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All Journal Jurnal Riset Manajemen dan Bisnis (JRMB) Fakultas Ekonomi UNIAT Jurnal Sinar Manajemen Dinamisia: Jurnal Pengabdian Kepada Masyarakat Journal of English Language Teaching Innovations and Materials (Jeltim) Journal of Management and Leadership Madaniya Yumary: Jurnal Pengabdian kepada Masyarakat Journal of Sustainable Community Development (JSCD) Prima Abdika: Jurnal Pengabdian Masyarakat Studi Ilmu Manajemen dan Organisasi MANAJEMEN Indo-MathEdu Intellectuals Journal Kresna: Jurnal Riset dan Pengabdian Masyarakat Jurnal Akuntansi dan Keuangan Jurnal Ekonomika dan Manajemen Studi Akuntansi, Keuangan, dan Manajemen Dinamika Asian Journal of Management Analytics The International Conference on Education, Social Sciences and Technology (ICESST) Wawasan : Jurnal Ilmu Manajemen, Ekonomi dan Kewirausahaan Maeswara: Jurnal Riset Ilmu Manajemen dan Kewirausahaan Jurnal Abdimastek (Pengabdian Masyarakat Berbasis Teknologi) Sinergi Abdimas: Jurnal Pengabdian Masyarakat Maneggio JURNAL AKADEMIK EKONOMI DAN MANAJEMEN Jurnal Ilmiah Manajemen dan Akuntansi Jurnal Padamu Negeri Global Leadership Organizational Research in Management Green Economics: International Journal of Islamic and Economic Education Economics and Digital Business Journal Jurnal Publikasi Ekonomi dan Akuntansi Maneggio
Hidayat, Ravindra Safitra
Universitas Budi Luhur
Religion Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Social Sciences Other

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PENGARUH KUALITAS PRODUK, PERSEPSI HARGA DAN PROMOSI TERHADAP KEPUTUSAN PEMBELIAN Ibnu Waliq; Ravindra Safitra Hidayat; Feby Lukito Wibowo
Jurnal Ilmiah Manajemen dan Akuntansi Vol. 1 No. 3 (2024): Mei : Jurnal Ilmiah Manajemen dan Akuntansi
Publisher : CV. Denasya Smart Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.69714/3ksez051

Abstract

This research aims to determine the influence of product quality, price perception, and promotion on purchasing decisions at Baihaqi Clothing Muslim Tanah Abang, Central Jakarta. This type of research is quantitative. The population in this study is unknown. The sample used was 100 respondents, with the sampling method using a non-probability sampling technique with the accidental sampling method. The data collection technique is through a questionnaire with a Likert scale which has been processed using SPSS Version 23 software. The data analysis used is validity and reliability testing, classical assumption testing, hypothesis testing and multiple linear regression. The results of this research show that the variables product quality, price perception and promotion, each have a significant influence on purchasing decisions.
ANALISIS POTENSI BENCANA LONGSOR DAN GEMPA BUMI RUMAH POTONG HEWAN AL-BUDIWAN: (Kel. Curug, Kec. Bojongsari, Kota Depok, Jawa Barat 16517) Feby Lukito Wibowo; Ravindra Safitra Hidayat; Idris Idris; Hasrian Hasrian; Laurensius Puntodewo
Jurnal Padamu Negeri Vol. 1 No. 2 (2024): April : Jurnal Padamu Negeri (JPN)
Publisher : CV. Denasya Smart Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.69714/s4j1s817

Abstract

Disaster mitigation is one part of disaster management, all parties must take part in taking a role, in the penta helix principle where the government as a stakeholder not only plays a role alone but also together with various parties such as: the press, society, academics and business actors, In the last 10 years, the community's paradigm regarding the roles and responsibilities of disaster management has begun to change along with the application of the penta helix principle, therefore the research team collaborated with slaughterhouses to create standard operational procedures for dealing with earthquakes and landslides.
PENYULUHAN PENTINGNYA PEMBUATAN LABEL PRODUK UMKM DESA MAJAU KECAMATAN SAKETI Prasetya, Rizky Eka; Yuwono, Yuwono; Hidayat, Ravindra Safitra; Elizabeth, Elizabeth; Setyarko, Yugi
Jurnal Pengabdian Masyarakat Berbasis Teknologi Vol 4 No 1 (2023): Volume 4, Nomor 1, Mei 2023
Publisher : ISB Atma Luhur

