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All Journal Jurnal Maneksi (Management Ekonomi Dan Akuntansi) JURNAL PENDIDIKAN TAMBUSAI Inovator : Jurnal Manajemen Gema Kampus IISIP YAPIS Biak Jurnal Ekonomi Manajemen Sistem Informasi Community Development Journal: Jurnal Pengabdian Masyarakat Jurnal Paedagogy Coopetition : Jurnal Ilmiah Manajemen Jurnal Pengabdian kepada Masyarakat Nusantara Pasundan Journal of Mathematics Education : Jurnal Pendidikan Matematika Jurnal Nukleus Peternakan International Journal of Business, Law, and Education Nobel Management Review Idea Pengabdian Masyarakat JURNAL ILMIAH GLOBAL EDUCATION Jurnal Riset dan Aplikasi Mahasiswa Informatika (JRAMI) Jurnal PKM Manajemen Bisnis Parta: Jurnal Pengabdian Kepada Masyarakat AKADEMIK: Jurnal Mahasiswa Ekonomi & Bisnis Al-Khidmah Jurnal Pengabdian Masyarakat Jurnal Manajemen dan Bisnis Jurnal Ekonomi dan Binsis Innovative: Journal Of Social Science Research Jurnal Rekayasa Komputasi Terapan Kapas: Kumpulan Artikel Pengabdian Masyarakat Al Makki Health Informatics Journal Jurnal Kawistara Seminar Nasional Riset dan Teknologi (SEMNAS RISTEK) Jurnal Ilmu Kesehatan Masyarakat (The Public Health Science Journal) J-CEKI Health Idea Himpunan: Jurnal Ilmiah Mahasiswa Pendidikan Matematika
Yulianingsih, Yulianingsih
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Journal : Inovator : Jurnal Manajemen

 1 
Implementasi Inovasi dan Pemasaran Hijau Dalam Meningkatkan Daya Saing UKM Yuningsih, Erni; Yulianingsih, Yulianingsih
INOVATOR Vol 11 No 2 (2022): SEPTEMBER
Publisher : prodima@fe.uika-bogor.ac.id

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32832/inovator.v11i3.7902

Abstract

Tujuan penelitian untuk menguji 1) pengaruh penerapan inovasi dan pemasaran hijau secara simultan dan parsial terhadap daya saing;  2) menguji pengaruh Pemasaran Hijau terhadap Daya Saing dengan Inovasi sebagai variable mediasi; 3) implementasi Inovasi dan Pemasaran Hijau pelaku UKM. Melibatkan 81 UKM Unggulan bidang kerajinan dan kuliner, dengan menggunakan teknik sampel jenuh. Metode penelitian deskriptif verifikatif dengan menggunakan pendekatan kuantitatif. Teknik analisis data analisis jalur, menggunakan teknik sampel jenuh. Hasil pengujian hipotesis menunjukkan Inovasi dan Pemasaran Hijau baik secara simultan dan parsial memiliki pengaruh positif terhadap daya saing. Hasil lain menunjukan bahwa penerapan Pemasaran Hijau berpengaruh positif untuk memperkuat daya saing melalui inovasi sebagai variabel mediasi pada pelaku UKM. Hal ini berarti pelaku usaha harus mampu menerapkan Pemasaran Hijau melalui sikap atau pola berfikir inovatif karena Pemasaran Hijau menjadi sebuah alternatif strategi yang tidak hanya membantu image perusahaan, tetapi juga memberi nilai tambah.
ANALISIS KEPUTUSAN PEMBELIAN MELALUI CITRA MEREK DAN PERSEPSI HARGA PADA PT. HUMPUSS TRADING JAKARTA Yulianingsih, Yulianingsih; Kartini, Tini; Kurniawan, Dede
INOVATOR Vol 9 No 1 (2020): MARET
Publisher : prodima@fe.uika-bogor.ac.id

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (276.683 KB) | DOI: 10.32832/inovator.v9i1.3002

Abstract

The research aims to analyze the relationship between brand image and price perception with purchasing decisions at PT. Humpuss Trading, Jakarta. The study population was 140 customers and the number of samples 104 respondents using proportional random sampling technique. The research method used was a survey with a correlational approach consisting of two independent variables namely brand image and price perception and one dependent variable, namely purchasing decisions. The results showed that there was a positive and significant relationship between brand image and purchase decision, there was a positive and significant relationship between price perception and purchase decision, there was a positive and significant relationship between brand image and price perception simultaneously with purchase decisions. Thus it can be concluded that purchasing decisions can be improved through brand image and price perception partially or simultaneously.
Co-Authors Amelia S, Vera Amriani Asmin, Erny Andiyansyah, Simaludin Andrih, Andrih Aprilianti, Risma Ari, Muhammad Arifah, Agni Assegaf, Said Riziq Awa, Awa Bambang Ismanto Budiati, Dian Cahyani, Cindy Amalia Chandra Ayu Pramestidewi Deasy, Afreani DEDE HAMDANI, DEDE Dede Kurniawan Dwi Gemina Effendi, Muhammad Ade Ekawati, Indi Endang Silaningsih Erni Yuningsih Fadillah, Muhammad Fajar Fauziah, Lulu Nisa Fauziyyah, Lulu’ah Fe, Didi Fitriyani, Amanda Gojali, Andreas Gunawan, Rachmat Hanifah, Siti Zuhur Hardiana, Hardiana Hariyadi, Mohammad Mursidi Hibatullah, Fachri Muhammad Hutomo, Yoyok Priyo Ibrahim, Tubagus Maulana Ipaludin, Muhamad Ismartaya Ismartaya, Ismartaya Karlina, Nonok Kartini, Tini Kusminariah, Kusminariah Laela Laela limgiani Lupita, Taristania Manik, Tuti Khoiriyah Mardiyah Hayati Maulida, Wildan Uyunina Megawanti, Priarti Mercy Hermawati Muhammad Nur Hidayat Mutia, Intan Mutiara Qurota Ayun Najihah, Umi Niswatun Hasanah Nurpadilah, Rifki Pebriani, Shipa Permatasari, Arum Adilla Isti Pradita, Eliza Pramarta, Pandhu Rahwamati, Nisa Ramadhani, Nur Rizky Ramadhanti, Alicia Nurfitriani Ria, Anastasia Mince Rohman, Bakhtiar Rosmawati, Siti Samsuri Samsuri Sardju, Himawan Sari, Lina Yulia Selvia, Dina Silva, Maria Lydia Da Siti Nurhasanah solihat, siti Sri Harini Sudarijati Sumirat, Nur Cahya Sya’diah, Chinta Zulfa Naila Tama, Bayu Jaya Titiek Tjahja Andari Urifah, Dewi Wahyu Nur Cholifah Wardani, Lucky Wasitohadi - Wirakusuma, Zuhana Ade Yanti , Riska Putri Zeviana, Zeviana Zhafna Nurachma Septanti Zidan, Amar