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All Journal Journal of Economics, Business, & Accountancy Ventura Jurnal El-Riyasah : Jurnal Kepemimpinan dan Administrasi Competence : Journal of Management Studies (Kompetensi : Jurnal Studi Manajemen) JPBM (Jurnal Pendidikan Bisnis dan Manajemen) Briliant: Jurnal Riset dan Konseptual Jurnal SOLMA SELAPARANG: Jurnal Pengabdian Masyarakat Berkemajuan SENTRALISASI Bisma: Jurnal Bisnis dan Manajemen Jurnal Bisnis Terapan DIKEMAS (Jurnal Pengabdian Kepada Masyarakat) Vocatech : Vocational Education and Technology Journal Revitalisasi : Jurnal Ilmu Manajemen Community Development Journal: Jurnal Pengabdian Masyarakat Jurnal Ilmiah Ar-Risalah: Media Ke-Islaman, Pendidikan, dan Hukum Islam JAMI: Jurnal Ahli Muda Indonesia Buletin Poltanesa International Journal on Social Science, Economics and Art International Journal of Applied Finance and Business Studies Journal of Academia Perspectives The International Journal of Politics and Sociology Research Journal of Artificial Intelligence and Digital Business Apollo: Journal of Tourism and Business Innovative: Journal Of Social Science Research Economics, Business, Accounting & Society Review MULTIPLE: Journal of Global and Multidisciplinary Science Contribution to Society Journal Jurnal Pengabdian Kepada Masyarakat Asian Journal of Management, Entrepreneurship and Social Science Journal of Community Research & Engagement (JCRE) Outline Journal of Community Development Jurnal Ilmiah Ar-Risalah: Media Ke-Islaman, Pendidikan dan Hukum Islam
Latifah, Nunuk
Prodi Operasionalisasi Perkantoran Digital, Akademi Komunitas Negeri Putra Sang Fajar Blitar, Blitar, Indonesia
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The Effect of Intellectual Capital and Innovative Work Behavior on Business Performance Almaududi Ausat, Abu Muna; Widayani, Anna; Rachmawati, Ika; Latifah, Nunuk; Suherlan, Suherlan
Journal of Economics, Business, and Accountancy Ventura Vol. 24 No. 3 (2021): December 2021 - March 2022
Publisher : Universitas Hayam Wuruk Perbanas

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.14414/jebav.v24i3.2809

Abstract

The twenty-first century is a century of knowledge, discovery, and innovation, with rapid advances in science and information technology marking significant developments. The level of competitiveness within organizations is increasing. This truth motivates entrepreneurs to grow in order for their businesses to thrive. The major goal of this research is to examine how intellectual capital and innovative work behavior affect business performance in SMEs. The author then explains the three constructions' conceptual structure. To further understand the relationship between variables, quantitative methods based on Structural Equation Modeling (SEM) and Partial Least Squares (PLS) variance were used. Participants were chosen from SMEs in Yogyakarta, Indonesia, via an online questionnaire. The findings of this research show that intellectual capital and creative work behavior have a positive and significant effect on business performance. SMEs can use intellectual capital to define expected performance and as a tool to evaluate performance to develop employees who will be able to meet the needs of SMEs in the future. Furthermore, it demonstrates that SMEs, not just large corporations, can attain high-performance levels through synchronizing intellectual capital and innovative work behavior.
PELATIHAN PENYUSUNAN CURRICULUM VITAE (CV) DAN PERSIAPAN WAWANCARA KERJA BAGI SISWA SMK Rachmawati, Ika; Sasama Wahyu Utama, Adiguna; Latifah, Nunuk; Widayani, Anna
Jurnal Pengabdian kepada Masyarakat Vol. 11 No. 1 (2024): JURNAL PENGABDIAN KEPADA MASYARAKAT 2024
Publisher : P3M Politeknik Negeri Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33795/abdimas.v11i1.4617

