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All Journal JURNAL EMBA : JURNAL RISET EKONOMI, MANAJEMEN, BISNIS DAN AKUNTANSI JMBI UNSRAT (Jurnal Ilmiah Manajemen Bisnis dan Inovasi Universitas Sam Ratulangi) Jurnal Agroekoteknologi Terapan Formosa Journal of Applied Sciences (FJAS) Neraca Manajemen, Akuntansi, dan Ekonomi International Journal of Economics, Accounting, and Management Neraca: Jurnal Ekonomi, Manajemen dan Akuntansi IJEMA
Kawet, Raymond Ch.
Universitas Sam Ratulangi
Agriculture, Biological Sciences & Forestry Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Social Sciences

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The Effect of Online Visual Merchandising on Impulse Buying of Online Food Products Among Shopee Users: The Mediating Role of Site Trust Kawet, Raymond Ch.; Raintung, Michael Ch.; Lumantow, Rudie Yobie
Jurnal Agroekoteknologi Terapan (JAT) Vol. 7 No. 1 (2026): ISSUE JANUARY-JUNE 2026
Publisher : Sam Ratulangi University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35791/jat.v7i1.66643

Abstract

This study examines the effect of online visual merchandising on consumer impulse buying of online food products among Shopee users in Manado City, Indonesia, and tests the mediating role of site trust. A quantitative survey approach was employed using structured questionnaires measuring three constructs: visual merchandising, site trust, and impulse buying. Data were analyzed using regression-based mediation procedures in SPSS. The usable dataset consisted of 75 respondents. The findings indicate that online visual merchandising has a positive and significant effect on impulse buying, suggesting that attractive and informative digital product presentation (e.g., layout, images, and presentation cues) increases consumers’ tendency to make unplanned purchases. Visual merchandising also positively influences site trust. When site trust is included in the impulse buying model, it remains a significant predictor and reduces the direct effect of visual merchandising, indicating that site trust mediates the relationship between visual merchandising and impulse buying. These results highlight that effective visual merchandising not only stimulates impulsive purchase behavior directly but also indirectly by strengthening consumers’ trust in the platform. Practically, marketplace platforms and sellers should optimize visual presentation while simultaneously reinforcing trust-related signals (e.g., perceived security, reliability, and platform credibility) to encourage purchases without undermining consumer confidence. Keywords: impulse buying; Shopee; site trust; online food products; online visual merchandising
PENGARUH BRAND REPUTATION, BRAND TRUST DAN SALES PROMOTION TERHADAP LOYALITAS KONSUMEN PRODUK FOOM DI MANADO Paparang, Frangky Cristian; Arrazi Bn Hasan Jan; Raymond Ch. Kawet
Jurnal EMBA : Jurnal Riset Ekonomi, Manajemen, Bisnis dan Akuntansi Vol. 14 No. 1 (2026): JE. Vol. 14 No. 1
Publisher : Universitas Sam Ratulangi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35794/emba.v14i1.66588

Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh brand reputation, brand trust, dan sales promotion terhadap loyalitas konsumen produk Foom di Kota Manado. Meningkatnya persaingan dalam industri rokok elektrik menuntut perusahaan untuk membangun citra merek yang baik, menumbuhkan kepercayaan konsumen, serta menyusun strategi promosi yang efektif guna mempertahankan loyalitas pelanggan. Penelitian ini menggunakan pendekatan kuantitatif dengan metode survei. Populasi penelitian adalah konsumen pengguna produk Foom di Kota Manado, dengan pengambilan sampel menggunakan teknik purposive sampling. Data dikumpulkan melalui kuesioner dan dianalisis menggunakan analisis regresi linear berganda, yang didukung oleh uji validitas, uji reliabilitas, uji asumsi klasik, uji t, dan uji F. Hasil penelitian menunjukkan bahwa brand reputation berpengaruh positif dan signifikan terhadap loyalitas konsumen, brand trust berpengaruh positif dan signifikan terhadap loyalitas konsumen, serta sales promotion juga berpengaruh positif dan signifikan terhadap loyalitas konsumen. Secara simultan, ketiga variabel independen tersebut berpengaruh signifikan terhadap loyalitas konsumen produk Foom di Kota Manado. Penelitian ini menyimpulkan bahwa peningkatan reputasi merek, penguatan kepercayaan konsumen, serta pelaksanaan promosi penjualan yang tepat dapat meningkatkan dan mempertahankan loyalitas konsumen terhadap produk Foom.   Kata Kunci: Brand Reputation, Brand Trust, Sales Promotion, Loyalitas Konsumen.
PENGARUH EXPERENTIAL MARKETING, DIGITAL MARKETING TERHADAP KEPUTUSAN PEMBELIAN DENGAN LIFE STYLE SEBAGAI VARIABLE INTERVENING BERBASIS APLIKASI TOKOPEDIA PADA MASYARAKAT KOTA MANADO Kawet, Raymond Christian; Rudie Yobie Lumatow; Yunita Mandagie
JMBI UNSRAT (Jurnal Ilmiah Manajemen Bisnis dan Inovasi Universitas Sam Ratulangi). Vol 11 No 3 (2024): JMBI UNSRAT Volume 11 Nomor 3
Publisher : Magister Manajemen Program Pasca Sarjana Universitas Sam Ratulangi Manado

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35794/jmbi.v13i1.67818

Abstract

Abstract. This study aims to investigate the influence of experiential marketing in digital marketing on purchasing decisions, with lifestyle as an intervening variable, based on the Tokopedia application in Manado residents. This phenomenon is interesting to study due to technological developments and changes in consumer behavior that increasingly rely on online platforms in the purchasing process. The research method used is a quantitative survey approach. Data is collected and can be accessed and responded to by active users using the Tokopedia in the Manado area. The variables studied include experiential marketing, digital marketing, lifestyle, and purchasing decisions. Statistical analyses such as regression and path analysis will be used to test the research hypotheses and identify the extent to which lifestyle variables mediate the influence of experiential marketing and digital marketing on purchasing decisions.
STARTING A NEW BUSINESS FOR GENERATION Z IN INDONESIA: ENTREPRENEURIAL MOTIVATION IN THE TOURISM AND HOSPITALITY INDUSTRY Debry C. A. Lintong; Jeffry L. A. Tampenawas; Raymond Ch. Kawet; Christoffel M. O. Mintardjo; Imelda W. J. Ogi
Jurnal EMBA : Jurnal Riset Ekonomi, Manajemen, Bisnis dan Akuntansi Vol. 14 No. 2 (2026): JE. Vol. 14 No. 2
Publisher : Universitas Sam Ratulangi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35794/emba.v14i2.67349

Abstract

Youth entrepreneurship is increasingly recognized as an important driver of economic growth, job creation, and regional competitiveness. This study aims to examine the effects of entrepreneurial environment, self-confidence, and entrepreneurial motivation on the entrepreneurial intention of Generation Z to start a business in the tourism and hospitality sector in Manado City. The study employed a quantitative approach with an explanatory survey design. Primary data were collected through structured questionnaires administered to 250 Generation Z respondents in Manado City. The data were analyzed using multiple linear regression with partial and simultaneous hypothesis testing. The results show that entrepreneurial environment, self-confidence, and entrepreneurial motivation have positive and significant effects on entrepreneurial intention. Simultaneously, the three variables provide a substantial explanation for entrepreneurial intention in the tourism and hospitality sector. These findings indicate that Generation Z tends to develop stronger entrepreneurial intention when they are situated in a supportive ecosystem, possess confidence in their own capabilities, and are driven by meaningful goals such as financial independence, self-actualization, and social contribution. This   Keywords: Entrepreneurial Motivation, Generation Z, Entrepreneurial Intention, Tourism, Hospitality
Pengaruh Pengembangan Karir, Job Loyalty Dan Employee Welfare Terhadap Kinerja Pegawai Pada Badan Kesatuan Bangsa Dan Politik Minahasa Selatan Vicky Ratulangi; Lucky O. H. Dotulong; Raymond Ch. Kawet
Indonesian Journal of Economics Management and Accounting Vol. 1 No. 4 (2024): IJEMA - April 2024
Publisher : PT. INOVASI TEKNOLOGI KOMPUTER

