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All Journal JUIMA : Jurnal Ilmu Manajemen Jurnal REKOMEN (Riset Ekonomi Manajemen) Warmadewa Management and Business Journal (WMBJ) Jurnal STIE Semarang (Edisi Elektronik) Forum Manajemen Majalah Ilmiah Dian Ilmu JURNAL CAPITAL : Kebijakan Ekonomi, Manajemen dan Akuntansi Jurnal Abdi Masyarakat Saburai (JAMS) International Journal of Advanced Multidisciplinary Jurnal Pengabdian Kepada Masyarakat Seminar Ilmiah Nasional Teknologi, Sains, dan Sosial Humaniora (SINTESA) Journal of Social Science and Business Studies Maneggio Siber Journal of Advanced Multidisciplinary International Journal of Economics, Business and Innovation Research Greenation International Journal of Tourism and Management
WIjayanthi, Ida Ayu Trisna
Sekolah Tinggi Ilmu Manajemen Handayani
Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Engineering Environmental Science Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Materials Science & Nanotechnology Mathematics Social Sciences Other

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Marketing Management in Agribusiness: Branding Strategies and Market Penetration Wijayanthi, Ida Ayu Trisna; Setiyarti, Tettie; Karwini, Ni Ketut; Handayani, Ni Wayan Ana Rahita
Maneggio Vol. 2 No. 2 (2025): Maneggio-Apr
Publisher : PT. Anagata Sembagi Education

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62872/fkxgrv24

Abstract

This study aims to analyze marketing strategies, particularly branding and market penetration, employed by agribusiness actors in Indonesia. In the context of agribusiness, branding not only serves to enhance product image but also to create an emotional connection with consumers. This research uses a qualitative approach through in-depth interviews with agribusiness entrepreneurs in the horticulture, processed food, and organic product sectors. The results show that agribusiness actors with better educational backgrounds and experience are more capable of implementing modern marketing strategies, including branding and digital marketing. However, micro and small enterprises still face challenges in adopting digital marketing technologies. This study also reveals the importance of collaboration with communities and the use of social media as effective marketing channels. These findings provide insights into the challenges and opportunities faced by agribusiness actors in building a strong brand and achieving broad market penetration.
Employee Performance in Restaurants: A Conventional Approach to Archive Management and Office Space Design Tettie Setiyarti; Ni Made Purnamasari; Ni Ketut Laswitarni; Ida Ayu Trisna Wijayanthi; Ida Bagus Swaputra
International Journal of Advanced Multidisciplinary Vol. 4 No. 1 (2025): International Journal of Advanced Multidisciplinary (April-June 2025)
Publisher : Green Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/ijam.v4i1.983

Abstract

This study explores the impact of archival activities and office layout on employee performance in the restaurant industry, specifically focusing on Bejana Restaurant in Nusa Dua, Bali. These two aspects are often overlooked, yet they play a critical role in ensuring proper record-keeping and an efficient workspace, both of which can positively affect employee performance. The research employs various data analysis methods, including validity and reliability tests, multiple linear regression, and tests for linearity, normality, heteroscedasticity, and multicollinearity. The findings show that while the F-test significance value was 0.031, confirming that the regression model can be used to analyze employee performance, neither archival arrangement nor office layout had a significant impact on employee performance.
Ketahanan Ekonomi Berbasis Perempuan: Inovasi Pengolahan Ikan Tongkol di Nusa Penida Laswitarni, Ni Ketut; Ginting, Maria Fransiska Br; Setiyarti, Tettie; Swaputra, Ida Bagus; Wijayanthi, Ida Ayu Trisna
JURNAL ABDI MASYARAKAT SABURAI Vol 6, No 02 (2025): JURNAL ABDI MASYARAKAT SABURAI
Publisher : Universitas Sang Bumi Ruwa Jurai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24967/jams.v6i02.4445

