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Predictor Variables Affecting Coffee Shop Performance in Tangerang Pangguna, Wihanry; Christian, Michael; Indriyarti, Eko Retno
Jurnal Pengabdian dan Kewirausahaan Vol 8, No 1 (2024): Jurnal Pengabdian dan Kewirausahaan
Publisher : Universitas Bunda Mulia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30813/jpk.v8i1.5313

Abstract

The objective of this study is to ascertain the impact of market orientation, technological orientation, and entrepreneurial orientation on the success of coffee shop enterprises. This study employs a quantitative methodology, utilizing a sample size of 135 coffee shop owners in Tangerang. The sample approach employed was purposive sampling. Analysed data was processed with the SmartPLS 4.0 analysis tool. The findings of the hypothesis testing demonstrate that market orientation has a significant impact on business performance. Market orientation promotes a shift in entrepreneurs' mindset, encouraging them to adopt the consumer's point of view. This enables entrepreneurs to gain insights into consumer demands by studying information gathered from consumers and the market on products that are favored by consumers. This notion will enhance the reception of items among consumers, leading to beneficial outcomes for the corporation in terms of improved business performance. Entrepreneurial orientation is another factor that has a major impact on business performance, and it can potentially account for similar findings. Entrepreneurial orientation fosters a mindset among business individuals that promotes the implementation of daring and aggressive business tactics, as well as innovation. This mindset enhances the business owner's confidence in achieving their goals and ultimately leads to improved business performance. Business professionals can implement market orientation and entrepreneurial orientation, both of which have demonstrated their effectiveness. Enhance operational efficiency and optimize business outcomes. Entrepreneurs participate in specialized training programs to enhance the sophistication and competitive edge of their coffee shop business units. Further investigation might be carried out in alternative industries outside from the coffee shop industry to obtain a wider range of outcomes.
PERANAN INOVASI SEBAGAI MEDIATOR TERHADAP KINERJA USAHA KECIL MENENGAH ASESORIS GAWAI DI ROXY MAS JAKARTA Christian, Michael; Merisa, Merisa
Jurnal Pengabdian dan Kewirausahaan Vol 4, No 1 (2020): Jurnal Pengabdian dan Kewirausahaan
Publisher : Universitas Bunda Mulia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30813/jpk.v4i1.2082

Abstract

Business performance is influenced by several factors, one of which is the innovation of sales ideas. Previous studies also explain the role of innovation in determining the performance of the business being undertaken. Some researches on the role of innovation in determining business performance emphasizes aspects of top management involvement, resources, existing technological capabilities and organizational culture. This research aims to analyse the determinants of business performance factors, especially on the role of innovation as a mediating factor. This research is quantitative using Partial Least Square (PLS)-Structural Equation Modelling (SEM) models. The results of this study explain that Innovation and Management Capability do not have an influence on business performance in the SME accessories gadget at ITC Roxy Mas. However, entrepreneurial orientation has an influence on business performance in the gadget accessories SMEs at ITC Roxy Mas. Furthermore, entrepreneurial orientation and management ability have an influence on innovation in the gadget accessories SMEs at ITC Roxy Mas. The results of the indirect effect explain the entrepreneurial orientation and management capabilities that are mediated by innovation do not have an influence on business performance in the gadget accessories SMEs at ITC Roxy Mas. Keywords: Business performance, SMEs, innovation, entrepreneurship
Kencenderungan Kelompok Muda Untuk Berwirausaha Berdasarkan Faktor-faktor Personal Santosa, Ratna Muljani; Christian, Michael
Jurnal Pengabdian dan Kewirausahaan Vol 1, No 1 (2017): Jurnal Pengabdian Dan Kewirausahaan
Publisher : Universitas Bunda Mulia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30813/jpk.v1i1.1006

