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STRATEGI MARKETING DALAM UPAYA MENINGKATKAN KEDATANGAN WISATAWAN DI DISTRIK DILI TIMOR LESTE Ida Ayu Trisna Wijayanthi; Ida Bagus Gede Udiyana; Sendia Maria Verdial Vieira
Forum Manajemen Vol 16 No 1 (2018): Jurnal STIMI Vol. 16 No. 1 - 2018
Publisher : STIMI Handayani Denpasar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61938/fm.v16i1.248

Abstract

The importance of the tourism industry in the economy of the country, and to improve the economy of the country of Timor-Leste, this study is trying to implement the appropriate marketing management strategy to increase tourist visits, especially in Dili District. So the formulation of the problem studied in this study is “How is the Marketing Strategy in Efforts to Increase Tourist Arrivals in the Dili District of East Timor and what factors affect the management of tourism in the Dili District of East Timor”. The purpose of this study are (1) To know the marketing strategy in an effort to increase tourist arrivals in the Dili District of East Timor. (2) To know what factors affect the management of tourism in the Dili District of East Timor. Data analysis technique used in this research is descriptive analysis using SWOT analysis approach and marketing mix analysis. Based on the results of the study, it can be concluded that the Marketing Strategy conducted in Dili District of East Timor is emphasized on 7 P that is Product, Price, Place, Promotion, People, Process, Physical Evidence
PENGARUH KUALITAS PELAYANAN TERHADAP KEPUASAN PELANGGAN PADA KANTOR JASA PENILAI PUBLIK (KJPP) FIRMANSYAH DAN REKAN CABANG DENPASAR Ida Ayu Trisna Wijayanthi; Putu Mela Ratini; Argo Dwi Prakoso
Forum Manajemen Vol 18 No 1 (2020): Jurnal STIMI Vol. 18 No. 1 - 2020
Publisher : STIMI Handayani Denpasar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61938/fm.v18i1.389

Abstract

Improving the quality of service in a company is a very important and inseparable part of a company. Consumers are satisfied if their expectations are met, and feel very happy if their expectations are exceeded. Likewise with the Public Appraisal Service Firmansyah and Partners in Denpasar engaged in services by providing property valuation services. Seeing the increasing number of competitors, where these competitors have a competitive advantage, especially in terms of the quality of their services, the company is experiencing problems in decreasing the number of users of property valuation services. Based on the description, a study was conducted to find out how the influence of service quality on customer satisfaction at the Public Appraisal Service Office (KJPP) Firmansyah And Denpasar Branch Partners. Based on the results of multiple regression tests using SPSS version 20.0, the results of the study show that partially Physical Evidence, Reliability, Assurance and Empathy variables have no significant positive effect on customer satisfaction of KJPP Firmansyah and Denpasar Partners, and the Responsibility variable has a significant positive effect on KJPP customer satisfaction Firmansyah and Denpasar Partners. While simultaneously Variable Physical Evidence, Reliability, Responsiveness, Assurance and Empathy together have a significant positive effect on customer satisfaction KJPP Firmansyah and Denpasar Partners.
PENGARUH BIAYA PERSONAL SELLING DAN SALES PROMOTION TERHADAP PENINGKATAN PENJUALAN CHANNEL GT (GENERAL TRADE) PADA PT. INDOFOOD FRITOLAY MAKMUR BALI Ida Ayu Trisna Wijayanthi; Ida Bagus Ngurah Wimpascima; Doni Hendiarto
Forum Manajemen Vol 20 No 2 (2022): Jurnal STIMI Vol. 20 No. 2 - 2022
Publisher : STIMI Handayani Denpasar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61938/fm.v20i2.479

Abstract

Indofood Fritolay Makmur is one of the largest snack companies inIndonesia and has several branch areas, one of which is in Bali. During the Covid-19pandemic, there are costs that are needed to produce good sales, namely personal sellingcosts and sales promotion costs to help increase sales in order to achieve monthlytargets. The purpose of this study is to determine the effect of personal selling costs andsales promotion costs partially and simultaneously on the sale of snack products on theGT (General Trade) channel, where this study will use multiple linear regression analysistechniques with the help of the SPSS version 21 for windows program. The results of thisstudy found that personal selling costs (X1) and sales promotion costs (X2) partially andsimultaneously had a significant effect on sales (Y) in PT. Indofood Fritolay MakmurChannel General Trade Bali. While the most dominant variable that has an effect onsales is the personal selling cost variable () because it has a Beta coefficient value of0.646 compared to the value of the sales promotion cost coefficient () which is only0.453.Based on the results of the determination test, an R2 value of 0.669 is obtained,which means that the amount of contribution of the personal selling cost variable (X1)and sales promotion cost (X2) is 66.9% while 33.1% is influenced by other variables thatare not researched in this study.
Analysis Of Factors Affecting Tourist Visits At Dolok Oan Dili Beach, Timor Leste Apolinario Valentim Dos Santos; Ida Ayu Komang Juniasih; Ida Bagus Radendra Suastama; Ida Ayu Trisna Wijayanthi; Ni Nyoman Menuh
International Journal of Economics, Business and Innovation Research Vol. 3 No. 01 (2024): January, International Journal of Economics, Business and Innovation Research
Publisher : Cita konsultindo

