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All Journal Jurnal Riset Manajemen dan Bisnis (JRMB) Fakultas Ekonomi UNIAT Jurnal Sinar Manajemen Dinamisia: Jurnal Pengabdian Kepada Masyarakat Journal of English Language Teaching Innovations and Materials (Jeltim) Journal of Management and Leadership Jurnal Abdi Insani Madaniya Yumary: Jurnal Pengabdian kepada Masyarakat Journal of Sustainable Community Development (JSCD) Prima Abdika: Jurnal Pengabdian Masyarakat Studi Ilmu Manajemen dan Organisasi MANAJEMEN Indo-MathEdu Intellectuals Journal Kresna: Jurnal Riset dan Pengabdian Masyarakat Jurnal Akuntansi dan Keuangan Jurnal Ekonomika dan Manajemen Studi Akuntansi, Keuangan, dan Manajemen Dinamika Asian Journal of Management Analytics The International Conference on Education, Social Sciences and Technology (ICESST) Wawasan : Jurnal Ilmu Manajemen, Ekonomi dan Kewirausahaan Maeswara: Jurnal Riset Ilmu Manajemen dan Kewirausahaan Jurnal Abdimastek (Pengabdian Masyarakat Berbasis Teknologi) Sinergi Abdimas: Jurnal Pengabdian Masyarakat Maneggio Jurnal Ekonomi, Akuntansi dan Perpajakan JURNAL AKADEMIK EKONOMI DAN MANAJEMEN Jurnal Ilmiah Manajemen dan Akuntansi Jurnal Padamu Negeri Global Leadership Organizational Research in Management Green Economics: International Journal of Islamic and Economic Education Economics and Digital Business Journal Jurnal Akuntansi, Ekonomi dan Manajemen Bisnis Jurnal Publikasi Ekonomi dan Akuntansi Maneggio Jurnal Publikasi Sistem Informasi dan Manajemen Bisnis
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ANALISIS POTENSI BENCANA LONGSOR DAN GEMPA BUMI RUMAH POTONG HEWAN AL-BUDIWAN: (Kel. Curug, Kec. Bojongsari, Kota Depok, Jawa Barat 16517) Feby Lukito Wibowo; Ravindra Safitra Hidayat; Idris Idris; Hasrian Hasrian; Laurensius Puntodewo
Jurnal Padamu Negeri Vol. 1 No. 2 (2024): April : Jurnal Padamu Negeri (JPN)
Publisher : CV. Denasya Smart Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.69714/s4j1s817

Abstract

Disaster mitigation is one part of disaster management, all parties must take part in taking a role, in the penta helix principle where the government as a stakeholder not only plays a role alone but also together with various parties such as: the press, society, academics and business actors, In the last 10 years, the community's paradigm regarding the roles and responsibilities of disaster management has begun to change along with the application of the penta helix principle, therefore the research team collaborated with slaughterhouses to create standard operational procedures for dealing with earthquakes and landslides.
PENYULUHAN PENTINGNYA PEMBUATAN LABEL PRODUK UMKM DESA MAJAU KECAMATAN SAKETI Prasetya, Rizky Eka; Yuwono, Yuwono; Hidayat, Ravindra Safitra; Elizabeth, Elizabeth; Setyarko, Yugi
Jurnal Pengabdian Masyarakat Berbasis Teknologi Vol 4 No 1 (2023): Volume 4, Nomor 1, Mei 2023
Publisher : ISB Atma Luhur

