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Pengaruh Halal Awareness dan Potongan Harga terhadap Perilaku Konsumen Makanan dan Minuman Cepat Saji Sari, Mega Permata; Rahmat Setia, Mochamad Nur; Mintarsih, Mimin
Jurnal Maps (Manajemen Perbankan Syariah) Vol. 7 No. 2 (2024)
Publisher : Masoem University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32627/maps.v7i2.912

Abstract

Fast food has become a staple choice for people, especially Muslim millennials. Food halalness is an important consideration for consumers, given the many food options available. Office workers tend to be more consumerist than millennials over the age of 30. However, when shopping, millennials focus on discounts. More than 66% of millennials will switch brands if offered at least a 30% discount, and only a third of them still consider brands to consider trends or product updates to get a discount. This study aims to test whether halal awareness and discounts can affect the behavior of Muslim millennial office worker fast food consumers in Bandung City. This study uses a sample of Muslim millennials who work in Bandung City. The methods used in this study are descriptive and verification methods. The research data was analyzed using data analysis techniques with Frequency Distribution Table, Linear Regression Analysis, Multiple Regression Calculation, Correlation Coefficient Calculation, determination, T Test and F Test. Based on the results of data analysis and hypothesis testing, it was found that Halal Awareness and Discounts have a significant influence on the Behavior of Fast Food Consumers and Drinks on Muslim Millennials in Office Sectors throughout Bandung City.
Sosialisasi Tata Kelola Koperasi Syariah untuk Meningkatkan Profesionalisme dan Akuntabilitas Nur'aeni, Nur'aeni; Mintarsih, Mimin; Nugraha, Galih
Jurnal AbdiMU (Pengabdian kepada Masyarakat) Vol. 5 No. 2 (2025): November
Publisher : Ma'soem University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32627/abdimu.v5i2.1669

Abstract

Bumiwangi Village is one of the villages located in the Ciparay District, Bandung Regency, which has considerable potential in tourism and community economy. However, on the other hand, this village still faces several challenges, particularly in the management of the Village Cooperative, namely the lack of understanding among cooperative administrators and members regarding the concepts, principles, and governance systems of a Sharia cooperative. This community service activity uses the ABCD (Asset Based Community Development) method, through several stages including the initial observation stage, the socialization implementation stage, the evaluation stage, and the follow-up and program sustainability stage. As a result of this activity, participants gain insight into the importance of transparency, accountability, responsibility, and professionalism in running cooperative activities.
Sosialisasi Manajemen Keuangan Rumah Tangga pada Masyarakat Desa Margaasih Mintarsih, Mimin; Nur'aeni, Nur'aeni; Azis, Abdul
Jurnal AbdiMU (Pengabdian kepada Masyarakat) Vol. 5 No. 2 (2025): November
Publisher : Ma'soem University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32627/abdimu.v5i2.1685

Abstract

The ability to manage household finances is an essential skill that plays an important role in maintaining family welfare and financial stability. Many families, especially in rural areas, still lack adequate understanding of how to plan and manage budgets effectively. This Community Service Program (PKM) aims to improve public understanding of household financial management based on Islamic principles. The method used in this activity was Participatory Action Research (PAR), conducted through socialization, interactive discussions, and evaluation stages. The activity was held on August 2, 2025, in Margaasih Village, Cicalengka District, Bandung Regency, involving community leaders and housewives as participants. The results showed a significant improvement in participants’ understanding of family budgeting, income and expense management, and the application of prudent financial principles aligned with Islamic values. Participants also expressed commitment to implementing daily financial recording and open communication within family financial management. This activity is expected to encourage community financial independence and support the realization of prosperous and empowered families.
PENINGKATAN KESADARAN HUKUM MASYARAKAT TERHADAP PERLINDUNGAN ANAK DI DESA CIBODAS KECAMATAN PASIRJAMBU BANDUNG Mintarsih, Mimin; Mimin
Jurnal Abdimas Le Mujtamak Vol. 1 No. 1 (2021): Le MUJTAMAK 2021 : Januari - Juni
Publisher : Universitas Islam Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46257/jal.v1i1.235

