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All Journal Jurnal Maneksi (Management Ekonomi Dan Akuntansi) JURNAL PENDIDIKAN TAMBUSAI Inovator : Jurnal Manajemen Gema Kampus IISIP YAPIS Biak Jurnal Ekonomi Manajemen Sistem Informasi Community Development Journal: Jurnal Pengabdian Masyarakat Jurnal Paedagogy Coopetition : Jurnal Ilmiah Manajemen Jurnal Pengabdian kepada Masyarakat Nusantara Pasundan Journal of Mathematics Education : Jurnal Pendidikan Matematika Jurnal Nukleus Peternakan International Journal of Business, Law, and Education Nobel Management Review Idea Pengabdian Masyarakat JURNAL ILMIAH GLOBAL EDUCATION Jurnal Riset dan Aplikasi Mahasiswa Informatika (JRAMI) Jurnal PKM Manajemen Bisnis Parta: Jurnal Pengabdian Kepada Masyarakat AKADEMIK: Jurnal Mahasiswa Ekonomi & Bisnis Al-Khidmah Jurnal Pengabdian Masyarakat Jurnal Manajemen dan Bisnis Jurnal Ekonomi dan Binsis Innovative: Journal Of Social Science Research Jurnal Rekayasa Komputasi Terapan Kapas: Kumpulan Artikel Pengabdian Masyarakat Al Makki Health Informatics Journal Jurnal Kawistara Seminar Nasional Riset dan Teknologi (SEMNAS RISTEK) Jurnal Ilmu Kesehatan Masyarakat (The Public Health Science Journal) J-CEKI Health Idea Himpunan: Jurnal Ilmiah Mahasiswa Pendidikan Matematika
Yulianingsih, Yulianingsih
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Journal : Jurnal Ekonomi dan Binsis

 1 
Pengaruh Kualitas Pelayanan dan Lokasi terhadap Kepuasan Konsumen Ria, Anastasia Mince; Andari, Titiek Tjahja; Yulianingsih, Yulianingsih
Jurnal Ekonomi & Bisnis Vol 3 No 1 (2024): Jurnal Ekonomi dan Bisnis
Publisher : Politeknik Baubau

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57151/jeko.v3i1.295

Abstract

Consumer satisfaction is an indicator of success that every organization wants to achieve. There are several factors that influence this, including service and location. The purpose of this study is to ascertain the simultaneous and partial effects of service quality and location on customer satisfaction. This study's variables are independent variables: service quality (X1), which is related to tangible evidence; location (X2), which refers to access, visibility, traffic, parking, and environment; and consumer satisfaction (Y), which is related to appropriate expectations, desire to visit, and willingness to authorize. Purposive sampling was used to choose the study's 100 participants, who were customers of the Falsafah Ngopi Ciherang Bogor store. There are two types of research: verification and descriptive. Methods for gathering data via questionnaires. Using the IBM SPSS 26 analysis tool, multiple linear regression was performed for data analysis. According to the study findings, customer satisfaction (Y) was positively correlated with service quality (X1), and location (X2), all of which were rated highly by customers. Both location and service quality positively and significantly affect customer satisfaction simultaneously, and they also positively and significantly affect customer satisfaction to some extent. Because personnel are often not attentive when fulfilling customer demands, location and service quality can positively impact customer satisfaction. This is demonstrated by the research findings on location appearance, which have a strong and significant impact on customer satisfaction.
Co-Authors Amelia S, Vera Amriani Asmin, Erny Andiyansyah, Simaludin Andrih, Andrih Aprilianti, Risma Ari, Muhammad Arifah, Agni Assegaf, Said Riziq Awa, Awa Bambang Ismanto Budiati, Dian Cahyani, Cindy Amalia Chandra Ayu Pramestidewi Deasy, Afreani DEDE HAMDANI, DEDE Dede Kurniawan Dwi Gemina Effendi, Muhammad Ade Ekawati, Indi Endang Silaningsih Erni Yuningsih Fadillah, Muhammad Fajar Fauziah, Lulu Nisa Fauziyyah, Lulu’ah Fe, Didi Fitriyani, Amanda Gojali, Andreas Gunawan, Rachmat Hanifah, Siti Zuhur Hardiana, Hardiana Hariyadi, Mohammad Mursidi Hibatullah, Fachri Muhammad Hutomo, Yoyok Priyo Ibrahim, Tubagus Maulana Ipaludin, Muhamad Ismartaya Ismartaya, Ismartaya Karlina, Nonok Kartini, Tini Kusminariah, Kusminariah Laela Laela limgiani Lupita, Taristania Manik, Tuti Khoiriyah Mardiyah Hayati Maulida, Wildan Uyunina Megawanti, Priarti Mercy Hermawati Muhammad Nur Hidayat Mutia, Intan Mutiara Qurota Ayun Najihah, Umi Niswatun Hasanah Nurpadilah, Rifki Pebriani, Shipa Permatasari, Arum Adilla Isti Pradita, Eliza Pramarta, Pandhu Rahwamati, Nisa Ramadhani, Nur Rizky Ramadhanti, Alicia Nurfitriani Ria, Anastasia Mince Rohman, Bakhtiar Rosmawati, Siti Samsuri Samsuri Sardju, Himawan Sari, Lina Yulia Selvia, Dina Silva, Maria Lydia Da Siti Nurhasanah solihat, siti Sri Harini Sudarijati Sumirat, Nur Cahya Sya’diah, Chinta Zulfa Naila Tama, Bayu Jaya Titiek Tjahja Andari Urifah, Dewi Wahyu Nur Cholifah Wardani, Lucky Wasitohadi - Wirakusuma, Zuhana Ade Yanti , Riska Putri Zeviana, Zeviana Zhafna Nurachma Septanti Zidan, Amar