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All Journal JUIMA : Jurnal Ilmu Manajemen Jurnal REKOMEN (Riset Ekonomi Manajemen) Warmadewa Management and Business Journal (WMBJ) Jurnal STIE Semarang (Edisi Elektronik) Forum Manajemen Majalah Ilmiah Dian Ilmu JURNAL CAPITAL : Kebijakan Ekonomi, Manajemen dan Akuntansi Jurnal Abdi Masyarakat Saburai (JAMS) International Journal of Advanced Multidisciplinary Jurnal Pengabdian Kepada Masyarakat Seminar Ilmiah Nasional Teknologi, Sains, dan Sosial Humaniora (SINTESA) Journal of Social Science and Business Studies Maneggio Siber Journal of Advanced Multidisciplinary International Journal of Economics, Business and Innovation Research Greenation International Journal of Tourism and Management
WIjayanthi, Ida Ayu Trisna
Sekolah Tinggi Ilmu Manajemen Handayani
Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Engineering Environmental Science Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Materials Science & Nanotechnology Mathematics Social Sciences Other

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FAKTOR YANG DIPERTIMBANGKAN KONSUMEN DALAM MENGAMBIL KEPUTUSAN BELANJA PADA AYU NADHI SUPERMARKET DENPASAR Ida Ayu Trisna Wijayanthi
Forum Manajemen STIMI Handayani Denpasar Vol 12 No 1 (2014): Jurnal STIMI Vol. 12 No. 1 - 2014
Publisher : Forum Manajemen STIMI Handayani Denpasar

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Abstract

Retail business in Indonesia is rampant not only in big cities but has penetrated intosmall cities and suburbs . This is due to a change in the behavior of people who are averse totraditional shopping outlets on the grounds of the limited time and less practical when shoppingin traditional markets . But for entrepreneurs who are engaged in retail businesses such assupermarkets , it is important to understand the consumer , consumer shopping behavior or socalledconsumerbehavior,anditisnotasmallmatterforeachmemberofaconsumersociety.AyuNadhiisafollowermarketinthefieldofsupermarketsitisimportanttoknow“whatarethefactorsthatconsumersconsiderinmakingdecisionsonthespendingNadiAyuSupermarket“.Fromthediscussionoftheresultsoftheanalysisofthefactorsthatconsumersconsiderinmakingdecisionson Ayu Nadi supermarket shopping , it can be concluded that there are 7 ( seven )factors that consumers consider in making decisions Supermarket shopping in Nadi Ayu namely :factor Teller Services , Room Cleanliness factor , factor freshness Products , Personal and Socialfactors , personal factors , factors security Guarantee and factor Locations
ANALISIS BIAYA BAURAN PROMOSI TERHADAP PENDAPATAN KAMAR DI GRAND MIRAGE RESORT & THALASSO BALI trisna; Ida Ayu Trisna Wijayanthi; Ida Bagus Amerta Kusuma
Warmadewa Management and Business Journal (WMBJ) Vol. 3 No. 1 (2021)
Publisher : Fakultas Ekonomi Universitas Warmadewa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22225/wmbj.3.1.2021.20-31

Abstract

Promotion is a strategy used to introduce products or services that are owned in order to increase room revenue in hotels. Grand Mirage Resort & Thalasso Bali carries out promotional activities by means of advertising, personal selling and sales promotion. However, in reality the cost of the promotional mix and room income do not go hand in hand, so the main point of this research is how the effect of the promotional mix costs on room income at Grand Mirage Resort & Thalasso Bali and the purpose of this study is to find out how the effect of the promotional mix costs in the form of advertising costs, personal costs selling and sales promotion costs to room revenue at Grand Mirage Resort & Thalasso Bali. The data analysis technique used in this research uses descriptive quantitative analysis techniques through classical assumption analysis methods, multiple regression analysis, t test, f test and the coefficient of determination. The results of the t test indicate that partially the advertising cost variable has a significant effect on room income. Based on the F test, advertising costs, personal selling costs, and sales promotion costs simultaneously have a significant effect on room revenue. Based on the results of the analysis, the variable advertising costs, personal selling costs, and sales promotion costs, the advertising cost variable that has the most dominant influence on room income at Grand Mirage Resort & Thalasso Bali.
FAKTOR-FAKTOR YANG MEMPENGARUHI KEPUTUSAN KONSUMEN MEMILIH BELANJA DI PASAR BADUNG Ida Ayu Trisna Wijayanthi; Fitra Satam
Warmadewa Management and Business Journal (WMBJ) Vol. 4 No. 2 (2022)
Publisher : Fakultas Ekonomi Universitas Warmadewa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22225/wmbj.4.2.2022.63-75

