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All Journal JPM (Jurnal Pemberdayaan Masyarakat) Syntax Literate: Jurnal Ilmiah Indonesia JMM (Jurnal Masyarakat Mandiri) JCES (Journal of Character Education Society) SELAPARANG: Jurnal Pengabdian Masyarakat Berkemajuan JURNAL VISIONIDA Ekonomi dan Bisnis Business Management Analysis Journal (BMAJ) Jurnal Doktor Manajemen (JDM) International Journal of Financial, Accounting, and Management SABDAMAS Jurnal Abdi Insani Jurnal Ilmiah Manajemen Kesatuan Yumary: Jurnal Pengabdian kepada Masyarakat Jurnal Manajemen Retail Indonesia (JMARI) Jurnal Riset Manajemen dan Bisnis Formosa Journal of Sustainable Research (FJSR) JURIS (Jurnal Ilmiah Syariah) Indonesian Journal of Society Development (IJSD) International Journal of Asian Business and Management (IJABM) Jurnal Penelitian Pendidikan Indonesia
Bernadin Dwi M
Universitas Pembangunan Nasional “Veteran” Jakarta
Religion Agriculture, Biological Sciences & Forestry Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Medicine & Pharmacology Nursing Public Health Social Sciences Other

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PENGARUH HARGA, KUALITAS PRODUK, DAN PROMOSI TERHADAP KEPUTUSAN PEMBELIAN MARKETPLACE SHOPEE Rizky Dwijantoro; Bernadin Dwi; Nobelson Syarief
Jurnal Riset Manajemen dan Bisnis Vol. 16 No. 2 (2021): Jurnal Riset Manajemen dan Bisnis
Publisher : Fakultas Bisnis Universitas Kristen Duta Wacana

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

ABSTRAK Penelitian ini menggunakan metode deskriptif kuantitatif yang dilakukan pada pelanggan marketplace Shopee. Tujuan dari penelitian ini adalah untuk mengetahui dan membuktikan apakah keputusan pembelian pada marketplace Shopee dipengaruhi oleh harga, kualitas produk dan promosi. Populasi dalam penelitian ini adalah mahasiswa yang pernah melakukan pembelian melalui Shopee. Sampel yang diambil dalam penelitian ini yaitu berjumlah 75 responden dengan metode Purposive Sampling dengan menyebarkan kuisioner melalui googleform. Teknik analisis yang digunakan adalah analisis deskriptif dan analisis inferensial dengan menggunakan alat analisis Partial Least Square (PLS). Hasil penelitian menunjukan bahwa variabel harga dan kualitas produk berpengaruh terhadap keputusan pembelian. Promosi juga yang berpengaruh positif dan signifikan terhadap keputusan pembelian. Kata Kunci: keputusan pembelian, harga, kualitas produk, promosi ABSTRACT This study uses a quantitative descriptive method conducted on Shopee marketplace customers. The purpose of this research is to find out and prove whether purchasing decisions in the Shopee marketplace are determined by price, product quality, and promotion. The population in this study were students who had made purchases through Shopee. The sample taken in this study was to find 75 respondents using the purposive sampling method by distributing questionnaires through google form. The analytical technique used is descriptive analysis and inferential analysis using Partial Least Square (PLS) analysis tool. The results showed that the variables of price and product quality had an effect on purchasing decisions. Promotion also has a positive and significant effect on purchasing decisions. Keywords: purchase decision, price, product quality, promotion
Addressing MSMEs Customer Complaints in Indonesia’s Digital Economy: Insights from Sharia and Consumer Protection Law Astuti, Miguna; Mardiatmi, Anastasia Bernadin Dwi; Sari, Afrina; Dewi, Fransisca Iriani Roesmala
JURIS (Jurnal Ilmiah Syariah) Vol 23, No 2 (2024)
Publisher : Universitas Islam Negeri Mahmud Yunus Batusangkar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31958/juris.v23i2.13216