Abstract

Program pengabdian masyarakat ini berfokus pada komunitas pesisir di Nusa Penida, Bali, khususnya Kelompok Usaha Perempuan (KUP) Nusa Mandiri yang terdiri dari 14 ibu rumah tangga. Mata pencaharian mereka bergantung pada penjualan ikan tongkol segar dengan produksi harian 10 kg dan pendapatan kotor Rp 400.000. Namun, mereka menghadapi tantangan besar, yaitu diversifikasi produk yang terbatas (hanya ikan segar, rebus, atau bakar) yang sering berujung pada kerugian stok, pembukuan manual yang tidak rapi sehingga menghambat akses pembiayaan, serta pemasaran konvensional yang membatasi jangkauan pasar. Program ini hadir untuk menjawab rendahnya ketahanan ekonomi perempuan pesisir di wilayah yang sangat bergantung pada pariwisata yang rentan. Pemberdayaan melalui pengolahan ikan tongkol dibutuhkan untuk mendiversifikasi pendapatan sekaligus mendukung pencapaian SDGs. Dengan pendekatan partisipatif melalui Focus Group Discussions (FGD) dan Participatory Research Action (PRA), program melatih anggota dalam diversifikasi produk, pencatatan keuangan, pengemasan, dan pemasaran digital. Evaluasi menunjukkan kemajuan signifikan: pengetahuan dan keterampilan peserta meningkat dari 9,52 persen menjadi 99,21 persen, dengan perubahan kualitatif berupa kepercayaan diri yang lebih tinggi dalam menjalankan usaha, semangat mengembangkan produk baru seperti abon dan kerupuk ikan, serta solidaritas kelompok yang lebih kuat. Luaran program mencakup peningkatan kapasitas teknis dan manajerial, modul pelatihan, publikasi media, dan konten YouTube sebagai sarana pembelajaran. Didukung pendanaan DPPM dan STIMI Handayani sebagai mitra jangka panjang, program ini memberikan dampak nyata berupa peningkatan pendapatan dan kemandirian ekonomi. Selain itu, program ini juga menawarkan model yang dapat direplikasi untuk komunitas pesisir lainnya serta berkontribusi pada pencapaian SDGs terkait kesetaraan gender dan mata pencaharian berkelanjutan.
Exploring The Role of Green Trust, Subjective Norms and Collectivism on Green Purchase Intention Judijanto, Loso; Kushariyadi, Kushariyadi; Nurdiani, Tanti Widia; Suryanto, Ardiansyah Bagus; Sari, Titis Nistia; Wijayanthi, Ida Ayu Trisna
Journal of Social Science and Business Studies Vol. 3 No. 1 (2025): JSSBS
Publisher : Yayasan Gema Bina Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61487/jssbs.v3i1.132

Abstract

Green product shopping behavior is considered very important to maintain the sustainability of the earth and human life, the same spirit is not yet shared by the entire community. The more consumers realize the importance of environmentally friendly shopping behavior, the more positive impact it will have on the effectiveness of environmental conservation efforts. Several factors that can influence the intention to buy green products are green trust, subjective norms and collectivism. This study aims to examine the role of each independent variable on the intention to buy green products. This study uses a qualitative method with a literature review, where researchers conduct a study of previous studies that discuss the role of each independent variable, namely green trust, subjective norms and collectivism, both partially and collectively in influencing the intention to buy green products. This study concludes that there is a positive influence of green trust, subjective norms and collectivism both partially and simultaneously on green purchase intention.
Pertanian Jamur: Strategi Pemberdayaan Komunitas untuk Memperkuat Umkm di Bali Setiyarti, Tettie; Putra, Anak Agung Gede; Swaputra, Ida Bagus; Martiningsih, Ni Gusti Agung Gde Eka; Wijayanthi, Ida Ayu Trisna
Jurnal Pengabdian Kepada Masyarakat Vol. 4 No. 3 (2024): Jurnal Pengabdian Kepada Masyarakat
Publisher : Institut Agama Islam Sultan Muhammad Syafiuddin Sambas

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37567/pkm.v4i3.3361

Abstract

Usaha Mikro, Kecil, dan Menengah (UMKM) memainkan peran penting dalam pertumbuhan ekonomi global, menyumbang lebih dari 90% total bisnis dan sekitar 60% lapangan kerja di seluruh dunia. Di Indonesia, khususnya Bali, UMKM mencerminkan kondisi ekonomi dan warisan budaya, dengan lebih dari 99% bisnis di Bali adalah UMKM yang berkontribusi signifikan terhadap penciptaan lapangan kerja dan pendapatan. Keberagaman UMKM di Bali, mulai dari kerajinan tradisional hingga layanan modern seperti pariwisata, memperkaya ekonomi dan meningkatkan daya saing. Namun, mereka menghadapi tantangan seperti akses terbatas ke pembiayaan dan keterampilan bisnis yang tidak memadai, terutama di daerah pedesaan. Untuk mengatasi masalah ini, pemberdayaan komunitas menjadi strategi kunci untuk meningkatkan ketahanan dan keberlanjutan UMKM. Tim pengabdian masyarakat dari STIMI Handayani melaksanakan pelatihan dan pendampingan berfokus pada diversifikasi produk dan manajemen keuangan digital. Dengan metode partisipatif seperti Diskusi Kelompok Terfokus (FGD) dan Penelitian Tindakan Partisipatif (PAR), proyek ini bertujuan memberdayakan anggota komunitas dan meningkatkan keterampilan mereka. Program ini berhasil meningkatkan pengetahuan dalam manajemen keuangan dan pemasaran, menyediakan dasar yang berharga untuk kesuksesan UMKM di Bali ke depan. Inisiatif ini juga menghasilkan modul pelatihan dan publikasi media yang menyoroti praktik terbaik dalam sektor ini, sekaligus mendorong keberlanjutan dan inovasi di antara para pelaku UMKM.
FAKTOR-FAKTOR YANG MEMPENGARUHI LOYALITAS KONSUMEN MELALUI KEPUASAN KONSUMEN: ANALISIS KUALITAS LAYANAN, KEPERCAYAAN MEREK, DAN PENGALAMAN KONSUMEN Ida Ayu Trisna Wijayanthi; Ni Ketut Karwini; Ni Wayan Ana Rahita Handayani; Tettie Setiyarti; Ni Ketut Laswitarni
Majalah Ilmiah DIAN ILMU Vol 25 No 1 (2025): MAJALAH ILMIAH "DIAN ILMU" OKTOBER 2025
Publisher : Sekolah Tinggi Ilmu Administrasi (STIA) Pembangunan Jember