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32736/abdimastek.v4i1.1728

Abstract

Label produk merupakan bagian penting bagi pelaku UMKM (Usaha Mikro Kecil dan Menengah) karena membantu memperkuat identitas dan membedakan produk mereka dari produk pesaing. Label produk juga membantu pelanggan memahami spesifikasi dan kualitas produk yang mereka beli. Ini bisa mempengaruhi keputusan pembelian pelanggan dan meningkatkan citra produk UMKM. Kegiatan penyuluhan pembuatan label produk UMKM Desa Majau Kecamatan Saketi dilaksanakan dengan tujuan untuk meningkatkan pengetahuan dan kesadaran para pelaku UMKM tentang pentingnya membuat label produk bagi keberlangsungan dan peningkatan usaha mereka. Berdasarkan kegiatan penyuluhan, pemerolehan hasil data statistik pre dan post test menunjukkan bahwa terjadi peningkatan signifikan dalam tingkat pengetahuan dan kesadaran para pelaku UMKM tentang pentingnya membuat label produk. Hasil ini menunjukkan bahwa kegiatan sosialisasi ini berhasil dalam membantu para pelaku UMKM untuk meningkatkan usahanya dan memperkuat informasi produk mereka. kegiatan tersebut berhasil meningkatkan pengetahuan dan minat para pelaku UMKM Desa Majau dalam hal pembuatan label produk. Hal ini terbukti dari hasil data statistik yang menunjukkan bahwa jumlah responden yang mengetahui pentingnya label produk bagi UMKM meningkat setelah mengikuti kegiatan sosialisasi. Oleh karena itu, sangat penting untuk terus meneruskan kegiatan sosialisasi ini agar para pelaku UMKM dapat terus berkembang dan memperluas pasar produk mereka
Leveraging Proptech Management for Improved Organizational Performance in the Property Sector Dadet Sugiarto; Selamet Riyadi; Jemmy Jemmy; Eryco Muhdaliha; Ravindra Safitra Hidayat
Maneggio Vol. 2 No. 1 (2025): Maneggio-Feb
Publisher : PT. Anagata Sembagi Education

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62872/em0zne17

Abstract

The development of technology has brought significant changes in the property sector, especially through the application of Property Technology (Proptech) in business management. This study aims to analyze the effect of Proptech management on improving organizational performance in the property sector. Using a quantitative approach, data is collected through surveys to property companies that have adopted digital technology in their operations. Regression analysis was used to examine the relationship between the application of Proptech with operational efficiency, profitability, and customer satisfaction. The results showed that Proptech management contributes positively and significantly to improving organizational performance. Digitization of management systems, automation of services, and the use of big data analytics proved to be able to improve the efficiency and competitiveness of the company. In addition, the study identifies factors that moderate the effectiveness of Proptech implementation, such as market conditions, government regulation, and organizational readiness to adopt technology. The findings suggest that companies with higher rates of technology adoption tend to have a greater competitive advantage compared to those still implementing conventional systems. The study also revealed that the main barriers to implementing Proptech include high investment costs, digital infrastructure limitations, and resistance to change on the part of internal companies. Therefore, this study provides recommendations for property companies to develop a comprehensive digital transformation strategy to improve management effectiveness and competitiveness in the industry.
Pengaruh Faktor Biaya, Faktor Pelayanan Dan Efektifitas Operasional Terhadap Performa Manajemen Logistik Perusahaan Rina Ayu Vildayanti; Ravindra Safitra Hidayat; Muhamad Jusmansyah; Yugi Setyarko; Agus Sriyanto
Jurnal Publikasi Ekonomi dan Akuntansi Vol. 4 No. 1 (2024): Januari: Jurnal Publikasi Ekonomi dan Akuntansi
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51903/jupea.v4i1.2286

Abstract

Successful companies will always practice logistics, supply chain and inventory management in order to reduce costs and provide services and operational effectiveness. Logistics in the current state of business coordinates and integrates all physical and non-physical movements and unites them with the organization, as well as information aspects. This study aims to analyze the impact of corporate logistics management which includes transportation, warehousing, packaging, inventory and information management to improve efficiency and effectiveness. Reducing the cost of each logistics activity will affect the total cost burden and improve company performance. This article will determine and define what logistics activities are key to the success of the company. Empirical research is based on articles that have been adapted and abstracted and become hypotheses that are generally understood after validation and proven by the results of the findings in these articles. Adequate inventory, storage, warehousing, transportation and information management are the main keys that logistics managers should practice to reduce the overall cost of the company. These findings include the affirmation of the need for logistics managers to optimally manage all logistics activities in order to achieve cost reduction, service improvement and operational effectiveness.
Analysis of Strengthening MSMes in the Digitalization Era to Encourage an Even and Sustainable Economy in Rural (Non-Urban) Areas Faiqoh, Dina Nadiyah; Kusnawan, Agus; Hidayat, Ravindra Safitra; Mudjijah, Slamet
Asian Journal of Management Analytics Vol. 5 No. 1 (2026): January 2026
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/ajma.v5i1.16116