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32736/abdimastek.v4i1.1728

Abstract

Label produk merupakan bagian penting bagi pelaku UMKM (Usaha Mikro Kecil dan Menengah) karena membantu memperkuat identitas dan membedakan produk mereka dari produk pesaing. Label produk juga membantu pelanggan memahami spesifikasi dan kualitas produk yang mereka beli. Ini bisa mempengaruhi keputusan pembelian pelanggan dan meningkatkan citra produk UMKM. Kegiatan penyuluhan pembuatan label produk UMKM Desa Majau Kecamatan Saketi dilaksanakan dengan tujuan untuk meningkatkan pengetahuan dan kesadaran para pelaku UMKM tentang pentingnya membuat label produk bagi keberlangsungan dan peningkatan usaha mereka. Berdasarkan kegiatan penyuluhan, pemerolehan hasil data statistik pre dan post test menunjukkan bahwa terjadi peningkatan signifikan dalam tingkat pengetahuan dan kesadaran para pelaku UMKM tentang pentingnya membuat label produk. Hasil ini menunjukkan bahwa kegiatan sosialisasi ini berhasil dalam membantu para pelaku UMKM untuk meningkatkan usahanya dan memperkuat informasi produk mereka. kegiatan tersebut berhasil meningkatkan pengetahuan dan minat para pelaku UMKM Desa Majau dalam hal pembuatan label produk. Hal ini terbukti dari hasil data statistik yang menunjukkan bahwa jumlah responden yang mengetahui pentingnya label produk bagi UMKM meningkat setelah mengikuti kegiatan sosialisasi. Oleh karena itu, sangat penting untuk terus meneruskan kegiatan sosialisasi ini agar para pelaku UMKM dapat terus berkembang dan memperluas pasar produk mereka
Leveraging Proptech Management for Improved Organizational Performance in the Property Sector Dadet Sugiarto; Selamet Riyadi; Jemmy Jemmy; Eryco Muhdaliha; Ravindra Safitra Hidayat
Maneggio Vol. 2 No. 1 (2025): Maneggio-Feb
Publisher : PT. Anagata Sembagi Education

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62872/em0zne17

Abstract

The development of technology has brought significant changes in the property sector, especially through the application of Property Technology (Proptech) in business management. This study aims to analyze the effect of Proptech management on improving organizational performance in the property sector. Using a quantitative approach, data is collected through surveys to property companies that have adopted digital technology in their operations. Regression analysis was used to examine the relationship between the application of Proptech with operational efficiency, profitability, and customer satisfaction. The results showed that Proptech management contributes positively and significantly to improving organizational performance. Digitization of management systems, automation of services, and the use of big data analytics proved to be able to improve the efficiency and competitiveness of the company. In addition, the study identifies factors that moderate the effectiveness of Proptech implementation, such as market conditions, government regulation, and organizational readiness to adopt technology. The findings suggest that companies with higher rates of technology adoption tend to have a greater competitive advantage compared to those still implementing conventional systems. The study also revealed that the main barriers to implementing Proptech include high investment costs, digital infrastructure limitations, and resistance to change on the part of internal companies. Therefore, this study provides recommendations for property companies to develop a comprehensive digital transformation strategy to improve management effectiveness and competitiveness in the industry.
Pengaruh Faktor Biaya, Faktor Pelayanan Dan Efektifitas Operasional Terhadap Performa Manajemen Logistik Perusahaan Rina Ayu Vildayanti; Ravindra Safitra Hidayat; Muhamad Jusmansyah; Yugi Setyarko; Agus Sriyanto
Jurnal Publikasi Ekonomi dan Akuntansi Vol. 4 No. 1 (2024): Januari: Jurnal Publikasi Ekonomi dan Akuntansi
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51903/jupea.v4i1.2286

Abstract

Successful companies will always practice logistics, supply chain and inventory management in order to reduce costs and provide services and operational effectiveness. Logistics in the current state of business coordinates and integrates all physical and non-physical movements and unites them with the organization, as well as information aspects. This study aims to analyze the impact of corporate logistics management which includes transportation, warehousing, packaging, inventory and information management to improve efficiency and effectiveness. Reducing the cost of each logistics activity will affect the total cost burden and improve company performance. This article will determine and define what logistics activities are key to the success of the company. Empirical research is based on articles that have been adapted and abstracted and become hypotheses that are generally understood after validation and proven by the results of the findings in these articles. Adequate inventory, storage, warehousing, transportation and information management are the main keys that logistics managers should practice to reduce the overall cost of the company. These findings include the affirmation of the need for logistics managers to optimally manage all logistics activities in order to achieve cost reduction, service improvement and operational effectiveness.
Pengaruh Kualitas Produk, Platform WhatsApp Business dan Word Of Mouth Terhadap Kepuasan Konsumen (Studi Pada Konsumen Umkm Di Purwokerto Barat, Banyumas, Jawa Tengah) Nabila, Keisya Ayu; Ravindra Safitra Hidayat
JURNAL AKADEMIK EKONOMI DAN MANAJEMEN Vol. 3 No. 1 (2026): JURNAL AKADEMIK EKONOMI DAN MANAJEMEN 
Publisher : CV. KAMPUS AKADEMIK PUBLISING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61722/jaem.v3i1.9269