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Dolok Oan Beach is a very beautiful beach and is one of the tourist attractions in downtown Dili. The research objective was to analyze the factors that influence tourist visits to Dolok Oan Dili Beach, Timor Leste. The research was carried out purposively (purposive sampling) at the Dolok Oan Beach tourist attraction in Dili, Timor Leste. The sampling method is accidental sampling, namely sampling based on sheer coincidence, which is taken as many as 100 people. The data series technique used is the questionnaire approach. The outcomes of the observe shows that: a) The profits thing has a high quality and large have an effect on at the number of vacationer visits. this means that elevated attention to income will lead to an growth in the number of traveller visits, b) tour expenses have a terrible and extensive effect at the variety of tourist visits. this means that expanded attention to tour prices will result in a lower inside the number of traveller visits, c) tour time has a negative and tremendous impact on the wide variety of traveller visits. which means that improved interest to tour time will lead to a lower within the wide variety of tourist visits, d) centers have a high quality and full-size influence at the range of traveler visits. because of this accelerated attention to centers will cause an increase in the range of visitor visits, and e) earnings, travel fees, travel time and centers concurrently have a giant effect on the range of vacationer visits.
Coaching Approach: Empowering Team Work For Organizational Transformation: Human Resource Management Candra Susanto, Primadi; Suhendra, Agus; Sundari, Pipit; Trisna Wijayanthi, Ida Ayu; Fachrial, Peppy
International Journal of Advanced Multidisciplinary Vol. 3 No. 2 (2024): International Journal of Advanced Multidisciplinary (July-September 2024)
Publisher : Green Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/ijam.v3i2.629

Abstract

Abstract: The purpose of this literature research is expected to build a hypothesis regarding the influence between variables that can later be used for further research in the scope of human resource management. The literature review research article on the training approach: empowering teamwork towards organizational transformation is a scientific literature article in the scope of human resource management science. The approach used in this literature review research is descriptive qualitative. The data collection technique is to use literature studies or conduct a review of relevant previous articles. The data used in this descriptive qualitative approach comes from previous research that is relevant to this research and is sourced from academic online media such as the Thomson Reuters Journal, Springer, Taylor & Francis, Scopus Emerald, Sage, WoS, Sinta Journal, DOAJ, EBSCO, Google Scholar and digital reference books. The results of this literature review article are: 1) Coaching has an effect on Organizational Transformation; 2) Mentoring has an effect on Organizational Transformation; 3) Team Empowerment has an effect on Organizational Transformation; and 4) Delegation Leadership has an effect on Organizational Transformation. Keyword: Organizational Transformation, Coaching, Mentoring, Team Empowerment, Delegation Leadership
Strategi Pengembangan Pariwisata Berkelanjutan: Studi Kasus Kawasan Wae Bobok di Indonesia Timur Wijayanthi, Ida Ayu Trisna; Juniasih, Ida Ayu Komang; Setiyarti, Tettie; Heltiasian, Esidora
Forum Manajemen Vol 22 No 1 (2024): Jurnal Forum Manajemen April 2024
Publisher : STIMI Handayani Denpasar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61938/fm.v22i1.593