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37849/midi.v25i1.477

Abstract

This study aims to develop a hypothesis regarding the factors that affect consumer loyalty with the intervening role of consumer satisfaction, especially in the hospitality sector. The novelty of this study lies in the integration of three main variables, namely service quality, brand trust, and consumer experience, which are analyzed simultaneously in influencing consumer loyalty through consumer satisfaction in the hospitality sector in Indonesia. The method used is qualitative with a qualitative descriptive literature review approach. Data was collected through the review of various relevant academic articles and books, sourced from reputable databases such as Thomson Reuters, Springer, Taylor & Francis, Scopus Q2–Q4, Emerald, Elsevier, Sage, Web of Science, Sinta 2–5 Journal, DOAJ, EBSCO, Google Scholar, Copernicus, and other digital references. The analysis technique used is a comparative analysis of the results of previous research to identify similarities and differences in findings. The results of this study are that the variables of service quality, brand trust and consumer experience affect consumer loyalty, either directly or indirectly through consumer satisfaction. The limitations of this study are limited because they only use a descriptive qualitative approach based on literature review, so they do not involve empirical data directly from hospitality consumers. The findings of this study have important implications for hotel management. First, improving the quality of consistent, responsive, and empathetic service must be a priority because it has been proven to increase consumer satisfaction and loyalty.
Co-Authors Achmad Noerkhaerin Putra Afif Suherman Haris Aldri Frinaldi Amin Darmawan, Alfais Anak Agung Gede Putra, Anak Agung Gede Apolinario Valentim Dos Santos Argo Dwi Prakoso Basir, Badirun Desak Made Handewi Dyah Savitri DEWI, NI LUH KARTIKA Doni Hendiarto Fachrial, Peppy Fitra Satam Ginting, Maria Fransiska Br Giri. S, Maranatha Constantine Sindhu Gonzaga, Marciana Handayani, Ni Wayan Ana Rahita Handewi Dyah, Desak Made Heltiasian, Esidora Ida Bagus Amerta Kusuma Ida Bagus Ngurah Wimpascima Ida Bagus Radendra Suastama Ida Bagus Swaputra Ida Bagus Swaputra Judijanto, Loso Juniasih, Ida Ayu Komang Karwini, Ni Ketut Kornelia Roswita Masu Kushariyadi Kushariyadi Laswitarni, Ni Ketut Masu, Kornelia Roswita Mochammad Subagio Ni Gst. Ag. Gde Eka Martiningsih Ni Kadek Winda Oktaviani Ni Ketut Karwini Ni Ketut Laswitarni Ni Ketut Pradnyadari Ni Ketut Pradnyadari Ni Luh Kartika Dewi Ni Made Purnamasari Ni Made Widiyastiti Ni Nyoman Menuh Ni Putu Ani Suanendri Ni Putu Rianasari Ni Wayan Ana Rahita Handayani Nurdiani, Tanti Widia Oka Pradnyana, I Gusti Gede Pipit Sundari Pradnya Handayani, Sagung Agung Diah Primadi Candra Susanto Putu Mela Ratini Putu Mela Ratini Ratini, Putu Mela Reyna Virginia Nona Sari, Titis Nistia Sendia Maria Verdial Vieira Setiyarti, Tettie Suhendra, Agus Sundari, Pipit Suryanto, Ardiansyah Bagus Tettie Setiyarti trisna