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All Journal Jurnal Riset Manajemen dan Bisnis (JRMB) Fakultas Ekonomi UNIAT Jurnal Sinar Manajemen Dinamisia: Jurnal Pengabdian Kepada Masyarakat Journal of English Language Teaching Innovations and Materials (Jeltim) Journal of Management and Leadership Madaniya Yumary: Jurnal Pengabdian kepada Masyarakat Journal of Sustainable Community Development (JSCD) Prima Abdika: Jurnal Pengabdian Masyarakat Studi Ilmu Manajemen dan Organisasi MANAJEMEN Indo-MathEdu Intellectuals Journal Kresna: Jurnal Riset dan Pengabdian Masyarakat Jurnal Akuntansi dan Keuangan Jurnal Ekonomika dan Manajemen Studi Akuntansi, Keuangan, dan Manajemen Dinamika Asian Journal of Management Analytics The International Conference on Education, Social Sciences and Technology (ICESST) Wawasan : Jurnal Ilmu Manajemen, Ekonomi dan Kewirausahaan Maeswara: Jurnal Riset Ilmu Manajemen dan Kewirausahaan Jurnal Abdimastek (Pengabdian Masyarakat Berbasis Teknologi) Sinergi Abdimas: Jurnal Pengabdian Masyarakat Maneggio JURNAL AKADEMIK EKONOMI DAN MANAJEMEN Jurnal Ilmiah Manajemen dan Akuntansi Jurnal Padamu Negeri Global Leadership Organizational Research in Management Green Economics: International Journal of Islamic and Economic Education Economics and Digital Business Journal Jurnal Publikasi Ekonomi dan Akuntansi Maneggio
Hidayat, Ravindra Safitra
Universitas Budi Luhur
Religion Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Social Sciences Other

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PENGARUH PERSEPSI HARGA, KUALITAS PRODUK DAN KUALITAS PELAYANAN TERHADAP KEPUTUSAN PEMBELIAN: (Studi pada Konsumen PT. Duta Teknologi Nusantara di Tangerang Kota) Desti Anasari; Ravindra Safitra Hidayat
Jurnal Ilmiah Manajemen dan Akuntansi Vol. 1 No. 5 (2024): September : Jurnal Ilmiah Manajemen dan Akuntansi
Publisher : CV. Denasya Smart Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.69714/7b0fgn84

Abstract

This research aims to analyze the influence of price perceptions, product quality and service quality on purchasing decisions (Study on consumers of PT. Duta Teknologi Nusantara in Tangerang City). The data source used in this research is primary data by distributing questionnaires. The population of this research is consumers of PT. Archipelago Technology Ambassador. The sample in this study used the Slovin formula method and obtained 96 respondents. The analysis tool used is SPSS v.25 software. The results of this research show that price perception and service quality have a significant effect on purchasing decisions at PT Duta Teknologi Nusantara, while product quality has no effect on PT Duta Teknologi Nusantara's purchasing decisions. Archipelago Technology Ambassador.
PENGARUH CONTENT MARKETING, ONLINE CUSTOMER REVIEW DAN LIVE STREAMING TERHADAP KEPUTUSAN PEMBELIAN: (Studi pada Konsumen TikTok Shop Mahasiswa Universitas Budi Luhur) Fita Nur Hanifah; Ravindra Safitra Hidayat
Jurnal Ilmiah Manajemen dan Akuntansi Vol. 1 No. 5 (2024): September : Jurnal Ilmiah Manajemen dan Akuntansi
Publisher : CV. Denasya Smart Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.69714/6cbehw20

Abstract

The research was conducted with the aim of explaining how digital marketing factors influence consumer purchasing decisions on the TikTok Shop platform. The main objective of this study is to evaluate the effect of content marketing, online customer reviews and live streaming on purchasing decisions for TikTok Shop among Budi Luhur University students. The research method used is a descriptive quantitative approach. The population of this study consisted of 2,030 active students of Budi Luhur University class of 2020. The sample of this study consisted of 100 respondents selected using probalibity sampling and purposive sampling techniques. The results showed that the variables of content marketing, online customer reviews and live streaming had a positive and significant effect on purchasing decisions at TikTok Shop in the Budi Luhur University student group.
PENGARUH PERSEPSI HARGA, PROMOSI DAN LOKASI TERHADAP KEPUTUSAN PEMBELIAN: (Studi pada Konsumen Kopi Kenangan Ruko Puri Beta di Tangerang) Syafika Rasya Augustin; Ravindra Safitra Hidayat
Jurnal Ilmiah Manajemen dan Akuntansi Vol. 1 No. 5 (2024): September : Jurnal Ilmiah Manajemen dan Akuntansi
Publisher : CV. Denasya Smart Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.69714/japt3h58

