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All Journal Jurnal Riset Manajemen dan Bisnis (JRMB) Fakultas Ekonomi UNIAT Jurnal Sinar Manajemen Dinamisia: Jurnal Pengabdian Kepada Masyarakat Journal of English Language Teaching Innovations and Materials (Jeltim) Journal of Management and Leadership Madaniya Yumary: Jurnal Pengabdian kepada Masyarakat Journal of Sustainable Community Development (JSCD) Prima Abdika: Jurnal Pengabdian Masyarakat Studi Ilmu Manajemen dan Organisasi MANAJEMEN Indo-MathEdu Intellectuals Journal Kresna: Jurnal Riset dan Pengabdian Masyarakat Jurnal Akuntansi dan Keuangan Jurnal Publikasi Ekonomi dan Akuntansi Jurnal Ekonomika dan Manajemen Studi Akuntansi, Keuangan, dan Manajemen Dinamika Asian Journal of Management Analytics The International Conference on Education, Social Sciences and Technology (ICESST) Wawasan : Jurnal Ilmu Manajemen, Ekonomi dan Kewirausahaan Maeswara: Jurnal Riset Ilmu Manajemen dan Kewirausahaan Jurnal Abdimastek (Pengabdian Masyarakat Berbasis Teknologi) Sinergi Abdimas: Jurnal Pengabdian Masyarakat Maneggio Jurnal Ilmiah Manajemen dan Akuntansi Jurnal Padamu Negeri Global Leadership Organizational Research in Management Green Economics: International Journal of Islamic and Economic Education Economics and Digital Business Journal Jurnal Publikasi Ekonomi dan Akuntansi Maneggio
Hidayat, Ravindra Safitra
Universitas Budi Luhur
Religion Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Social Sciences Other

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Journal : Asian Journal of Management Analytics

 1 
Analysis of Strengthening MSMes in the Digitalization Era to Encourage an Even and Sustainable Economy in Rural (Non-Urban) Areas Faiqoh, Dina Nadiyah; Kusnawan, Agus; Hidayat, Ravindra Safitra; Mudjijah, Slamet
Asian Journal of Management Analytics Vol. 5 No. 1 (2026): January 2026
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/ajma.v5i1.16116

Abstract

The purpose of this study is to assess the readiness of MSMEs in rural areas to face digitalization. Research methods include observation and interviews with MSME owners in East Lampung to understand the challenges of digitalization, collect profile data, and utilize fintech to support a sustainable economy. Research in East Lampung shows that many MSMEs have adopted the QRIS payment system and social media, but are still limited in online delivery. Digital awareness and transaction costs are also obstacles to expansion. Encouraging digitalization can generate more inclusive and sustainable local economic growth. Recommendations for this study: The government, educational institutions, and banks need to implement digital literacy training for MSMEs, establish digital communities, and conduct research to assess the effectiveness of programs and their impact on economic growth and financial inclusion in East Lampung.
Co-Authors Aditya Salsabila Agus Sriyanto Agus Sriyanto Almaas Rahmadhani Sulaiimah Ami Nabila Arif Prasetiyo Atik Nurfiana Azizy, Fawaz Dadet Sugiarto Dadet Sugiarto Dendi Anggi Gumilang Desti Anasari Dewi Puspaningtyas Dicky Arisudhana Dicky Arisudhana Dina Nur Hidayah Elizabeth Elizabeth Elizabeth Yohanes Eryco Muhdaliha Faiqoh, Dina Nadiyah Feby Lukito Wibowo Firdaus, Panca Maulana Fita Nur Hanifah Hakam Ali Niazi Hakam Ali Niazi Haryatih, Haryatih Hasrian Hasrian Heni Iswati Heru Nugroho Heru Nugroho Ibnu Waliq Idris Idris Imelda Indah Rahayu Lestari Jemmy Jemmy* Jemmy, Jemmy Kania Vira Yunita Kusnawan, Agus Laurensius Puntodewo Maruji Pakpahan Mudjijah, Slamet Muhamad Jusmansyah Muhammad Vickry Andrha Nierma Restha Nora Andira Brabo Nurani Utami Panca Maulana Pingkan Atmarti Arumingtyas Prasetya, Rizky Eka Raditya Firmansyah Ratih Puspitaningtias Faeni Ratih Puspitaningtyas Retno Fuji Oktaviani Ridho Vriya Pratama Rinny Meidiyustiani Selamat Riyadi Selamet Riyadi Selamet Riyadi Setyarko, Yugi Sriyanto, Agus Sugiarto, Dadet Suratno, Geri Suzette Natasha Syafika Rasya Augustin Syaiful Anwar Teja Endra Eng Tju Tri Ika Jaya Kusumawati Triana Anggraini Vildayanti, Rina Ayu Yoga Religia Yugi Setyarko Yugi Setyarko Yuliana Sari Yulieana Yulieana Yuphi Handoko Suparmoko Yuwono Yuwono Yuwono Yuwono