to conventional learning methods. In addition, this simulation also facilitates the development of soft skills, such as decision-making and problem-solving, in the context of green work. Thus, the use of Generative AI in green work environment simulations makes a positive contribution to improving the quality of environmentally friendly industry-based Work-Integrated Learning (WIL) Programs in vocational Education institutions. This study offers recommendations for vocational Education institutions to adopt AI technology, supporting adaptive, innovative, and sustainable learning processes that produce a competent and environmentally conscious workforce.
MSMEs Go Digital: Impact Analysis and Strategies for Sustainable Economic Development Buyung Adi Dharma; Nur Yudiono
International Journal of Business and Quality Research Vol. 3 No. 02 (2025): April - June, International Journal of Business and Quality Research (IJBQR)
Publisher : Citakonsultindo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63922/ijbqr.v3i02.1786

Abstract

This study analyzes the impact of the digital economy on the growth of MSMEs in Indonesia in the Industry 4.0 era. Using a descriptive quantitative approach and a sample of 150 MSMEs, results show that the adoption of digital technologies (e-commerce, big data, digital payments) increases operational efficiency, turnover and market reach. However, challenges such as low digital literacy, infrastructure gaps, and limited access to training hinder the optimization of digitalization benefits. This study emphasizes the importance of collaboration between government, private sector, and educational institutions to strengthen training, funding, and infrastructure support to maximize the potential of MSMEs' digital transformation.
DIGITALISASI PENGELOLAAN PAM DESA BUMDES SEKAR ABADI DESA SUMBERSEKAR, KECAMATAN DAU, KABUPATEN MALANGHerdi Budiman Abbas, Muhammad Hasyim Ibnu; Istiqomah, Ni’matul; Dharma, Buyung Adi
Jurnal Pepadu Vol 5 No 4 (2024): Jurnal PEPADU
Publisher : Universitas Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29303/pepadu.v5i4.5889

Abstract

Tujuan dari pengabdian ini adalah untuk membantu para pengelola PAM Desa Sekar Abadi untuk bertransformasi secara digital melalui berbagai kegiatan pelatihan dan pendampingan dalam penggunaan aplikasi inovatif dalam pengelolaan data penggunaan Air bernama pamsekar.com, yang diawali dengan pengisian data secara manual kemudian diubah menjadi digital mereka dapat membuatnya lebih mudah bagi manajer untuk menjalankan bisnis. Kegiatan pelayanan dilakukan dengan cara transfer knowledge untuk memperkenalkan sistem informasi digital di pamsekar, kemudian mendukung kunjungan rutin dan verifikasi penggunaan aplikasi sesuai dengan dokumentasi yang disediakan dan selalu mendiskusikan perkembangan teknologi dan manajemen perusahaan. Selain itu, evaluasi juga dilakukan untuk memverifikasi bahwa aplikasi pendukung sistem informasi ini telah dilengkapi dengan benar dan mengikuti instruksi saat melakukan transfer pengetahuan. Dengan meningkatnya kapabilitas digital bagi pengelola PAM Desa Sekar Abadi diharapkan pelayanan kepada masyarakat pelanggan menjadi lebih baik.
Co-Authors Abbas, Muhammad Hasyim Ibnu Adelia Shabrina Prameka Afwan Hariri Agus Hermawan Andi Basuki Andi Basuki, Andi Andy Prasetyo Wati Annisya' Annisya' Ari Gunawan Arief Noviarakhman Zagladi Arief, Muh. Ariel Anastasia Damara Ayu Sakdiyyah, Dewi Brenda Yuoni Andreansyah Dewi ayu sakdiyyah Dewi Ayu Sakdiyyah Dewi Ayu Sakdiyyah Dewi Ayu Sakdiyyah Dwi Wulandari Filianti Filianti Filianti Filianti Filianti, Filianti Heri Pratikto I Nyoman Suputra Imam Mukhlis Lifa Farida Panduwinata Lulu Nurul Istanti Madziatul Churiyah Martha, Jefry Aulia Mohammad Arief Mohammad Arief Muhammad Arief Muhammad Muhammad Naswan Suharsono Ni'matul Istiqomah Nikmatul Tasrikah Nur Anita Yunikawati Nur Yudiono Rahman Andrean, Moch Rayie Tariaranie Wiraguna Sakdiyyah, Dewi Ayu Sarwono . Sholikhan Sholikhan Sholikhan Sholikhan Subagyo Subagyo Sudarmiatin Sumartono . Syafruddin, Afis Baghiz Syaifruddin, Afis Baghiz Tasrikah, Nikmatul Trisetia Wijijayanti Yuli Agustina, Yuli