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This Author published in this journals
All Journal JURNAL SAINS PEMASARAN INDONESIA Jurnal Manajemen Teknologi MIX : Jurnal Ilmiah Manajemen Journal of Economic, Bussines and Accounting (COSTING) Jurnal Sains Sosio Humaniora Community Engagement and Emergence Journal (CEEJ) Suluah Bendang: Jurnal Ilmiah Pengabdian Kepada Masyarakat Jurnal Ecogen Ilomata International Journal of Management Indonesian Journal of Tourism and Leisure Marketing Management Studies Formosa Journal of Multidisciplinary Research (FJMR) Journal of Management and Administration Provision Eduvest - Journal of Universal Studies Paradoks : Jurnal Ilmu Ekonomi Economics, Business, Accounting & Society Review e-Jurnal Apresiasi Ekonomi Enrichment: Journal of Multidisciplinary Research and Development Economica: Journal of Economic and Economic Education Jurnal Penelitian Pendidikan Indonesia Banking & Management Review
Dwita, Vidyarini
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Aerospace Engineering Arts Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Health Professions Neuroscience Social Sciences Other

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Understanding Repeat Purchase Intention in Emerging E-Commerce Markets: A Systematic Review of Trust, Satisfaction, and Cultural Contexts Susanti, Febsri; Wardi , Yunia; Abror, Abror; Dwita, Vidyarini; Evanita , Susi
Jurnal Sains Sosio Humaniora Vol. 10 No. 1 (2026): Volume 10, Nomor 1 Juni 2026 (In Progress)
Publisher : LPPM Universitas Jambi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22437/jssh.v10i1.56602

Abstract

This systematic review aims to confirm trust, satisfaction and cultural contexts form the primary foundation for repeat purchase intentions in the current e-commerce market growing. Adopting the PRISMA guidelines, this study searched the ScienceDirect database using the string (repurchase intention AND local culture). From an initial pool of 1,873 publications, the systematic application of five inclusion criteria (2021–2025 timeframe, article type, subject area, and access type) narrowed the selection down to 24 final articles. The finding highlights that trust play role as main factor to reduces perception risk at a time increase belief consumer to the platform. While satisfaction ensure experience positive that encourages loyalty. On the other hand, the context culture strengthens relevance authenticity and experience effective, so that consumer feel more connected with product and services offered. The interaction of these three factors demonstrates how repurchase behavior is driven by engaging consumer experiences. The primary contribution of this research is the development of a novel conceptual framework integrating cultural dimensions into e-commerce behavior. Consequently, this study provides a comprehensive overview showing that repurchase intentions depend not only on technical service aspects but also heavily on the experiential and cultural dimensions that shape consumer decision-making.
Co-Authors Abror Abror Anjaya, Arisa Anwar, Kendis Ariusni, Ariusni - Astuti, Kristiana Batubara, Hani Maisyarah Desi Fitri Dewi Anggraini Efendi, Andre Elina, Reni Erly Mulyani Erni Masdupi Evanita , Susi Fadhila, Risa Hendri, Naldi Hummi Kalsum Bahri Julia Azizah, Viola Mawaddah, Salsabila Megawati - Mia Ayu Gusti Mira Hasti Hasmira Mu'tamim, Nurul Mulya, Jumiatul Nofirda, Fitri Ayu Nugraha, Meisyitah Dwi Nurhaliza, Putri Patrisia, Dina Putri, Dinda Irma Aulia Ramadani, Nadia Rosyeni Rasyid Samta, Ory Febrian Sari, Nadhila Septrizola, Whyosi Siska Sasmita Sri Ulfa Sentosa sukri Sukri, sukri Susanti, Febsri Susi Evanita Syamsul Amar B Tondang, Kezia Juliana Tri Kurniawati, Tri Triani, Mike Wardi , Yunia WIJAYA, FARIS Youmil Abrian Yunia Wardi