Abstract

This study examines MSME customer segmentation based on complaint behavior and the influence of Recency, Frequency, and Monetary (RFM) metrics. It integrates consumer protection law in Indonesia and sharia principles to address customer complaints. Using a mixed-method approach, quantitative analysis of RFM data and descriptive segmentation were combined with qualitative normative legal analysis. Data collection involved online and offline surveys in the Jabodetabek area using structured questionnaires covering RFM metrics, demographics, and complaint patterns. Findings reveal that 35.57% of MSMEs 4.0 customers belong to the "Faithful Customers" segment, characterized by loyalty despite limited financial contributions, crucial for business sustainability. Most customers, particularly younger and low-income groups, exhibit passive complaint behavior, favoring informal expressions of dissatisfaction over formal mechanisms. This highlights the need for strategies that prioritize emotional engagement and non-confrontational feedback to enhance retention and satisfaction. From the perspectives of Indonesian consumer protection law and sharia law, MSMEs must provide effective complaint channels and uphold fairness, transparency, and deliberation. These principles are vital for maintaining customer trust and ensuring long-term business success, emphasizing the importance of aligning customer engagement with ethical and legal standards.
Pengendalian dan Pencegahan Stunting pada Keluarga Penyandang Disabilitas Melalui Program Healthy Disability Family Dirkareshza, Rianda; Sadiawati, Diani; Mardiatmi, Anastasia Bernadin Dwi; Hanifah, Laily; Savitri, Pritha Maya; Simanungkalit, Sintha Fransiske; Zaifa, Gilang Abi; Gumilar, Egi Rivaldi; Azzahra, Kesya Fadhilah; Nurhalizah, Aisyah
Jurnal Pemberdayaan Masyarakat Vol 9 No 2 (2024): November
Publisher : Direktorat Penelitian dan Pengabdian kepada Masyarakat (DPPM)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21067/jpm.v9i2.10411

Abstract

The problem of stunting remains a prevalent health issue in Indonesia. Stunting not only affects typically developing individuals but can also occur among persons with disabilities. The suboptimal prevention of stunting is largely due to insufficient knowledge regarding its control and prevention within the disability community. Based on this concern, the Community Service Team of UPNVJ conducted an outreach activity with the aim of educating persons with disabilities about stunting prevention. The implementation method of this activity consisted of three stages: firstly, the pre-activity phase involved preparing the necessary resources and conducting location surveys. Secondly, the execution phase included checking for stunting among participants followed by providing educational sessions on stunting prevention. Lastly, there were discussions on stunting prevention strategies and distribution of support packages to the participants. The result of this activity is that participants gain an understanding of the methods and steps for controlling and preventing stunting among individuals with disabilities, and they are able to create balanced meal patterns or portions to prevent stunting.
Leveraging e-WOM and green service quality to boost revisit intentions green hotels Khoerunisa, Mutia; Astuti, Miguna; Mardiatmi, Bernadin Dwi
International Journal of Financial, Accounting, and Management Vol. 7 No. 2 (2025): September
Publisher : Goodwood Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35912/ijfam.v7i2.3123

Abstract

Purpose: This study examines the effects of Green Service Quality (GSQ) and electronic word of mouth (e-wom) on tourist satisfaction and revisit intention in eco-friendly hotels, with tourist satisfaction as a mediating variable. Methodology/approach: Using a quantitative approach, data were collected through a structured questionnaire distributed to individuals who had stayed at green hotels in Jakarta. Purposive sampling was applied, and data were analyzed using Partial Least Squares Structural Equation Modeling (PLS-SEM). Results/findings: The results show that both GSQ and e-WOM significantly influence Tourist Satisfaction and Revisit Intention. Tourist Satisfaction also mediates the relationship between GSQ and e-WOM with Revisit Intention. Among all variables, Tourist Satisfaction is the strongest predictor of revisit intention. Conclusions: These findings highlight that high-quality green services and positive e-WOM enhance guest satisfaction and loyalty. Satisfied guests tend to return and recommend the hotel, strengthening its reputation and supporting long-term sustainability. Limitations: However, the study has limitations, including reliance on self-reported data and a geographically limited sample. Other factors such as pricing or hotel branding were not considered. Contribution: This research contributes to the green hospitality literature by confirming the mediating role of satisfaction and offering managerial insights on how sustainable practices and digital engagement can drive customer loyalty.
The Influence of Electronic Word of Mouth (E-Wom), Brand Image and Product Quality on Buying Interest in Vivo Smartphones in Jakarta Arif Setiawan; Bernadin Dwi M; Maria Assumpta Wikantari
International Journal of Asian Business and Management Vol. 3 No. 5 (2024): October 2024
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/ijabm.v3i5.11983

