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All Journal Jurnal Riset Manajemen dan Bisnis (JRMB) Fakultas Ekonomi UNIAT Jurnal Sinar Manajemen Dinamisia: Jurnal Pengabdian Kepada Masyarakat Journal of English Language Teaching Innovations and Materials (Jeltim) Journal of Management and Leadership Madaniya Yumary: Jurnal Pengabdian kepada Masyarakat Journal of Sustainable Community Development (JSCD) Prima Abdika: Jurnal Pengabdian Masyarakat Studi Ilmu Manajemen dan Organisasi MANAJEMEN Indo-MathEdu Intellectuals Journal Kresna: Jurnal Riset dan Pengabdian Masyarakat Jurnal Akuntansi dan Keuangan Jurnal Publikasi Ekonomi dan Akuntansi Jurnal Ekonomika dan Manajemen Studi Akuntansi, Keuangan, dan Manajemen Dinamika The International Conference on Education, Social Sciences and Technology (ICESST) Wawasan : Jurnal Ilmu Manajemen, Ekonomi dan Kewirausahaan Maeswara: Jurnal Riset Ilmu Manajemen dan Kewirausahaan Jurnal Abdimastek (Pengabdian Masyarakat Berbasis Teknologi) Sinergi Abdimas: Jurnal Pengabdian Masyarakat Maneggio Jurnal Ilmiah Manajemen dan Akuntansi Jurnal Padamu Negeri Global Leadership Organizational Research in Management Green Economics: International Journal of Islamic and Economic Education Economics and Digital Business Journal
Hidayat, Ravindra Safitra
Universitas Budi Luhur
Religion Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Social Sciences Other

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Pengaruh Citra Merek, Promosi, dan Harga Terhadap Kepuasan Konsumen (Studi pada Konsumen Sneakers Adidas Mahasiswa Universitas Budi Luhur Angkatan 2021 di Jakarta) Ami Nabila; Ravindra Safitra Hidayat
Wawasan : Jurnal Ilmu Manajemen, Ekonomi dan Kewirausahaan Vol. 3 No. 2 (2025): Jurnal Ilmu Manajemen, Ekonomi dan Kewirausahaan
Publisher : Fakultas Teknik Universitas Maritim AMNI Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58192/wawasan.v3i2.3069

Abstract

This study aims to determine the effect of brand image, promotion, and price on consumer satisfaction of Adidas sneakers, the method used is quantitative. The data source used in this study is Mahasiwa Budi Luhur Batch 2021. The sample of this study used a non-probability sampling technique with a random sample random sampling method with the Slovin formula and obtained 116 respondents. The results of this study indicate that Brand Image, has a negative and insignificant effect on Customer Satisfaction, while the Promotion variable has a significant effect on customer satisfaction, and the price variable has a significant effect on customer satisfaction. The results of this study are expected to increase customer satisfaction in adidas sneakers.
Pengaruh E-WOM, Kualitas Produk dan Persepsi Harga terhadap Keputusan Pembelian Skintific: (Studi pada Konsumen Skintific Mahasiswa Universitas Budi Luhur Angkatan 2021 di Jakarta) Kania Vira Yunita; Ravindra Safitra Hidayat
Wawasan : Jurnal Ilmu Manajemen, Ekonomi dan Kewirausahaan Vol. 3 No. 2 (2025): Jurnal Ilmu Manajemen, Ekonomi dan Kewirausahaan
Publisher : Fakultas Teknik Universitas Maritim AMNI Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58192/wawasan.v3i2.3074

Abstract

Currently, the beauty trend has made many skincare business emerge, one of which skincare brand is Skintific, which managed to occupy the top position in skincare sales in 2024. This study aims to determine the effect of E-WOM, Product Quality and Price Perception on purchasing decisions. The population in this study were Skintific consumers, Budi Luhur University student class of 2021 in Jakarta. In this study using a survey methodin the form of a questionnaire consisting of 94 respondents, using non probability sampling technique with purposive sampling method. The results of this study indicate that E-WOM has a significant effect on purchasing decisions, Product Quality affects purchasing decisions, and Price Perception affects purchasing decisions.
Pengaruh Digital Marketing, Kualitas Produk dan Harga terhadap Keputusan Pembelian : (Studi pada Pengguna Yamaha Nmax Turbo di Dealer Yamaha Mustika Motor Tangerang Selatan) Muhammad Vickry Andrha; Ravindra Safitra Hidayat
Wawasan : Jurnal Ilmu Manajemen, Ekonomi dan Kewirausahaan Vol. 3 No. 2 (2025): Jurnal Ilmu Manajemen, Ekonomi dan Kewirausahaan
Publisher : Fakultas Teknik Universitas Maritim AMNI Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58192/wawasan.v3i2.3095