Abstract

Tujuan penelitian ini adalah untuk mengetahui strategi pengembangan objek wisata Wae Bobok Desa Tanjung Boleng, faktor hambatan dalam proses pengembangannya serta untuk mengetahui strategi pemecahan faktor hambatan dalam pengembangan objek wisata Wae Bobok Desa Tanjung Boleng Kecamatan Boleng Kabupaten Manggarai Barat. Jenis data yang digunakan dalam penelitian ini adalah data kualitatif dan data kuantitatif. Sumbernya data yang digunakan dalam penelitian ini adalah data primer dan data sekunder. Teknik pengumpulan data dilakukan dengan observasi, wawancara dan studi dokumentasi sedangkan teknik analisis data yang digunakan adalah analisis kekuatan, kelemahan, peluang dan ancaman (SWOT) dan Matriks SWOT. Berdasarkan hasil penelitian, temuan menunjukkan bahwa terdapat potensi besar untuk meningkatkan daya tarik wisata di objek wisata Wae Bobok melalui strategi seperti peningkatan promosi, pelatihan SDM, dan peningkatan fasilitas. Implikasi dari penelitian ini adalah potensi peningkatan ekonomi bagi masyarakat lokal serta perlunya pelestarian lingkungan dalam pengembangan wisata yang berkelanjutan di kawasan tersebut.   The aim of this research is to determine the strategy for developing the Wae Bobok tourist attraction, Tanjung Boleng Village, the obstacle factors in the development process and to determine the strategy for solving the obstacle factors in developing the Wae Bobok tourist attraction, Tanjung Boleng Village, Boleng District, West Manggarai Regency. The types of data used in this research are qualitative data and quantitative data. The data sources used in this research are primary data and secondary data. Data collection techniques were carried out using observation, interviews and documentation studies, while the data analysis techniques used were strengths, weaknesses, opportunities and threats (SWOT) analysis and the SWOT Matrix. Based on the research results, the findings show that there is great potential to increase tourist attraction at the Wae Bobok tourist attraction through strategies such as increasing promotions, human resource training, and improving facilities. The implications of this research are the potential for economic improvement for local communities and the need for environmental conservation in the development of sustainable tourism in the area.
Employee Retention Implementation Prevents Employee Turnover Trisna Wijayanthi, Ida Ayu; Subagio, Mochammad; Suhendra, Agus; Hartini, Hartini; Amin Darmawan, Alfais
Siber Journal of Advanced Multidisciplinary Vol. 2 No. 2 (2024): (SJAM) Siber Journal of Advanced Multidisciplinary (July - September 2024)
Publisher : Siber Nusantara Research & Yayasan Sinergi Inovasi Bersama (SIBER)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/sjam.v2i2.211

Abstract

The purpose of this study is to build a hypothesis regarding the influence between variables that can later be used for further research in the scope of human resource management. The article on the application of employee retention in preventing employee turnover is a scientific literature article within the scope of the research methodology. The approach used in this literature review research is descriptive qualitative. The data collection technique is to use literature studies or conduct a review of relevant previous articles. The data used in this descriptive qualitative approach comes from previous research that is relevant to this research and is sourced from online academic media such as the Thomson Reuters Journal, Springer, Taylor & Francis, Scopus Emerald, Sage, WoS, Sinta Journal, DOAJ, EBSCO, Google Scholar and digital reference books. In previous studies, 1 relevant previous article was used to review each independent variable. The results of this article's literature review are: 1) Employee Retention affects Employee Turnover; 2) Career Path affects Employee Turnover; 3) Organizational Commitment affects Employee Turnover; and 4) Job Satisfaction affects Employee Turnover.
The Effect Of Stress Management On Work Productivity In The Company Environment Wijayanthi, Ida Ayu Trisna; Setiyarti, Tettie; Juniasih, Ida Ayu Komang; Suastama, Ida Bagus Radendra; Laswitarni, Ni Ketut
Maneggio Vol. 1 No. 5 (2024): Maneggio-Oct
Publisher : Pt. Anagata Sembagi Education

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62872/hq2ndx07

Abstract

This study focuses on the problem of stress management and its influence on employee work productivity in a culinary company in Denpasar. High stress can affect employee performance, so it is necessary to make efforts to manage stress effectively. The purpose of this study is to analyze the relationship between stress management and employee work productivity. The method used is a quantitative approach with a questionnaire distributed to 127 respondents who are employees in various culinary companies. The data obtained were analyzed using simple linear regression to test the influence of stress management variables on productivity. This study uses the SPSS Version 25 analysis tool. The results showed that there was a positive and significant influence between stress management and employee work productivity, with the R Square value showing the proportion of productivity variation that can be explained by stress management. The conclusion of this study is that improved stress management can increase work productivity, so it is important for companies to implement effective stress management strategies. The implications of this study suggest that companies develop stress management programs, such as skills training and increased social support in the workplace, in order to create a healthier and more productive work environment. Thus, this study contributes to the understanding of the importance of stress management in the context of improving employee performance in the culinary industry, and can be a reference for further research in this field.
Empowering Local Voices: Transforming Valu Beach into a Sustainable Tourism Destination Setiyarti, Tettie; Gonzaga, Marciana; Trisna Wijayanthi, Ida Ayu; Oka Pradnyana, I Gusti Gede; Pradnya Handayani, Sagung Agung Diah
Greenation International Journal of Tourism and Management Vol. 2 No. 4 (2024): (GIJTM) Greenation International Journal of Tourism and Management (December 20
Publisher : Greenation Research & Yayasan Global Resarch National

