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Marketing Section Performance Improvement Companies Post Covid-19 in Indonesia Andriani, Devi; Pristiyono, Pristiyono; Hanum, Fauziah
Budapest International Research and Critics Institute (BIRCI-Journal): Humanities and Social Sciences Vol 4, No 3 (2021): Budapest International Research and Critics Institute August
Publisher : Budapest International Research and Critics University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33258/birci.v4i3.2159

Abstract

This paper was conducted to find solutions to problems regarding incentives and compensation for the performance of the company's marketing department, because in general the human resources in the company, especially the marketing department, must-have skills because in finding consumers, skills are needed so that consumers are interested in the goods offered. Based on the results of the study, it is known that there is no significant effect between compensation on morale, this can be seen from the results of the path coefficient value of 0.200 and the p-value of 0.276 > 0.50. Therefore, it can be stated that this hypothesis testing is rejected. Based on the results of the study, it is known that there is a significant influence between incentives on work morale, this can be seen from the results of the path coefficient value of 0.261 and the p-value of 0.013 < 0.50. Therefore, it can be stated that this hypothesis testing is accepted. Based on the results of the study, it is known that there is a significant influence between incentives on performance, this can be seen from the results of the path coefficient value of 0.244 and the p-value of 0.000 < 0.50. Therefore, it can be stated that this hypothesis testing is accepted. Based on the results of the study, it is known that there is a significant influence between compensation on performance, this can be seen from the results of the path coefficient value of 0.197 and the p-value of 0.045 < 0.50. Therefore, it can be stated that this hypothesis testing is accepted. Based on the results of the study, it is known that there is a significant influence between work morale on performance, this can be seen from the results of the path coefficient value of 0.129 and the p-value of 0.020 < 0.50. Therefore, it can be stated that this hypothesis testing is accepted.
Co-Authors A.A. Ketut Agung Cahyawan W Amanda, Ade Trya Anita Sri Rejeki Hutagaol, Anita Sri Rejeki Ariska, Emalia Ariyana Hikmanti Asmaul Husna Aulia Rahman Broto, Bayu Eko Budi Yulianto Devi Andriani Dicky, Dicky Yudhistira Pradana Djoko Susanto Eko Broto, Bayu Elvina Elvina Entas, Derinta FITRIANI LUBIS, FITRIANI Gulo, Nur Ainun Hantoro, Ramandha Rudwi Hendriyani, Chintia Hery Wibowo, Hery Islami, Muhammad Febrian Limbong, Christine Herawati Listianingsih, Lina Lumbantobing, Lyla Riani Mashuri Mashuri Ma’rifah, Atun Raudotul Munthe, Ibnu Rasyid Nanda, Calvin Tiara Nasution, Novrihan Leily Nasution, Subhan Nur Nazliah, Rahmi Neviami, Jeni Ni Made Dwiyana Rasuma Putri, Ni Made Dwiyana Rasuma Nur Kholizah Rambe, Selvi Pane, Maria Grace Panjaitan, Agape Anjumarito Pitriyani Pitriyani Prananda, Nadya Pratiwi, Anggaraini Pristiyono, Pristiyono Putri, Diah Tri Utami Ramadhan, Taufiq Rambe , Fadil Azury Farega Rambe, Bhakti Helvi Rambe, Oki Gunawansah Richi Andrianto Ritonga, Zuriani Rusdiana, Melania Diah S, Dwi Vita Lestari Safi’i, Irwan Sahmuddin, Sahmuddin Saiputra, Saiputra Saputra, Julfan Sari, Novi Fitriandika Sarwo Edi, Sarwo Simanjorang, Elida Florentina Sinaga Simbolon, Jose Andrian Siregar, Asdiah Siregar, Marlina Siregar, Zulkifli M. Efendi Sitanggang, Jelita Yulianti Br Sitanggang, Kamsia Dorliana Siti Hartati Yusida Saragih Soni Akhmad Nulhaqim Sri Haryati Sri Wulandari Sthefany, Gloria Sufritayati, Sufritayati SURTININGSIH, SURTININGSIH Surya Maulana Sutiningsih Syahputra, Aldy Pratama Tampubolon, Sahat Partahi Halomoan Tria Wulandari Triana, Noor Yunida Vanessamae, Vanessamae Wandi Adiansah, Wandi Waruwu, Seti Nayanti Widiastiti, A. A. Istri Putra Wirakhmi, Ikit Netra Y, Heylen A Yanuarita, Heylen Amildha Zahara Zahara Zulkifli Musannip Efendi Siregar