Abstract

This research aims to test and analyze Digital Marketing, Product Quality and Price on Yamaha Mustika Motor Purchase Decisions in South Tangerang. This type of research is quantitative. The population in this study is unknown. The sample used in this research was 97 respondents, using the accidental sampling method and using the lemeshow formula. In this research, the data was analyzed using the SPSS version 22 program and Microsoft Excel 2021. The research results show that in digital marketing, product quality and price have a significant effect on purchasing decisions.
Leveraging Proptech Management for Improved Organizational Performance in the Property Sector Sugiarto, Dadet; Riyadi, Selamet; Jemmy, Jemmy; Muhdaliha, Eryco; Hidayat, Ravindra Safitra
Maneggio Vol. 2 No. 1 (2025): Maneggio-Feb
Publisher : PT. Anagata Sembagi Education

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62872/em0zne17

Abstract

The development of technology has brought significant changes in the property sector, especially through the application of Property Technology (Proptech) in business management. This study aims to analyze the effect of Proptech management on improving organizational performance in the property sector. Using a quantitative approach, data is collected through surveys to property companies that have adopted digital technology in their operations. Regression analysis was used to examine the relationship between the application of Proptech with operational efficiency, profitability, and customer satisfaction. The results showed that Proptech management contributes positively and significantly to improving organizational performance. Digitization of management systems, automation of services, and the use of big data analytics proved to be able to improve the efficiency and competitiveness of the company. In addition, the study identifies factors that moderate the effectiveness of Proptech implementation, such as market conditions, government regulation, and organizational readiness to adopt technology. The findings suggest that companies with higher rates of technology adoption tend to have a greater competitive advantage compared to those still implementing conventional systems. The study also revealed that the main barriers to implementing Proptech include high investment costs, digital infrastructure limitations, and resistance to change on the part of internal companies. Therefore, this study provides recommendations for property companies to develop a comprehensive digital transformation strategy to improve management effectiveness and competitiveness in the industry.
THE IMPACT OF CUSTOMER FOCUS STRATEGY ON CLIENT SATISFACTION WITH THE MEDIATING ROLE OF INNOVATION CAPABILITY IN THE IT OUTSOURCING INDUSTRY Hidayat, Ravindra Safitra; Maulana, Panca; Muhdaliha, Eryco
Journal of Management and Leadership Vol. 8 No. 1 (2025): Volume 8 - Nomor 1 - May 2025
Publisher : Management and Leadership Study Programme

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47970/jml.v8i1.845

Abstract

This study aims to analyze the extent to which a customer focus strategy influences client satisfaction in the IT outsourcing industry, considering the mediating role of innovation capability. The key research question is: how does innovation capability strengthen the relationship between a customer focus strategy and client satisfaction? Through surveys and interviews with managers from IT outsourcing companies and their clients, the findings reveal that a customer focus strategy has a significant positive effect on client satisfaction. Additionally, innovation capability acts as a mediator that reinforces this relationship. The data show that companies integrating innovation into their customer service are able to enhance client loyalty and foster a more positive perception of service quality. These findings are particularly relevant in the IT industry, where accurately meeting client needs is crucial for maintaining competitive advantage. The study's implications may also be extended to other sectors, encouraging companies to make innovation an integral part of their service strategy in order to improve customer satisfaction and loyalty on an ongoing basis. Overall, this research offers new insights for practitioners and academics to optimize business strategies by emphasizing innovation, thereby contributing to the development of best practices in IT outsourcing.
Information Technology, Strategic Innovation, and Customer Relationships in Indonesian IT Startups Hidayat, Ravindra Safitra; Riyadi, Selamet; Mudjijah, Slamet; Maulana, Panca; Nugroho, Heru
Indo-MathEdu Intellectuals Journal Vol. 6 No. 4 (2025): Indo-MathEdu Intellectuals Journal
Publisher : Lembaga Intelektual Muda (LIM) Maluku

