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All Journal Jurnal Maneksi (Management Ekonomi Dan Akuntansi) JURNAL PENDIDIKAN TAMBUSAI Inovator : Jurnal Manajemen Gema Kampus IISIP YAPIS Biak Jurnal Ekonomi Manajemen Sistem Informasi Community Development Journal: Jurnal Pengabdian Masyarakat Jurnal Paedagogy Coopetition : Jurnal Ilmiah Manajemen Jurnal Pengabdian kepada Masyarakat Nusantara Pasundan Journal of Mathematics Education : Jurnal Pendidikan Matematika Jurnal Nukleus Peternakan International Journal of Business, Law, and Education Nobel Management Review Idea Pengabdian Masyarakat JURNAL ILMIAH GLOBAL EDUCATION Jurnal Riset dan Aplikasi Mahasiswa Informatika (JRAMI) Jurnal PKM Manajemen Bisnis Parta: Jurnal Pengabdian Kepada Masyarakat AKADEMIK: Jurnal Mahasiswa Ekonomi & Bisnis Al-Khidmah Jurnal Pengabdian Masyarakat Jurnal Manajemen dan Bisnis Jurnal Ekonomi dan Binsis Innovative: Journal Of Social Science Research Jurnal Rekayasa Komputasi Terapan Kapas: Kumpulan Artikel Pengabdian Masyarakat Al Makki Health Informatics Journal Jurnal Kawistara Seminar Nasional Riset dan Teknologi (SEMNAS RISTEK) Jurnal Ilmu Kesehatan Masyarakat (The Public Health Science Journal) J-CEKI Health Idea Himpunan: Jurnal Ilmiah Mahasiswa Pendidikan Matematika
Yulianingsih, Yulianingsih
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Journal : AKADEMIK: Jurnal Mahasiswa Ekonomi

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Kepuasan Konsumen Berbasis Harga, Kepercayaan Konsumen dan Promosi Yulianingsih, Yulianingsih; Ismartaya, Ismartaya; Amelia S, Vera
AKADEMIK: Jurnal Mahasiswa Ekonomi & Bisnis Vol. 4 No. 3 (2024): AKADEMIK: Jurnal Mahasiswa Ekonomi & Bisnis
Publisher : Perhimpunan Sarjana Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37481/jmeb.v4i3.857

Abstract

This study aims to examine the influence of price, consumer trust, and promotion on consumer satisfaction at CV. Syifa Adventure. The research sample was 100 respondents using a non-probability sampling technique or approach using accidental sampling technique. The type of research is descriptive and verification using multiple linear regression analysis methods. The results indicate that consumer responses regarding price fall into the moderately agreeable category, with price affordability as the highest-rated indicator and price-quality conformity as the lowest. Consumer trust is rated as agreeable, with openness as the highest-rated indicator and integrity as the lowest. Promotion is rated as agreeable, with sales promotion as the highest-rated indicator and advertising as the lowest. Overall, consumer satisfaction is categorized as satisfactory, with willingness to recommend as the highest-rated indicator and interest in revisiting as the lowest. The F-test results show that price, consumer trust, and promotion simultaneously have a positive and significant influence on consumer satisfaction. The t-test results indicate that price and promotion individually have a positive and significant effect on consumer satisfaction, while consumer trust does not have a significant impact. These findings suggest that improving appropriate pricing and effective promotion can enhance consumer satisfaction at CV. Syifa Adventure, while consumer trust needs improvement in integrity to achieve a more significant impact.
Pengaruh Brand Trust, Customer Value dan Customer Experience terhadap Customer Satisfaction pada CV. Syifa Adventure Maulida, Wildan Uyunina; Andari, Titiek Tjahja; Yulianingsih, Yulianingsih
AKADEMIK: Jurnal Mahasiswa Ekonomi & Bisnis Vol. 4 No. 3 (2024): AKADEMIK: Jurnal Mahasiswa Ekonomi & Bisnis
Publisher : Perhimpunan Sarjana Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37481/jmeb.v4i3.858

