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All Journal JUIMA : Jurnal Ilmu Manajemen Jurnal REKOMEN (Riset Ekonomi Manajemen) Warmadewa Management and Business Journal (WMBJ) Jurnal STIE Semarang (Edisi Elektronik) Forum Manajemen Majalah Ilmiah Dian Ilmu JURNAL CAPITAL : Kebijakan Ekonomi, Manajemen dan Akuntansi Jurnal Abdi Masyarakat Saburai (JAMS) JEMSI (Jurnal Ekonomi, Manajemen, dan Akuntansi) International Journal of Advanced Multidisciplinary Jurnal Pengabdian Kepada Masyarakat Seminar Ilmiah Nasional Teknologi, Sains, dan Sosial Humaniora (SINTESA) Journal of Social Science and Business Studies Maneggio Siber Journal of Advanced Multidisciplinary International Journal of Economics, Business and Innovation Research Greenation International Journal of Tourism and Management Tanggap Masyarakat untuk Aksi dan Sinergi Maneggio
WIjayanthi, Ida Ayu Trisna
Sekolah Tinggi Ilmu Manajemen Handayani
Agriculture, Biological Sciences & Forestry Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Engineering Environmental Science Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Materials Science & Nanotechnology Mathematics Social Sciences Other

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Ketahanan Ekonomi Berbasis Perempuan: Inovasi Pengolahan Ikan Tongkol di Nusa Penida Laswitarni, Ni Ketut; Ginting, Maria Fransiska Br; Setiyarti, Tettie; Swaputra, Ida Bagus; Wijayanthi, Ida Ayu Trisna
JURNAL ABDI MASYARAKAT SABURAI Vol 6, No 02 (2025): JURNAL ABDI MASYARAKAT SABURAI
Publisher : Universitas Sang Bumi Ruwa Jurai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24967/jams.v6i02.4445

Abstract

Program pengabdian masyarakat ini berfokus pada komunitas pesisir di Nusa Penida, Bali, khususnya Kelompok Usaha Perempuan (KUP) Nusa Mandiri yang terdiri dari 14 ibu rumah tangga. Mata pencaharian mereka bergantung pada penjualan ikan tongkol segar dengan produksi harian 10 kg dan pendapatan kotor Rp 400.000. Namun, mereka menghadapi tantangan besar, yaitu diversifikasi produk yang terbatas (hanya ikan segar, rebus, atau bakar) yang sering berujung pada kerugian stok, pembukuan manual yang tidak rapi sehingga menghambat akses pembiayaan, serta pemasaran konvensional yang membatasi jangkauan pasar. Program ini hadir untuk menjawab rendahnya ketahanan ekonomi perempuan pesisir di wilayah yang sangat bergantung pada pariwisata yang rentan. Pemberdayaan melalui pengolahan ikan tongkol dibutuhkan untuk mendiversifikasi pendapatan sekaligus mendukung pencapaian SDGs. Dengan pendekatan partisipatif melalui Focus Group Discussions (FGD) dan Participatory Research Action (PRA), program melatih anggota dalam diversifikasi produk, pencatatan keuangan, pengemasan, dan pemasaran digital. Evaluasi menunjukkan kemajuan signifikan: pengetahuan dan keterampilan peserta meningkat dari 9,52 persen menjadi 99,21 persen, dengan perubahan kualitatif berupa kepercayaan diri yang lebih tinggi dalam menjalankan usaha, semangat mengembangkan produk baru seperti abon dan kerupuk ikan, serta solidaritas kelompok yang lebih kuat. Luaran program mencakup peningkatan kapasitas teknis dan manajerial, modul pelatihan, publikasi media, dan konten YouTube sebagai sarana pembelajaran. Didukung pendanaan DPPM dan STIMI Handayani sebagai mitra jangka panjang, program ini memberikan dampak nyata berupa peningkatan pendapatan dan kemandirian ekonomi. Selain itu, program ini juga menawarkan model yang dapat direplikasi untuk komunitas pesisir lainnya serta berkontribusi pada pencapaian SDGs terkait kesetaraan gender dan mata pencaharian berkelanjutan.
Exploring The Role of Green Trust, Subjective Norms and Collectivism on Green Purchase Intention Judijanto, Loso; Kushariyadi, Kushariyadi; Nurdiani, Tanti Widia; Suryanto, Ardiansyah Bagus; Sari, Titis Nistia; Wijayanthi, Ida Ayu Trisna
Journal of Social Science and Business Studies Vol. 3 No. 1 (2025): JSSBS
Publisher : Yayasan Gema Bina Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61487/jssbs.v3i1.132

