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All Journal Jurnal Bahasa dan Sastra Jurnal Usia Dini SUPREMASI: Jurnal Pemikiran, Penelitian Ilmu-Ilmu Sosial, Hukum dan Pengajarannya Primary: Jurnal Pendidikan Guru Sekolah Dasar Jurnal Arbitrer VIVID Journal of Language and Literature JSEH (Jurnal Sosial Ekonomi dan Humaniora) Silampari Bisa: Jurnal Penelitian Pendidikan Bahasa Indonesia, Daerah, dan Asing Journal of Health, Education, And Literacy (J-Healt) Ruhama : Islamic Education Journal Puitika SeBaSa: Jurnal Pendidikan Bahasa dan Sastra Indonesia Rausyan Fikr : Jurnal Pemikiran dan Pencerahan Public Policy : Jurnal Aplikasi Kebijakan Publik dan Bisnis Tax Literacy and Leadership Agility: Indigenous Peoples Awareness in Paying Taxes Pinisi Business Administration Review BISNIS & BIROKRASI: Jurnal Ilmu Administrasi dan Organisasi JURNAL ILMIAH GLOBAL EDUCATION Jurnal Ilmiah Kesehatan (JIKA) Social Science Studies Pedagogy : Jurnal Pendidikan Matematika Jurnal Administrasi Bisnis Progressive of Cognitive and Ability Indonesian journal of teaching and learning TELL - US JOURNAL Maktabatun: Jurnal Perpustakaan dan Informasi Ininnawa: Jurnal Pengabdian Masyarakat Jurnal Intelek Dan Cendikiawan Nusantara Paramacitra : Jurnal Pengabdian Masyarakat Jurnal Aktor
Aslinda, Aslinda
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Religion Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Energy Engineering Environmental Science Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Medicine & Pharmacology Neuroscience Nursing Public Health Social Sciences Other

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Journal : Jurnal Administrasi Bisnis

 1 
Nggoli Weaving Marketing Strategy in An Effort to Increase People’s Income in Sangga Village Lambu Sub District, Bima District Wulandari, Putri; Akib, Haedar; Aslinda, Aslinda
Jurnal Administrasi Bisnis Vol 4, No 1(2025) January
Publisher : Universitas Negeri Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26858/jab.v4i1.69952

Abstract

This study aims to find out the marketing strategy as well as the inhibiting factors and supporting factors for the nggoli weaving business in Sangga village, Lambu district, Bima district. This type of research is descriptive qualitative research. Data collection techniques in this study through observation, interviews, and documentation. The data analysis technique in this study uses condensation data, data presentation, and draws conclusions. The results of this study indicate that the marketing strategy applied is directed and maximized by determining segmentation, targeting, positioning. Another marketing strategy used is the marketing mix which includes product, price, place and promotion. The inhibiting factors are the lack of promotional activities through social media, not having special packaging, not being creative in marketing products and supporting factors consisting of manual weaving processes, various products produced, affordable prices and availability of local goods.Keyword : Marketing Strategy, Nggoli Weaving,  Community Income
Pine Forest Tourism Destination Business Development Strategy Malino, Tinggi Moncong District Gowa Regency Ridhawati, Ridhawati; Aslinda, Aslinda; Saleh, Sirajuddin; Kasmita, Maya
Jurnal Administrasi Bisnis Vol 4, No 1(2025) January
Publisher : Universitas Negeri Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26858/jab.v4i1.69957

Abstract

This study aims to determine the business development strategy for the Malino pine forest tourism, Tinggimoncong District, Gowa Regency. The research method used is a qualitative method with data collection techniques, namely observation, interviews and documentation, and analyzed using SWOT analysis techniques. This research was conducted at the Department of Tourism and Culture, Gowa Regency. The instrument used in this study was the researcher himself (Human Instrument). Checking the validity of the data used to determine the level of confidence in the research results, namelyTriangulation andMemberCheck. From the results of the SWOT analysis, the main strategy used by the Gowa Regency Tourism and Culture Office is the strategy as a plan. As for the implementation of the identified development strategy, namely the aspect of Attraction, it is still being developed. in terms of transportation, tourist information centers, money processors, theaters, as well as several roads that still need to be repaired so that tourists visiting the Malino pine forest tour feel comfortable. This means that the strategy used by the Gowa Regency Tourism Office in business development for the Malino pine forest tourist destination is to first carry out planning starting from the management system, developing human resources, facilities and infrastructure planned from the start. For further development, cooperate with the marketing sector to carry out promotions.   Keywords:Strategy, Business Development.
Co-Authors Adia Purna, Zarni Ahmad Lahmi Akbal, Fatimah Alex Darmawan, Alex Amrizon, Amrizon Arifan, Arifan Aris Baharuddin Asmaret, Desi Citra, Widya Dahlan, Dasrizal Damasinta, Alfiana Dasrizal D, Dasrizal Dewi, Muthia Triana Didin, Didin Eka Damayanti Elhusen, Shofwan Karim Elhusen, Sofwan Karim Fadrul, Fadrul Fajar Arwadi Fajri Usman Falaakh, Alfian Fathiya, Nurul Gustiani, Tia Haedar Akib Helnisza, Vella Ibrahim, Muhammad Akmal Ismail, Mufti Muin Jayawarsa, A.A. Ketut Kai, Febriyanti Khusyairy, Umi M, Wahyu Hidayat Mahmud, Ratna Mahyudin Ritonga Maya Kasmita Muliadi Musliha Mustary Nadra Khairiah Nur, Andi Cudai Nurhalifah, Nurhalifah Priyono Priyono PUTRI WULANDARI Ridhawati, Ridhawati Risma Niswaty Rismadani, Rismadani Rizal MI, Syamsul Rizqy, Hafiz Alfandy Samiun, Zulfia Sandi, Rizki Junando Sawirman Sawirman Seppa, Yusi Irensi Siraj, Muhammad Luthfi Sirajuddin Saleh Sudarmiatin Surianti Surianti, Surianti Syarifuddin Syarifuddin T, Arsil Wahyudi Gani, Andika Wance, Marno Wening Rahayu Zainal, Henni Zikri, Ahmad