Abstract

Based on the research results and hypothesis testing regarding the influence of brand trust, customer value, and customer experience on customer satisfaction at CV Syifa Adventure, the following conclusions were obtained: Consumer responses to brand trust, customer value, and customer experience on customer satisfaction show that brand trust (X1) has an average rating in the moderately suitable category, with brand honesty as the highest-rated indicator, indicating CV Syifa Adventure's priority on product safety, while the lowest-rated indicator is brand security, indicating that the CV Syifa Adventure brand is easily counterfeited. Customer value (X2) also shows an average rating in the moderately suitable category, with quality value as the highest-rated indicator, indicating consumer satisfaction with the quality of rafting equipment (life jackets, helmets, paddles) and the overall rafting experience, while the lowest-rated indicator is social value, indicating that rafting activities do not help expand social networks. Customer experience (X3) shows an average rating in the moderately interesting category, with action (act) as the highest-rated indicator, indicating smooth rafting activities and good team dynamics, while the lowest-rated indicator is the senses (sense), indicating a lack of cleanliness in the rafting area. Customer satisfaction (Y) is considered moderately satisfactory, with adequate supporting facilities as the main factor in consumers' decisions to recommend CV Syifa Adventure, while the lowest-rated indicator is expectation conformity, indicating that the service received does not meet or exceed expectations. Based on hypothesis testing (F-test), brand trust (X1), customer value (X2), and customer experience (X3) simultaneously have a positive and significant effect on customer satisfaction. Based on partial hypothesis testing (t-test), brand trust (X1), customer value (X2), and customer experience (X3) do not have a negative and significant effect on customer satisfaction (Y).
Co-Authors Amelia S, Vera Amriani Asmin, Erny Andiyansyah, Simaludin Andrih, Andrih Aprilianti, Risma Ari, Muhammad Arifah, Agni Assegaf, Said Riziq Awa, Awa Bambang Ismanto Budiati, Dian Cahyani, Cindy Amalia Chandra Ayu Pramestidewi Deasy, Afreani DEDE HAMDANI, DEDE Dede Kurniawan Dwi Gemina Effendi, Muhammad Ade Ekawati, Indi Endang Silaningsih Erni Yuningsih Fadillah, Muhammad Fajar Fauziah, Lulu Nisa Fauziyyah, Lulu’ah Fe, Didi Fitriyani, Amanda Gojali, Andreas Gunawan, Rachmat Hanifah, Siti Zuhur Hardiana, Hardiana Hariyadi, Mohammad Mursidi Hibatullah, Fachri Muhammad Hutomo, Yoyok Priyo Ibrahim, Tubagus Maulana Ipaludin, Muhamad Ismartaya Ismartaya, Ismartaya Karlina, Nonok Kartini, Tini Kusminariah, Kusminariah Laela Laela limgiani Lupita, Taristania Manik, Tuti Khoiriyah Mardiyah Hayati Maulida, Wildan Uyunina Megawanti, Priarti Mercy Hermawati Muhammad Nur Hidayat Mutia, Intan Mutiara Qurota Ayun Najihah, Umi Niswatun Hasanah Nurpadilah, Rifki Pebriani, Shipa Permatasari, Arum Adilla Isti Pradita, Eliza Pramarta, Pandhu Rahwamati, Nisa Ramadhani, Nur Rizky Ramadhanti, Alicia Nurfitriani Ria, Anastasia Mince Rohman, Bakhtiar Rosmawati, Siti Samsuri Samsuri Sardju, Himawan Sari, Lina Yulia Selvia, Dina Silva, Maria Lydia Da Siti Nurhasanah solihat, siti Sri Harini Sudarijati Sumirat, Nur Cahya Sya’diah, Chinta Zulfa Naila Tama, Bayu Jaya Titiek Tjahja Andari Urifah, Dewi Wahyu Nur Cholifah Wardani, Lucky Wasitohadi - Wirakusuma, Zuhana Ade Yanti , Riska Putri Zeviana, Zeviana Zhafna Nurachma Septanti Zidan, Amar