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All Journal Jurnal Sistem Komputer Proceedings of KNASTIK Bulletin of Electrical Engineering and Informatics Jurnal Algoritma JURNAL MEDIA INFORMATIKA BUDIDARMA Jurnal Bina Praja INOVTEK Polbeng - Seri Informatika Maneggio: Jurnal Ilmiah Magister Manajemen Jurnal Sisfokom (Sistem Informasi dan Komputer) Kritis Jurnal Abdi Ilmu Jutisi: Jurnal Ilmiah Teknik Informatika dan Sistem Informasi JURNAL LENTERA BISNIS Jurnal Informatika dan Sistem Informasi (JUISI) BERNAS: Jurnal Pengabdian Kepada Masyarakat Aiti: Jurnal Teknologi Informasi KLIK: Kajian Ilmiah Informatika dan Komputer Jurnal Algoritma Jurnal Sistim Informasi dan Teknologi Journal of Artificial Intelligence and Digital Business Magistrorum et Scholarium: Jurnal Pengabdian Masyarakat IT-Explore: Jurnal Penerapan Teknologi Informasi dan Komunikasi Jurnal Manusia dan Lingkungan Jurnal Ecotipe (Electronic, Control, Telecommunication, Information, and Power Engineering) E-Amal: Jurnal Pengabdian Kepada Masyarakat International Journal of Information Technology and Business JuTISI (Jurnal Teknik Informatika dan Sistem Informasi) Jurnal Pengabdian Masyarakat Berdampak
Teguh Wahyono
Universitas Kristen Satya Wacana
Religion Agriculture, Biological Sciences & Forestry Humanities Biochemistry, Genetics & Molecular Biology Chemical Engineering, Chemistry & Bioengineering Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Dentistry Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Environmental Science Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Neuroscience Nursing Public Health Social Sciences Veterinary Other

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PENGARUH PENGGUNAAN INSTAGRAM MARKETING TERHADAP BRAND AWARENESS UMKM ONELAUNDRY DI YOGYAKARTA Rosana, Yuliana; Wahyono, Teguh
JURNAL LENTERA BISNIS Vol. 15 No. 2 (2026): JURNAL LENTERA BISNIS, Mei 2026
Publisher : POLITEKNIK LP3I JAKARTA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34127/jrlab.v15i2.2266

Abstract

This research is motivated by the increasing use of social media as a digital marketing tool by UMKM. This study aims to analyze the influence of Instagram marketing on consumer brand awareness at Onelaundry UMKM in Yogyakarta and identify the most dominant influencing factors. This study used a quantitative approach with descriptive and verification methods. The study population was consumers familiar with Onelaundry services in Yogyakarta, with a sample of 50 respondents selected using a purposive sampling technique. Data collection was conducted through an online questionnaire, while data analysis used validity and reliability tests, classical assumption tests, and multiple linear regression with the help of SPSS. The results showed that Instagram marketing had a significant effect on brand awareness with a coefficient of determination of 87.8%. Visual design was the most dominant factor influencing brand awareness, followed by Instagram advertising. This study recommends that UMKM focus their marketing strategies more on strengthening visual design and utilizing Instagram Ads to increase brand awareness.
PERSEPSI KONSUMEN TERHADAP PENERAPAN KECERDASAN ARTIFISIAL PADA DIGITAL MARKETING: STUDI KASUS PADA APLIKASI E-COMMERCE TIKTOK Susanto, Dannield Claixiuss; Wahyono, Teguh
JURNAL LENTERA BISNIS Vol. 15 No. 2 (2026): JURNAL LENTERA BISNIS, Mei 2026
Publisher : POLITEKNIK LP3I JAKARTA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34127/jrlab.v15i2.2298

Abstract

This study aims to analyze consumer perceptions of the implementation of Artificial Intelligence (AI) in digital marketing on the TikTok Shop e-commerce application. The research employed a quantitative approach using a survey method involving 100 respondents who had used AI-based features such as chatbots, product recommendations, and personalized advertisements. Data were collected through Likert-scale questionnaires and analyzed using IBM SPSS through validity, reliability, and simple linear regression tests. The results indicate that the implementation of AI has a positive and significant effect on consumer perceptions. Consumers perceive AI features as capable of improving convenience, comfort, and the effectiveness of digital shopping experiences through more relevant product recommendations and responsive services. However, aspects related to trust and personal data security remain major concerns for some users in utilizing AI technology on e-commerce platforms. This study demonstrates that AI implementation plays an important role in shaping consumer experiences and perceptions toward digital services. Therefore, e-commerce companies are expected to enhance system transparency and data security in order to maintain consumer trust in the digital business environment.
Pengaruh Endorsement oleh Influencer terhadap Perilaku Pembelian Konsumen di Media Sosial Aditya Christian Saputra; Teguh Wahyono
RIGGS: Journal of Artificial Intelligence and Digital Business Vol. 5 No. 2 (2026): Mei-Juli
Publisher : Prodi Bisnis Digital Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/riggs.v5i2.8664