Abstract

This study aims to determine the effect of product quality, the WhatsApp Business platform, and Word of Mouth on consumer satisfaction of MSMEs in West Purwok- erto, Banyumas, Central Java. This research employs a quantitative approach with a sample size of 100 respondents. The sampling method used is non-probability sampling with a purposive sampling technique, while the sample size was deter- mined using the Lemeshow formula.Data collection was conducted through ques- tionnaires with a Likert scale, processed using Microsoft Excel 2021 and SPSS ver- sion 26 software. The data analysis techniques include validity and reliability tests, classical assumption tests, multiple linear regression analysis, and hypothesis test- ing. The results show that product quality and Word of Mouth variables have a significant effect on consumer satisfaction. Meanwhile, the WhatsApp Business platform variable does not have a significant effect on consumer satisfaction. These findings indicate that consumer satisfaction of MSMEs in West Purwokerto is more influenced by product quality and inter-consumer recommendations rather than the use of digital communication platforms.
PKM SOSIALISASI DIGITAL MARKETING DAN PENGEMBANGAN WEB UMKM PANCALANG: STRATEGI PEMBERDAYAAN EKONOMI MASYARAKAT KECAMATAN PANCALANG KABUPATEN KUNINGAN Ravindra Safitra Hidayat; Yuphi Handoko Suparmoko; Geri Suratno
Jurnal Padamu Negeri Vol. 3 No. 2 (2026): April : Jurnal Padamu Negeri (JPN)
Publisher : CV. Denasya Smart Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.69714/5a5t1954

Abstract

This Community Service Program (Pengabdian kepada Masyarakat/PKM) aims to enhance digital literacy and online marketing capabilities of Micro, Small, and Medium Enterprises (MSMEs) in Pancalang District, Kuningan Regency, West Java. The majority of local business actors still rely on conventional marketing methods with limited market reach, and fewer than 25% have active business accounts on digital platforms. The main challenges include low levels of digital literacy, weak promotional strategies, and the absence of structured product information systems. To address these issues, the PKM team conducted awareness sessions on the importance of digital marketing, provided technical training on creating business accounts and promotional content using social media, marketplaces, and design applications (Canva), and developed a web-based MSME information website for Pancalang using web programming technologies (PHP, HTML, CSS, and JavaScript) as a digital showcase for local products. The website features menus for MSMEs, product listings, village locations, MSME activities, and contact information, enabling easier access to information for consumers. The results indicate an 80% increase in participants’ understanding, the establishment of 10 active business accounts, and the creation of an integrated digital platform for MSME promotion. Evaluation through pre-test and post-test assessments shows an improvement in participants’ digital marketing skills of 85.33%, with a potential minimum increase in revenue of 15%. The program also led to the formation of the Pancalang Digital Marketing Community (KDMP) as a sustainable collaborative forum. The Pancalang MSME website has proven effective as a practical and sustainable digital information solution, supporting the digital economic transformation of rural communities.
Analisis Pengaruh Social Distancing, Work from Home dan Aplikasi Video Call terhadap Produktivitas Organisasi: Studi Kasus pada Permukiman di DKI Jakarta Dewi Puspaningtyas Faeni; Ratih Puspitaningtyas Faeni; Ravindra Safitra Hidayat; Retno Fuji Oktaviani; Rinny Meidiyustiani
Studi Ilmu Manajemen dan Organisasi Vol 2 No 1 (2021): April
Publisher : Penerbit Goodwood

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35912/simo.v2i1.92

Abstract

Purpose: This research aimed to analyze the influence of Social Distancing, Work from Home and Video Call applications towards Organizational Productivity. Method: This type of research is a quantitative descriptive research. The analysis tool used in this study is SmartPLS 3.0. The population of this study is 9880 people. The samples studied were 130 people using the Simple Random Sampling method. The sampling technique refers to the Slovin formula. The results stated that the analysis of Social Distancing influence, Work From Home and Video Call application (0,052), (0,047) and (0,924). Results: Based on test of R Square, Productivity of the Organization as Endogenous variable affects 98.6% while the remaining 1.4% is influenced by other factors.
PELATIHAN DAN DEMPLOT DIVERSIFIKASI OLAHAN IKAN GABUS BAGI KELOMPOK PETANI AIR TAWAR DI JURANG MANGU: PENINGKATAN KETERAMPILAN DAN NILAI TAMBAH PRODUK Tri Ika Jaya Kusumawati; Windhy Widhyanty; Ravindra Safitra Hidayat
Jurnal Abdi Insani Vol 13 No 6 (2026): Jurnal Abdi Insani
Publisher : Universitas Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29303/abdiinsani.v13i6.3100

