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All Journal AL ISHLAH Jurnal Pendidikan Jurnal Obsesi: Jurnal Pendidikan Anak Usia Dini Jurnal Istiqro' PEDAGOGIK : JURNAL PENDIDIKAN Paedagoria : Jurnal Kajian, Penelitian dan Pengembangan Kependidikan Tarbawi: Jurnal Keilmuan Manajemen Pendidikan Jurnal Basicedu Jurnal al-Murabbi EDUKATIF : JURNAL ILMU PENDIDIKAN Jurnal Review Pendidikan dan Pengajaran (JRPP) Mudir : Jurnal Manajemen Pendidikan GUYUB: Journal of Community Engagement FiTUA : Jurnal Studi Islam Jurnal Evaluasi dan Pembelajaran Jurnal Simki Pedagogia Dharmas Education Journal (DE_Journal) Edu Cendikia: Jurnal Ilmiah Kependidikan Indo-MathEdu Intellectuals Journal INDONESIAN JOURNAL OF BASIC EDUCATION NUSANTARA: Jurnal Pengabdian Kepada Masyarakat Jurnal Multidisipliner Bharasa Jurnal Pengabdian Masyarakat Indonesia (JPMI) International Journal of Education and Literature (IJEL) Jurnal Basicedu Safari : Jurnal Pengabdian Masyarakat Indonesia Mamangan Social Science Journal Jurnal Masyarakat Mengabdi Nusantara Electronic Journal of Education, Social Economics and Technology Jurnal Nusantara Berbakti Managere: Indonesian Journal of Educational Management Journal of Educational Management Research Guruku: Jurnal Pendidikan dan Sosial Humaniora Journal of Research in Educational Management Jurnal Pengabdian Masyarakat Indonesia Sejahtera Pandawa : Pusat Publikasi Hasil Pengabdian Masyarakat Abdimas Terapan: Jurnal Pengabdian Kepada Masyarakat Terapan Alfihris: Jurnal Inspirasi Pendidikan Proceeding Of International Conference On Education, Society And Humanity Intelektual: Jurnal Pendidikan dan Studi Keislaman Indonesia Berdampak: Jurnal Pengabdian Kepada Masyarakat
Moh. Rofiki
Universitas Nurul Jadid
Religion Arts Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Mechanical Engineering Nursing Public Health Social Sciences Veterinary Other

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Journal : Indo-MathEdu Intellectuals Journal

 1 
Manajemen Pemasaran Pendidikan Berbasis Kearifan Lokal: Upaya Peningkatan Kuantitas Santri di Era 4.0 Rofiki, Moh.; Afifatur Rahmah; Nadiatur Rohmah
Indo-MathEdu Intellectuals Journal Vol. 5 No. 6 (2024): Indo-MathEdu Intellectuals Journal
Publisher : Lembaga Intelektual Muda (LIM) Maluku

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54373/imeij.v5i6.2247

Abstract

This research aims to analyze marketing strategies that combine local cultural values with digital technology and the challenges faced. A qualitative approach with a case study type was used in the research. The data collection techniques used include participant observation, in-depth interviews, and documentation. The results showed that the integration of local wisdom in marketing helped strengthen the pesantren's identity and attract prospective students, while the adoption of digital communication technologies such as e- learning and social media successfully expanded the marketing reach and increased the accessibility of education. However, the research also identified challenges such as limited technological infrastructure and the need for adequate training. Recommendations include increased investment in technology infrastructure, continuous training for staff and santri, and the development of a balanced marketing strategy between local values and technology. The results of this study are expected to provide insights for other educational institutions in adopting similar approaches to improve the quality of education and the attractiveness of institutions in the digital era.
Co-Authors Abd Halim Abdul Rozaq Akbar Abdullah Haq Resufle Ach Rizquha Afifatur Rahmah Ahmad Faidul Mannan Ahmad Rifki Harianto Ahmad Tijani Ahmad Zubaidi Ahmad Zubaidi Alif Al Mahdi Amin, M. Fathul Aminatus Zuhriyah Badriyati, Linda Baharun, Hasan Cahyo Hasanudin Chusnul Mualli Diana, Eka Durratul Ma’nuna Eka Diana Fahrudin Fahrudin Faizatul Widat Fathor Rohman Fathor Rohman Fathor Rosi Fatimah Al Zahra Fatimatus Zahro Fatmawati, Putri Halim, Abd Hidayatullah Hidayatullah Ida Ayu Putu Sri Widnyani Imam Subki Jamilatun Hasanah Kalbuana, Nawang Kamilil Muhimmah Kevin William Andri Siahaan Khoiroh, Ummul KHOIRUN NISA Khotimatul Husna Kikik Windiasari Listrianti, Feriska Lukman Sholeh Lukman Sholeh Lukman Sholeh M. Fathul Amin M. Idris Yamin Malikul Habsy Maula, Inayatul Miri Jufria Vinori Moch. Rizwan Aprilianto Moh Mufid Moh Yusni Fathoni Moh. Rifa’i Muali, Chusnul Muali, Chusnul Muhaiminah Muhaiminah Muhammad Ali Ghufron Muhammad Angga Muhammad Humaidi, Muhammad Muhammad Irfan Efendi Muhammad Khirul Umam Mukhlisin Saad Muslehuddin Jauhari Nadia Kholifatur Khoir Nadiatur Rohmah Nadrah Nadrah Nadya Nadya Nafisatur Rahmah Naufal Mubarok Noor Aini Nudia Fariha Nur Atika Hasani Nur Siska Aprilia Putri Nurul Rosita Putri Nurul Prayogi, Arditya Rahmah, Afifatur Rahmah, Nafisatur Rizki Ananda Rohimah, Ainur Rohmah, Nadiatur Saadul Latifah Shofwatul Ummah Shoimah, Nur Khamidatus Siraj Siti Ratnatus Solehah Surianto Surianto Suttrisno Syaifuddin Syaiful Hadi Tamaulina Br Sembiring Tina Novi Lestari Uswatun Hasanah Uswatun Hasanah Wiwik Handayani Yudik Al Farisi Zaenol Fajri Zainul Ilyas Zakiyah, Lailis Zamroni Zamroni