Abstract

One of the businesses that is growing today is the culinary field, which includes food and beverages, such as Kopi Kenangan. The purpose of this study is to determine the influence of price perception, promotion and location on consumer purchase decisions of Kopi Kenangan Ruko Puri Beta in Tangerang. The population in this study is consumers of Kopi Kenangan Ruko Puri Beta in Tangerang. The sample in this study amounted to 96 respondents. In this study, the sampling technique used by the author is the Non Probability Sampling technique using the purposive sampling technique approach. The analysis tool used is SPSS 26. The results of the study were that the price perception, promotion and location had a significant effect on the purchase decision of consumers of Kopi Kenangan Ruko Puri Beta in Tangerang.  
PENGARUH KUALITAS PELAYANAN, CITRA MEREK DAN LOKASI TERHADAP KEPUASAN PELANGGAN: (Studi pada Pelanggan After Sales PT Srikandi Diamond Motors Alam Sutera di Tangerang) Suzette Natasha; Ravindra Safitra Hidayat
Jurnal Ilmiah Manajemen dan Akuntansi Vol. 1 No. 5 (2024): September : Jurnal Ilmiah Manajemen dan Akuntansi
Publisher : CV. Denasya Smart Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.69714/3rrg1814

Abstract

This research aims to determine whether the independent variables, namely service quality (X1), brand image (X2), and location (X3), influence the dependent variable, customer satisfaction (Y). The research population consists of customers of PT Srikandi Diamond Motors Alam Sutera in Tangerang. Total of 100 respondents were selected using purposive sampling technique. Data were collected through a Likert scale (1-5) questionnaire and analyzed using SPSS version 29. The respondent data collected in this study have been tested for data instrument validity and reliability, classic assumption tests (normality, multicollinearity, and heteroskedasticity), and simple correlation tests. The analytical method used was multiple linear regression. The research findings indicate that service quality significantly influences customer satisfaction with an improvement contribution of 0.226. Brand image influences customer satisfaction with an improvement of 0.414. Location influences customer satisfaction with an improvement of 0.154. These three independent variables affect customer satisfaction with a percentage of 74.3%, while 25.7% is influenced by other variables not covered in this research. Hence, service quality, brand image, and location are proven to significantly affect customer satisfaction at PT Srikandi Diamond Motors Alam Sutera in Tangerang.
PENGARUH PERSEPSI HARGA, KUALITAS PRODUK DAN PROMOSI TERHADAP KEPUTUSAN PEMBELIAN: (Studi pada Hoka Hoka Bento “HokBen” Tangcity Malldi Tangerang) Raditya Firmansyah; Ravindra Safitra Hidayat
Jurnal Ilmiah Manajemen dan Akuntansi Vol. 1 No. 5 (2024): September : Jurnal Ilmiah Manajemen dan Akuntansi
Publisher : CV. Denasya Smart Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.69714/hngmz678

Abstract

The purpose of this research is to determine the influence of price perceptions, product quality and promotion on purchasing decisions at the HokBen Tangcity Mall in Tangerang. In this research, the population is consumers of HokBen Tangcity Mall in Tangerang. The sample in this study amounted to 96 respondents. The sampling technique used in this research is the Non Probability Sampling technique using a Purposive sampling technique approach.The analysis tool used is SPSS 26. The results of the research are that perceptions of price, product quality and promotion have a significant influence on purchasing decisions at the HokBen Tangcity Mall in Tangerang.
PENGARUH PERSEPSI HARGA, KUALITAS PELAYANAN, DAN PROMOSI TERHADAP KEPUTUSAN PEMBELIAN: (Studi pada Konsumen Starbucks Veteran Raya Bintaro di Jakarta Selatan) Yuliana Sari; Ravindra Safitra Hidayat
Jurnal Ilmiah Manajemen dan Akuntansi Vol. 1 No. 5 (2024): September : Jurnal Ilmiah Manajemen dan Akuntansi
Publisher : CV. Denasya Smart Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.69714/e7zn9b50