Abstract

This research is a case study on Badung Market Consumers in Denpasar City. The purpose of this study is to determine: 1) the factors that influence consumer decisions in choosing Badung Market as a place to shop; 2) what are the most dominant factors that influence consumer decisions in choosing Badung Market as a place to shop. Data collection was taken from 100 respondents by distributing questionnaires. The sampling technique used is the Purposive Convinience Sampling model, where the respondents are people who are shopping at Badung Market. The data analysis technique used is Multiple Linear Regression Analysis. Based on the results of the study, it can be seen that: simultaneously cultural factors, social factors, personal factors and psychological factors have a positive and significant effect on consumer decisions in choosing Badung Market as a place to shop. while partially cultural factors, social factors and personal factors have a positive influence, while psychological factors have a negative effect. The factor that has the most dominant influence is the cultural factor, because it has a beta coefficient value of 0.959 compared to the coefficient value of social factors (x2) of 0.027, personal factors (x3) of 0.018, and psychological factors (x4) of 0.008.
PENGARUH BIAYA PERSONAL SELLING DAN SALES PROMOTION TERHADAP PENINGKATAN PENJUALAN CHANNEL GT (GENERAL TRADE) PADA PT. INDOFOOD FRITOLAY MAKMUR BALI Ida Ayu Trisna Wijayanthi; Ida Bagus Ngurah Wimpascima; Doni Hendiarto
Forum Manajemen STIMI Handayani Denpasar Vol 20 No 2 (2022): Jurnal STIMI Vol. 20 No. 2 - 2022
Publisher : Forum Manajemen STIMI Handayani Denpasar

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Abstract

Indofood Fritolay Makmur is one of the largest snack companies inIndonesia and has several branch areas, one of which is in Bali. During the Covid-19pandemic, there are costs that are needed to produce good sales, namely personal sellingcosts and sales promotion costs to help increase sales in order to achieve monthlytargets. The purpose of this study is to determine the effect of personal selling costs andsales promotion costs partially and simultaneously on the sale of snack products on theGT (General Trade) channel, where this study will use multiple linear regression analysistechniques with the help of the SPSS version 21 for windows program. The results of thisstudy found that personal selling costs (X1) and sales promotion costs (X2) partially andsimultaneously had a significant effect on sales (Y) in PT. Indofood Fritolay MakmurChannel General Trade Bali. While the most dominant variable that has an effect onsales is the personal selling cost variable () because it has a Beta coefficient value of0.646 compared to the value of the sales promotion cost coefficient () which is only0.453.Based on the results of the determination test, an R2 value of 0.669 is obtained,which means that the amount of contribution of the personal selling cost variable (X1)and sales promotion cost (X2) is 66.9% while 33.1% is influenced by other variables thatare not researched in this study.
ANALISIS STRATEGI PEMASARAN UNTUK MENINGKATKAN VOLUME PENJUALAN PADA CAFÉ HAAGENDAZS BEACHWALK KUTA Ida Ayu Trisna Wijayanthi; Desak Made Handewi Dyah Savitri
JURNAL STIE SEMARANG Vol 13 No 1 (2021)
Publisher : Sekolah Tinggi Ilmu Ekonomi Semarang