Abstract

SMK PGRI 4 Blitar City is one of the private vocational high schools in Blitar. As a provider of vocational education, SMK PGRI 4 Blitar City hopes that its graduates will be immediately accepted, both in the business sectors and industrial sectors. Based on the initial observations, the number of students who know the importance of preparing job application documents and the job selection process well is still few, so it is necessary to effectuate training in CV arrangement and job interviews preparation for students at SMK PGRI 4 Blitar City. This activity was organized to provide knowledge about preparing job application documents and techniques for facing the job selection process for students, awareness that by understanding the method for preparing job application documents and deal with job selection, students will find it easier to get a job after graduating from school, as well as improving students' abilities in compiling job application documents, especially CVs and preparing for job interview. This activity was attended by 44 students of SMK PGRI IV Blitar City. It was carried out in two stages, namely counseling and training. The results of observations and filling out questionnaires by participants showed that overall, the implementation of the training activities had been successful.
Analysis of micro and small business behavior in the adoption of financial applications for the development of an android-based financial application model Latifah, Nunuk; Wardani, Shanti Ike; Wahyuningsih, Sulistya Dewi
International Journal on Social Science, Economics and Art Vol. 14 No. 1 (2024): May: Social Science, Economics
Publisher : Institute of Computer Science (IOCS)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35335/ijosea.v14i1.495

Abstract

As a sector that can increase production capacity, MSEs have a significant impact on economic and social progress. However, MSEs still face various obstacles, one of which is manual and traditional financial management. Lack of understanding and knowledge in financial management is the main cause. Using the Theory of Planned Behavior (TPB) approach, this study highlights the development of self-efficacy beliefs and perceived behavioral control, strengthening the relationship between beliefs, attitudes, intentions, and behaviors of MSE actors. The purpose of this study is to examine the financial management behavior of MSEs in Blitar. The method applied is descriptive quantitative. The population in focus is MSEs in Blitar, with a total of 2569, while the sample taken is 135 business actors. The data analysis method used includes descriptive analysis and inferential statistics, with the application of the Structural Equation Model (SEM) approach based on Partial Least Square (PLS). The results of this study indicate that Financial Attitude, Financial Literacy and Financial Knowledge do not affect the Behavioral Intention of business actors. The behavioral intention of business actors is still relatively low in determining financial management attitudes because understanding and skills in management are also still low. This is because they focus more on marketing and sales.
Pelatihan Penyusunan Proposal Sponsorship untuk Meningkatkan Kompetensi Organisasi Siswa Intra Sekolah SMAN 1 Blitar Nunuk Latifah; Rani Arifah Normawati; Anna Widayani
Journal of Community Research & Engagement Vol. 1 No. 2 (2025): January 2025
Publisher : LPPM STIE Ganesha

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.60023/mvafwr29

Abstract

Organisasi Siswa Intra Sekolah (OSIS) merupakan organisasi resmi yang dibentuk di sekolah menengah, baik di tingkat SMP maupun SMA. OSIS berfungsi sebagai wadah bagi siswa untuk menyalurkan kreativitas dan berperan sebagai sarana pembelajaran yang mendukung pengembangan potensi siswa. Dalam pelaksanaannya, OSIS idealnya menyusun dan melaksanakan program kegiatan yang direncanakan secara matang, yang salah satu bentuknya adalah melalui penyusunan proposal sponsorship. Keberhasilan sebuah kegiatan sering kali bergantung pada kemampuan penyelenggara untuk menarik dukungan sponsor melalui proposal yang efektif, perlu dirancang dengan baik. Namun, permasalahannya adalah pengurus OSIS SMAN 1 Blitar menghadapi berbagai kendala dalam penyusunan proposal sponsorship. Berdasarkan wawancara awal dengan pihak sekolah, diketahui bahwa pengurus mengalami kesulitan dalam memenuhi standar kelengkapan unsur proposal, kelayakan isi, dan penggunaan bahasa. Sehingga perlu adanya pelatihan sebagai solusi penting untuk meningkatkan keterampilan pengurus OSIS dalam menyusun proposal sponsorship. Tujuan dari kegiatan ini diharapkan pengurus OSIS dan siswa dapat memahami pola bahasa tertulis yang tepat, sistematika penyusunan yang benar, serta cara menyampaikan gagasan atau pesan secara logis dan persuasif dalam merancang proposal sponsorship. yang menarik, baik dari sisi kelengkapan unsur maupun tata bahasa. Sasaran kegiatan ini adalah 50 orang yang terdiri dari pengurus OSIS dan anggota kegiatan sekolah lainnya.  Kegiatan pengabdian kepada masyarakat ini dilaksanakan pada hari Jumat tanggal 8 Maret 2024. Hasil dari kegiatan pengabdian ini adalah peningkatan pemahaman dan keterampilan peserta dalam menyusun proposal sponsorship yang efektif dan profesional. Melalui kombinasi metode ceramah, diskusi interaktif, dan praktik langsung, peserta memperoleh wawasan mendalam mengenai pentingnya sponsorship serta keterampilan praktis dalam merancang proposal sponsorship yang menarik
Pengaruh Media Sosial terhadap Keputusan Pembelian Skincare Scarlet Whitening di Surabaya Setyianingsih, Puji; Kartika, Neaza Fitri; Ninetha, Vira Nanda; Kusmayati, Nindya Kartika; Latifah, Nunuk
RIGGS: Journal of Artificial Intelligence and Digital Business Vol. 4 No. 4 (2026): November - January
Publisher : Prodi Bisnis Digital Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/riggs.v4i4.3198

