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Journal : Eumpang Breuh: Jurnal Pengabdian Masyarakat

Packaging Techniques and Marketing Strategies in Aglonema Ornamental Plant Business in Langsa City Hanisah, Hanisah; Indra, Siti Balqies; Ariska, Raja Novi; Fadly, Fahmy; Febri, Suri Purnama; Haser, Teuku Fadlon; Syahriandi, Syahriandi; Radhiah, Radhiah; Harahap, Antoni; Acha, Basyarudin
Eumpang Breuh : Jurnal Pengabdian Masyarakat Vol 3 No 1 (2024): EUMPANG BREUH : Jurnal Pengabdian Masyarakat
Publisher : Fakultas Pertanian, Universitas Samudra

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33059/ebjpm.v3i1.10301

Abstract

Ornamental plants are plants that are planted and cared for aesthetic and beauty purposes. Ornamental plants are often used in decorative horticulture, landscaping, and interior design. Algonema is a type of ornamental plant that is popular and often found. Aglaonema has wide, colorful leaves, which often have interesting patterns or patterns. Several varieties of Aglaonema have green leaves with white, red, yellow spots, or a combination of these colors. The high demand for aglonema plants opens up opportunities for producers to commercialize them in and out of the city. However, to achieve the target of marketing outside the city, plant packaging is something that must be considered so that the plants can reach consumers properly and intact. The purpose of this service is to find the right packaging for marketing Aglonema outside the region and determine an efficient marketing strategy to reach consumers and increase marketing. The PKM activities carried out include: mentoring and outreach regarding suitable, inexpensive and safe aglonema packaging techniques for sales outside the region as well as developing a sales strategy to reach a wider range of consumers; business model mapping based on determining target consumers that have been determined by partners; register partners on e-commerce platforms and marketplaces to facilitate the product sales process and reach wider consumers; assistance with e-commerce and marketplace applications to partners; and within a period of 3 months, the service team evaluates the use of e-commerce and marketplaces. After the service is carried out, partners have knowledge about packaging techniques and marketing strategies for aglonema ornamental plants so that partner income increases.
Co-Authors Acha, Basyarudin Achmad, Adnan Adnan Adnan Agus Putra AS Ahmad Ridwan Aini, Annisa Quratul Alham, Fiddini Amilda, Yenni Aminuyati Anita Primastiwi Antonius Budi Susanto anzitha, silvia Ariska, Raja Novi Asmaripa Ainy Azmi, Fauziah Basriwijaya, Kiagus Muhammad Zain Bhisma Murti Chania Mely Piana Dewi Kusuma Wardani Dewi, Ismala dianawati, dianawati Evenda, Nur Aisyah Fadila, Nelly Dewi Fadli Fadli Fadly, Fahmy Fairus, Fairus Fauzan Isma, Muhammad Febri, Suri Purnama Fiddini Alham Fionari, Gebi Ginting, Adetta Saskia gustiana, cut Haikal, Echa Handayani, Anggun Fitri Harahap, Antoni Haser, Teuku Fadlon Husna, Hayatul Ika Rezvani Aprita Imam Imam Imran Imran indra, siti balqies Iwan Hasri, Iwan Iwan Stia Budi Juanda, Boy Riza Juanda, Boy Riza Karnelis Karnelis, Karnelis Khairullah, T. Fajar Lusiana, Ela Mahyuddin, Thursina Moh Sutomo, Moh Muhammad JAMIL Muhammad Zain Basriwijaya, Kiagus Mulyani, Cut Nazlia, Suraiya Nur Meria Agustin Prasetia, M Bayu Putri, Nasywa Tania Putriningtias, Andika Rachmawati Rusydi, Rachmawati Radhiah, Radhiah Rahman, Arizky Ramli, Satria Ridha, Risky Rini Mastuti Risyad, Syukri Rosmaiti, Rosmaiti Saihan, Saihan Sakdiah, Muslimatus salamah salamah Sanoviq, Rizky Moela Santi, Fitriana Saputra, Iwan Sari, Nurdian Novita Sastria, Andi Siregar, Noviandri Ramadhani Siregar, Rinawati Siti Balqies Indra Siti Komariyah SUHARI, LILI Sukma, Detta Ananda Syahputra, Masadjie Syahriandi Syahriandi Teuku Muhammad Faisal, Teuku Muhammad Umar Umar Wijayanti, Dwi Nina Wulandari, Hafizah Tri Yoan Purbolingga Zulhilmi, Zulhilmi