Abstract

This study is a quantitative research on Consumer Purchase Intention for Vivo Smartphones. The purpose of this research is to determine the effect of independent variables, namely Electronic Word of Mouth (E-WOM), Brand Image, and Product Quality, on the dependent variable, which is Purchase Intention. The population of this study consists of consumers who are aware of and use Vivo smartphones in Jakarta, with a sample size of 126 respondents selected using a non-probability sampling method. This research employs purposive sampling based on predefined criteria. The data for this study were obtained from an online questionnaire (Google Form) distributed to consumers in Jakarta who use and are aware of Vivo smartphones. For data analysis, the author used descriptive and inferential analysis techniques processed through SmartPLS 3.2.9. The study results indicate that (1) Electronic Word of Mouth does not have a positive and significant effect on Purchase Intention, with a path coefficient value of 0.021. (2) Brand Image has a positive and significant effect on Purchase Intention, with a path coefficient value of 0.215. (3) Product Quality has a positive and significant effect on Purchase Intention, with a path coefficient value of 0.593
Development of Economic Independence of Persons with Disabilities through Literacy, Education and Marketing Digitalization Practices in Support of Sustainable Development Goals (SDGs) Mardiatmi, Bernadin Dwi; Triwahyono, Bambang; Br Pinem, Dahlia; Assumpta Wikantari, Maria; Khoerunisa, Mutia; Sembiring, Bobby Rafael; Samosir, Alfonso
Indonesian Journal of Society Development Vol. 3 No. 4 (2024): August 2024
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/ijsd.v3i4.9759

Abstract

This community service activity aims to provide solutions that can improve skills for people with disabilities in Yayasan Pendidikan Budi Daya Kasih students as target partners and as proof that academics are present to support Sustainable Development Goals, especially the economic and social empowerment of people with disabilities. The methods used are literacy, pre-test, post-test, and practice of making shops on e-commerce platforms. In general, the results of the marketing digitalization literacy training for students with disabilities at the Budi Daya Kasih Education Foundation have increased the knowledge, skills, and motivation of the Budi Daya Kasih Education Foundation. This is reflected in the increase in pre-test scores with an average of 5.51 increasing to 7.26 in the post-test. In addition, participants successfully created a store account on the Tokopedia platform
Analysis Of Dividend Policy in Companies Listed on The Indonesia Stock Exchange Pinem, Dahlia Br; M, Bernadin Dwi; Miftah, Munasiron; Tanjung, Marlina; Ariani, Nani
JPPI (Jurnal Penelitian Pendidikan Indonesia) Vol. 9 No. 4 (2023): JPPI (Jurnal Penelitian Pendidikan Indonesia)
Publisher : Indonesian Institute for Counseling, Education and Theraphy (IICET)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29210/020232335

Abstract

The research objective is to analyze the effect of liquidity, leverage, and profitability on a dividend policy. The objects used are companies listed on the Indonesia Stock Exchange in 2018-2020. The sampling technique used is purposive sampling. Based on the predetermined criteria, the sample obtained was 117 companies in the observation period for three years, thus in this study using 351 sample data were obtained. The dependent variable is dividend policy using the Dividend Payout Ratio (DPR), instead, the independent variable includes liquidity using the Current Ratio (CR), leverage measurements using the Debt-to-Equity Ratio (DER), and also profitability using Return on Equity (roe). The data in the study was then analyzed using the data regression analysis panel assisted by the E-Views 12 program which has a significance level of 5%. The results have shown that (1) liquidity does not affect dividend policy, (2) leverage has an effect on dividend policy, and (3) profitability has an influence on dividend policy.
IMPLEMENTASI KARTU KREDIT PEMERINTAH PADA KANTOR PELAYANAN PERBENDAHARAAN NEGARA AMLAPURA Sriyani, Sriyani; Samudra, I Ketut Bhawa; Syahputra, Bernadine Dwi Arrya
Jurnal Manajemen Retail Indonesia (JMARI) Vol. 3 No. 1 (2022): Jurnal Manajemen Retail Indonesia (JMARI)
Publisher : UNIVERSITAS RAHARJA