Abstract

Perkembangan media sosial telah mengubah cara strategi pemasaran digital, salah satunya dengan memanfaatkan Influencer sebagai sarana promosi produk. Influencer dianggap mampu memengaruhi tindakan konsumen melalui kepercayaan dan hubungan yang terjalin dengan para pengikutnya. Penelitian ini bertujuan untuk meneliti bagaimana kredibilitas Influencer dan engagement Influencer berpengaruh terhadap keputusan pembelian konsumen di media sosial. Metode yang digunakan dalam penelitian ini adalah Systematic Literature Review (SLR) dengan menganalisis 48 artikel penelitian yang relevan berkaitan dengan Influencer marketing. Artikel-artikel tersebut diperoleh dari berbagai database ilmiah dan dianalisis berdasarkan tiga pertanyaan penelitian, yaitu pengaruh kredibilitas Influencer terhadap perilaku pembelian konsumen, pengaruh engagement Influencer terhadap perilaku pembelian konsumen, serta penggabungan model teoritis dari kedua variabel ini. Hasil penelitian menunjukkan bahwa kredibilitas Influencer yang terdiri dari dimensi kepercayaan, keahlian, dan daya tarik memberikan dampak positif terhadap pilihan pembelian konsumen. Selain itu, engagement Influencer yang ditunjukkan melalui tingkat interaksi seperti likes, komentar, dan share juga berkontribusi dalam meningkatkan efektivitas pesan pemasaran yang dikomunikasikan kepada audiens. Hasil penggabungan literatur mengindikasikan bahwa kredibilitas dan engagement Influencer merupakan dua elemen yang saling memperkuat dalam memahami perilaku pembelian konsumen. Kombinasi dari kedua hal ini dapat meningkatkan keberhasilan strategi pemasaran yang menggunakan Influencer di media sosial. Penelitian ini diharapkan dapat memberikan kontribusi bagi pengembangan studi dalam bidang pemasaran digital dan menjadi acuan bagi perusahaan dalam merancang strategi pemasaran Influencer yang lebih efisien.
Perancangan LMS berbasis web menggunakan Bootstrap dan PHP Native: Studi kasus PT. Koding Next Indonesia Kireina Kameloeh Natalia Oryza Sativa Garang; Teguh Wahyono
AITI Vol 23 No 2 (2026)
Publisher : Fakultas Teknologi Informasi Universitas Kristen Satya Wacana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24246/aiti.v23i2.190-201

Abstract

Penelitian ini membahas perancangan dan pengembangan Learning Management System (LMS) berbasis web di PT. Koding Next Indonesia menggunakan framework Bootstrap dan PHP Native. LMS ini dirancang untuk mengatasi permasalahan koordinasi dan manajemen informasi yang tersebar serta proses penjadwalan yang kurang efisien di dalam perusahaan. Sistem ini mencakup fitur utama seperti penjadwalan, organisasi data, serta alat komunikasi yang memfasilitasi interaksi antara manajemen dan pengajar. Dengan diterapkannya LMS ini, pengelolaan jadwal dan data dapat dilakukan secara lebih terstruktur, mudah diakses, dan lebih efisien. Metode prototyping diterapkan agar pengembangan sistem dapat dilakukan secara bertahap, dengan evaluasi dan perbaikan berkelanjutan sesuai kebutuhan perusahaan. Selain itu, PHP digunakan terutama untuk membangun antarmuka yang responsif dan ramah pengguna guna meningkatkan pengalaman pengguna. Hasil penelitian menunjukkan bahwa integrasi LMS berbasis web dapat meningkatkan koordinasi, menyederhanakan manajemen data, serta meningkatkan efisiensi operasional pembelajaran digital di PT. Koding Next Indonesia. LMS ini juga memberikan fleksibilitas dalam pengelolaan akademik dan administrasi, sehingga dapat meningkatkan efektivitas pengajaran serta produktivitas tenaga pengajar di perusahaan.
Perancangan aplikasi e-fitness berbasis website menggunakan framework laravel Dhimas Arinata; Wahyono Teguh
IT Explore: Jurnal Penerapan Teknologi Informasi dan Komunikasi Vol 5 No 2 (2026): IT-Explore Juni 2026
Publisher : Fakultas Teknologi Informasi, Universitas Kristen Satya Wacana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24246/itexplore.v5i2.2026.pp167-186