Abstract

Green product shopping behavior is considered very important to maintain the sustainability of the earth and human life, the same spirit is not yet shared by the entire community. The more consumers realize the importance of environmentally friendly shopping behavior, the more positive impact it will have on the effectiveness of environmental conservation efforts. Several factors that can influence the intention to buy green products are green trust, subjective norms and collectivism. This study aims to examine the role of each independent variable on the intention to buy green products. This study uses a qualitative method with a literature review, where researchers conduct a study of previous studies that discuss the role of each independent variable, namely green trust, subjective norms and collectivism, both partially and collectively in influencing the intention to buy green products. This study concludes that there is a positive influence of green trust, subjective norms and collectivism both partially and simultaneously on green purchase intention.
Pertanian Jamur: Strategi Pemberdayaan Komunitas untuk Memperkuat Umkm di Bali Setiyarti, Tettie; Putra, Anak Agung Gede; Swaputra, Ida Bagus; Martiningsih, Ni Gusti Agung Gde Eka; Wijayanthi, Ida Ayu Trisna
Jurnal Pengabdian Kepada Masyarakat Vol. 4 No. 3 (2024): Jurnal Pengabdian Kepada Masyarakat
Publisher : Institut Agama Islam Sultan Muhammad Syafiuddin Sambas

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37567/pkm.v4i3.3361

Abstract

Usaha Mikro, Kecil, dan Menengah (UMKM) memainkan peran penting dalam pertumbuhan ekonomi global, menyumbang lebih dari 90% total bisnis dan sekitar 60% lapangan kerja di seluruh dunia. Di Indonesia, khususnya Bali, UMKM mencerminkan kondisi ekonomi dan warisan budaya, dengan lebih dari 99% bisnis di Bali adalah UMKM yang berkontribusi signifikan terhadap penciptaan lapangan kerja dan pendapatan. Keberagaman UMKM di Bali, mulai dari kerajinan tradisional hingga layanan modern seperti pariwisata, memperkaya ekonomi dan meningkatkan daya saing. Namun, mereka menghadapi tantangan seperti akses terbatas ke pembiayaan dan keterampilan bisnis yang tidak memadai, terutama di daerah pedesaan. Untuk mengatasi masalah ini, pemberdayaan komunitas menjadi strategi kunci untuk meningkatkan ketahanan dan keberlanjutan UMKM. Tim pengabdian masyarakat dari STIMI Handayani melaksanakan pelatihan dan pendampingan berfokus pada diversifikasi produk dan manajemen keuangan digital. Dengan metode partisipatif seperti Diskusi Kelompok Terfokus (FGD) dan Penelitian Tindakan Partisipatif (PAR), proyek ini bertujuan memberdayakan anggota komunitas dan meningkatkan keterampilan mereka. Program ini berhasil meningkatkan pengetahuan dalam manajemen keuangan dan pemasaran, menyediakan dasar yang berharga untuk kesuksesan UMKM di Bali ke depan. Inisiatif ini juga menghasilkan modul pelatihan dan publikasi media yang menyoroti praktik terbaik dalam sektor ini, sekaligus mendorong keberlanjutan dan inovasi di antara para pelaku UMKM.
FAKTOR-FAKTOR YANG MEMPENGARUHI LOYALITAS KONSUMEN MELALUI KEPUASAN KONSUMEN: ANALISIS KUALITAS LAYANAN, KEPERCAYAAN MEREK, DAN PENGALAMAN KONSUMEN Ida Ayu Trisna Wijayanthi; Ni Ketut Karwini; Ni Wayan Ana Rahita Handayani; Tettie Setiyarti; Ni Ketut Laswitarni
Majalah Ilmiah DIAN ILMU Vol 25 No 1 (2025): MAJALAH ILMIAH "DIAN ILMU" OKTOBER 2025
Publisher : Sekolah Tinggi Ilmu Administrasi (STIA) Pembangunan Jember