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Penelitian ini bertujuan untuk mengetahui Pengaruh Pengembangan Karir, Job Loyalty dan Employee Welfare terhadap Kinerja pegawai pada Badan Kesatuan Bangsa dan Politik Minahasa Selatan. Penelitian ini menggunakan metode kuantitatif dan bersifat asosiatif. Teknik pengambilan sampel dalam penelitian ini menggunakan sampel jenuh. Pengumpulan data dalam penelitian ini menggunakan kuesioner yang dibagikan kepada 35 responden pegawai Badan KESBANGPOL. Hasil menunjukkan bahwa pengembangan karir, job loyalty dan employee welfare secara simultan berpengaruh signifikan terhadap kinerja pegawai Badan Kesatuan Bangsa dan Politik Minahasa Selatan. Pengembangan karir secara parsial berpengaruh dan signifikan terhadap kinerja pegawai Badan Kesatuan Bangsa dan Politik Minahasa Selatan. Job loyalty secara parsial berpengaruh dan signifikan terhadap kinerja pegawai Badan Kesatuan Bangsa dan Politik Minahasa Selatan. Employee welfare secara parsial berpengaruh dan signifikan terhadap kinerja pegawai Badan Kesatuan Bangsa dan Politik Minahasa Selatan. Dapat disimpulkan bahwa Pengembangan Karir, Job Loyalty dan Employee Welfare secara simultan berpengaruh positif dan signifikan terhadap kinerja pegawai Badan Kesatuan Bangsa dan Politik Minahasa Selatan sedangkan variable pengembangan karir, job loyalty dan employee welfare secara parsial berpengaruh positif dan signifikan terhadap kinerja pegawai Badan Kesatuan Bangsa dan Politik Minahasa Selatan. Untuk Badan Kesatuan Bangsa dan Politik Minahasa Selatan, variabel pengembangan karir, job loyalty, dan employee welfare terbukti dapat mempengaruhi kinerja pegawai
The Influence of Career Development, Job Loyalty and Employee Welfare on Employee Performance in National Unity and Political Agencies in South Minahasa Vicky Ratulangi; Lucky O. H. Dotulong; Raymond Ch. Kawet
International Journal of Economics Accounting and Management Vol. 1 No. 1 (2024): IJEAM - May 2024
Publisher : PT. INOVASI TEKNOLOGI KOMPUTER

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.60076/ijeam.v1i1.410

Abstract

This research aims to determine the influence of career development, job loyalty and Employee Welfare on employee performance at the National Unity and Political Agency of South Minahasa. This research uses quantitative and associative methods. The sampling technique in this research used saturated samples. Data collection in this research used a questionnaire distributed to 35 respondents who were KESBANGPOL Agency employees. The results show that career development, job loyalty and employee welfare simultaneously have a significant effect on the performance of employees of the National Unity and Political Agency of South Minahasa. Career development partially and significantly influences the performance of employees of the South Minahasa National and Political Unity Agency. Job loyalty partially and significantly influences the performance of employees of the National Unity and Political Agency of South Minahasa. Employee welfare partially and significantly influences the performance of employees of the National Unity and Political Agency of South Minahasa. It can be concluded that Career Development, Job Loyalty and Employee Welfare simultaneously have a positive and significant effect on the performance of employees of the South Minahasa National and Political Unity Agency, while the variables of career development, job loyalty and employee welfare partially have a positive and significant effect on the performance of National Unity and Political Agency employees. South Minahasa Politics. For the National Unity and Political Agency of South Minahasa, the variables of career development, job loyalty, and employee welfare have been proven to influence employee performance
The Influence of Price Discounts, Product Displays, and Product Quality on Impulsive Buying Behavior at Starbucks Coffee, Transmart Kawanua Manado Branch Farelio Josua Massie; Djurwati Soepeno; Raymond Christian Kawet
International Journal of Economics Accounting and Management Vol. 1 No. 1 (2024): IJEAM - May 2024
Publisher : PT. INOVASI TEKNOLOGI KOMPUTER