Abstract

Digitalization in the fitness industry is increasingly essential to improve efficiency and service quality. However, many fitness centers still manage data manually, including KRESNA GYM, which faces challenges in member registration, workout scheduling, and facility information delivery. This study aims to design a web-based e-fitness application using the Laravel framework to support digital service management. The development follows the Waterfall model through stages of requirement analysis, design, implementation, testing, and evaluation. The application includes features such as a landing page, admin/member login and registration, management dashboards, workout schedules, equipment guides, and supplement listings. Black-box testing confirms that all features function as expected. This system simplifies administrative processes and enhances member experience, making it effective in supporting digital transformation at KRESNA GYM.
Penerapan desain interaksi pada perancangan e-commerce pabrik sepatu lokal LeePoure sebagai strategi untuk meningkatkan penjualan Intan Marcelia Supono; Teguh Wahyono
AITI Vol 23 No 1 (2026)
Publisher : Fakultas Teknologi Informasi Universitas Kristen Satya Wacana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24246/aiti.v23i1.31-45

Abstract

The rapid growth of the e-commerce industry in Indonesia is driven by several factors, including increased availability of internet access and changing consumer behavior. As a local shoe factory, LeePoure faces the challenge of developing and transforming its e-commerce platform to improve customer experience and increase online sales. Therefore, the purpose of this study is to analyze and design an effective interaction design for LeePoure's independent e-commerce platform with a User-Centered Design (UCD) approach. The research process involves user interviews to understand user needs and expectations, persona analysis to represent key user characteristics, prototyping, and usability testing to evaluate the effectiveness and usability of the proposed design. The results show that an interface design that emphasizes intuitive navigation, responsive display, and security of the transaction features can significantly enhance user convenience and satisfaction. These improvements are expected to support higher user engagement, increase online sales performance, and strengthen LeePoure’s competitiveness in the increasingly competitive e-commerce market.
Model Hukum Campur Tangan Negara melalui Pendanaan Pemerintah dalam Transformasi Digital dan Pengelolaan Berkelanjutan Koperasi Desa/Kelurahan Merah Putih Jeferson Kameo; Yefta Andi Kus Noegroho; Teguh Wahyono; Sylvia Setjoatmadja; Faqi Rawni Arndarnijariah
Jurnal Bina Praja Vol 18 No 1 (2026)
Publisher : Research and Development Agency Ministry of Home Affairs

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21787/jbp.18.2026.3016

Abstract

The legal model governing the financing of a unique form of cooperative management in Indonesia under Article 33 of the 1945 Constitution requires further clarification. According to this management model, the state should remain present in and support cooperatives as pillars of the national economy. The administration of President Prabowo Subianto has developed this cooperative management model through the establishment of more than 83,000 Red-and-White Rural/Urban Village Cooperatives (Koperasi Desa/Kelurahan Merah Putih [KDKMPs]) throughout Indonesia, utilizing digital transformation to strengthen transparency, accountability, and sustainability in modern cooperative management. This study adopts a normative legal methodology supported by an empirical approach. Legislation, interview findings, focus group discussions, and materials from national seminars were collected, analyzed, and interpreted. The study finds that the KDKMP financing legal model is characterized by state intervention through the government’s direct financing of cooperatives using the state budget through state-owned banks as an implementation of constitutional economic principles concerning economic democracy and collective welfare.
Sosialisasi Budaya Komunikasi Asertif dan Efikasi Diri sebagai Upaya Mereduksi Miskomunikasi antar Unit Kerja Pelayanan Publik pada Dinas Kepemudaan dan Keolahragaan Provinsi Sumatera Utara Teguh Wahyono; Daud Arifin; Riska Anggraini
Jurnal Pengabdian Masyarakat Berdampak Vol. 2 No. 2 (2026): Mei 2026
Publisher : Raskha Media Group

