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PENGARUH KUALITAS PELAYANAN TERHADAP KEPUASAN PELANGGAN PADA KANTOR JASA PENILAI PUBLIK (KJPP) FIRMANSYAH DAN REKAN CABANG DENPASAR Ida Ayu Trisna Wijayanthi; Putu Mela Ratini; Argo Dwi Prakoso
Forum Manajemen STIMI Handayani Denpasar Vol 18 No 1 (2020): Jurnal STIMI Vol. 18 No. 1 - 2020
Publisher : Forum Manajemen STIMI Handayani Denpasar

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Improving the quality of service in a company is a very important and inseparable part of a company. Consumers are satisfied if their expectations are met, and feel very happy if their expectations are exceeded. Likewise with the Public Appraisal Service Firmansyah and Partners in Denpasar engaged in services by providing property valuation services. Seeing the increasing number of competitors, where these competitors have a competitive advantage, especially in terms of the quality of their services, the company is experiencing problems in decreasing the number of users of property valuation services. Based on the description, a study was conducted to find out how the influence of service quality on customer satisfaction at the Public Appraisal Service Office (KJPP) Firmansyah And Denpasar Branch Partners. Based on the results of multiple regression tests using SPSS version 20.0, the results of the study show that partially Physical Evidence, Reliability, Assurance and Empathy variables have no significant positive effect on customer satisfaction of KJPP Firmansyah and Denpasar Partners, and the Responsibility variable has a significant positive effect on KJPP customer satisfaction Firmansyah and Denpasar Partners. While simultaneously Variable Physical Evidence, Reliability, Responsiveness, Assurance and Empathy together have a significant positive effect on customer satisfaction KJPP Firmansyah and Denpasar Partners.

STRATEGI MARKETING DALAM UPAYA MENINGKATKAN KEDATANGAN WISATAWAN DI DISTRIK DILI TIMOR LESTE Ida Ayu Trisna Wijayanthi; Ida Bagus Gede Udiyana; Sendia Maria Verdial Vieira
Forum Manajemen STIMI Handayani Denpasar Vol 16 No 1 (2018): Jurnal STIMI Vol. 16 No. 1 - 2018
Publisher : Forum Manajemen STIMI Handayani Denpasar

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The importance of the tourism industry in the economy of the country, and to improve the economy of the country of Timor-Leste, this study is trying to implement the appropriate marketing management strategy to increase tourist visits, especially in Dili District. So the formulation of the problem studied in this study is “How is the Marketing Strategy in Efforts to Increase Tourist Arrivals in the Dili District of East Timor and what factors affect the management of tourism in the Dili District of East Timor”. The purpose of this study are (1) To know the marketing strategy in an effort to increase tourist arrivals in the Dili District of East Timor. (2) To know what factors affect the management of tourism in the Dili District of East Timor. Data analysis technique used in this research is descriptive analysis using SWOT analysis approach and marketing mix analysis. Based on the results of the study, it can be concluded that the Marketing Strategy conducted in Dili District of East Timor is emphasized on 7 P that is Product, Price, Place, Promotion, People, Process, Physical Evidence

FAKTOR YANG DIPERTIMBANGKAN KONSUMEN DALAM MENGAMBIL KEPUTUSAN BELANJA PADA AYU NADHI SUPERMARKET DENPASAR Ida Ayu Trisna Wijayanthi
Forum Manajemen STIMI Handayani Denpasar Vol 12 No 1 (2014): Jurnal STIMI Vol. 12 No. 1 - 2014
Publisher : Forum Manajemen STIMI Handayani Denpasar

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Retail business in Indonesia is rampant not only in big cities but has penetrated intosmall cities and suburbs . This is due to a change in the behavior of people who are averse totraditional shopping outlets on the grounds of the limited time and less practical when shoppingin traditional markets . But for entrepreneurs who are engaged in retail businesses such assupermarkets , it is important to understand the consumer , consumer shopping behavior or socalledconsumerbehavior,anditisnotasmallmatterforeachmemberofaconsumersociety.AyuNadhiisafollowermarketinthefieldofsupermarketsitisimportanttoknow“whatarethefactorsthatconsumersconsiderinmakingdecisionsonthespendingNadiAyuSupermarket“.Fromthediscussionoftheresultsoftheanalysisofthefactorsthatconsumersconsiderinmakingdecisionson Ayu Nadi supermarket shopping , it can be concluded that there are 7 ( seven )factors that consumers consider in making decisions Supermarket shopping in Nadi Ayu namely :factor Teller Services , Room Cleanliness factor , factor freshness Products , Personal and Socialfactors , personal factors , factors security Guarantee and factor Locations