Abstract

The purpose of this study is to assess the readiness of MSMEs in rural areas to face digitalization. Research methods include observation and interviews with MSME owners in East Lampung to understand the challenges of digitalization, collect profile data, and utilize fintech to support a sustainable economy. Research in East Lampung shows that many MSMEs have adopted the QRIS payment system and social media, but are still limited in online delivery. Digital awareness and transaction costs are also obstacles to expansion. Encouraging digitalization can generate more inclusive and sustainable local economic growth. Recommendations for this study: The government, educational institutions, and banks need to implement digital literacy training for MSMEs, establish digital communities, and conduct research to assess the effectiveness of programs and their impact on economic growth and financial inclusion in East Lampung.
Pengaruh Kualitas Produk, Platform WhatsApp Business dan Word Of Mouth Terhadap Kepuasan Konsumen (Studi Pada Konsumen Umkm Di Purwokerto Barat, Banyumas, Jawa Tengah) Nabila, Keisya Ayu; Ravindra Safitra Hidayat
JURNAL AKADEMIK EKONOMI DAN MANAJEMEN Vol. 3 No. 1 (2026): JURNAL AKADEMIK EKONOMI DAN MANAJEMEN 
Publisher : CV. KAMPUS AKADEMIK PUBLISING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61722/jaem.v3i1.9269

Abstract

This study aims to determine the effect of product quality, the WhatsApp Business platform, and Word of Mouth on consumer satisfaction of MSMEs in West Purwok- erto, Banyumas, Central Java. This research employs a quantitative approach with a sample size of 100 respondents. The sampling method used is non-probability sampling with a purposive sampling technique, while the sample size was deter- mined using the Lemeshow formula.Data collection was conducted through ques- tionnaires with a Likert scale, processed using Microsoft Excel 2021 and SPSS ver- sion 26 software. The data analysis techniques include validity and reliability tests, classical assumption tests, multiple linear regression analysis, and hypothesis test- ing. The results show that product quality and Word of Mouth variables have a significant effect on consumer satisfaction. Meanwhile, the WhatsApp Business platform variable does not have a significant effect on consumer satisfaction. These findings indicate that consumer satisfaction of MSMEs in West Purwokerto is more influenced by product quality and inter-consumer recommendations rather than the use of digital communication platforms.
PENGARUH KUALITAS PRODUK, PROMOSI, DAN PERSEPSI HARGA TERHADAP MINAT BELI BERULANG SEPATU VENTELA Hadis Saputra; Ravindra Safitra Hidayat
Jurnal Ilmiah Manajemen dan Akuntansi Vol. 3 No. 2 (2026): Maret : Jurnal Ilmiah Manajemen dan Akuntansi
Publisher : CV. Denasya Smart Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.69714/j8r3sn58

Abstract

This study aims to determine the effect of price perception, promotion, and product quality on repurchase intention of Ventela shoes among students of the Faculty of Economics and Business, Universitas Budi Luhur. This research uses a quantitative method with a total sample of 100 respondents. The sampling technique used is non-probability sampling with purposive sampling method, and the sample size was determined using the Lemeshow formula. Data were collected through questionnaires using a Likert scale and processed using Microsoft Excel 2021 and SPSS version 26. The data analysis techniques include validity and reliability tests, classical assumption tests, multiple linear regression analysis, coefficient of determination, and hypothesis testing. The results show that price perception, promotion, and product quality have a positive and significant effect on repurchase intention. Product quality is the most dominant variable influencing repurchase intention.
PKM SOSIALISASI DIGITAL MARKETING DAN PENGEMBANGAN WEB UMKM PANCALANG: STRATEGI PEMBERDAYAAN EKONOMI MASYARAKAT KECAMATAN PANCALANG KABUPATEN KUNINGAN Ravindra Safitra Hidayat; Yuphi Handoko Suparmoko; Geri Suratno
Jurnal Padamu Negeri Vol. 3 No. 2 (2026): April : Jurnal Padamu Negeri (JPN)
Publisher : CV. Denasya Smart Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.69714/5a5t1954

