Article Per Year (5 Year)
p-Index From 2020 - 2025
1.937
P-Index
This Author published in this journals
All Journal JCES (Journal of Character Education Society) JURNAL PENDIDIKAN TAMBUSAI Jurnal Pengabdian Magister Pendidikan IPA Jurnal Ilmiah Tata Sejuta STIA Mataram Dialektika: Jurnal Ekonomi dan Ilmu Sosial Jurnal Abdimas Sangkabira ALEXANDRIA: Journal of Economics, Business, and Entrepreneurship Jurnal Pepadu Jurnal Konstanta : Ekonomi Pembangunan Jurnal Pengabdian Sosial E-Amal: Jurnal Pengabdian Kepada Masyarakat
Rispawati, Dewi
Unknown Affiliation
Religion Agriculture, Biological Sciences & Forestry Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Health Professions Law, Crime, Criminology & Criminal Justice Public Health Social Sciences

Published : 15 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 15 Documents
Search

 1   2 
Peran Sikap Dalam Memediasi Pengaruh Online Review dan Live Steraming Terhadap Niat Beli Ulang Produk Fashion Pada E-Commerce Luh Riska Febrianti, Ni; Adi Permadi, Lalu; Rispawati, Dewi
ALEXANDRIA (Journal of Economics, Business, & Entrepreneurship) Vol. 6 No. 1 (2025): April
Publisher : Postgraduate, University of Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29303/alexandria.v6i1.900

Abstract

This study aims to analyze the role of attitude in mediating the influence of online reviews and live streaming on repurchase intentions for fashion products in e-commerce. The data were collected using a questionnaire with a sample of 120 respondents. The analysis was conducted using Structural Equation Modeling (SEM) with the SmartPLS v.4.0 tool. The results of this study indicate that, first, attitude has a positive and significant effect on repurchase intentions. Second, online reviews have a negative and insignificant effect on repurchase intentions. Third, live streaming has a positive but insignificant effect on repurchase intentions. Fourth, online reviews have a positive and significant effect on repurchase intentions. Fifth, online reviews positively and significantly affect repurchase intentions through attitude. Sixth, live streaming positively and significantly affects repurchase intentions through attitude. The findings can be used as a basis for increasing repeat purchases by improving the quality of online reviews, live streaming, and fostering positive consumer attitudes.
Pengaruh Influencer Marketing, FoMO (Fear of Missing Out), dan Online Customer Review Terhadap Keputusan Pembelian Skincare The Originote di E-Commerce Shopee Pada Gen Z Kota Mataram Husrul Linny, Emy; HS, Rusminah; Rispawati, Dewi
ALEXANDRIA (Journal of Economics, Business, & Entrepreneurship) Vol. 6 No. 1 (2025): April
Publisher : Postgraduate, University of Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29303/alexandria.v6i1.958

Abstract

This study aims to determine the effect of Influencer Marketing, FoMO (Fear of Missing Out) and Online Customer Review on Purchasing Decisions for The Originote skincare in Shopee e-commerce for Gen Z in Mataram city. The data collection method uses a sample survey method with a sample of 100 respondents. The analysis method uses multiple linear regression analysis using the Stastical Package For The Social Sciences (SPSS) tool. The results of this study indicate that Influencer Marketing has a positive and significant effect on Purchasing Decisions with a t value for Influencer Marketing of 4.701> 1.984 and Online Customer Review has a positive and significant effect on Purchasing Decisions with a t value for Online Customer Review of 4.393> 1.984. Meanwhile, FoMO (Fear of Missing Out) has a negative and insignificant effect on Purchasing Decisions with t count for FoMO (Fear of Missing Out) 0.778 <1.984. The results of this study can be used as a basis for improving purchasing decisions by developing the quality of Influencer Marketing, FoMO (Fear Of Missing Out) and Online Customer Reviews.
Bersama Menjaga Alam: Inisiatif Pengelolaan Sampah di Kawasan Wisata Melalui Kemitraan Edukasi dan Sosial Khotmi, Herawati; Indriani, Eni; Putri, Dina Amalya; Feryansyah; Rispawati, Dewi; Listantia, Nora; Rosika, Herliana; Supriastuti, Eko
Jurnal Pengabdian Magister Pendidikan IPA Vol 8 No 2 (2025): April-Juni 2025
Publisher : Universitas Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29303/jpmpi.v8i2.11606