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37849/midi.v25i1.477

Abstract

This study aims to develop a hypothesis regarding the factors that affect consumer loyalty with the intervening role of consumer satisfaction, especially in the hospitality sector. The novelty of this study lies in the integration of three main variables, namely service quality, brand trust, and consumer experience, which are analyzed simultaneously in influencing consumer loyalty through consumer satisfaction in the hospitality sector in Indonesia. The method used is qualitative with a qualitative descriptive literature review approach. Data was collected through the review of various relevant academic articles and books, sourced from reputable databases such as Thomson Reuters, Springer, Taylor & Francis, Scopus Q2–Q4, Emerald, Elsevier, Sage, Web of Science, Sinta 2–5 Journal, DOAJ, EBSCO, Google Scholar, Copernicus, and other digital references. The analysis technique used is a comparative analysis of the results of previous research to identify similarities and differences in findings. The results of this study are that the variables of service quality, brand trust and consumer experience affect consumer loyalty, either directly or indirectly through consumer satisfaction. The limitations of this study are limited because they only use a descriptive qualitative approach based on literature review, so they do not involve empirical data directly from hospitality consumers. The findings of this study have important implications for hotel management. First, improving the quality of consistent, responsive, and empathetic service must be a priority because it has been proven to increase consumer satisfaction and loyalty.
The Effect Of Stress Management On Work Productivity In The Company Environment Ida Ayu Trisna Wijayanthi; Tettie Setiyarti; Ida Ayu Komang Juniasih; Ida Bagus Radendra Suastama; Ni Ketut Laswitarni
Maneggio Vol. 1 No. 5 (2024): Maneggio-Oct
Publisher : PT. Anagata Sembagi Education

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62872/hq2ndx07

Abstract

This study focuses on the problem of stress management and its influence on employee work productivity in a culinary company in Denpasar. High stress can affect employee performance, so it is necessary to make efforts to manage stress effectively. The purpose of this study is to analyze the relationship between stress management and employee work productivity. The method used is a quantitative approach with a questionnaire distributed to 127 respondents who are employees in various culinary companies. The data obtained were analyzed using simple linear regression to test the influence of stress management variables on productivity. This study uses the SPSS Version 25 analysis tool. The results showed that there was a positive and significant influence between stress management and employee work productivity, with the R Square value showing the proportion of productivity variation that can be explained by stress management. The conclusion of this study is that improved stress management can increase work productivity, so it is important for companies to implement effective stress management strategies. The implications of this study suggest that companies develop stress management programs, such as skills training and increased social support in the workplace, in order to create a healthier and more productive work environment. Thus, this study contributes to the understanding of the importance of stress management in the context of improving employee performance in the culinary industry, and can be a reference for further research in this field.
Marketing Management in Agribusiness: Branding Strategies and Market Penetration Ida Ayu Trisna Wijayanthi; Tettie Setiyarti; Ni Ketut Karwini; Ni Wayan Ana Rahita Handayani
Maneggio Vol. 2 No. 2 (2025): Maneggio-Apr
Publisher : PT. Anagata Sembagi Education

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62872/fkxgrv24

Abstract

This study aims to analyze marketing strategies, particularly branding and market penetration, employed by agribusiness actors in Indonesia. In the context of agribusiness, branding not only serves to enhance product image but also to create an emotional connection with consumers. This research uses a qualitative approach through in-depth interviews with agribusiness entrepreneurs in the horticulture, processed food, and organic product sectors. The results show that agribusiness actors with better educational backgrounds and experience are more capable of implementing modern marketing strategies, including branding and digital marketing. However, micro and small enterprises still face challenges in adopting digital marketing technologies. This study also reveals the importance of collaboration with communities and the use of social media as effective marketing channels. These findings provide insights into the challenges and opportunities faced by agribusiness actors in building a strong brand and achieving broad market penetration.
Analysis of the Influence of Social Media Engagement, Personalization Quality, and Service Quality on Digital Brand Loyalty of Online Retail Customers Rio Haribowo; Sukma Irdiana; Ida Ayu Trisna Wijayanthi; Sofia Maulida; Imam Jayanto; Fahrina Mustafa
JEMSI (Jurnal Ekonomi, Manajemen, dan Akuntansi) Vol. 12 No. 2 (2026): April 2026
Publisher : Sekretariat Pusat Lembaga Komunitas Informasi Teknologi Aceh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35870/jemsi.v12i2.6303