Abstract

Perkembangan media sosial telah memberikan pengaruh bermakna bagi perilaku konsumen dalam memutuskan keputusan pembeliannya, termasuk pada produk skincare. Analisis data dilakukan dengan menggunakan metode sederhana melalui bantuan software SPSS.  Studi ini dimaksudkan guna mengidentifikasi pengaruh media sosial terhadap keputusan pembelian skincare “Scarlett Whitening” di Surabaya. Variabel independen yang ditetapkan ialah pemanfaatan media sosial (X) yang mencakup aspek konten promosi, interaksi, ulasan konsumen, serta kredibilitas influencer. Sementara variabel dependen ialah keputusan pembelian (Y). Studi ini memanfaatkan pendekatan kuantitatif dengan metodologi survei, dengan mendistribusikan kuesioner pada 37 responden sebagai pengguna aktif media sosial serta memiliki ketertarikan terhadap produk Scarlett Whitening. Data dianalisis menggunakan koefensi determinan guna mengidentifikasi kekuatan pengaruh media sosial terhadap keputusan pembelian. Hasil memperlihatkan media sosial positif serta signifikan mempengaruhi keputusan pembelian. Temuan ini membuktikan bahwa semakin intensif dan menarik strategi promosi Scarlett Whitening melalui media sosial, maka semakin tinggi pula keputusan pembelian di Surabaya dalam membeli produk skincare scarlett whitening. Penelitian ini bertujuan untuk menganalisis pengaruh media sosial terhadap keputusan pembelian produk perawatan kulit Scarlett Whitening di Surabaya. Penelitian ini menggunakan pendekatan kuantitatif dengan metode survei. Data dikumpulkan melalui kuesioner yang disebarkan kepada pelanggan Scarlett Whitening di Surabaya. Variabel yang diteliti meliputi penggunaan media sosial (Instagram, TikTok), konten media sosial (informasi produk, testimoni, promosi), dan keputusan pembelian (minat beli, evaluasi merek, keputusan membeli). Data dianalisis menggunakan analisis regresi berganda untuk mengetahui pengaruh masing-masing variabel terhadap keputusan pembelian. Hasil penelitian menunjukkan bahwa penggunaan media sosial, khususnya Instagram dan TikTok, memiliki pengaruh positif dan signifikan terhadap keputusan pembelian produk Scarlett Whitening.
Training on the Implementation of ISO 31000 Risk Management for Blitar City Food Business Association Utama, Adiguna; Latifah, Nunuk; Kurniawan, Hindra; Normawati, Rani Arifah; Wardani, Shanti Ike; Widayani, Anna; Rachmawati, Ika
Outline Journal of Community Development Vol. 3 No. 1: July 2025
Publisher : Outline Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61730/f202bq61

Abstract

The food micro, small, and medium enterprises in Blitar face significant challenges in managing various business risks, including financial, operational, and strategic risks, which often hinder business continuity and growth. This study aims to enhance the risk management capabilities of food business actors in Blitar through a structured training program based on the international ISO 31000 standard. The training was delivered using lectures, discussions, and case studies, and its effectiveness was evaluated using the Kirkpatrick Level 2 method by comparing participants’ understanding before and after the training. Data were collected through pre-test and post-test questionnaires covering key aspects of risk management knowledge and practical application. The results demonstrate a substantial improvement in participants’ comprehension, with the average score increasing from 1.85 before the training to 3.65 after the training. The most significant gains were observed in the practical use of risk matrices and the identification of major risk categories, while the smallest improvement was found in the area of financial record separation, which already had a high baseline understanding. These findings indicate that the training was effective in increasing both conceptual and practical understanding of risk management among food business actors in Blitar. It is concluded that systematic risk management training based on international standards can significantly strengthen the resilience and sustainability of micro, small, and medium enterprises in the local food sector.
Pengaruh Strategi Pemasaran Terhadap Keputusan Pembelian Kopi Nescafe Di Siwalankerto Surabaya Fahmi, Nazzu; Achmad, Fidan; Arman, Ferdy; Kusmayati, Nindya Kartika; Latifah, Nunuk; Susanto, Ratno
RIGGS: Journal of Artificial Intelligence and Digital Business Vol. 4 No. 4 (2026): November - January
Publisher : Prodi Bisnis Digital Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/riggs.v4i4.3833

