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Rianita Puspa Sari
Universitas Singaperbangsa Karawang
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Journal : Business Management Journal Program Studi Manajemen

 1 
Analisis Strategi Bersaing UMKM Dengan Matriks SWOT dan QSPM Lyoni Elisabet Marpaung; Cici Lestari; Rianita Puspa Sari
Business Management Journal Vol 17, No 2 (2021): Business Management Journal
Publisher : Universitas Bunda Mulia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30813/bmj.v17i2.2517

Abstract

ABSTRACT Toserba Blitz is one of the MSMEs which is engaged in the sale of daily necessities. Every day, Toserba Blitz to provide consumer needs and determine sales strategies to win the sales competition. The purpose’s research is to make the right decisions in determining the sales strategy to win the competition. The method used strategic management matrix formulation which consists of 3 stages, namely the Input Stage using the Internal Factor Evaluation (IFE) Matrix, the External Factor Evaluation (EFE) Matrix, the External Internal Matrix (IE) and the Boston Consulting Group Matrix, Matching stage using SWOT analysis and the decision stage using QSPM (Quantitative Strategic Planning Matrix) method. The results are the highest Total Attractiveness Scores (TAS), 3.03 and 3.76, which are followed by market and product development strategies with total strength and weakness score of 1.88 and total value of opportunities and threats 2.93, and the integration strategy total score of 1.41 and 3.05. Toserba Blitz needs to apply alternative strategy for market penetration, by increasing store employees to increasing sales, increasing sales of latest products, competitive prices, increasing promotions supported by pricing strategy, increasing the uses of customers based on loyalty, increased advertising, offering promotion extensively or increasing publicity. Keywords: Competitive strategy, MSMEs, SWOT Matrix, Quantitative Strategic Planning Matrix (QSPM).
Co-Authors Adi, Muhammad Adi Fatwa Aditya Febriantika Agusti Tresno Suwito Aji Agustian Suseno Ahmad Surahman Ajeng Alaya Putri Andarayani, Tita Andrian, Yupi Anisa Nur Azizah Anjani, Ratna Dewi Ardhana, Tangguh Rajasa Aria Dewanta Aulia Fashanah Hadining Aulia Fashanah Hadining Aulia Rahman Aviska Nuravianti Aviska Nuravianti Azizah, Rosida Azri Maya Monica Billy Nugraha Chairul Falah Cici Lestari Claodio, Antoni Darmawan, Bagas Achmad Dede Dede Dene Herwanto Deni Mahendra Deri Teguh Santoso Dewanta, Aria Dewi Ayuningtyas Dewi Puspita Dewi Puspita Dhea Vita Ramdhani Dika Almahdi Dimas Syaripudin Egar Naufal Ari Satya Eoudia Resa Andira Eva Fauziah Fadillah, Rayhan Fatimah Khilaliyah Azzahrha Fatimah Khilaliyah Azzahrha Fatwa, Muhammad Adi Fauzi Alfi Yasin Febri Aljabar Febriyani, Putri Fikriasih Wigati Fina Fadhila Achka Fina Fadhila Achka Gina Agnia Gita Yusvita Hadining, Aulia Fashanah Harlan, Kemal Hasanah, Kori Haudhi Alfi Yasin Hutajulu, Stepani Pricilia Ica Hoerunisa Ida Rinjani Ida Rinjani Indah Purnama Sari Jachsyun Adib Jaja Muhammad Zakaria Jamhari Jamhari Jauhari Arifin Kemal Harlan Kevin Simanjuntak Kirana Novana Krishna Purba, Syafa Fadhilla Kurnia, Mutiara Kusnadi Kusnadi Lestari, Cici Lintangjati Arum Suminar Lyoni Elisabet Marpaung Made Panji Teguh Santoso Mudzakir, Fahad Fadlillaahi Muhamad Dhika Rahma Fauzi Muhamad Taufiq Rachmat Muhamad Taufiq Rachmat Muhammad Aliwafa Muhammad Bima Agung Muhammad Bima Agung Muhammad Jodi Ramadhan Sumantri Muhammad Mughni Muhammad Ridwan Nabila, Aditia Ayu Rahma Nauli, Deviana Nofatiyassari, Resa Nugraha, Asep Erik Nugraha, Asep Erik Nuraeni Nuraeni Nuraeni Nuraeni Pasaribu, Tigor Gabriel Perdana, MS Adhiarsya Prastiyo, Muhammad Rizky Puti Annisa Nowira Rachmat, Muhamad Taufiq Rahman Saleh Ramadan, Radif Rayshita Dewi, Syafira Inzani Rianti, Winda Rifah Alfaini Rika Yayu Agustini Ristianti, Desi Riswanto, Reza Rizki, Muhammad Fahrizal Ryano Alderio Saeful Jamal Santosa, Aa Saputra, Fadillah Anugrah Savariyani, Eva Septi Aditya Wulandari Setiani, Ratri Apri Sigma Asarela Suci, Farradina Choria Suhono Suhono Suhono Suhono, Suhono Sukanta Tangguh Rajasa Ardhana Wahid, Taufik Nur Wahyudin Wahyudin Wahyudin Wahyudin Wahyudin Wahyudin Wahyudin Wahyudin Wijoyo, Ujang Bagus Vikondani Castro Winarno Winarno Winarno Winarno Winda Rianti Windra Putra Windra Putra Wisnu Arimurti Wulandari, Septi Aditya Yasir Arafat Yoane Rahmanita Mulyani Yuliandi, Fidy Febryan Muthfy