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Kelvin
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Journal : Prologia

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Analisis Strategi Komunikasi Bauran Pemasaran Shopee Peachcosmetics Kelvin; Aulia, Sisca
Prologia Vol. 7 No. 1 (2023): Prologia
Publisher : Fakultas Ilmu Komunikasi Universitas Tarumanagara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24912/pr.v7i1.21297

Abstract

It is used as a practical liaison tool as a communication tool between business people and clients in the realm of online media companies or online trading. Shopee is a mobile application for buying and selling goods online. Several e-commerce sites, particularly Peachcosmetics, have recently benefited from the explosion in popularity and widespread adoption of Shopee accounts. Peachcosmetics uses a Shopee account as one of its marketing sources. Peachcosmetics sells cosmetics that are imported directly from China and sold through PT. JennyCosmetics. In this study, researchers studied the marketing communication strategies used on Peachcosmetics Shopee accounts. In this study the researchers used in-depth interviews, participant observation, and documentation as part of their qualitative case study methodology. The marketing mix is ​​one type of marketing approach that can help in the promotion of Peachcosmetics cosmetic goods. Product, Price, Promotion, Place, People, Physical Evidence, Process, Payment, Packaging. This strategy has been carried out by Peachcosmetics as a strategy to market its products. The strategy is effective, this is evident from the increase in Peachcosmetics sales when. Marketing communication strategies are not only how to market but also how services are provided responsive service for consumers is very important. Penggunaan sosial media dimanfaatkan sebagai alat penghubung praktis sebagai alat komunikasi antara pelaku bisnis dan klien di ranah perusahaan media online atau perdagangan online. Shopee adalah aplikasi seluler untuk membeli dan menjual barang secara online. Beberapa situs e-commerce, khususnya Peachcosmetics, baru-baru ini mendapatkan keuntungan dari ledakan popularitas dan adopsi akun Shopee secara luas. Peachcosmetics menggunakan akun Shopee sebagai salah satu sumber pemasarannya. Peachcosmetics menjual kosmetik yang di import langsung dari China dan di perjualkan melalui melalui PT. JennyCosmetics. Dalam penelitian ini, peneliti mempelajari strategi komunikasi pemasaran yang digunakan pada akun Peachcosmetics Shopee. Dalam studi ini peneliti menggunakan wawancara mendalam, observasi partisipan, dan dokumentasi sebagai bagian dari metodologi studi kasus kualitatif mereka. Bauran pemasaran adalah salah satu jenis pendekatan pemasaran yang dapat membantu dalam promosi barang kosmetik Peachcosmetics. Product, Price, Promotion, Place, People, Physical Evident, Process, Payment, Packaging. Hasil dari penelitian ini menjelaskan 9P dari bauran pemasaran yaitu, Product, Price, Promotion, Place, People, Physical Evident, Process, Payment, Packaging. Hal tersebut dilakukan oleh Peachcosmetics sebagai strategi untuk memasarkan produknya. Strategi komunikasi Peachcosmetics tidak hanya bagaimana cara memasarkan tetapi juga bagaimana pelayanan yang diberikan pelayanan yang responsif bagi konsumen sangat penting.
Co-Authors Andarini, Risma Andreas Banyuaji Nugroho Andrew Law Andri Suhartono Anggriawan, Armando Edo Anita Anna Pudianti Apriansyah, Miko Ardhi, Setya Ardiansyah, Rano Aurelia Tita Kusumajati Badruzzaman, Falah Baehaqi Cantona, Erik Christin Christovany Clorina, Jesslyn Cuandra, Fendy Dhevin Ghoward Efriyenti, Dian Eliyah Yuliana, Pram Elvanny Myori, Dwiprima Endah Setyaningsih Ery Dewayani Evi Silvana Muchsinati Fahrur Rozzi Nasution Fanny Violetania Ang Faradina, Nevi Ferdiansyah Fiona Fivia Eliza Ghoward, Dhevin Golan Hasan, Golan Hadian Satria Utama halim, cheviria Heru Kurniawan Hikmah Jenny Kartika Dewi Joey Joosten Joosten Josline Karinnia Kelly Lim Kusumajati, Aurelia Tita Laidy, Yenny Lawrenta, Mattew Lim, Kelly Limgestu, Rico LINDAWATI Lucia Asdra, Rurdwiarti Manatap Dolok Lauro, Manatap Dolok Marheni, Dewi Khornida Maria Beatrix Marthin, Ricko Mela Novita Rizki Nopriadi Nopriadi Notonegoro, Hartoyo Nugroho, Andreas Banyuaji Permata, Nadiva Surya Philisya Salim Pram Eliyah Yuliana Putri, Vasthi Gianni Agmi Rafida Khairani Rebecca Friska Rendy Sarudin Rianto, Louis Richard Raymond Rio Fernando Rorendry Rosilawati, Hana Rosmita Rasyid Rurdwiarti Lucia Asdra Sara, Dwi Saragih, Yuni Marlina Seriana Setya Ardhi Sharon Sinaga, Frans Mikael Sinambela, Fitriana Aidnilla Sisca Aulia Sri Deviyanti, I Gusti Ayu SRI RAHAYU Steven Suhatati Tjandra Sulyyani Tony Tony TRI SUTRISNO Utomo, Yesun Valentini, Cynthia Valesia tjuang Vasthi Gianni Agmi Putri Vebri Fransiska Vincentia Reni Vitasurya Wahyudi, Haris Wijayadi, Linda Julianti Winardi, Sunaryo Yenny Laidy Yohanes Calvinus Zai, Immanuel Zyad Rusdi