PENGARUH BIAYA PERSONAL SELLING DAN SALES PROMOTION TERHADAP PENINGKATAN PENJUALAN CHANNEL GT (GENERAL TRADE) PADA PT. INDOFOOD FRITOLAY MAKMUR BALI Ida Ayu Trisna Wijayanthi; Ida Bagus Ngurah Wimpascima; Doni Hendiarto
Forum Manajemen STIMI Handayani Denpasar Vol 20 No 2 (2022): Jurnal STIMI Vol. 20 No. 2 - 2022
Publisher : Forum Manajemen STIMI Handayani Denpasar

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Indofood Fritolay Makmur is one of the largest snack companies inIndonesia and has several branch areas, one of which is in Bali. During the Covid-19pandemic, there are costs that are needed to produce good sales, namely personal sellingcosts and sales promotion costs to help increase sales in order to achieve monthlytargets. The purpose of this study is to determine the effect of personal selling costs andsales promotion costs partially and simultaneously on the sale of snack products on theGT (General Trade) channel, where this study will use multiple linear regression analysistechniques with the help of the SPSS version 21 for windows program. The results of thisstudy found that personal selling costs (X1) and sales promotion costs (X2) partially andsimultaneously had a significant effect on sales (Y) in PT. Indofood Fritolay MakmurChannel General Trade Bali. While the most dominant variable that has an effect onsales is the personal selling cost variable () because it has a Beta coefficient value of0.646 compared to the value of the sales promotion cost coefficient () which is only0.453.Based on the results of the determination test, an R2 value of 0.669 is obtained,which means that the amount of contribution of the personal selling cost variable (X1)and sales promotion cost (X2) is 66.9% while 33.1% is influenced by other variables thatare not researched in this study.

Pengaruh Kemampuan Karyawan dan Kedisiplinan Terhadap Kinerja Karyawan LPDDesa Adat Kepaon Ida Ayu Trisna Wijayanthi; Tettie Setiyarti; Ni Kadek Winda Oktaviani
Forum Manajemen Vol 21 No 2 (2023): Jurnal Forum Manajemen
Publisher : STIMI Handayani Denpasar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61938/fm.v21i2.536

This study aims to determine the Effect of Employee Ability and Discipline on the Performance of LPD Employees in the Kepaon Traditional Village. This research is a quantitative study using the total sampling method or saturated sample because the number of employees is less than 100 employees so that the samples in this study are all 30 employees at the LPD in Kepaon Traditional Village. The data analysis technique in this study used the Multiple Regression technique with the SPSS method. The results of this study indicate that the Employee Capability variable and the Discipline variable have a significant partial effect on the Employee Performance variable at the Kepaon Traditional Village LPD. This is evidenced by the t-count value between the influence of employee abilities on employee performance at the Kepaon Traditional Village LPD and between the effect of work discipline on performance employees at the Kepaon Traditional Village LPD. Likewise the results of the calculation of the F test can be concluded that employee ability and discipline simultaneously have a significant relationship to employee performance at LPD Kepaon Traditional Village.

FAKTOR YANG DIPERTIMBANGKAN KONSUMEN DALAM MENGAMBIL KEPUTUSAN BELANJA PADA AYU NADHI SUPERMARKET DENPASAR Ida Ayu Trisna Wijayanthi
Forum Manajemen Vol 12 No 1 (2014): Jurnal STIMI Vol. 12 No. 1 - 2014
Publisher : STIMI Handayani Denpasar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61938/fm.v12i1.75