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Abstract

The right marketing strategy will create opportunities for the company to get higher profits, which means it will increase the company's prosperity. For this reason, it is necessary to implement effective marketing strategies in developing companies. One of the developing companies in Bali is PT. Rahayu Arumdhani International, where they are the main distributor of Haagendazs ice cream products in Bali and manage Haagendazs cafes in Indonesia, one of which is Haagendazs café in Bali, namely Haagendazs Beachwalk Kuta. Café Haagendazs Beachwalk Kuta has a very high sales target, where this target will increase by 5% from reality every year, based on the company's historical sales data. The purpose of this study is to describe and analyze effective marketing strategies in increasing sales volume at the Haagendazs Beachwalk Kuta café which can be applied during the new normal from the Covid-19 pandemic using the SWOT analysis method. The results showed that Café Haagendazs Beachwalk Kuta is a company that implements a marketing strategy that differentiates the market (differentiated marketing) with the type of entrepreneur who segments the market, applies the 4P marketing mix concept to its daily marketing activities. The results also show that to increase the effective sales volume the company must use and implement an aggressive growth strategy, namely by developing and exploiting the strengths and opportunities (SO) owned by Café Haagendazs Beachwalk Kuta for business development.
Manajemen Strategi Dalam Menghadapi Persaingan Bisnis Pada Maskapai Garuda Indonesia di Bandara Internasional I Gusti Ngurah Rai Denpasar Ida Ayu Trisna Wijayanthi; Ni Putu Ani Suanendri
JURNAL CAPITAL : Kebijakan Ekonomi, Manajemen dan Akuntansi Vol 3 No 1 (2021): Jurnal Capital
Publisher : Sekolah Tinggi Ilmu Ekonomi Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33747/capital.v3i1.78

Abstract

Abstract. The tourism industry is very important in the country's economy, especially the island of Bali. This is dominated by air routes or airports, namely I Gusti Ngurah Rai International Airport. The existence of an airline or flight plays an important role in visiting trips. One of the biggest airlines "Garuda Indonesia" which brings tourist visits continues to increase. The purpose of this study is to determine the internal and external factors of the Garuda Indonesia Airline and to determine the competitive strategy adopted by the Garuda Indonesia Denpasar airline in order to maintain or increase market share in business competition. The type of data used is qualitative and quantitative (combination), the analysis uses the SWOT analysis method. Methods of data collection through observation, documentation, interviews and distributing questionnaires of 25 respondents consisting of top to middle level management. The data analysis technique used validity and reliability tests which were then processed into the I-E Matrix, SWOT Diagram and Matrix. Based on the results of the research, it shows that the position of the airline Garuda Indonesia Depasar is in cell 1 (one), namely implementing the Growth Strategy and is located in quadrant 1 (one), which is aggressive growth that can support the Growth strategy by increasing market share, namely with alternative strategies. SO, the development and utilization of the strengths and opportunities of the Garuda Indonesia airline Denpasar.
PERAN GENDER PEREMPUAN ENTREPRENEUR: STUDI KASUS PADA KELUARGA DI BALI Tettie Setiyarti; Ida Ayu Trisna Wijayanthi
Seminar Ilmiah Nasional Teknologi, Sains, dan Sosial Humaniora (SINTESA) Vol 1 (2018): PROSIDING SINTESA
Publisher : LPPM Universitas Dhyana Pura