Abstract

The objective of this study was to examine the impact of Price Perception, Service Quality, and Promotion on the purchasing decisions of Starbucks. Primary data from the distribution of questionnaires was used as the data source in this study. Clients of the Starbucks in Veteran Raya Bintaro, South Jakarta, make up the study's demographic. With a sample size of 96 respondents, this study used a survey method that made use of non-probability techniques like purposive sampling. The utilised analytical tool is SPSS version 26. Research can proceed because all investigated variables are reliable and valid, and they have all been shown to be feasible by the classical assumption test. According to the study's findings, customers at Starbucks Veteran Raya Bintaro in South Jakarta are significantly influenced by price perception, service quality, and promotions while making decisions about what to buy.
Pelatihan Peningkatan Kualitas Produksi Keripik Dengan Mesin Perajang dan Spiner di Kampung Babakan Lebak Banten Jaya, Tri Ika Jaya Kusumawati; Triana Anggraini; Ravindra Safitra Hidayat
KRESNA: Jurnal Riset dan Pengabdian Masyarakat Vol 3 No 2 (2023): Jurnal KRESNA November 2023
Publisher : DRPM Universitas Budi Luhur

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36080/kresna.v3i2.84

Abstract

UMKM biasanya mempunyai masalah serupa. Masalah yang dihadapi mencakup rendahnya volume produksi, tingginya biaya produksi, rendahnya harga jual, serta kurangnya pemasaran, sehingga membuat UMKM enggan melanjutkan usahanya. Masalah ini juga dialami oleh UKM Keripik Gupek berlokasi di Jl. Desa Girimukti, Kecamatan Cimarga Lebak, Banten. Proses produksi yang masih menggunakan pasah kayu biasa, penggorengan tungku, penirisan menggunakan bakul, dan pengemasan dengan teknik lilin memerlukan waktu yang lama dan memerlukan banyak tenaga untuk mengerjakan. Oleh karena itu masalah kemitraan memerlukan program kemitraan masyarakat dengan fakultas pemohon dan universitas pengusul. Solusi yang diberikan adalah pembuatan alat perajang/pengiris, penggorengan, peniris/spinner dan press kemasan, serta pelatihan produksi yang baik dan penggunaan alat tersebut. Dari hasil pelatihan dan evaluasi kegiatan didapatkan kepuasan dan keberhasilan alat perajang/pengiris sebesar 87%, alat penggorengan 82%, alat peniris/spinner 88%, alat press 80%, dan keripik yang dihasilkan 88%. Artinya kualitas produk dan produktifitas meningkat dari pada menggunakan teknik produksi sebelumnya.
The Relationship Between Competitive Advantage, Customer Focus Strategy, And Customer Satisfaction In The Service Industry Ravindra Safitra Hidayat; Selamat Riyadi; Heru Nugroho; Dadet Sugiarto
The International Conference on Education, Social Sciences and Technology (ICESST) Vol. 3 No. 2 (2024): The International Conference on Education, Social Sciences and Technology
Publisher : International Forum of Researchers and Lecturers

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/icesst.v3i2.454

Abstract

This study explores the intricate interplay between competitive advantage, customer focus strategies, and customer satisfaction within the service industry, emphasizing a human-centered approach to organizational development. Through a comprehensive literature review, the research highlights the transformative potential of aligning strategic initiatives with human values and emotional resonance. It underscores the importance of cultivating meaningful relationships with customers to create sustainable competitive advantages that extend beyond traditional economic metrics. The findings reveal that customer satisfaction is deeply rooted in both functional service excellence and emotional connections. By leveraging insights from customer experiences, organizations can design tailored strategies that resonate with individual needs and aspirations. Furthermore, the research demonstrates how customer-centric approaches influence broader organizational culture, fostering environments that prioritize empathy, innovation, and authentic human engagement. This study contributes to the theoretical discourse by framing competitive advantage as a human endeavor and offers practical implications for service organizations aiming to achieve operational excellence while honoring the human dimensions of service delivery. The integration of strategic, operational, and tactical levels forms a cohesive framework for achieving enduring success through genuine customer relationships and continuous adaptation to evolving market dynamics.
Pengaruh Citra Merek, Promosi, dan Harga Terhadap Kepuasan Konsumen (Studi pada Konsumen Sneakers Adidas Mahasiswa Universitas Budi Luhur Angkatan 2021 di Jakarta) Ami Nabila; Ravindra Safitra Hidayat
Wawasan : Jurnal Ilmu Manajemen, Ekonomi dan Kewirausahaan Vol. 3 No. 2 (2025): Jurnal Ilmu Manajemen, Ekonomi dan Kewirausahaan
Publisher : Fakultas Teknik Universitas Maritim AMNI Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58192/wawasan.v3i2.3069

