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All Journal SINERGI: Jurnal Ilmiah Ilmu Manajemen JURNAL DINAMIKA MANAJEMEN DAN BISNIS Jurnal Masharif al-Syariah: Jurnal Ekonomi dan Perbankan Syariah Abdimas Talenta : Jurnal Pengabdian Kepada Masyarakat Jurnal Pengolahan Pangan JURNAL MANAJEMEN (EDISI ELEKTRONIK) Tasyri` : Jurnal Tarbiyah-Syari`ah-Islamiyah Istinbath: Jurnal Hukum dan Ekonomi Islam Tabyin; Jurnal Pendidikan Islam Bulletin of Information Technology (BIT) International Journal of Social Science, Educational, Economics, Agriculture Research, and Technology (IJSET) Kalbisocio: Jurnal Bisnis dan Komunikasi Jurnal Teknik Mesin Mechanical Xplore JUARA: JURNAL WAHANA ABDIMAS SEJAHTERA Tadris: Jurnal Pendidikan Islam Managere: Indonesian Journal of Educational Management MANAGER: Journal of Management and Administration Science SLUMP TeS : Jurnal Teknik Sipil Intelmatics INTERNATIONAL JOURNAL OF SOCIETY REVIEWS (INJOSER) Jurnal Kreatif : Karya Pengabdian untuk Masyarakat Aktif dan Inovatif Digital Innovation : International Journal Of Management Southeast Asian Languages and Literature Studies Parewa Saraq: Journal of Islamic Law and Fatwa Review Jurnal Ilmiah Mahasiswa & Penelitian Keperawatan
Syaifuddin
Unknown Affiliation
Religion Agriculture, Biological Sciences & Forestry Humanities Automotive Engineering Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Energy Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Materials Science & Nanotechnology Mechanical Engineering Medicine & Pharmacology Nursing Public Health Social Sciences Other

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Journal : MANAGER: Journal of Management and Administration Science

 1 
The Effect of Revisit Intention on Brand Image in the Retail Industry: Brastagi Supermarket Suriati Tirawani; Syaifuddin; Sofyan Matondang
MANAGER: Journal of Management and Administration Science Vol. 2 No. 3 (2024): MANAGER: Journal of Management and Administration Science, April 2024
Publisher : ASIAN PUBLISHER

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58738/manager.v2i3.523

Abstract

More specifically, this research will investigate the factors that influence the perception of the Brastagi Supermarket brand. This research will focus on important factors that influence intention to revisit. How these components influence overall brand perception is the aim of this research. This research conducted a thorough case analysis with special emphasis on students studying at Prima Indonesia University to determine the preferences and behavior of this population. These findings will be presented by investigating these components in the context of the Brastagi supermarket. This research uses quantitative surveys and qualitative interviews. This method increases understanding of the complex relationship between intention to revisit and actions taken. It is hoped that the results of this research will contribute to academic research and provide advice to Brastagi Supermarket and other comparable retailers to improve their marketing strategies and encourage consumer participation. This research found that revisit intention has an effect on brand image in the retail industry.
The Influence of Online Media on the Progress Prima Indonesia University Betty; Syaifuddin; Sofyan Matondang
MANAGER: Journal of Management and Administration Science Vol. 2 No. 3 (2024): MANAGER: Journal of Management and Administration Science, April 2024
Publisher : ASIAN PUBLISHER

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58738/manager.v2i3.524

Abstract

The establishment of universities and aggressive marketing strategies in the modern era of globalization have increased competition in the higher education sector. Therefore, it is very important to know the benefits of Royal Prima Universities' marketing strategies, both online and offline, by conducting research on how affiliate marketing as a moderating variable affects brand image. The aim of this research is to explain the synergy and interdependence that exists between offline and online marketing activities in the process of forming perceptions of a university. This will be achieved through analysis involving multiple scientific disciplines. With 300 students as a sample, the data was processed using the hair formula method. In path analysis, a hypothesis testing approach is used. The test results show that offline marketing has a greater impact ratio on affiliate marketing compared to online marketing. The results also show that offline marketing has a greater ratio impact on brand image than online marketing.
Co-Authors Ahmad Akbar, Muhammad Caesar Alimansyar Alimuddin, Harwis Amir Mahmud Arfianty, Rani Betty Cut Dian Izabella Dara Windiyarti Dian Pratiwi Dirmanyah Fajar Rezeki Ananda Lubis Hani, Rafika Hilderiah, Rosmawati Ibrahim Ahmad Jammaluddin, Maryam Kamase, Hamka Witri Kurniasari Febrianti, Binar Kusumawardana, Arya Leila Mona Ganiem Lis Fitramadan Loebis, Roma Ayuni A. Maliki, Ona Matondang, Sofiyan Misbahul Munir mita, Armita Moh. Rofiki Muhammad Fladimir Herlambang Novelita, Maria Pinondang Nainggolan PUTRI, NABILAH Qudus Nofiandri Eko Dwi Sucipto Raudloh, St. Resti Nurfaidah Ris Riana, Derri Romi Adetio Setiawan Roni Prasetyo, Roni Royb Fatkhur Rizal Saefullah Azhari Salman Faris Sarina C.L. Senata Adi Prasetia Seva Fadillah Simanihuruk , Peran Singgih Dwi Prasetyo Sofiyan Sofiyan Sucipto Sukarman Sukarman Suriati Tirawani Suwarno, Bambang Suwatah Syaiful Amri Tengku Riza Zarzani N Toni , Nagian Veithzal Rivai Zainal Yudin Yulianti, Yeni Yusniar Lubis Zabadi, Fairus