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Abstract

ABSTRAKABSTRACTTujuan penelitian ini adalah untuk melihat distribusi kekuasaan dalam keluarga Bali. Penelitian ini mengadopsi desain penelitian studi multikasus yang bersifat eksploratif. Subjek penelitian ini terdiri dari empat pasangan suami istri yang berprofesi sebagai entrepreneur yaitu pendiri dan pemilik bisnis. Mereka merupakan ‘Orang Bali’, yang lahir dan dibesarkan dengan budaya Bali. Data dikumpulkan dengan menggunakan teknik wawancara semiterstruktur dan dianalisis menggunakan analisis deskriptif. Hasil penelitian menunjukkan, meskipun suami dan istri sama-sama terlibat dalam pengurusan bisnis keluarga nyatanya pihak perempuanlah yang dominan menyelesaikan tugas-tugas rumah tangga dan detail operasional bisnis sehari-hari. Pengambilan keputusan menyangkut permasalahan keluarga atau bisnis terlihat dominasi suami sangat besar. Begitupula pada pengelolaan keuangan dan kepemilikan aset-aset ekonomi sebagian besar dicatatkan atas nama suami. Dari temuan tersebut jelas bahwa distribusi kekuasaan dalam keluarga masih didominasi oleh pihak suami sehingga perempuan Bali yang berprofesi sebagai entrepreuner memiliki tugas dan tantangan yang lebih besar daripada ketika mereka hanya menjadi ibu rumah tangga.Kata kunci: gender, manajemen rumah tangga, entrepreneur, pembagian peran, distribusi kekuasaanThe purpose of this study is to see the distribution of power in Balinese families. This study adopts an explorative multicase studies. The subject of this study consisted of four married women entrepreneurs, namely founders and business owners. They are 'Balinese', who were born and raised with Balinese culture. Data were collected using semistructured interview techniques and analyzed using descriptive analysis. The results showed that even though husband and wife were both involved in managing the family business, in fact the women were dominant in completing household tasks and details of daily business operations. Decision-making regarding family or business problems shows that the husband's dominance is very large. Likewise, financial management and ownership of economic assets are mostly listed in the name of the husband. From these findings it is clear that the distribution of power in the family is still dominated by the husband, thus Balinese women who work as entrepreneurs have greater duties and challenges than when they are just housewives.Keywords: gender, household management, entrepreneur, role sharing, distribution of power
Manajemen Sumber Daya Manusia TURNOVER INTENTION DI ANTARA LINGKUNGAN KERJA, GAYA KEPEMIMPINAN, KOMPENSASI, DAN STRES KERJA Tettie Setiyarti; Ni Made Widiyastiti; Ida Ayu Trisna Wijayanthi; Pipit Sundari
JURNAL STIE SEMARANG Vol 15 No 2 (2023)
Publisher : Sekolah Tinggi Ilmu Ekonomi Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33747/stiesmg.v15i2.608

Abstract

Keinginan untuk keluar dari sebuah organisasi atau turnover intention seorang karyawan selalu memunculkan tanda tanya besar, dan beberapa faktor yang biasanya menjadi pendorong munculnya keinginan tadi adalah lingkungan kerja, gaya kepemimpinan, kompensasi, dan stres kerja yang dialami oleh karyawan tersebut. Tujuan utama dari artikel ini adalah untuk mengetahui pengaruh lingkungan kerja, gaya kepemimpinan, kompensasi, dan stres kerja terhadap turnover intention karyawan pada sebuah perusahaan jasa teknologi informasi. Penelitian yang dijadikan dasar ditulisnya artikel ini menggunakan PT. Baliyoni Saguna Group yang terletak di Jalan Tukad Batanghari No. 1C, Denpasar Selatan, Denpasar, Bali, sebagai studi kasus yang diteliti. Teknik analisis data yang digunakan meliputi uji validitas, uji reabilitas, analisis regresi linear berganda, uji linearitas, uji normalitas, uji heterokedastistas dan uji multikolinearitas. Penelitian tersebut menemukan pengaruh negatif dan signifikan, secara parsial antara lingkungan kerja, gaya kepemimpinan, dan kompensasi, terhadap variabel dependen, turnover intention, dan pengaruh positif dan signifikan, secara parsial antara stres kerja terhadap turnover intention.
Pengaruh Kemampuan Karyawan dan Kedisiplinan Terhadap Kinerja Karyawan LPDDesa Adat Kepaon Ida Ayu Trisna Wijayanthi; Tettie Setiyarti; Ni Kadek Winda Oktaviani
Forum Manajemen Vol 21 No 2 (2023): Jurnal Forum Manajemen
Publisher : STIMI Handayani Denpasar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61938/fm.v21i2.536