Abstract

Penelitian ini dilakukan untuk mengetahui seberapa besar pengaruh strategi pemasaran terhadap keputusan pembelian produk kopi Nescafé di wilayah Siwalankerto, Surabaya. Strategi pemasaran yang dianalisis mencakup empat komponen utama, yaitu kualitas rasa, tampilan serta desain produk, harga, dan ketersediaan produk di berbagai titik penjualan. Sementara itu, keputusan pembelian diukur melalui manfaat yang dirasakan konsumen, persepsi terhadap mutu produk, dan preferensi lokasi pembelian. Penelitian ini menggunakan pendekatan kuantitatif dengan penyebaran kuesioner kepada 39 konsumen aktif Nescafé di daerah tersebut. Data dianalisis menggunakan regresi linier sederhana melalui SPSS versi 25. Hasil penelitian menunjukkan bahwa strategi pemasaran memiliki pengaruh positif dan signifikan terhadap keputusan pembelian. Nilai korelasi (R) sebesar 0.893 dan nilai R² sebesar 0.797 mengindikasikan bahwa strategi pemasaran mampu menjelaskan 79,7% variasi dalam keputusan pembelian. Selain itu, nilai t-hitung sebesar 12.062 dengan signifikansi 0.000 (<0.05) menegaskan bahwa semakin efektif strategi pemasaran yang diterapkan, semakin tinggi kecenderungan konsumen untuk membeli produk Nescafé. Secara teoritis, temuan ini mendukung konsep Marketing Mix (4P) dan teori Stimulus–Response, yang menekankan bahwa rangsangan pemasaran berperan penting dalam membentuk persepsi, preferensi, dan tindakan konsumen. Penelitian ini diharapkan dapat memberikan kontribusi bagi kajian perilaku konsumen serta menjadi rujukan bagi pelaku industri minuman dalam merancang strategi pemasaran yang lebih adaptif dan relevan bagi masyarakat urban muda.
Penguatan Branding dan Promosi Produk UMKM Blitar melalui Whatsapp Business Mardiana, Nur; Latifah, Nunuk
Jurnal SOLMA Vol. 14 No. 3 (2025)
Publisher : Universitas Muhammadiyah Prof. DR. Hamka (UHAMKA Press)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22236/solma.v14i3.20638

Abstract

Background: Banyak UMKM di Blitar masih mengandalkan metode pemasaran konvensional, seperti penjualan langsung atau promosi dari mulut ke mulut, sehingga jangkauan konsumen menjadi terbatas. Pemanfaatan teknologi digital, khususnya media komunikasi interaktif, belum sepenuhnya optimal. Salah satu platform yang sebenarnya memiliki potensi besar untuk mendukung promosi dan branding UMKM adalah WhatsApp Business. Tujuan kegiatan ini adalah meningkatkan pengetahuan dan penggunaan WhatsApp Business pada pelaku UMKM di Blitar. Metode: Kegiatan ini terdiri dari tiga tahapan yaitu persiapan dimana melibatkan salah satu pelaku UMKM untuk menggali permasalahan yang dihadapi, pelatihan melibatkan 12 pelaku usaha UMKM di wilayah Blitar dengan menggunakan metode ceramah interaktif, diskusi, dan praktik langsung, dan evaluasi dilakukan dengan mengukur peningkatan pengetahuan sebelum dan sesudah pelatihan Hasil: Adanya peningkatan pemahaman peserta dimana rerata nilai pre-test sebesar 3,14 meningkat menjadi 4,70 pada post-test Kesimpulan: Sebanyak 12 pelaku usaha UMKM di wilayah Blitar telah memahami penggunaan WhatsApp Business dan mampu mengaplikasikannya dalam kegiatan usahanya.
PENGARUH PROMOSI TERHADAP MINAT BELANJA ONLINE MELALUI KEMAJUAN TEKNOLOGI INTERNET DI KOTA BLITAR Nunuk Latifah; Shanti Ike Wardani
Ar-Risalah Media Keislaman Pendidikan dan Hukum Islam Vol. 17 No. 1 (2019): (April 2019)
Publisher : LPPM IAI IBRAHIMY GENTENG BANYUWANGI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29062/ar-risalah.v17i1.1002