Abstract

Channa striata (snakehead fish) is a freshwater commodity with high nutritional value and strong economic potential. However, fish farmers in Jurang Mangu still sell their harvests in fresh form, facing fluctuating prices and unutilized unsold or less-fresh fish. The abundant harvests have not yet been processed into value-added products, resulting in suboptimal economic potential and low business competitiveness. This community service program aims to enhance fish farmers’ skills in diversifying snakehead fish products through training on the use of simple fish processing equipment. The program involved 20 participants and was conducted through hands-on training, observation, and pre–post skill assessments using a simple rubric. Prior to training, 75% of participants were unable to process snakehead fish; after the program, 100% successfully produced at least one processed product, and 60% managed to create two or more types. An economic analysis showed that processed fish products could be sold at Rp120,000–150,000/kg, higher than fresh fish (Rp90,000/kg), which often led to a Rp50,000/kg loss for small or dead fish. Additional margin analysis indicated a selling price of Rp45,000/kg and variable costs of Rp30,000/kg, yielding a profit margin of Rp15,000 or 33.33% per kilogram.The diversification training effectively improved fish farmers’ processing skills in a measurable way and generated significant value-added opportunities. The results demonstrate a notable increase in participants’ capabilities and potential profitability, contributing to greater welfare and competitiveness for freshwater fish farming groups in Jurang Mangu.
Customer Focus Strategy in the Digital Era: The Influence of AI Implementation and Competitive Advantage on Enhancing Brand Loyalty in Edutech Platforms Ravindra Safitra Hidayat; Panca Maulana; Eryco Muhdaliha; Julian Bongsoikrama; Feby Lukito Wibowo
Jurnal Publikasi Sistem Informasi dan Manajemen Bisnis Vol. 4 No. 3 (2025): September : Jurnal Publikasi Sistem Informasi dan Manajemen Bisnis
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jupsim.v4i3.5487

Abstract

This study investigates the role of customer focus strategy in the digital era, emphasizing how artificial intelligence (AI) implementation shapes competitive advantage and brand loyalty in Edutech platforms. As digital transformation accelerates, adopting customer-centered approaches becomes vital for delivering personalized and relevant learning experiences. Employing a mixed-methods design, this research integrates quantitative and qualitative data from Edutech users. The findings reveal that artificial intelligence (AI)-driven strategies significantly enhance personalization of learning content, improve responsiveness, and strengthen user engagement, which in turn increases brand loyalty. Moreover, organizations that strategically embed AI gain a sustainable competitive advantage by achieving higher operational efficiency and adaptive service delivery. These insights highlight the strategic importance of positioning AI as a core element of customer focus strategy in digital education. The study also provides practical implications for Edutech providers aiming to build stronger customer relationships, foster user satisfaction, and ensure long-term loyalty in a competitive marketplace.
PENGARUH KUALITAS PRODUK, PROMOSI, DAN PERSEPSI HARGA TERHADAP MINAT BELI BERULANG SEPATU VENTELA Hadis Saputra; Ravindra Safitra Hidayat
Jurnal Ilmiah Manajemen dan Akuntansi Vol. 3 No. 2 (2026): Maret : Jurnal Ilmiah Manajemen dan Akuntansi
Publisher : CV. Denasya Smart Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.69714/j8r3sn58

Abstract

This study aims to determine the effect of price perception, promotion, and product quality on repurchase intention of Ventela shoes among students of the Faculty of Economics and Business, Universitas Budi Luhur. This research uses a quantitative method with a total sample of 100 respondents. The sampling technique used is non-probability sampling with purposive sampling method, and the sample size was determined using the Lemeshow formula. Data were collected through questionnaires using a Likert scale and processed using Microsoft Excel 2021 and SPSS version 26. The data analysis techniques include validity and reliability tests, classical assumption tests, multiple linear regression analysis, coefficient of determination, and hypothesis testing. The results show that price perception, promotion, and product quality have a positive and significant effect on repurchase intention. Product quality is the most dominant variable influencing repurchase intention.