Abstract

This study aims to determine the Effect of Employee Ability and Discipline on the Performance of LPD Employees in the Kepaon Traditional Village. This research is a quantitative study using the total sampling method or saturated sample because the number of employees is less than 100 employees so that the samples in this study are all 30 employees at the LPD in Kepaon Traditional Village. The data analysis technique in this study used the Multiple Regression technique with the SPSS method. The results of this study indicate that the Employee Capability variable and the Discipline variable have a significant partial effect on the Employee Performance variable at the Kepaon Traditional Village LPD. This is evidenced by the t-count value between the influence of employee abilities on employee performance at the Kepaon Traditional Village LPD and between the effect of work discipline on performance employees at the Kepaon Traditional Village LPD. Likewise the results of the calculation of the F test can be concluded that employee ability and discipline simultaneously have a significant relationship to employee performance at LPD Kepaon Traditional Village.
FAKTOR YANG DIPERTIMBANGKAN KONSUMEN DALAM MENGAMBIL KEPUTUSAN BELANJA PADA AYU NADHI SUPERMARKET DENPASAR Ida Ayu Trisna Wijayanthi
Forum Manajemen Vol 12 No 1 (2014): Jurnal STIMI Vol. 12 No. 1 - 2014
Publisher : STIMI Handayani Denpasar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61938/fm.v12i1.75

Abstract

Retail business in Indonesia is rampant not only in big cities but has penetrated intosmall cities and suburbs . This is due to a change in the behavior of people who are averse totraditional shopping outlets on the grounds of the limited time and less practical when shoppingin traditional markets . But for entrepreneurs who are engaged in retail businesses such assupermarkets , it is important to understand the consumer , consumer shopping behavior or socalledconsumerbehavior,anditisnotasmallmatterforeachmemberofaconsumersociety.AyuNadhiisafollowermarketinthefieldofsupermarketsitisimportanttoknow“whatarethefactorsthatconsumersconsiderinmakingdecisionsonthespendingNadiAyuSupermarket“.Fromthediscussionoftheresultsoftheanalysisofthefactorsthatconsumersconsiderinmakingdecisionson Ayu Nadi supermarket shopping , it can be concluded that there are 7 ( seven )factors that consumers consider in making decisions Supermarket shopping in Nadi Ayu namely :factor Teller Services , Room Cleanliness factor , factor freshness Products , Personal and Socialfactors , personal factors , factors security Guarantee and factor Locations
Co-Authors Achmad Noerkhaerin Putra Afif Suherman Haris Aldri Frinaldi Amin Darmawan, Alfais Anak Agung Gede Putra, Anak Agung Gede Apolinario Valentim Dos Santos Argo Dwi Prakoso Basir, Badirun Desak Made Handewi Dyah Savitri DEWI, NI LUH KARTIKA Doni Hendiarto Fachrial, Peppy Fitra Satam Ginting, Maria Fransiska Br Giri. S, Maranatha Constantine Sindhu Gonzaga, Marciana Handayani, Ni Wayan Ana Rahita Handewi Dyah, Desak Made Heltiasian, Esidora Ida Bagus Amerta Kusuma Ida Bagus Ngurah Wimpascima Ida Bagus Radendra Suastama Ida Bagus Swaputra Ida Bagus Swaputra Judijanto, Loso Juniasih, Ida Ayu Komang Karwini, Ni Ketut Kornelia Roswita Masu Kushariyadi Kushariyadi Laswitarni, Ni Ketut Masu, Kornelia Roswita Mochammad Subagio Ni Gst. Ag. Gde Eka Martiningsih Ni Kadek Winda Oktaviani Ni Ketut Karwini Ni Ketut Laswitarni Ni Ketut Pradnyadari Ni Ketut Pradnyadari Ni Luh Kartika Dewi Ni Made Purnamasari Ni Made Widiyastiti Ni Nyoman Menuh Ni Putu Ani Suanendri Ni Putu Rianasari Ni Wayan Ana Rahita Handayani Nurdiani, Tanti Widia Oka Pradnyana, I Gusti Gede Pipit Sundari Pradnya Handayani, Sagung Agung Diah Primadi Candra Susanto Putu Mela Ratini Putu Mela Ratini Ratini, Putu Mela Reyna Virginia Nona Sari, Titis Nistia Sendia Maria Verdial Vieira Setiyarti, Tettie Suhendra, Agus Sundari, Pipit Suryanto, Ardiansyah Bagus Tettie Setiyarti trisna