Retail business in Indonesia is rampant not only in big cities but has penetrated intosmall cities and suburbs . This is due to a change in the behavior of people who are averse totraditional shopping outlets on the grounds of the limited time and less practical when shoppingin traditional markets . But for entrepreneurs who are engaged in retail businesses such assupermarkets , it is important to understand the consumer , consumer shopping behavior or socalledconsumerbehavior,anditisnotasmallmatterforeachmemberofaconsumersociety.AyuNadhiisafollowermarketinthefieldofsupermarketsitisimportanttoknowâ€œwhatarethefactorsthatconsumersconsiderinmakingdecisionsonthespendingNadiAyuSupermarketâ€œ.Fromthediscussionoftheresultsoftheanalysisofthefactorsthatconsumersconsiderinmakingdecisionson Ayu Nadi supermarket shopping , it can be concluded that there are 7 ( seven )factors that consumers consider in making decisions Supermarket shopping in Nadi Ayu namely :factor Teller Services , Room Cleanliness factor , factor freshness Products , Personal and Socialfactors , personal factors , factors security Guarantee and factor Locations

STRATEGI MARKETING DALAM UPAYA MENINGKATKAN KEDATANGAN WISATAWAN DI DISTRIK DILI TIMOR LESTE Ida Ayu Trisna Wijayanthi; Ida Bagus Gede Udiyana; Sendia Maria Verdial Vieira
Forum Manajemen Vol 16 No 1 (2018): Jurnal STIMI Vol. 16 No. 1 - 2018
Publisher : STIMI Handayani Denpasar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61938/fm.v16i1.248

The importance of the tourism industry in the economy of the country, and to improve the economy of the country of Timor-Leste, this study is trying to implement the appropriate marketing management strategy to increase tourist visits, especially in Dili District. So the formulation of the problem studied in this study is â€œHow is the Marketing Strategy in Efforts to Increase Tourist Arrivals in the Dili District of East Timor and what factors affect the management of tourism in the Dili District of East Timorâ€. The purpose of this study are (1) To know the marketing strategy in an effort to increase tourist arrivals in the Dili District of East Timor. (2) To know what factors affect the management of tourism in the Dili District of East Timor. Data analysis technique used in this research is descriptive analysis using SWOT analysis approach and marketing mix analysis. Based on the results of the study, it can be concluded that the Marketing Strategy conducted in Dili District of East Timor is emphasized on 7 P that is Product, Price, Place, Promotion, People, Process, Physical Evidence

PENGARUH KUALITAS PELAYANAN TERHADAP KEPUASAN PELANGGAN PADA KANTOR JASA PENILAI PUBLIK (KJPP) FIRMANSYAH DAN REKAN CABANG DENPASAR Ida Ayu Trisna Wijayanthi; Putu Mela Ratini; Argo Dwi Prakoso
Forum Manajemen Vol 18 No 1 (2020): Jurnal STIMI Vol. 18 No. 1 - 2020
Publisher : STIMI Handayani Denpasar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61938/fm.v18i1.389

Improving the quality of service in a company is a very important and inseparable part of a company. Consumers are satisfied if their expectations are met, and feel very happy if their expectations are exceeded. Likewise with the Public Appraisal Service Firmansyah and Partners in Denpasar engaged in services by providing property valuation services. Seeing the increasing number of competitors, where these competitors have a competitive advantage, especially in terms of the quality of their services, the company is experiencing problems in decreasing the number of users of property valuation services. Based on the description, a study was conducted to find out how the influence of service quality on customer satisfaction at the Public Appraisal Service Office (KJPP) Firmansyah And Denpasar Branch Partners. Based on the results of multiple regression tests using SPSS version 20.0, the results of the study show that partially Physical Evidence, Reliability, Assurance and Empathy variables have no significant positive effect on customer satisfaction of KJPP Firmansyah and Denpasar Partners, and the Responsibility variable has a significant positive effect on KJPP customer satisfaction Firmansyah and Denpasar Partners. While simultaneously Variable Physical Evidence, Reliability, Responsiveness, Assurance and Empathy together have a significant positive effect on customer satisfaction KJPP Firmansyah and Denpasar Partners.