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54373/imeij.v6i4.3727

Abstract

This study aims to explore the dynamic interaction between information technology, strategic innovation, and customer relationship management in Indonesian IT startups. Amid the rapid expansion of the digital economy and the increasing demand for digital services, startups in Indonesia face opportunities and challenges in leveraging technology to enhance customer engagement. This research employs a qualitative research design with semi-structured interviews and thematic analysis, investigating how these startups navigate a resource-constrained environment to adopt digital tools, drive innovation, and build sustainable customer relationships. This study aims to explore the dynamic interaction between information technology, strategic innovation, and customer relationship management in Indonesian IT startups. Amid the rapid expansion of the digital economy and the increasing demand for digital services, startups in Indonesia face opportunities and challenges in leveraging technology to enhance customer engagement. This research employs a qualitative research design with semi-structured interviews and thematic analysis, investigating how these startups navigate a resource-constrained environment to adopt digital tools, drive innovation, and build sustainable customer relationships.
Pengaruh Media Sosial Instagram, Citra Merek, dan Inovasi Produk terhadap Keputusan Pembelian : Studi pada Konsumen X Blok Y Aditya Salsabila; Ravindra Safitra Hidayat; Maruji Pakpahan
Global Leadership Organizational Research in Management Vol. 3 No. 4 (2025): Global Leadership Organizational Research in Management
Publisher : STIKes Ibnu Sina Ajibarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59841/glory.v3i4.3264

Abstract

This study aims to analyze the influence of Instagram social media, brand image, and product innovation on consumer purchasing decisions at Xlocated in Blok M Plaza, South Jakarta. The background of this study is based on the increasingly fierce competition in the culinary industry, especially in pastry products. This competition requires business actors to have the right marketing strategy, not only in terms of promotion, but also in maintaining brand quality and presenting product innovations that suit consumer needs. In the current digital era, social media has become one of the most powerful tools to influence consumer behavior. The research method uses a quantitative approach with a survey technique by distributing questionnaires to 100 respondents who are Xconsumers. The research instrument was compiled using a Likert scale, then the collected data were analyzed using the multiple linear regression method with the help of the SPSS application. This analysis aims to see how much influence the independent variables, namely Instagram social media, brand image, and product innovation have on the dependent variable, namely purchasing decisions. The results of the study show that all three variables have a positive and significant effect on consumer purchasing decisions. This means that the better the marketing strategy through Instagram, the stronger the brand image built, and the higher the level of product innovation, the consumer purchasing decisions will increase. These findings highlight the importance of integrating digital marketing with product development to achieve competitive advantage. The findings of this study provide practical implications for businesses, particularly in the culinary industry, to focus more on digital marketing strategies and product innovation that can meet consumer preferences and strengthen brand positioning in the market.
Pengaruh Citra Merek, Promosi Dan Kualitas Pelayanan Terhadap Kepuasan Pelanggan: (Studi Pada Pengguna Jasa PT Serasi Manunggal Sejahtera Cikokol, Tangerang Banten) Arif Prasetiyo; Ravindra Safitra Hidayat; Maruji Pakpahan; Feby Lukito Wibowo
MANAJEMEN Vol. 5 No. 2 (2025): Oktober : MANAJEMEN (Jurnal Ilmiah Manajemen dan Kewirausahaan)
Publisher : LPPM Politeknik Pratama

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51903/bxby5813

Abstract

This study examines the effect of brand image, promotion, and service quality on customer satisfaction at PT Serasi Manunggal Sejahtera. The research employed a quantitative method with purposive sampling, involving 100 respondents determined using the Lemeshow formula. Data were collected through a Likert-scale questionnaire and analyzed using Microsoft Excel 2019 and SPSS 25. The analysis included validity, reliability, normality, and heteroscedasticity tests, along with t-tests, determinant tests, and multiple regression analysis. The results show that brand image (X1), promotion (X2), and service quality (X3) each have a significant positive effect on customer satisfaction.
Pengaruh Kualitas Produk, Persepsi Harga, dan Word of Mouth Terhadap Keputusan Pembelian Azizy, Fawaz; Hidayat, Ravindra Safitra
Economics and Digital Business Journal Vol. 1 No. 1 (2024): ECODIG
Publisher : CNPLUS Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