Abstract

One of the acceleration of a country's economic growth can be supported by the participation of creative and risk-taking labor force groups. However, sometimes the courage does not run in balance with creativity. Therefore, the tendency of younger groups to start independent businesses is often constrained by internal factors such as personal principles and unwillingness to take risks. Personal attitudes will depend on individual perceptions formed through life experience, learning, observation of others and other things. This study aims to see the entrepreneurial intention by the factors of propensity to act (creativity, self-control, norms and attitudes) of young groups to act in realizing independent entrepreneurship. Quantitative research with questionnaire instrument using the Statistical Package for Social Science (SPSS) 22 application, this study used multiple regression analysis on the error rate of 5%. This research explains about partial entrepreneurship intention by individual creativity in young group. On the other hand, the entrepreneurial intention partially is not known by social norms and the courage to take risks in young groups. Subsequent studies may use more sample quantities to explain the likely outcomes. In addition, further research can also use a description of the choices on the item being asked to give more precision to the factor of courage in taking the risk of entrepreneurship.Keywords: entrepreneurship, propensity to act, intention
AN ONLINE COMMUNITY SERVICE ACTIVITY FOR SHARING KNOWLEDGE ON WORK PATTERN ADAPTATION TRENDS Christian, Michael; Wibowo, Suryo; Yuniarto, Yustinus
Jurnal Pengabdian dan Kewirausahaan Vol 6, No 2 (2022): Jurnal Pengabdian dan Kewirausahaan
Publisher : Universitas Bunda Mulia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30813/jpk.v6i2.3747

Abstract

The protracted COVID-19 pandemic has had an impact on many aspects of people's lives. One of the most noticeable effects is in the business world, where the adaptation of new work patterns and behavior follows government policies, where non-essential offices are encouraged to use the work from home method. This activity, in the form of community service (PKM) via an online webinar using Zoom media, aims to provide information, education, and knowledge to the larger community. Organizational management must invariably quickly and precisely adapt work methods that can be accepted and carried out by employees. On the one hand, this method of working from home has made it possible for workers to work remotely and to do more than one job, or to do multitasking jobs. On the other hand, this method of working from home is consistently proving to be unsuitable for this type of work. In practice, this activity is divided into three sessions: a theoretical presentation of the concept of work behavior by the first speaker; an explanation of adaptation trends and work patterns during a pandemic from scientific publications by the second speaker; and an explanation of how to find trends in novelty and work adaptation by the third speaker. Third-party presenters use dimensions, bibliometrics, and VOSviewer. In addition to the presenters' good mastery of the material, the participants thought the materials and activities provided had good elements of accountability, objectivity, and transparency. Furthermore, the participants thought the material presented to them was of high quality
PENDAMPINGAN MEMBUAT STRATEGI PENGUKURAN EVALUASI KEGIATAN PADA ORGANISASI RUANG PUBLIK TERPADU RAMAH ANAK (RPTRA) Christian, Michael; Rembulan, Glisina Dwinoor
Jurnal Pengabdian dan Kewirausahaan Vol 3, No 2 (2019): Jurnal Pengabdian dan Kewirausahaan
Publisher : Universitas Bunda Mulia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30813/jpk.v3i2.1869

Abstract

As a place or area of meeting as well as interacting through activities that can be supported in it, the Child Friendly Integrated Public Space (RPTRA) can be explained to have a variety of quite complex work programs that are expected to be implemented well. There are at least 3 (three) aspects of the function of the RPTRA work program that must be implemented, namely services to children, services to the community and disaster services. This study aims to assist the RPTRA management in evaluating which work programs are the top priority that must be carried out. This research involved RPTRA administrators in the Sunter area, North Jakarta. Evaluation assistance is carried out when implementing community service activities with the same topic. The results of this study found that in the aspect of service to children, the performance of making RPTRA as a playground and forum forum for children became a priority indicator of all the existing indicators. Furthermore, in the aspect of service to the community explained that the performance to make RPTRA as a place for complaints of children and women became the main point. In the aspect of disaster services, it is explained that the RPTRA can be used as a container for disaster prevention at any time (for example: floods, fires, and so on). With the limitations of existing research methods, researchers expect further research to explore aspects of other important indicators that are considered by RPTRA administrators in carrying out work programs.
PERANAN INOVASI SEBAGAI MEDIATOR PADA KINERJA USAHA CAFÉ Christian, Michael
Jurnal Pengabdian dan Kewirausahaan Vol 3, No 1 (2019): Jurnal Pengabdian dan Kewirausahaan
Publisher : Universitas Bunda Mulia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30813/jpk.v3i1.1555

