Article Per Year (5 Year)
p-Index From 2021 - 2026
9.662
P-Index
This Author published in this journals
All Journal Sosiohumaniora IMAGE Jurnal Mirai Management AdBispreneur Fair Value: Jurnal Ilmiah Akuntansi dan Keuangan JIKA: Jurnal Ilmu Keuangan dan Perbankan GEMA EKONOMI Journal Of Management Science (JMAS) BALANCE: Economic, Business, Management and Accounting Journal Dinasti International Journal of Management Science eCo-Buss Dinasti International Journal of Digital Business Management Abdimas Galuh: Jurnal Pengabdian Kepada Masyarakat Jurnal Abdimas Pariwisata Jurnal Scientia Budapest International Research and Critics Institute-Journal (BIRCI-Journal): Humanities and Social Sciences Jurnal Ilmu Sosial, Manajemen, Akuntansi dan Bisnis Economics and Digital Business Review Insight Management Journal JUDICIOUS: Journal of Management Jurnal Ekonomi Bisnis, Manajemen dan Akuntansi (JEBMA) Dynamic Management Journal Jurnal Abdimas Bina Bangsa Journal Of Business, Finance, and Economics (JBFE) JEMSI (Jurnal Ekonomi, Manajemen, dan Akuntansi) International Journal Administration, Business & Organization Jurnal Economica: Media Komunikasi ISEI Riau Jurnal Ilmiah MEA (Manajemen, Ekonomi, dan Akuntansi) Co-Creation : Jurnal Ilmiah Ekonomi Manajemen Akuntansi dan Bisnis Jurnal Indonesia Sosial Sains Journal of Artificial Intelligence and Digital Business Inaba of Community Services Journal
Erna Herlinawati
Univeristas Indonesia Membangun, Bandung, West Java, Indonesia
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Astronomy Biochemistry, Genetics & Molecular Biology Chemistry Computer Science & IT Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Electrical & Electronics Engineering Energy Engineering Environmental Science Immunology & microbiology Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Materials Science & Nanotechnology Mathematics Neuroscience Nursing Physics Public Health Social Sciences Other

Published : 78 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search
Journal : AdBispreneur

 1 
STRATEGI PENGEMBANGAN BISNIS PADA KELOMPOK KERAMBA IKAN (STUDI PADA KELOMPOK KERAMBA BAMBU IKAN DI KECAMATAN SUKAJADI KOTA BANDUNG) Fanji Wijaya; Asti Nur Aryanti; Erna Herlinawati
AdBispreneur : Jurnal Pemikiran dan Penelitian Administrasi Bisnis dan Kewirausahaan Vol 8, No 1 (2023): AdBispreneur : Jurnal Pemikiran dan Penelitian Administrasi Bisnis dan Kewirausa
Publisher : Departemen Ilmu Administrasi Bisnis, Fakultas Ilmu Sosial dan Ilmu Politik, UNPAD

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24198/adbispreneur.v8i1.41180