Abstract

The primary aim of the research is to measure how the communication via social media, the degree of personalization, and the service rendered through the internet affect the customers’ loyalty toward the brand in the context of online retail digital loyalty, along with the customer interaction and personalization quality. The site of the study is selected based on the cutting-edge rivalry among online retailers and the necessity for brand loyalty to be a decisive factor in the digital companies' survival. A quantitative explanatory research design has been applied with 250 online retail customer respondents who are selected through purposive sampling method. The data gathering is carried out using a questionnaire based on a five-point Likert scale and multiple linear regression is the method used for analyzing the data. The study findings confirm that social media interactions, personalization quality, and service have a significantly large positive effect on digital brand loyalty of the customers. The research, however, presents the online retail sector with an opportunity for a strategic advantage in marketing, service personalization, and quality improvements for building up a long-lasting brand loyalty.
ANALISIS BIAYA BAURAN PROMOSI TERHADAP PENDAPATAN KAMAR DI GRAND MIRAGE RESORT & THALASSO BALI trisna; Ida Ayu Trisna Wijayanthi; Ida Bagus Amerta Kusuma
Warmadewa Management and Business Journal (WMBJ) Vol. 3 No. 1 (2021)
Publisher : Fakultas Ekonomi Universitas Warmadewa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22225/wmbj.3.1.2021.20-31

Abstract

Promotion is a strategy used to introduce products or services that are owned in order to increase room revenue in hotels. Grand Mirage Resort & Thalasso Bali carries out promotional activities by means of advertising, personal selling and sales promotion. However, in reality the cost of the promotional mix and room income do not go hand in hand, so the main point of this research is how the effect of the promotional mix costs on room income at Grand Mirage Resort & Thalasso Bali and the purpose of this study is to find out how the effect of the promotional mix costs in the form of advertising costs, personal costs selling and sales promotion costs to room revenue at Grand Mirage Resort & Thalasso Bali. The data analysis technique used in this research uses descriptive quantitative analysis techniques through classical assumption analysis methods, multiple regression analysis, t test, f test and the coefficient of determination. The results of the t test indicate that partially the advertising cost variable has a significant effect on room income. Based on the F test, advertising costs, personal selling costs, and sales promotion costs simultaneously have a significant effect on room revenue. Based on the results of the analysis, the variable advertising costs, personal selling costs, and sales promotion costs, the advertising cost variable that has the most dominant influence on room income at Grand Mirage Resort & Thalasso Bali.
FAKTOR-FAKTOR YANG MEMPENGARUHI KEPUTUSAN KONSUMEN MEMILIH BELANJA DI PASAR BADUNG Ida Ayu Trisna Wijayanthi; Fitra Satam
Warmadewa Management and Business Journal (WMBJ) Vol. 4 No. 2 (2022)
Publisher : Fakultas Ekonomi Universitas Warmadewa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22225/wmbj.4.2.2022.63-75

Abstract

This research is a case study on Badung Market Consumers in Denpasar City. The purpose of this study is to determine: 1) the factors that influence consumer decisions in choosing Badung Market as a place to shop; 2) what are the most dominant factors that influence consumer decisions in choosing Badung Market as a place to shop. Data collection was taken from 100 respondents by distributing questionnaires. The sampling technique used is the Purposive Convinience Sampling model, where the respondents are people who are shopping at Badung Market. The data analysis technique used is Multiple Linear Regression Analysis. Based on the results of the study, it can be seen that: simultaneously cultural factors, social factors, personal factors and psychological factors have a positive and significant effect on consumer decisions in choosing Badung Market as a place to shop. while partially cultural factors, social factors and personal factors have a positive influence, while psychological factors have a negative effect. The factor that has the most dominant influence is the cultural factor, because it has a beta coefficient value of 0.959 compared to the coefficient value of social factors (x2) of 0.027, personal factors (x3) of 0.018, and psychological factors (x4) of 0.008.
Implementasi Microsoft Excel sebagai Solusi Teknologi Tepat Guna dalam Manajemen Data dan Laporan Qurban Mohammad Fajar Nurwildani; Rinovian Rais; Fajar Israwan; Ida Ayu Trisna Wijayanthi
Tanggap Masyarakat untuk Aksi dan Sinergi Vol 2 No 02 (2026): Volume 02 Nomor 02 - Juni 2026
Publisher : TAM Global Insights

