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Journal : Maneggio

The Effect Of Stress Management On Work Productivity In The Company Environment Ida Ayu Trisna Wijayanthi; Tettie Setiyarti; Ida Ayu Komang Juniasih; Ida Bagus Radendra Suastama; Ni Ketut Laswitarni
Maneggio Vol. 1 No. 5 (2024): Maneggio-Oct
Publisher : PT. Anagata Sembagi Education

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62872/hq2ndx07

Abstract

This study focuses on the problem of stress management and its influence on employee work productivity in a culinary company in Denpasar. High stress can affect employee performance, so it is necessary to make efforts to manage stress effectively. The purpose of this study is to analyze the relationship between stress management and employee work productivity. The method used is a quantitative approach with a questionnaire distributed to 127 respondents who are employees in various culinary companies. The data obtained were analyzed using simple linear regression to test the influence of stress management variables on productivity. This study uses the SPSS Version 25 analysis tool. The results showed that there was a positive and significant influence between stress management and employee work productivity, with the R Square value showing the proportion of productivity variation that can be explained by stress management. The conclusion of this study is that improved stress management can increase work productivity, so it is important for companies to implement effective stress management strategies. The implications of this study suggest that companies develop stress management programs, such as skills training and increased social support in the workplace, in order to create a healthier and more productive work environment. Thus, this study contributes to the understanding of the importance of stress management in the context of improving employee performance in the culinary industry, and can be a reference for further research in this field.
Marketing Management in Agribusiness: Branding Strategies and Market Penetration Ida Ayu Trisna Wijayanthi; Tettie Setiyarti; Ni Ketut Karwini; Ni Wayan Ana Rahita Handayani
Maneggio Vol. 2 No. 2 (2025): Maneggio-Apr
Publisher : PT. Anagata Sembagi Education

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62872/fkxgrv24

Abstract

This study aims to analyze marketing strategies, particularly branding and market penetration, employed by agribusiness actors in Indonesia. In the context of agribusiness, branding not only serves to enhance product image but also to create an emotional connection with consumers. This research uses a qualitative approach through in-depth interviews with agribusiness entrepreneurs in the horticulture, processed food, and organic product sectors. The results show that agribusiness actors with better educational backgrounds and experience are more capable of implementing modern marketing strategies, including branding and digital marketing. However, micro and small enterprises still face challenges in adopting digital marketing technologies. This study also reveals the importance of collaboration with communities and the use of social media as effective marketing channels. These findings provide insights into the challenges and opportunities faced by agribusiness actors in building a strong brand and achieving broad market penetration.
Co-Authors Achmad Noerkhaerin Putra Afif Suherman Haris Aldri Frinaldi Amin Darmawan, Alfais Anak Agung Gede Putra, Anak Agung Gede Apolinario Valentim Dos Santos Argo Dwi Prakoso Basir, Badirun Desak Made Handewi Dyah Savitri DEWI, NI LUH KARTIKA Doni Hendiarto Fachrial, Peppy Fitra Satam Ginting, Maria Fransiska Br Giri. S, Maranatha Constantine Sindhu Gonzaga, Marciana Handayani, Ni Wayan Ana Rahita Handewi Dyah, Desak Made Heltiasian, Esidora Ida Ayu Komang Juniasih Ida Bagus Amerta Kusuma Ida Bagus Ngurah Wimpascima Ida Bagus Radendra Suastama Ida Bagus Radendra Suastama Ida Bagus Swaputra Ida Bagus Swaputra Judijanto, Loso Juniasih, Ida Ayu Komang Karwini, Ni Ketut Kornelia Roswita Masu Kushariyadi Kushariyadi Laswitarni, Ni Ketut Masu, Kornelia Roswita Mochammad Subagio Ni Gst. Ag. Gde Eka Martiningsih Ni Kadek Winda Oktaviani Ni Ketut Karwini Ni Ketut Karwini Ni Ketut Laswitarni Ni Ketut Laswitarni Ni Ketut Pradnyadari Ni Ketut Pradnyadari Ni Luh Kartika Dewi Ni Made Purnamasari Ni Made Widiyastiti Ni Nyoman Menuh Ni Putu Ani Suanendri Ni Putu Rianasari Ni Wayan Ana Rahita Handayani Ni Wayan Ana Rahita Handayani Novia Indah Lestari Nurdiani, Tanti Widia Oka Pradnyana, I Gusti Gede Pipit Sundari Pradnya Handayani, Sagung Agung Diah Primadi Candra Susanto Purbanuara Parlindungan Sitorus Purwoko, Harry Putu Mela Ratini Putu Mela Ratini Ratini, Putu Mela Reyna Virginia Nona Sari, Titis Nistia Sendia Maria Verdial Vieira Setiyarti, Tettie Sofiati, Nunung Ayu Suhendra, Agus Sundari, Pipit Suryanto, Ardiansyah Bagus Tettie Setiyarti trisna