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (337.468 KB) | DOI: 10.33050/jmari.v3i1.2166

Abstract

Pemanfaatan teknologi terbukti efisien dan efektif dalam membantu melakukan aktifitas organisasi.Semua sektor memanfaatkan adanya teknologi untuk mempermudah aktivitas, tak terkecuali sektorkeuangan pemerintah. Saat ini pemerintah Indonesia sudah menerapkan kartu plastik dalam pelaksanaanpembayaran Anggaran Pendapatan dan Belanja Negara (APBN). Salah satu penggunaan kartu plastikpada pemerintah adalah kartu kredit pemerintah (KKP). Penelitian ini menggunkan metode kualitatif,pengumpulan data dilakukan dengan wawancara dengan pihak-pihak yang terkait pengelolaan KKP padaKPPN Amlapura. Penelitian ini diharapkan dapat memberikan gambaran implementasi KKP pada KPPNAmlapura. Berdasarkan hasil tinjauan yang telah penulis lakukan terhadap implementasi Kartu KreditPemerintah pada KPPN Amlapura telah dilaksanakan dengan baik dan cukup optimal yaitu pada prosespengajuan, penagihan, dan penyelesaian tagihan KKP. Untuk penatausahaan bukti-bukti masih belumsesuai peraturan yang berlaku. Dampak positif dari implementasi KKP antara lain bendahara pengeluarantidak harus memegang banyak uang karena sudah berbentuk kartu kredit, sehingga pengelolaan UP lebihefektif karena mengurangi adanya idle cash. Kedua, transaksi UP lebih transparan karena seluruhtransaksi sudah termuat dalam tagihan/billing statement yang dikirimkan secara periodik ke emailadministrator KKP. sehingga percepatan penyerapan anggaran dapat dilaksanakan dengan lebih optimal.Namun masih terdapat permasalahan yang dihadapi KPPN Amlapura terkait penyediaan Elektronik DataCapture (EDC) dan pemenuhan SDM dan secara kuantitas maupun kualitas.
Co-Authors Afrina Sari Agustanti, Rosalia Dika Anggi Angga Resti Anita Nopiyanti Arif Setiawan Astuti, Miguna Azzahra, Kesya Fadhilah Br Pinem, Dahlia Dahlia Br Pinem Dahlia Pinem Dahlia Pinem Dahlia Pinem Dharmadi, Leo Frits Diani Sadiawati Fransisca I. R. Dewi Gumilar, Egi Rivaldi Hendry Roris P. Sianturi Heni Nastiti Henki Bayu Seta Idiara Setya Yusdika Jenji Gunaedi Argo Jenji Gunaedi Argo Khoerunisa, Mutia Laily Hanifah Leo Frits Dharmadi Maria Assumpta Wikantari Maria Bernadette Nani Ariani Marlina Marlina Tanjung MB Nani Ariani Miftah, Munasiron Miftah, Munasiron Mouva Putri Ramadhita Muhammad Aulia Munasiron Miftah Muthia Sakti Nada Prima Dirkareshza Nani Ariani Nobelson Syarief Nobelson, Nobelson Nurhalizah, Aisyah Prasetyo Hadi Pritha Maya Savitri Reni Ernawati Rianda Dirkareshza Rizky Dwijantoro Rizky Dwijantoro Safitri, Nadia Samosir, Alfonso Samudra, I Ketut Bhawa Sembiring, Bobby Rafael Sintha Fransiske Simanungkalit Sintha Fransiske Simanungkalit Sriyani Sriyani, Sriyani Tanjung, Marlina Taufiqurrohman Syahuri Triwahyono, Bambang Wijaya, Safira Zaifa, Gilang Abi