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.60076/ijeam.v1i1.411

Abstract

One business place that not only serves coffee, but also various drinks and food is a coffee shop. In this modern era, coffee shops have become part of the lifestyle in big cities around the world, where they have become a comfortable place to relax and gather. This research aims to understand the influence of price cuts, product displays and product quality on impulse buying behavior at Starbucks Coffee Transmart Kawanua Manado branch. The research method used is quantitative with a sampling technique using random purposive sampling. Data was collected through questionnaires distributed to 100 Starbucks Coffee Transmart Kawanua Manado consumer respondents, and analyzed using multiple linear regression with the help of SPSS version 25.0 software. The research results show that price discounts, product displays and product quality simultaneously influence impulse buying behavior at Starbucks Coffee Transmart Kawanua Manado Branch. Partially, Price Discounts and Product Quality have a positive and significant effect on impulse buying behavior, while Product Display does not have a significant effect. These findings provide a deeper understanding of the factors that influence impulse buying behavior in coffee shops, thereby providing valuable insights for marketing practitioners in managing promotional and sales strategies
Co-Authors Adolfina, . . Adolvo Agus S. Soegoto Agus Supandi Soegoto Agus Supandi Soegoto Altje L. Tumbel Altje L. Tumbel Andrean Renaldy Lengkong Angie T.C. Kindangen Arrazi Bn Hasan Jan Bode Lumanauw Bode Lumanauw Christoffel Mintardjo, Christoffel Cindy Tambun Cut Mutia, Cut Datualo, Diane Natalin Debry C. A. Lintong Dick Gustaf Engel Djurwati Soepeno Esther Claudia Surentu Eva, Gabriella Fandy Yones Latuni Farelio Josua Massie Frederik G. Worang, Frederik G. Gabriel Worang Gizella Sundah Greis M. Sendow Haedar, Christbelloni S. Z. Imelda W. J. Imelda Wellin Juliana Ogi Imelda W. J. Ogi Imelda W.J. Ogi Imelda W.J. Ogi Indrie D. Palandeng Jeffry L. A. Tampenawas Joyce Lapian Keyrie Wongkar Lapian , Stanss L. H. V. J. Lengkong, Vicktor P.K Lontoh, Jurista K. Lucky O. H. Dotulong Lucky O. H. Dotulong Lumatow, Rudie Y. Lumi, Isye Mandey, Silvya Lefina Mario A. Paat Matahelumual, Natalia Putri Muntu, Rigska R. N. Taroreh, Rita Nadya Mauren Kumendong Natacha Meifelia Liow Natalia Reva Sumual Oleng, Tesalonika Janieke Hereina Paat , Franda Benedicta Paat, Franda Benedicta Palandeng, Indire D. Paparang, Frangky Cristian Pitta, Raymond V. Pompayo, Andriani . Raintung, Michael Ch. Rantung, Levina Rachel Reppi, Jeilifa R. Rifky, Muhammad Rondonuwu, Christy Natalia Rosalinka Christina Wilar Rudie Y. Lumantow Rudie Yobie Lumantow Rudie Yobie Lumatow Rudy Steven Wenas Rufus Pontolawokang S. L. H. V. Joyce Lapian S.L.H.V Joyce Lapian Silcyljeova Moniharapon Silcyljeova Moniharapon Silvya L Mandey Silvya L. Mandey Silvya L. Mandey Soegoto , Agus Supandi Soepono, Djurwati Talita Jenifer Mamangkey Tesalonika Fabiola Bangkang Tigahari , Vernanda Desinta Treyssi Sonia Wongkai Jacobus Tulus, Chrisanto Veren Tsabitah Nangkoda Vicky Ratulangi Vicky Ratulangi Wawo, Fernando L. P Willem J. F. A. Tumbuan Willem. J.F.A. Tambuan Yunita Mandagie Yunita Mandagie