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All Journal Media Wisata JIKSI (Jurnal Ilmu Komputer dan Sistem Informasi) TESLA: Jurnal Teknik Elektro Prologia Journal of Information System,Graphics, Hospitality and Technology Journal of Research in Business, Economics, and Education JISO : Journal of Industrial and Systems Optimization International Journal Of Science, Technology & Management (IJSTM) Yayasan Cita Cendikiawan Al Khwarizmi Transekonomika : Akuntansi, Bisnis dan Keuangan Journal of Social And Economics Research Tarumanagara Medical Journal Outline Journal of Management and Accounting Journal of Fish Health SENAPAS Indonesian Journal of Education And Computer Science Jurnal Ilmiah Manajemen Ekonomi Dan Akuntansi (JIMEA) journal of social and economic research SCIENTIA JOURNAL : Jurnal Ilmiah Mahasiswa Computer & Science Industrial Engineering Journal
Kelvin
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Journal : Outline Journal of Management and Accounting

 1 
The Influence Of Consumer Behavior And Product Quality On Product Purchase Decisions In Maximart Yanglim Medan halim, Cheviria; Valesia tjuang; Seriana; Sulyyani; Kelvin; Mela Novita Rizki
Outline Journal of Management and Accounting Vol. 3 No. 1 (2024): June
Publisher : Outline Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61730/ojma.v3i1.143

Abstract

This research analyzes the influence of consumer behavior and product quality on purchasing decisions at Maximart Yanglim Medan. Maximart Yanglim is a retail company that provides daily necessities products, especially food and other necessities. Product quality is an important factor in influencing consumer purchasing decisions. This study identifies the stages of consumer purchasing decisions, starting from recognizing needs, searching for information, evaluating alternatives, to purchasing decisions and post-purchase behavior. Apart from that, factors such as other people's attitudes and situational factors also influence purchasing decisions.
Co-Authors Andreas Banyuaji Nugroho Andrew Law Andri Suhartono Anggriawan, Armando Edo Anita Anna Pudianti Apriansyah, Miko Ardhi, Setya Ardiansyah, Rano Aurelia Tita Kusumajati Badruzzaman, Falah Christin Christovany Clorina, Jesslyn Cuandra, Fendy Dhevin Ghoward Endah Setyaningsih Ery Dewayani Evi Silvana Muchsinati Fahrur Rozzi Nasution Fanny Violetania Ang Ferdiansyah Fiona Ghoward, Dhevin Golan Hasan Hadian Satria Utama halim, cheviria Heru Kurniawan Hikmah Jenny Kartika Dewi Joey Joosten Joosten Josline Karinnia Kelly Lim Khairani, Rafida Laidy, Yenny Lawrenta, Mattew Limgestu, Rico LINDAWATI Manatap Dolok Lauro, Manatap Dolok Marthin, Ricko Mela Novita Rizki Nopriadi Nopriadi Notonegoro, Hartoyo Permata, Nadiva Surya Philisya Salim Pram Eliyah Yuliana Rebecca Friska Rendy Sarudin Richard Raymond Rio Fernando Rorendry Rurdwiarti Lucia Asdra Sara, Dwi Saragih, Yuni Marlina Seriana Sharon Sinaga, Frans Mikael Sinambela, Fitriana Aidnilla Sisca Aulia SRI RAHAYU Steven Suhatati Tjandra Sulyyani Tony Tony TRI SUTRISNO Valentini, Cynthia Valesia tjuang Vasthi Gianni Agmi Putri Vebri Fransiska Vincentia Reni Vitasurya Wahyudi, Haris Wijayadi, Linda Julianti Winardi, Sunaryo Yenny Laidy Zai, Immanuel Zyad Rusdi