The high interest in the culinary business in Indonesia can be seen from the many cafes, restaurants and F&B franchises. Mixue Ice Cream & Tea is growing rapidly in Indonesia along with the increasing demand for ice cream and tea at affordable prices. The more Mixue franchise businesses, means more markets to reach and more customers. This makes the Mixue brand top of mind without huge marketing costs. This study aims to determine the effect of product quality, price perceptions and word of mouth on purchasing decisions. This study uses quantitative research methods through Non-Probability Sampling with Purposive Sampling techniques. The population used in this study are consumers who have or often come to Mixue Ice Cream and Tea Ciledug. The data used in this study are primary data obtained from questionnaires to 100 Mixue Ice Cream and Tea consumers. Data analysis of multiple linear regression analysis. The results of this study found that product quality, price perceptions, and word of mouth has a positive and significant effect on purchasing decisions
Optimizing English learning through outcome-based education and Moodle integration in higher education Sriyanto, Agus; Prasetya, Rizky Eka; Hidayat, Ravindra Safitra
Journal of English Language Teaching Innovations and Materials (Jeltim) Vol 6, No 2 (2024): October 2024
Publisher : UPT Bahasa Universitas Tanjungpura

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26418/jeltim.v6i2.84849

Abstract

This study investigates the impact of Moodle-supported Outcome-Based Learning (OBL) on the acquisition of English language competencies among higher education students. The purpose was to explore how varying levels of interaction with Moodle influence student performance in Reading, Writing, and Speaking. Utilizing a mixed-methods research design, the study combined quantitative analysis of student scores with qualitative insights from participant feedback. The findings reveal that students who engaged more frequently with Moodle demonstrated higher and more consistent performance across all language competencies compared to those with lower engagement or no interaction with Moodle. The study also found that the development of these competencies is largely independent, as indicated by weak correlations between Reading, Writing, and Speaking scores. These results underscore the importance of tailored instructional strategies within Moodle to effectively target each specific language skill. The study concludes that while Moodle is a powerful tool for enhancing language learning, its effectiveness is maximized when activities are designed to address the distinct needs of each competency. The findings have significant implications for educators and curriculum designers, highlighting the need for a differentiated approach to using Moodle in language education.
Co-Authors Aditya Salsabila Agus Sriyanto Agus Sriyanto Almaas Rahmadhani Sulaiimah Ami Nabila Arif Prasetiyo Atik Nurfiana Azizy, Fawaz Dadet Sugiarto Dendi Anggi Gumilang Desti Anasari Dewi Puspaningtyas Dicky Arisudhana Dicky Arisudhana Dina Nur Hidayah Elizabeth Elizabeth Elizabeth Yohanes Eryco Muhdaliha Feby Lukito Wibowo Firdaus, Panca Maulana Fita Nur Hanifah Hakam Ali Niazi Hakam Ali Niazi Haryatih, Haryatih Hasrian Hasrian Heni Iswati Heru Nugroho Heru Nugroho Ibnu Waliq Idris Idris Imelda Indah Rahayu Lestari Jemmy, Jemmy Kania Vira Yunita Laurensius Puntodewo Maruji Pakpahan Mudjijah, Slamet Muhamad Jusmansyah Muhammad Vickry Andrha Nierma Restha Nora Andira Brabo Nurani Utami Panca Maulana Pingkan Atmarti Arumingtyas Prasetya, Rizky Eka Raditya Firmansyah Ratih Puspitaningtias Faeni Ratih Puspitaningtyas Retno Fuji Oktaviani Ridho Vriya Pratama Rinny Meidiyustiani Selamat Riyadi Selamet Riyadi Setyarko, Yugi Sriyanto, Agus Sugiarto, Dadet Suzette Natasha Syafika Rasya Augustin Syaiful Anwar Tju, Teja Endra Eng Tri Ika Jaya Kusumawati Triana Anggraini Vildayanti, Rina Ayu Yoga Religia Yugi Setyarko Yugi Setyarko Yuliana Sari Yulieana Yulieana Yuwono Yuwono Yuwono Yuwono