Abstract

Research data shows that in the Southeast Asian region, Indonesia is the largest country in terms of the foodservice market with sales figures increasing from 2010-2014. This indicates that even though this trend was followed by the "loss of time" of food service businesses in Indonesia, the food service market still has markets and enthusiasts who are always there. Cafes in the Indonesian food service market increased from a compound year growth rate (CAGR) of 9.4% in sales from 2010 to 2014, reaching US $ 3.6 billion in 2014, and are expected to continue to increase sales value at 9 CAGR, 7% from 2015 to 2019. Sales in café businesses are second in the food service subsector in Indonesia. This explains that there is a large enough market for business opportunities especially when looking at the number of outlets and the number of existing transactions. The development of information technology cannot be separated in the formation of a new concept of business marketing and sales in the form of cafes. This study aims to analyse the impact of innovation as a mediator on cafe business performance and other factors that influence business performance. This study uses Partial L east Square - Structural Equation Modelling (SEM) using SMART PLS 3.0. The results of this study explain that the business performance of cafes in the Central Jakarta area is influenced by Customer Orientation. Furthermore, the café business performance in the Central Jakarta area is influenced by Innovation. The third thing is that innovation is influenced by customer orientation factors. Furthermore, the fourth conclusion is that the business performance of cafes in the Central Jakarta area is influenced by customer orientation which is mediated by the Innovation factor.Keywords: business performance, customer orientation, innovation
MENELISIK PROBLEMATIKA KURSUS BAHASA ASING DI ERA PANDEMI COVID-19: PROGRAM PENGAYAAN KEPADA PEMILIK KURSUS BAHASA ASING INTENSIF Silalahi, Ronald Maraden Parlindungan; Christian, Michael; Fensi, Fabianus; Rembulan, Glisina Dwinoor
Jurnal Pengabdian dan Kewirausahaan Vol 6, No 1 (2022): Jurnal Pengabdian dan Kewirausahaan
Publisher : Universitas Bunda Mulia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30813/jpk.v6i1.3161

Abstract

Technological developments and globalization require foreign language skills. This phenomenon causes the high urgency of linguistic competence. This existence has also sporadically triggered the emergence of various foreign language courses in Indonesia. However, this phenomenon seems to be shifting along with the outbreak of the Covid-19 virus. The pandemic era forced foreign language institutions to survive financially to cover operational costs as a result of significant changes before and after the pandemic. However, financial problems are not the only problems foreign language course institutions face—changes from conventional learning models oriented from face-to-face learning to online-based learning. Creating a language course institution changes the various dimensions in it. Research on various problems of foreign language courses in the pandemic era was conducted qualitatively through interviews and Focus Group Discussions (FGD) involving entrepreneurs of intensive foreign language courses in the Tangerang area and its surroundings. Through FGD, it was found that it was necessary to make massive and simultaneous adjustments by course institutions in this pandemic era. The adjustments referred to include changes in teaching methods and techniques and adjustments in terms of promotion. The findings in the FGD will be further developed through an enrichment program involving various parties, including students, teachers, and business owners, for intensive foreign language courses. Community Service Activities (PKM) are expected to have implications for competitiveness data and the ability of foreign language course institutions to survive during the pandemic but still maintain quality.
SADAR FINANSIAL: PELATIHAN MENGGUNAKAN INFORMASI DIGITAL DALAM MENGGALI TUJUAN MENABUNG PADA ANAK Christian, Michael
Jurnal Pengabdian dan Kewirausahaan Vol 2, No 1 (2018): Jurnal Pengabdian dan Kewirausahaan
Publisher : Universitas Bunda Mulia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30813/jpk.v2i1.1133