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.64803/jupemba.v2i2.180

Abstract

Masalah utama yang diidentifikasi pada Dinas Kepemudaan dan Keolahragaan Provinsi Sumatera Utara (DISPORA SUMUT) adalah belum optimalnya pelayanan publik akibat miskomunikasi kronis antar unit kerja serta rendahnya efikasi diri pegawai dalam pemanfaatan teknologi birokrasi modern. Riset payung yang mendasari kegiatan ini membuktikan pengaruh parsial dan simultan komunikasi dan kompetensi yang signifikan terhadap kinerja pegawai. Kegiatan pengabdian kepada masyarakat ini bertujuan mendiseminasikan budaya komunikasi asertif serta menguatkan efikasi diri pegawai guna mereduksi hambatan operasional birokrasi. Metode pelaksanaan meliputi tahap pra-kegiatan (pemetaan kebutuhan dan koordinasi), tahap intervensi utama berupa sosialisasi interaktif dan bimbingan teknis terstruktur bagi 83 orang pegawai ASN, serta tahap evaluasi komprehensif menggunakan pre-test dan post-test. Hasil kegiatan menunjukkan capaian yang berdampak signifikan: terjadi peningkatan softskill komunikasi asertif pegawai dari skor rata-rata awal 58,4% menjadi 89,6% pada akhir kegiatan. Efikasi diri pegawai dalam pemanfaatan instrumen digital birokrasi juga meningkat tajam dari 46,2% menjadi 87,5%, dan indeks kepuasan koordinasi antar unit naik dari 52,0% menjadi 91,2%. Evaluasi kualitatif jangka pendek membuktikan berkurangnya ego sektoral (circle eksklusif) antar unit kerja serta meningkatnya ketepatan waktu penyelesaian laporan kedinasan. Kesimpulan kegiatan ini adalah integrasi metode sosialisasi persuasif dan workshop teknis efektif mereduksi miskomunikasi dan mengakselerasi kualitas pelayanan publik di lingkungan DISPORA SUMUT.
Co-Authors Aditya Christian Saputra Adriyanto Juliastomo Gundo Agus Sugiarto Agus Sugiarto Anthony Y.M. Tumimomor Aprina Nugrahesthy Sulistya Hapsari Ariya Dwika Cahyono Arthur, Christian Augustinus Ignatius Kristijanto Budhi Kristianto C. Leuwol, Sylvie Cahyo Dimas K Caroline, Marry Chandra Halim Daud Arifin David Bambang Tri Wijaya Dhimas Arinata Eka Putri, Jessica Eko Sediyono Elsie Naresvari Endang Haryani Erwien Christianto Evi Maria Faqi Rawni Arndarnijariah Febriand Gysberth Pariela Zamsari Firdaus Yuni Dharta Giner Maslebu Hanif Irfanto Adinugroho Hartati Soetjipto Hary Jocom Hermanto Abraham, Rendy Hindriyanto Dwi Purnomo Indrastanti Ratna Widiasari Intan Marcelia Supono Intiyas Utami Irwan Sembiring Jeferson Kameo Johan Jimmy Carter Tambotoh Kamal, Angelina Gabriella Karema Sarajar, Dewita Kireina Kameloeh Natalia Oryza Sativa Garang Kristoko Dwi Hartomo M. Chaerul Rizky Melissa Modok Merryana Lestari Nahusona, Ferry Nestiara Lidya Kakihary nuranto, bogo Nurul Jannah Picauly, Irma Amy Prameswari, Fla Desya Prameswari, Reskatirini Yastika Pratyaksa Ocsa Nugraha Saian Purwanto - Purwanto Purwanto Purwanto Riska Anggraini Rissal Effendi Rizaldi, Alexander Rongasala, Almeisya Rosana, Yuliana Sampoerno Septovan Dwi Suputra Saian Setiawati, Munazilla Setjoatmadja, Sylvia Setyawan, Martin Sharon Susilya Tahapary Sri Winarso Martyas Edi Subanar, Subanar Suharyadi Suprihati Suprihati Suprihati Susanto, Dannield Claixiuss Tad Gonsalves Theo Pradikta Theodora, Marry Violin, Vivid Walangara Nau, Novriest Umbu Widyaningtyas, Santika Wirabuana Putra, Gede Wisnu Wibisono, Indra Wiwin Sulistyo Yefta Andi Kus Noegroho Yuli Agung Suprabowo, Gunawan Yuliawati