Abstract

Keindahan alam merupakan daya tarik utama dari Kawasan wisata. Pantai Senggigi berada dipulau Lombok Nusa Tenggara Barat merupakan destinasi wisata yang dikenal dengan keindahan alamnya. Akan tetapi seiiring berjalannya waktu terdapat banyaknya sampah plastik yang dapat mencemari lingkungan. Kegiatan Pengabdian Universitas Mataram (UNRAM) bersama dengan Universitas Multimedia Malaysia (UMM) berkolaborasi dengan dengan Hotel Merumata, DMO Senggigi dan Lombok Ocean Care (LOC) melakukan kegiatan bersih pantai Senggigi. Kegiatan bersih-bersih pantai bertujuan untuk peduli terhadap lingkungan untuk menjaga kelenstarian alam sekitar pantai. Metode pelaksanaan kegiatan dimulai dari perencanaan, persiapan, pelaksanaan, evaluasi dan laporan kegiatan. Kurangnya kesadaran pengunjung dalam membuang sampah berakibat pada lingkungan yang kurang sehat dan nampak kotor. Permasalahan tersebut diantisipasi dengan cara bersih-bersih lingkungan pinggiran pantai Senggigi untuk dapat menciptakan lingkungan yang sehat dan indah dipandang oleh para wisatawan manca negara. Melalui kegiatan pemungutan sampah yang dilakukan di Kawasan pinggiran atau bibir pantai diperoleh hasil pemungutan sampah plastik dan logam sejumlah lima kantong plastik atau karung. Kegiatan pengabdian diliput di media Gatawanews.id yang bertujuan untuk dapat meningkatkan kesadaran dari masyarakat sekitar untuk cinta terhadap lingkungan.
BLUE ECONOMY DALAM LENSA EKONOMI SYARIAH: PELUANG STRATEGIS BAGI PESISIR NUSA TENGGARA BARAT Ferdaus, Nadia Nuril; Sakina, Sholihati Lathifa; Rispawati, Dewi; Budiman, Budiman; Jumaedi, M.
Jurnal Konstanta Vol. 4 No. 1 (2025): Jurnal Konstanta
Publisher : Fakultas Ekonomi dan Bisnis Universitas Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29303/konstanta.v4i1.2191

Abstract

Penelitian ini bertujuan untuk mengkaji peran ekonomi Islam dalam mendukung pengembangan blue economy, khususnya dalam konteks wilayah pesisir Nusa Tenggara Barat (NTB) yang memiliki potensi sumber daya maritim dan pariwisata halal. Dengan menggunakan pendekatan Systematic Literature Review (SLR), penelitian ini mengidentifikasi integrasi prinsip-prinsip dasar ekonomi Islam—seperti keberlanjutan (sustainability), keadilan (justice), dan kesejahteraan kolektif (maslahah)—dalam mendukung praktik ekonomi biru yang inklusif dan berkelanjutan. Hasil telaah terhadap 20 artikel ilmiah dalam rentang 5 tahun terakhir menunjukkan bahwa ekonomi Islam dapat memberikan landasan etis, finansial, dan sosial untuk mendukung pembangunan pesisir berbasis lingkungan, terutama melalui instrumen keuangan sosial Islam (zakat, infak, sedekah, dan wakaf), tata kelola halal tourism, dan penguatan kebijakan daerah berbasis maqashid syariah. Penelitian ini merekomendasikan sinergi multipihak antara pemerintah, lembaga keuangan Islam, akademisi, dan komunitas lokal dalam mewujudkan ekonomi biru berbasis nilai-nilai Islam di NTB.
Peran Digital Marketing dan Orientasi Pasar terhadap Kinerja Pemasaran dengan Memanfaatkan Keunggulan Bersaing (Industri Gerabah Banyumulek) Rispawati, Dewi; Kembang, Lale Puspita; Khotmi, Herawati; Genadi, Yeldi Dwi; Ramadhan, Mahameru Nur Ikhsan; Safitri, Dian Mila
DIALEKTIKA: Jurnal Ekonomi dan Ilmu Sosial Vol 10 No 2 (2025): Dialektika: Jurnal Ekonomi dan Ilmu Sosial
Publisher : Prodi Manajemen Fakultas Ekonomi dan Bisnis Universitas Islam Raden Rahmat Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36636/dialektika.v10i2.7734

Abstract

This study aims to examine the influence of digital marketing and market orientation on marketing performance, with competitive advantage as a moderating variable. The research adopts a quantitative approach. The population consists of the pottery industry, with a sample size of 100 respondents. The sampling technique employed was probability sampling. Data were collected through questionnaire distribution. The analysis was conducted using SmartPLS software. Hypothesis testing was based on a P-value threshold of<0.05, indicating hypothesis acceptance. The results reveal that digital marketing has a positive effect on marketing performance, whereas market orientation has a negative effect. Competitive advantage strengthens the relationship between digital marketing and marketing performance, while it weakens the relationship between market orientation and marketing performance. The findings suggest that enhancing digital literacy can reduce the industry’s reliance on traditional marketing, enabling pottery products to compete with modern crafts. Future research is recommended to include additional variables, such as marketing strategy and product quality.
Co-Authors Adi Permadi, Lalu Adrianda Anwar Biyanti, Achrelia Luluk Budiman Budiman Eni Indriani Farisi, Prafanasta Firdaus Al Ferdaus, Nadia Nuril Feryansyah Genadi, Yeldi Dwi Genadi, Yeldy Dwi Hermato, Basuki Sri Hs, Rusminah Husrul Linny, Emy I Gusti Agung Arista Pradnyani, I Gusti Agung Arista I Nyoman Nugraha Ardana Putra Jumaah, Siti Hidayatul Jumaedi, M. Kembang, Lale Puspita Khotmi, Herawati Listantia, Nora Luh Riska Febrianti, Ni M. Yusuf, Siti Yulianah Mashuri, johan Nasruddin Nasruddin Nila Rahayu Putri, Dina Amalya Ramadhan, Mahameru Nur Ikhsan Rifaid, Rifaid Rosika, Herliana Safitri, Dian Mila Sagir, Junaidi Sakina, Sholihati Lathifa Sakti, Dwi Putra Buana Sujadi Sujadi Supriastuti, Eko Vidya Yanti Utami, Vidya Yanti