Abstract

Almost all age groups have a difficult tendency in saving, especially in groups of children. Various ways that can be done in educating children in saving. Savings products for children from various Banks both public and private can be utilized in getting used to saving. Understanding the amount of savings that can be saved in a certain period of time should be known early on. It aims to prepare knowledge in children for discipline in saving and wise in the use of savings in the future. Through training in the form of the use of digital information in digging the goal of saving children is expected to be educated children about the discipline in saving, the amount of savings to be achieved and its use in realizing the wishes of children in the future. This research involves children from elementary school (SD) to high school (SMA) at the Orphanage. The results of this training explains that materials and implementations aimed at educating children in terms of savings that utilize digital information provide benefits and knowledge to participants. The ability factor of instructor/speaker is effective in giving the material to the participants. Device tools integrated with the Internet and the ability of participants to use digital information in terms of saving is still minimal and need to be familiarized.Keywords: Saving, Children, Digital Information, Training
DETERMINAN KINERJA USAHA KECIL MENENGAH PADA PUSAT PERBELANJAAN DI JAKARTA UTARA Christian, Michael
Jurnal Pengabdian dan Kewirausahaan Vol 2, No 2 (2018): Jurnal Pengabdian dan Kewirausahaan
Publisher : Universitas Bunda Mulia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30813/jpk.v2i2.1361

Abstract

ABSTRACTIn 2016 the contribution of Gross Domestic Product (GDP) of the Creative Economy sector to the total national economy was almost eight percent. This explains that the Creative Economy continues to provide significant improvements. One sub-sector contained in the Creative Economy is the contribution of fashion which contributes to eighteen percent or is in the top 3 subsectors of the largest contributor to the Creative Economy sector. This study aims to analyze the determinants of the performance factors of fashion businesses in one of the fashion shopping centers in Jakarta. The number of respondents in this study were 144 people. This research model is a Structural Equation Modeling using SMART PLS 3.0. This study explains that the performance of fashion businesses in one of the fashion shopping centers in Jakarta is influenced by market orientation factors, entrepreneurial orientation, business marketing capabilities. In addition, the business performance is also influenced by market orientation factors and factors of entrepreneurial orientation with entrepreneurial skills as mediation. This research also explains that the ability to market by entrepreneurs is influenced by factors of market orientation and entrepreneurial orientation. Dealing with market opportunities and competitor strategies and creating superior strategies such as creating a more attractive boutique layout can be a competitive advantage.Keywords: business performance, market orientation, entrepreneurship, fashion
Identification of Needs for Increasing the Selling Value of Salted Fish in Kali Baru Christian, Michael; Japri, Evan Pratama; Rembulan, Glisina Dwinoor; Yulita, Henilia
Jurnal Pengabdian dan Kewirausahaan Vol 6, No 1 (2022): Jurnal Pengabdian dan Kewirausahaan
Publisher : Universitas Bunda Mulia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30813/jpk.v6i1.3162

Abstract

Salted fish is one important product resulting from the process of catching fish. It is mostly produced by residents who live close to the sea. Besides being sold in large quantities to collectors, salted fish can also be sold independently by salted fish producers. This activity aims to identify the needs of salted fish producers in Kali Baru, Cilincing, North Jakarta, for increasing the selling value of salted fish. This is important so that salted fish producers receive better compensation for the salted fish produced. A community service team from Universitas Bunda Mulia carried out field observations to identify needs of producer partners. The team observed that partners needed more “irik” bamboo mats, especially when fish arrive in large quantities, so that fish could be dried in one batch. Additionally, for the boiling process of small fish, partners need “laha” baskets to support the optimization of the process. To increase the selling value of salted fish, partners need educational counseling support for making labels and packaging for their products. They could also benefit from counseling on how to sell salted fish online, especially in an online marketplace. After identification of the needs of salted fish producer partners, continued community service is planned to address these needs.