PENGARUH BIAYA PERSONAL SELLING DAN SALES PROMOTION TERHADAP PENINGKATAN PENJUALAN CHANNEL GT (GENERAL TRADE) PADA PT. INDOFOOD FRITOLAY MAKMUR BALI Ida Ayu Trisna Wijayanthi; Ida Bagus Ngurah Wimpascima; Doni Hendiarto
Forum Manajemen Vol 20 No 2 (2022): Jurnal STIMI Vol. 20 No. 2 - 2022
Publisher : STIMI Handayani Denpasar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61938/fm.v20i2.479

Indofood Fritolay Makmur is one of the largest snack companies inIndonesia and has several branch areas, one of which is in Bali. During the Covid-19pandemic, there are costs that are needed to produce good sales, namely personal sellingcosts and sales promotion costs to help increase sales in order to achieve monthlytargets. The purpose of this study is to determine the effect of personal selling costs andsales promotion costs partially and simultaneously on the sale of snack products on theGT (General Trade) channel, where this study will use multiple linear regression analysistechniques with the help of the SPSS version 21 for windows program. The results of thisstudy found that personal selling costs (X1) and sales promotion costs (X2) partially andsimultaneously had a significant effect on sales (Y) in PT. Indofood Fritolay MakmurChannel General Trade Bali. While the most dominant variable that has an effect onsales is the personal selling cost variable () because it has a Beta coefficient value of0.646 compared to the value of the sales promotion cost coefficient () which is only0.453.Based on the results of the determination test, an R2 value of 0.669 is obtained,which means that the amount of contribution of the personal selling cost variable (X1)and sales promotion cost (X2) is 66.9% while 33.1% is influenced by other variables thatare not researched in this study.

Strategi Pengembangan Pariwisata Berkelanjutan: Studi Kasus Kawasan Wae Bobok di Indonesia Timur Wijayanthi, Ida Ayu Trisna; Juniasih, Ida Ayu Komang; Setiyarti, Tettie; Heltiasian, Esidora
Forum Manajemen Vol 22 No 1 (2024): Jurnal Forum Manajemen April 2024
Publisher : STIMI Handayani Denpasar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61938/fm.v22i1.593

Tujuan penelitian ini adalah untuk mengetahui strategi pengembangan objek wisata Wae Bobok Desa Tanjung Boleng, faktor hambatan dalam proses pengembangannya serta untuk mengetahui strategi pemecahan faktor hambatan dalam pengembangan objek wisata Wae Bobok Desa Tanjung Boleng Kecamatan Boleng Kabupaten Manggarai Barat. Jenis data yang digunakan dalam penelitian ini adalah data kualitatif dan data kuantitatif. Sumbernya data yang digunakan dalam penelitian ini adalah data primer dan data sekunder. Teknik pengumpulan data dilakukan dengan observasi, wawancara dan studi dokumentasi sedangkan teknik analisis data yang digunakan adalah analisis kekuatan, kelemahan, peluang dan ancaman (SWOT) dan Matriks SWOT. Berdasarkan hasil penelitian, temuan menunjukkan bahwa terdapat potensi besar untuk meningkatkan daya tarik wisata di objek wisata Wae Bobok melalui strategi seperti peningkatan promosi, pelatihan SDM, dan peningkatan fasilitas. Implikasi dari penelitian ini adalah potensi peningkatan ekonomi bagi masyarakat lokal serta perlunya pelestarian lingkungan dalam pengembangan wisata yang berkelanjutan di kawasan tersebut. The aim of this research is to determine the strategy for developing the Wae Bobok tourist attraction, Tanjung Boleng Village, the obstacle factors in the development process and to determine the strategy for solving the obstacle factors in developing the Wae Bobok tourist attraction, Tanjung Boleng Village, Boleng District, West Manggarai Regency. The types of data used in this research are qualitative data and quantitative data. The data sources used in this research are primary data and secondary data. Data collection techniques were carried out using observation, interviews and documentation studies, while the data analysis techniques used were strengths, weaknesses, opportunities and threats (SWOT) analysis and the SWOT Matrix. Based on the research results, the findings show that there is great potential to increase tourist attraction at the Wae Bobok tourist attraction through strategies such as increasing promotions, human resource training, and improving facilities. The implications of this research are the potential for economic improvement for local communities and the need for environmental conservation in the development of sustainable tourism in the area.

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