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Pengelolaan data dan laporan kegiatan qurban seringkali menjadi tantangan bagi panitia pelaksana di tingkat masjid maupun lembaga amil zakat. Pencatatan manual rentan terhadap kesalahan perhitungan, kehilangan data, dan inefisiensi waktu dalam penyusunan laporan. Kegiatan pengabdian kepada masyarakat ini bertujuan mengimplementasikan Microsoft Excel sebagai solusi teknologi tepat guna dalam manajemen data dan laporan qurban di Masjid Sompilan, Padukuhan Sompilan, Kalurahan Tegaltirto, Kapanewon Berbah, Kabupaten Sleman, Yogyakarta. Metode pelaksanaan mencakup tiga tahapan: identifikasi kebutuhan dan pemetaan data, pelatihan penggunaan template Excel untuk pencatatan donatur dan distribusi hewan qurban, serta pendampingan penyusunan laporan keuangan dan laporan kegiatan. Kegiatan ini melibatkan pengurus masjid dan panitia qurban sebagai peserta pelatihan. Hasil kegiatan menunjukkan bahwa pemanfaatan Microsoft Excel mampu meningkatkan akurasi data, mempercepat proses rekapitulasi, serta menghasilkan laporan yang lebih transparan dan profesional. Peserta pelatihan juga menunjukkan peningkatan kompetensi dalam mengoperasikan fungsi dasar Excel seperti SUM, IF, dan pembuatan grafik. Implementasi teknologi ini direkomendasikan untuk diterapkan secara berkelanjutan pada kegiatan qurban di berbagai masjid dan lembaga sosial lainnya.
Co-Authors Achmad Noerkhaerin Putra Afif Suherman Haris Aldri Frinaldi Alfais Amin Darmawan Anak Agung Gede Putra, Anak Agung Gede Apolinario Valentim Dos Santos Argo Dwi Prakoso Basir, Badirun Desak Made Handewi Dyah Savitri DEWI, NI LUH KARTIKA Doni Hendiarto Fachrial, Peppy Fajar Israwan Fitra Satam Ginting, Maria Fransiska Br Giri. S, Maranatha Constantine Sindhu Gonzaga, Marciana Handayani, Ni Wayan Ana Rahita Handewi Dyah, Desak Made Haribowo, Rio Heltiasian, Esidora Ida Ayu Komang Juniasih Ida Bagus Amerta Kusuma Ida Bagus Ngurah Wimpascima Ida Bagus Radendra Suastama Ida Bagus Radendra Suastama Ida Bagus Swaputra Ida Bagus Swaputra Imam Jayanto Irdiana, Sukma Judijanto, Loso Juniasih, Ida Ayu Komang Karwini, Ni Ketut Kornelia Roswita Masu Kushariyadi Kushariyadi Laswitarni, Ni Ketut Masu, Kornelia Roswita Maulida, Sofia Mochammad Subagio Mohammad Fajar Nurwildani Mustafa, Fahrina Ni Gst. Ag. Gde Eka Martiningsih Ni Kadek Winda Oktaviani Ni Ketut Karwini Ni Ketut Karwini Ni Ketut Laswitarni Ni Ketut Laswitarni Ni Ketut Pradnyadari Ni Ketut Pradnyadari Ni Luh Kartika Dewi Ni Made Purnamasari Ni Made Widiyastiti Ni Nyoman Menuh Ni Putu Ani Suanendri Ni Putu Rianasari Ni Wayan Ana Rahita Handayani Ni Wayan Ana Rahita Handayani Nurdiani, Tanti Widia Oka Pradnyana, I Gusti Gede Pipit Sundari Pradnya Handayani, Sagung Agung Diah Primadi Candra Susanto Putu Mela Ratini Putu Mela Ratini Ratini, Putu Mela Reyna Virginia Nona Rinovian Rais Sari, Titis Nistia Sendia Maria Verdial Vieira Setiyarti, Tettie Suhendra, Agus Sundari, Pipit Suryanto, Ardiansyah Bagus Tettie Setiyarti trisna