Abstract

Masyarakat di desa Cibodas Kecamatan Pasirjambu Bandung pada umumnya belum memahami secara benar tentang perlindungan hukum terhadap anak yang berkaitan dengan hak-hak anak dan pencegahan perkawinan usia muda berdasarkan peraturan perundang-undangan. Oleh karena itu perlu diberikan pengetahuan tentang Perlindungan Hukum terhadap anak melalui penyuluhan hukum untuk mengatasi permasalahan mitra, terkait upaya pencegahan perkawinan usia dini dan pentingnya pencatatan pernikahan sesuai dengan undang-undang dalam rangka melindungi hak-hak anak. Hasil kegiatan ini menunjukkan pentingnya kegiatan penyuluhan tentang perlindungan hukum terhadap hak-hak anak untuk meningkatkan wawasan pengetahuan dan kesadaran hukum masyarakat di Desa Cibodas Kecamatan Pasirjambu Bandung.
PRODUCT DEVELOPMENT ASSISTANCE TO IMPROVE THE ECONOMY OF MSMES IN SUGIHMUKTI VILLAGE, PASIRJAMBU DISTRICT Nasution, Ade Iskandar; Nur'aeni, Nur'aeni; Mintarsih, Mimin; Setiawan, Topan; A . S, Nabi Muhammad; Alifiah, Salma
Jurnal Pemberdayaan Masyarakat Madani (JPMM) Vol. 9 No. 2 (2025): Jurnal Pemberdayaan Masyarakat Madani (JPMM) (DOAJ & SINTA 4 Indexed)

Publisher : Faculty of Economics and Business, Universitas Negeri Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21009/JPMM.009.2.05

Abstract

In Sugihmukti Village, Pasirjambu District, the majority of the community relies on agriculture, plantations, and home-based businesses that produce various local products, including processed foods, traditional beverages, and handicrafts. This potential should be able to drive the village's economy; however, in practice, there are still various obstacles. Therefore, assistance in product development is needed to enhance the economy of MSMEs in Sugihmukti Village. The method used in this service is Oriented-Project Planning (OPP), where the implementation of the service focuses on planning development and executing programs to achieve specific goals. The stages of implementation in this service include the stages of socialization, training, technology application, mentoring, evaluation, and program sustainability. The results of the activities indicate that this program successfully enhanced the capacity of business actors through training, technology application, and more effective marketing strategies, resulting in products that are more innovative, of higher quality, and competitive; the positive impacts are evident from the increased market opportunities, strengthened cooperation networks, and the commitment to program sustainability that supports the continuous economic growth of the village.
Intellectual Assets, CSR, and Innovation Performance of MSMEs in Bandung Regency Mayanti, Yuni; Mintarsih, Mimin; Indraswari, Nurul Myristica
Research Horizon Vol. 5 No. 6 (2025): Research Horizon - December 2025
Publisher : LifeSciFi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54518/rh.5.6.2025.841

Abstract

Innovation is essential for the survival and growth of Micro, Small, and Medium Enterprises (MSMEs) amid global competition, particularly in Bandung Regency, a center of the creative economy in West Java. This study aims to analyze the role of intellectual assets and Corporate Social Responsibility (CSR) in enhancing MSME innovation performance. A qualitative descriptive method was applied through observations and interviews with ten MSMEs of varying scales. The findings reveal that intellectual assets comprising human, structural, and relational capital serve as primary drivers of innovation. Human capital stimulates creativity through knowledge and skills, structural capital ensures organizational support for continuous innovation, and relational capital facilitates collaboration with stakeholders. Integrating intellectual assets with CSR practices strengthens social legitimacy and fosters sustainable innovation aligned with the triple bottom line (people, planet, profit). CSR implementation not only improves corporate image but also promotes eco-innovation, cost efficiency, and product differentiation. The study concludes that the synergy between intellectual assets and CSR generates a unique, hard-to-imitate competitive advantage, shifting MSME innovation orientation from mere profit toward socio-environmental sustainability. These findings emphasize that strategic management of intellectual capital and CSR can serve as a foundation for MSMEs to compete in national and global markets.