Article Per Year (5 Year)
p-Index From 2021 - 2026
4.445
P-Index
This Author published in this journals
All Journal JURNAL SAINS PEMASARAN INDONESIA Jurnal Manajemen Teknologi Jurnal Aplikasi Bisnis dan Manajemen (JABM) E-Journal MIX : Jurnal Ilmiah Manajemen Journal of Economic, Bussines and Accounting (COSTING) Community Engagement and Emergence Journal (CEEJ) Ilomata International Journal of Management Suluah Bendang: Jurnal Ilmiah Pengabdian Kepada Masyarakat Jurnal Ecogen Ilomata International Journal of Management Indonesian Journal of Tourism and Leisure Marketing Management Studies Formosa Journal of Multidisciplinary Research (FJMR) Eduvest - Journal of Universal Studies Paradoks : Jurnal Ilmu Ekonomi Economics, Business, Accounting & Society Review e-Jurnal Apresiasi Ekonomi Enrichment: Journal of Multidisciplinary Research and Development Economica: Journal of Economic and Economic Education Jurnal Penelitian Pendidikan Indonesia Banking & Management Review
Dwita, Vidyarini
Unknown Affiliation
Aerospace Engineering Arts Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Health Professions Neuroscience Social Sciences Other

Published : 31 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 31 Documents
Search

 1   2   3   4 
Theory of Planned Behaviour and its Applications in Marketing Contexts: A Systematic Literature Review and Future Directions Sukri, Sukri; Evanita, Susi; Dwita, Vidyarini
Ilomata International Journal of Management Vol. 7 No. 1 (2026): January 2026
Publisher : Yayasan Sinergi Kawula Muda

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61194/ijjm.v7i1.2006

Abstract

This study employs a Systematic Literature Review (SLR) combined with bibliometric analysis to examine the evolution of the Theory of Planned Behaviour (TPB) in marketing research. Drawing on 55 Scopus- and Web of Science–indexed articles published between 2021 and 2025, VOSviewer is used to map research trends and thematic structures. The findings show that core TPB constructs remain central predictors of consumer intention, while extensions such as trust, perceived risk, and moral norms increasingly enhance explanatory power in digital and sustainability contexts. However, challenges persist, including the intention–behaviour gap and limited cross-cultural validation. This study advances marketing theory by proposing an integrative framework linking psychological, technological, and contextual factors to support sustainable and consumer-oriented marketing strategies.
Co-Authors Abror Abror Adha, Aidil Anjaya, Arisa Anwar, Kendis Ariusni, Ariusni - Astri Yuza Sari Astuti, Kristiana Batubara, Hani Maisyarah Desi Fitri Dewi Anggraini Efendi, Andre Elina, Reni Erly Mulyani Erni Masdupi Fadhila, Risa Hendri, Naldi Hummi Kalsum Bahri Julia Azizah, Viola Mawaddah, Salsabila Megawati - Mia Ayu Gusti Mira Hasti Hasmira Mu'tamim, Nurul Mulya, Jumiatul Muthia Roza Linda, Muthia Roza Nofirda, Fitri Ayu Nugraha, Meisyitah Dwi Nurhaliza, Putri Patrisia, Dina Ramadani, Nadia Ravelby, Thesa Alif Rosyeni Rasyid Sari, Nadhila Septrizola, Whyosi Siregar, Tika Rahma Yani Siska Sasmita Sri Ulfa Sentosa Suhery, Suhery sukri Sukri, sukri Susi Evanita Sutiyem, Sutiyem Suwandhani, Deni Syamsul Amar B Tondang, Kezia Juliana Tri Kurniawati, Tri Triani, Mike Trismiyanti, Dessy WIJAYA, FARIS Yasri, Yasri Yonita, Riza Youmil Abrian Yunia Wardi