Abstract

This study aims to determine the effect of brand image, promotion, and price on consumer satisfaction of Adidas sneakers, the method used is quantitative. The data source used in this study is Mahasiwa Budi Luhur Batch 2021. The sample of this study used a non-probability sampling technique with a random sample random sampling method with the Slovin formula and obtained 116 respondents. The results of this study indicate that Brand Image, has a negative and insignificant effect on Customer Satisfaction, while the Promotion variable has a significant effect on customer satisfaction, and the price variable has a significant effect on customer satisfaction. The results of this study are expected to increase customer satisfaction in adidas sneakers.
Pengaruh E-WOM, Kualitas Produk dan Persepsi Harga terhadap Keputusan Pembelian Skintific: (Studi pada Konsumen Skintific Mahasiswa Universitas Budi Luhur Angkatan 2021 di Jakarta) Kania Vira Yunita; Ravindra Safitra Hidayat
Wawasan : Jurnal Ilmu Manajemen, Ekonomi dan Kewirausahaan Vol. 3 No. 2 (2025): Jurnal Ilmu Manajemen, Ekonomi dan Kewirausahaan
Publisher : Fakultas Teknik Universitas Maritim AMNI Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58192/wawasan.v3i2.3074

Abstract

Currently, the beauty trend has made many skincare business emerge, one of which skincare brand is Skintific, which managed to occupy the top position in skincare sales in 2024. This study aims to determine the effect of E-WOM, Product Quality and Price Perception on purchasing decisions. The population in this study were Skintific consumers, Budi Luhur University student class of 2021 in Jakarta. In this study using a survey methodin the form of a questionnaire consisting of 94 respondents, using non probability sampling technique with purposive sampling method. The results of this study indicate that E-WOM has a significant effect on purchasing decisions, Product Quality affects purchasing decisions, and Price Perception affects purchasing decisions.
Co-Authors Aditya Salsabila Agus Sriyanto Agus Sriyanto Agus Sriyanto Almaas Rahmadhani Sulaiimah Ami Nabila Arif Prasetiyo Atik Nurfiana Azizy, Fawaz Dadet Sugiarto Dadet Sugiarto Dendi Anggi Gumilang Desti Anasari Dewi Puspaningtyas Dicky Arisudhana Dicky Arisudhana Dina Nur Hidayah Elizabeth Elizabeth Elizabeth Yohanes Eryco Muhdaliha Faiqoh, Dina Nadiyah Feby Lukito Wibowo Fita Nur Hanifah Hadis Saputra Hakam Ali Niazi Hakam Ali Niazi Haryatih, Haryatih Hasrian Hasrian Heni Iswati Heru Nugroho Heru Nugroho Ibnu Waliq Idris Idris Imelda Indah Rahayu Lestari Jemmy Jemmy* Jemmy, Jemmy Kania Vira Yunita Kusnawan, Agus Laurensius Puntodewo Maruji Pakpahan Mudjijah, Slamet Muhamad Jusmansyah Muhammad Vickry Andrha Nabila, Keisya Ayu Nierma Restha Nora Andira Brabo Nurani Utami Panca Maulana Panca Maulana Firdaus Pingkan Atmarti Arumingtyas Prasetya, Rizky Eka Raditya Firmansyah Ratih Puspitaningtias Faeni Ratih Puspitaningtyas Retno Fuji Oktaviani Ridho Vriya Pratama Rinny Meidiyustiani Selamat Riyadi Selamet Riyadi Selamet Riyadi Setyarko, Yugi Sugiarto, Dadet Suratno, Geri Suzette Natasha Syafika Rasya Augustin Syaiful Anwar Teja Endra Eng Tju Tri Ika Jaya Kusumawati Triana Anggraini Vildayanti, Rina Ayu Yoga Religia Yugi Setyarko Yugi Setyarko Yuliana Sari Yulieana Yulieana Yuphi Handoko Suparmoko Yuwono Yuwono Yuwono Yuwono