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Journal : Journal of Computer Networks, Architecture and High Performance Computing

Analysis of User Journey Mapping Factors to Enhance User Experience in the Tokopedia Mobile E-Commerce Application Darma Paramartha, I Gusti Ngurah; Sofyan, Yohanes Samuel; Permana, Gusi Putu Lestara
Journal of Computer Networks, Architecture and High Performance Computing Vol. 6 No. 3 (2024): Articles Research Volume 6 Issue 3, July 2024
Publisher : Information Technology and Science (ITScience)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47709/cnahpc.v6i3.4162

Abstract

Recent technological advancements have significantly transformed human life, particularly with the advent of the Fourth Industrial Revolution, which has profoundly influenced the use of the internet for business and economic activities. E-commerce has emerged as a crucial medium for online buying and selling, propelled by these digital advancements. This growth is especially evident in Indonesia, which ranks among the countries with the highest number of internet users globally. This study aims to identify the dominant factors influencing user journey mapping and their impact on the user experience of Tokopedia mobile application users. The research sample comprises 125 users of the Tokopedia application, with data collected through questionnaires distributed via Google Forms. The analysis involves factor analysis and simple linear regression. The findings reveal that the dominant factors influencing user journey mapping are user persona and opportunity. Furthermore, the study demonstrates that user journey mapping positively impacts the user experience for Tokopedia application users. This research underscores the importance of understanding user journey mapping in enhancing the overall user experience, which is crucial for e-commerce platforms like Tokopedia. The insights gained from this study can assist developers and marketers in better tailoring their strategies to improve user engagement and satisfaction. This study provides valuable perspectives on how user journey mapping can be utilized as a strategic tool to optimize user interactions and ensure that each step in the user journey delivers maximum value. Thus, user journey mapping not only enhances individual experiences but also contributes to the overall success of e-commerce platforms in an increasingly competitive market.
Analysis of User Journey Mapping Factors to Enhance User Experience in the Tokopedia Mobile E-Commerce Application Darma Paramartha, I Gusti Ngurah; Sofyan, Yohanes Samuel; Permana, Gusi Putu Lestara
Journal of Computer Networks, Architecture and High Performance Computing Vol. 6 No. 3 (2024): Articles Research Volume 6 Issue 3, July 2024
Publisher : Information Technology and Science (ITScience)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47709/cnahpc.v6i3.4162