Abstract

This article is done to find out and analyze the influence of promotion on interest in online shopping through the advancement of internet technology in Blitar City. The sample used was 150 respondents randomly from the general population of the City of Blitar which included 3 Subdistricts namely Sukorejo, Kepanjen Kidul and Sananwetan without any age, education, employment and other specifications due to the limitations of the researchers. The results of structural equestion modeling analysis show that the promotion carried out by online sellers in Blitar City through social media and the internet has given a tendency to influence the advancement of online technology by 28.7%. The promotion of products that exist in most social media or internet by product sellers has a tendency to influence the interest in online shopping in Blitar City by 47.1% and the advancement of online technology has provided a tendency to influence online shopping interest by 32.3%.
How The Behavioral Intentions of SME Actors: The Relationship Between Financial Literacy and Financial Knowledge With the Mediating Role of Attitude Nunuk Latifah; Shanti Ike Wardani; Sulistya Dewi Wahyuningsih
Poltanesa Vol 26 No 1 (2025): June 2025
Publisher : P3KM Politeknik Pertanian Negeri Samarinda

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51967/tanesa.v26i1.3291

Abstract

This study aimed to explore and understand the behavioral intentions of micro and small business owners in Blitar regarding the use of financial application services. Data were collected using a census sampling technique through an online questionnaire, employing a 5-point Likert scale. A total of 135 respondents, all micro and small business actors in the Blitar area, participated in the survey. Data were processed using SEM-PLS. The results of the study revealed that business actors' actions in managing finances, financial knowledge, and financial literacy do not have a significant influence on behavioral intentions. The behavioral intentions of business actors are still relatively low in determining attitudes, knowledge, and understanding of financial management. This is primarily because their focus lies in marketing and sales. Even though many possess strong financial knowledge, their attitude tends to prioritize managing finances in ways that enhance production, promotion, and market expansion through digital platforms. On the other hand, financial literacy was found to positively influence both financial attitudes and financial knowledge. Financial attitudes can shape investment decisions, especially when supported by financial literacy, which enhances the ability to manage finances and make informed investment choices. Nevertheless, financial literacy does not serve as a moderating factor between financial behavior and financial attitudes in business decision-making
Co-Authors Abu Muna Almaududi Ausat Achmad, Fidan Adiguna S. W. Utama Adiguna Sasama Wahyu Utama Almaududi Ausat, Abu Muna Anna Widayani Anna Widayani Anna Zahrotul Wahidah Arman, Ferdy Choirul Masna Affandi Eka Kusumawati Eka Suprajang, Sandi Eko Esti Santoso Enola Helmania Normansyah Estu Murdinar , Hardining Fahmi, Nazzu Febillyan Adinda Trisnawati Hindra Kurniawan Ika Rachmawati Ika Rachmawati Ika Rachmawati Ika Rachmawati Ika Rahmawati Ike Wardani, Shanti Kartika, Neaza Fitri Kevin Nova Ariyanto Kurniawan , Hindra Kusmayati, Nindya Kartika M. Nur Fu'ad M. Nur Fuad mardiana, Nur Mohamad Ardiansyah Murdinar, Hardining Estu Murni Sari, Retno Ni'ma Kholila Ninetha, Vira Nanda Ningrum, Tinezia Angelina Puspa Normawati, Rani Normawati, Rani Arifah Rachmawati, Ika Rani A. Normawati Rani A. Normawati Sandi Eka Suprajang Santoso, Eko Esti Sasama Wahyu Utama, Adiguna Setyianingsih, Puji Shanti Shanti Ike Wardani Shanti Ike Wardani Shanti Ike Wardani Shanti Ike Wardani Suherlan Suherlan, Suherlan Sulistya Dewi Wahyuningsih Sulistya Dewi Wahyuningsih Susanto, Ratno Utama, Adiguna Utama, Adiguna S. W. Wardani, Shanti Ike Widayani, Anna