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/gijtm.v2i4.241

Abstract

Local community empowerment is essential for sustainable tourism development, enabling communities to actively participate in tourism planning and management. This article examines the role of community participation in the development of Valu Beach in Pitileti Village, Lautem District, Timor-Leste. Employing qualitative descriptive analysis, the study reveals that local engagement is vital for maximizing economic and social benefits while preserving the environment. Despite existing challenges, such as limited accessibility and a lack of tourism management skills, community enthusiasm indicates a strong desire for involvement. The research highlights the importance of enhanced infrastructure, targeted training, and government support to foster a collaborative approach. By leveraging local assets, ie. natural beauty, cultural richness, and community spirit, Valu Beach can emerge as a sustainable tourism destination, benefiting both the community and visitors alike.
SWOT Analysis in Smart City Project Management: Adaptation Strategy to the Industrial Revolution 5.0 Basir, Badirun; Wijayanthi, Ida Ayu Trisna
Maneggio Vol. 2 No. 2 (2025): Maneggio-Apr
Publisher : PT. Anagata Sembagi Education

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62872/wveqfe81

Abstract

The Industrial Revolution 5.0 brings a paradigm shift towards harmonious collaboration between humans and intelligent machines, demanding a human-centric approach in Smart City development. Smart City projects in this era must be adaptive, not only integrating technologies such as IoT and AI, but also considering social dynamics, culture, and digital ethics. Key challenges include the digital divide, social resistance, and the need for more flexible and collaborative project management. This study aims to analyze the use of SWOT as an adaptive strategy tool in dealing with this complexity. The method used is a qualitative-descriptive approach through case studies in several major cities in Indonesia, with data collection techniques in the form of interviews, documentation studies, and observations. SWOT is developed from being an evaluative tool into a dynamic strategy framework that takes into account technological, social, cultural, and sustainability factors. The findings show that the integration of SWOT with additional analysis such as PESTLE and Balanced Scorecard strengthens the adaptive power of Smart City management, allowing for the formulation of strategies that are more responsive to exponential change. This study recommends updating the SWOT framework to accommodate the values of the Industrial Revolution 5.0, thereby supporting the development of more inclusive, humanistic, and sustainable smart cities  
Co-Authors Achmad Noerkhaerin Putra Afif Suherman Haris Aldri Frinaldi Amin Darmawan, Alfais Anak Agung Gede Putra, Anak Agung Gede Apolinario Valentim Dos Santos Argo Dwi Prakoso Basir, Badirun Brahmanta, Ida Bagus Angga Desak Made Handewi Dyah Savitri DEWI, NI LUH KARTIKA Doni Hendiarto Fachrial, Peppy Fitra Satam Ginting, Maria Fransiska Br Giri. S, Maranatha Constantine Sindhu Gonzaga, Marciana Handayani, Ni Wayan Ana Rahita Handewi Dyah, Desak Made Heltiasian, Esidora Ida Ayu Komang Juniasih Ida Bagus Amerta Kusuma Ida Bagus Ngurah Wimpascima Ida Bagus Radendra Suastama Ida Bagus Radendra Suastama Ida Bagus Swaputra Ida Bagus Swaputra Judijanto, Loso Juniasih, Ida Ayu Komang Karwini, Ni Ketut Kornelia Roswita Masu Kushariyadi Kushariyadi Laswitarni, Ni Ketut Masu, Kornelia Roswita Mochammad Subagio Ni Gst. Ag. Gde Eka Martiningsih Ni Kadek Winda Oktaviani Ni Ketut Karwini Ni Ketut Karwini Ni Ketut Laswitarni Ni Ketut Laswitarni Ni Ketut Pradnyadari Ni Ketut Pradnyadari Ni Luh Kartika Dewi Ni Made Purnamasari Ni Made Widiyastiti Ni Nyoman Menuh Ni Putu Ani Suanendri Ni Putu Rianasari Ni Wayan Ana Rahita Handayani Ni Wayan Ana Rahita Handayani Novia Indah Lestari Nunung Ayu Sofiati (Efi) Nurdiani, Tanti Widia Oka Pradnyana, I Gusti Gede Pipit Sundari Pradnya Handayani, Sagung Agung Diah Primadi Candra Susanto Purbanuara Parlindungan Sitorus Purwoko, Harry Putu Mela Ratini Putu Mela Ratini Ratini, Putu Mela Reyna Virginia Nona Sari, Titis Nistia Sendia Maria Verdial Vieira Setiyarti, Tettie Suhendra, Agus Sundari, Pipit Suryanto, Ardiansyah Bagus Tettie Setiyarti trisna