Abstract

Recent technological advancements have significantly transformed human life, particularly with the advent of the Fourth Industrial Revolution, which has profoundly influenced the use of the internet for business and economic activities. E-commerce has emerged as a crucial medium for online buying and selling, propelled by these digital advancements. This growth is especially evident in Indonesia, which ranks among the countries with the highest number of internet users globally. This study aims to identify the dominant factors influencing user journey mapping and their impact on the user experience of Tokopedia mobile application users. The research sample comprises 125 users of the Tokopedia application, with data collected through questionnaires distributed via Google Forms. The analysis involves factor analysis and simple linear regression. The findings reveal that the dominant factors influencing user journey mapping are user persona and opportunity. Furthermore, the study demonstrates that user journey mapping positively impacts the user experience for Tokopedia application users. This research underscores the importance of understanding user journey mapping in enhancing the overall user experience, which is crucial for e-commerce platforms like Tokopedia. The insights gained from this study can assist developers and marketers in better tailoring their strategies to improve user engagement and satisfaction. This study provides valuable perspectives on how user journey mapping can be utilized as a strategic tool to optimize user interactions and ensure that each step in the user journey delivers maximum value. Thus, user journey mapping not only enhances individual experiences but also contributes to the overall success of e-commerce platforms in an increasingly competitive market.
Co-Authors , I Nyoman Sunarta A.A. Ayu Indah Parasari Abhijatasya Bharata, I Putu Ananda Ade Aryasa Anggawati Adek Ika Elsiani Adhiya Garini Putri, Dewa Ayu Adie Wahyudi Oktavia Gama Adnyani, Ni Putu Mita Anak Agung Anggy Indah Sari Anak Agung Kriyan Gede Intaran Anak Agung Made Oka Saputra Andana, Made Garin Anggi Puspitadewi, Made Ayu Anggit Septio Budi Apriani, Ni Kadek Mira Ardiana Reswari, Ni Putu Puja Ariwangsa, I Gusti Ngurah Oka Ayu Fiqih Wulandari Ayu Trisnadewi, Ni Kadek Bhavani, Made Sharol Budiadnyan, Ni Putu Bunga, Melania Pritama Cahyaning Putri, Ni Putu Eka Davi, Nadine Kalina Delina Putri Purwandari Devi, Ni Kadek Sintya Dewa Ayu Bintang Rahayuni Dewa Ayu Putu Adhiya Garini Putri Dewi Puspita Ningrat, Qorry Dewi, Putu Purnama Dewiningrat, Ayu Indira Dwi Sanjani Mertaningsih, Ni Kadek Dwi Wahyu Sari, Desak Kade Elsiani, Adek Ika Endita, Ni Kadek Citra Fredy Maradona, Agus Fungky Arsana, I Komang Gde Bagus Surya Jayanatha Gede Humaswara Prathama Ginanita Utami, Cokorda Istri Ustana Gine Das Prena Gorda, A.A.A. Ngr Sri Rahayu Gunanti, A A Istri Indah Paristya Hari Putri, Tasya Prajna Pratisthita Hesty Pahlevy Setyo Rini Hiu, Victor I G. N. Oka Ariwangsa I Gede K. Ananta Yoga I Gede Raiya Khrisna Mahaputra I Gusti Kadek Anggiriska Dwiyanti I Gusti Ngurah Darma Paramartha I Gusti Ngurah Widya Hadi Saputra I KD Dwi Sugiartawan Putra I Komang Gede Arya Aditya I Made Pinka Dwipayana I Made Satya Wastudinatha I Made Sindhu Yoga I Made Sudiksa I Made Sudiksa I MADE SUDIKSA, I MADE I Made Suidarma I Made Wirya Darma I Nyoman Sunarta I Nyoman Sunarta I Putu Bayu Krisna Abi Pratama I Wayan Arta Setiawan I Wayan Sutama I Wayan Sutama Ida Ayu Oka Martini Ida Ayu Widihastarini Ida Ayu Winda Juniari Ida Bagus Raka Suardana Indra Satria, Wahyu Intan Adhisti, Sagung Istri Ivan Surya Pramana Putra, Kadek Bagus Joko Sujoko Ade Nansa Kadek Adyatna Wedananta Kadek Devi Kalfika Anggria Wardani Kadek Juliarsa Kadek Laras Oktiana Kumala Dewi Kadek Linda Kusnita Kelvin Cahya Utomo Ketut Elly Sutrisni Ketut Putri Darmasari Ketut Yudiantara Komang Bagus Novan Bayu Pramana Putra Komang Pramana Tri Parartha Kustina, Ketut Tanti Laksmi, Kadek Wulandari Lin, Fanny Luh Putu Kristiari Dewi Made Adika Pradnya Paramita Astawan Made Garin Andana Maharani, Ni Komang Natasya Mahyuni, Luh Putu Mardiantari, Ni Komang Ayu Martatika, Komang Ayu Widyani Martini, I. A. Oka Maulidan, Bagus Medianasuari, Ida Ayu Putu Dyah Ngakan Nyoman Kutha Krisnawijaya Ngurah Komang Wiradnyana Ni Kadek Eli Handayani Ni Kadek Nadya Kartika Paramita Ni Ketut Riska Dewi Prawita Ni Komang Ayu Mardiantari Ni Luh Putu Puspita Dewi Ni Made Ayu Dwi Kusumardani Ni Made Mia Damayanti Ni Made Rini Darmayanti Ni Nyoman Sri Ruspani Ni Nyoman Vera Yulianingsih Ni Putu Angie Wiyanti Putri Wiyanti Ni Putu Jenifer Febriari Ni Putu Suryawati Ni Putu Yuli Wulandari Ni Wayan Mudiyanti Nimadeni Yuniartika Nonny Wukirasi Wijaya Patty Nuning Indah Pratiwi Nur Aprilya, Fira Nurhadi, Wayan Sandhi Putra Nurullita Wardani, Venti Octavia Gama, Adie Wahyudi Oka Ariwangsa, I Gusti Ngurah Oktama Setyawan, I Kadek Pancane, I Wayan Dikse Parasari, A.A. Ayu Indah Parasari, Nyoman Sri Manik Praditya Maha Wiguna, I Made Prawitasari, Putu Putri Purwandari, Delina Putri Putra, Komang Satria Wibawa Putri, Ni Kadek Arisya Putri, Ni Luh Putu Mahasuri Harnelia Putri, Putu Galuh Gita Anindya Putri, Putu Wahyu Cahyani Putu Galuh Gita Anindya Putri Putu Mega Cindya Rosiana Putu Pande R. Aprilyani Dewi Putu Purnama Dewi Putu Purnama Dewi Putu Riska Indah Mentari Putu Sri Arta Jaya Kusuma putu suparna, putu R, Anak Agung Sinthya Patricia Anjani Rohadi, Aulia Rahma Rosi Ina Ragawino Sastra Dewanti, Wayan Ari Satria Yogananda Sefia Subrata Setiawan, I Wayan Arta Sofyan, Yohanes Samuel Stephanie Megita Gilberty Nohal Suputra, Komang Yudi Swandewi, I Gusti Ayu Ratih Swardyani, Winda T Krisna Narayana, Made Gede Bagus Tiara Geerby Alicia Utari, I. G. A Diah Verdio Idega Putra Wardhiana, Nyoman Dana Widihastarini, Ida Ayu Wijaya, Gede Crisna Wulandari, Ayu Bintang Wullandari, Anak Agung Ayu Amira Yuliani, Ni Luh Ayu