Abstract

This Community Service Program (Pengabdian kepada Masyarakat/PKM) aims to enhance digital literacy and online marketing capabilities of Micro, Small, and Medium Enterprises (MSMEs) in Pancalang District, Kuningan Regency, West Java. The majority of local business actors still rely on conventional marketing methods with limited market reach, and fewer than 25% have active business accounts on digital platforms. The main challenges include low levels of digital literacy, weak promotional strategies, and the absence of structured product information systems. To address these issues, the PKM team conducted awareness sessions on the importance of digital marketing, provided technical training on creating business accounts and promotional content using social media, marketplaces, and design applications (Canva), and developed a web-based MSME information website for Pancalang using web programming technologies (PHP, HTML, CSS, and JavaScript) as a digital showcase for local products. The website features menus for MSMEs, product listings, village locations, MSME activities, and contact information, enabling easier access to information for consumers. The results indicate an 80% increase in participants’ understanding, the establishment of 10 active business accounts, and the creation of an integrated digital platform for MSME promotion. Evaluation through pre-test and post-test assessments shows an improvement in participants’ digital marketing skills of 85.33%, with a potential minimum increase in revenue of 15%. The program also led to the formation of the Pancalang Digital Marketing Community (KDMP) as a sustainable collaborative forum. The Pancalang MSME website has proven effective as a practical and sustainable digital information solution, supporting the digital economic transformation of rural communities.
PENYULUHAN PENTINGNYA PEMBUATAN LABEL PRODUK UMKM DESA MAJAU KECAMATAN SAKETI hidayat, Ravindra Safitra; Yuwono, Yuwono; Prasetya, Rizky Eka; Elizabeth, Elizabeth; Setyarko, Yugi
Sinergi Abdimas Jurnal Pengabdian Masyarakat Vol 3 No 1 (2024): Sinergi Abdimas Jurnal Pengabdian Masyarakat
Publisher : Fakultas Ekonomi & Bisnis Universitas Jenderal Soedirman

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32424/siabdi.v3i1.8595

Abstract

Abstract Product labels are essential for UMKM (Micro, Small, and Medium Enterprises) players because they help strengthen their identity and differentiate their products from competitors' products. Product labels also help customers understand the specifications and quality of the products they buy. This situation can influence customer purchasing decisions and improve the image of MSME products. The counseling activity on making MSME product labels in Majau Village, Saketi District, was carried out to increase the knowledge and awareness of MSME actors about the importance of making product labels for the sustainability and improvement of their business. Based on outreach activities, the results of pre-and post-test statistical data obtained showed a significant increase in the knowledge and awareness of MSME actors about the importance of making product labels. These results indicate that this socialization activity was successful in helping MSME actors to increase their business and strengthen their product information. This activity increased the knowledge and interest of the MSMEs in Majau Village in making product labels. This result is evident from the results of statistical data, which shows that the number of respondents who know the importance of product labels for MSMEs has increased after participating in socialization activities. Therefore, it is crucial to continue this socialization activity so that MSME actors can continue to develop and expand their product market
Co-Authors Aditya Salsabila Agus Sriyanto Agus Sriyanto Agus Sriyanto Almaas Rahmadhani Sulaiimah Ami Nabila Arif Prasetiyo Atik Nurfiana Azizy, Fawaz Dadet Sugiarto Dadet Sugiarto Dendi Anggi Gumilang Desti Anasari Dewi Puspaningtyas Dicky Arisudhana Dicky Arisudhana Dina Nur Hidayah Elizabeth Elizabeth Elizabeth Yohanes Eryco Muhdaliha Faiqoh, Dina Nadiyah Feby Lukito Wibowo Fita Nur Hanifah Hadis Saputra Hakam Ali Niazi Hakam Ali Niazi Haryatih, Haryatih Hasrian Hasrian Heni Iswati Heru Nugroho Heru Nugroho Ibnu Waliq Idris Idris Imelda Indah Rahayu Lestari Jemmy Jemmy* Jemmy, Jemmy Kania Vira Yunita Kusnawan, Agus Laurensius Puntodewo Maruji Pakpahan Mudjijah, Slamet Muhamad Jusmansyah Muhammad Vickry Andrha Nabila, Keisya Ayu Nierma Restha Nora Andira Brabo Nurani Utami Panca Maulana Panca Maulana Firdaus Pingkan Atmarti Arumingtyas Prasetya, Rizky Eka Raditya Firmansyah Ratih Puspitaningtias Faeni Ratih Puspitaningtyas Retno Fuji Oktaviani Ridho Vriya Pratama Rinny Meidiyustiani Selamat Riyadi Selamet Riyadi Selamet Riyadi Setyarko, Yugi Sugiarto, Dadet Suratno, Geri Suzette Natasha Syafika Rasya Augustin Syaiful Anwar Teja Endra Eng Tju Tri Ika Jaya Kusumawati Triana Anggraini Vildayanti, Rina Ayu Yoga Religia Yugi Setyarko Yugi Setyarko Yuliana Sari Yulieana Yulieana Yuphi Handoko Suparmoko Yuwono Yuwono Yuwono Yuwono