Abstract

The purpose of this study is to design a design-oriented innovation strategy for the Fish Cage Group by formulating a strategy to be able to assist in generating opportunities. The method used in this study is a qualitative method with a case study approach. The researcher conducted interviews with nine key informants who were considered most knowledgeable about the business situation in the Bamboo Fish Cages Group by distinguishing them as core administrators of the cage groups, still active in group management, who owned bamboo fish cages and were directly involved in the cultivation of fish bamboo cages. The design of the IFE Matrix, EFE Matrix, and QSPM Matrix is used to design a business strategy that identifies several factors of opportunities, threats, strengths and weaknesses as key factors in business development. Based on the results of the Internal and External (IE) Matrix assessment, the Cage Fish Group is in cell V position. The steps that must be taken are market penetration and product development with the aim of avoiding a decline in sales and loss of profits. Cages Group can expand markets, production facilities, and utilize technology to carry out marketing. The first step to developing a business is to understand the formulation of the right strategy.Tujuan penelitian ini merancang strategi inovasi berorientasi desain kepada Kelompok Keramba Ikan dengan merumuskan strategi untuk dapat membantu dalam menghasilkan peluang. Metode yang digunakan pada penelitian ini adalah metode kualitatif dengan pendekatan studi kasus. Peneliti melakukan wawancara kepada sembilan orang informan kunci yang dianggap paling mengetahui situasi bisnis pada Kelompok Keramba Bambu Ikan dengan kriteria merupakan pengurus inti kelompok keramba, masih aktif dalam kepengurusan kelompok, mempunyai keramba bambu ikan serta terlibat langsung dalam budidaya keramba bambu ikan. Perancangan Matriks IFE, matriks EFE, dan matriks QSPM digunakan untuk merancang strategi bisnis mengidentifikasi beberapa faktor peluang, ancaman, kekuatan dan kelemahan sebagai faktor kunci dalam mengembangan bisnis. Berdasarkan hasil penilaian Matriks Internal dan Eksternal (IE) Kelompok Ikan Keramba berada pada posisi sel V langkah yang harus dilakukan yaitu penetrasi pasar dan pengembangan produk dengan tujuan menghindari penurunan penjualan dan kehilangan profit. Kelompok Ikan Keramba dapat memperluas pasar, fasilitas produksi, dan memanfaatkan teknologi untuk melakukan pemasaran. Langkah awal untuk mengembangkan bisnis dengan memahami perumusan strategi yang tepat.
Co-Authors Abdul Aziz Mubarok, Dadan Agustina, Siti Fadhilah Al Fikri Rachman, Iqbal Amaludin, Rizki Andre Suryaningprang Anggarani Putri, Keukeu Ardillah, Nurul Arie Hendra Saputro Asna, Gina Ismatul Asti Nur Aryanti Auliya, Nisa Ayatika, Arini Cellia, Cindy Chandra Jaya, Rama Dadan Abdul Aziz Dadan Abdul Aziz Dadan Abdul Aziz Mubarok Dadan Abdul Aziz Mubarok Darmawan, Gugun Dayona Ismail, Gurawan Deni Hamdani Devi Anggraeni Dewi, Nadira Aulia Setia Dian Mayasari Dina Yulia Wijaya Fanji Wijaya Fany Oktaviani Fazriati, Winda Febrianita Fitri Julianti Gina Ismatul Asna Gurawan Dayona Ismail Hery Widijanto Husni Abdullah Icha Sandrina, Icha Sandrina Indra, Agustian Irawan, Siti Maulani Ismail, Gurawan Dayona Jaja Suteja Jaya, Rama Chandra Juhanda, Rivaldy Julianysah Kaniasari Wulan Dewi Kartini Rahayu Khoirunnisa, Asyifa Komala Dewi, Lenny Listri Herlina Liya Setiawati Maulani, Magfira Gifani Meilani, Haifa Syafira Mery Sri Rahayu Sri Rahayu Mohamad Ilham Nurul Kamalin Muhamad Ramdan Muhamad Sidik Ramdhan Muhammad Adli Qur’ani Mukti Ali, Mochammad Mulyaningrum Mulyaningrum Muttaqin, Ridlwan Niken Annisa Zulkarnaen Nuriana, Mellysha Septiani Putri Dwi Nurillah, Dewi Fitriani Nurshifa Putri Irawan Nurul Fadli, Ahmad Mukhlis Oktapian, Elsa Palupi Permata Rahmi Permana, Ari Prayoga, Dimas Putri, Rizka Ardlia Putri, Salma Sofyanti R. Rheina Amalina Iskandar Rama Chandra Jaya Rasti Ristiya Ratna Ningsih Recky, Recky Retno Nur Alfanti Ridma Meltareza Ridwan Ridwan Rika Rahmawati Riyandi Nur Sumawidjaja Riyandi Nur Sumawidjaja Riyandi Nur Sumawidjaja Rizkiya, A. Yusnika Rizkyanti, Mira Rovita, Angelina Levi Sayyidinaa Zahra Ridha Pramitha Shafa, Adinda Kamila Siddiq, Andhika Mochamad Sidqi, Alzan Zhafir Siti Nur Asyifa, Alma Siti Susanti Sofy Novianti Suci Fauziah Lestari Suhendra Suhendra Sumawidjaya, Riyandi Nur Supiyadi, Dedi Surachman Surjaatmadja Suryatna, Tri SUSANTO, Putri Mulawarni Syam Gunawan Syamsul Bachri Syarif, Devyanthi Tiara Nanda Salsabilla Tjipto Sajekti Wanda, Syalwa Nazhifah Aulya Wijaya, Dina Yulia Wini Fetia Wardhiani Wulandari, Asti Yanda Ihza Rizky Yofa, Risma Yoyo Sudaryo