Claim Missing Document
Check
Articles

Found 25 Documents
Search

Pengaruh Advertising, Sales Promotion, Personal Selling dan Publicity terhadap Brand Equity pada PD BPR Bank Sumedang Cabang Tanjungsari Winda Oktaviana, St Syamsiah; Mintarsih, Mimin
Jurnal Dimamu Vol. 4 No. 1 (2024)
Publisher : Ma'soem University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32627/dimamu.v4i1.1307

Abstract

The background of this study is the lack of intensity of PD BPR Bank Sumedang KC Tanjungsari in promoting advertising, sales promotion, personal selling and publicity, in addition to the amount of competition between banks, both Islamic banks and conventional banks, which affects the decrease in the number of customers. This research aims to determine the influence of advertising, sales promotion, personal selling and publicity on brand equity at PD BPR Bank Sumedang KC Tanjungsari partially and simultaneously. The type of research is associative quantitative with primary data types and uses data collection techniques in the form of observation, interviews, literature studies, questionnaires. Meanwhile, the sampling technique is non-probability sampling with a purposive sampling type. The population is all customers at PD BPR Bank Sumedang KC Tanjungsari in 2023, totaling 5,324 customers with a sample of 99 customers. The data analysis and hypothesis tests used were multiple regression analysis, multiple correlation analysis, determinant coefficient analysis, t-test and F test.  The research results show that advertising, sales promotion, personal selling, and publicity partially influence brand equity by 21.5%, 24.1%, 20.8%, and 29.6%, as well as simultaneously advertising, sales promotion, personal selling and publicity have an effect of 59.6% on brand equity.
Penguatan Pembelajaran Al-Qur'an melalui Metode Talaqqi di Pondok Pesantren Terpadu Al-Chodidjah 'Azah, Nur; Sholeh, Muh Ibnu; Tasya, Dinar Ayu; Munawwarah, Munawwarah; Abror, Sirojuddin; Mintarsih, Mimin; Rosyidi, Hasyim
Al Mu'azarah: Jurnal Pengabdian Kepada Masyarakat Vol. 2 No. 1 (2024): September
Publisher : Universitas Islam Internasional Darullughah Wadda'wah

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38073/almuazarah.v2i1.1812

Abstract

The Program for Strengthening Al-Qur'an Learning through the Talaqqi Method at Pondok Pesantren Terpadu Al-Chodidjah aims to enhance the quality of Al-Qur'an education by integrating the traditional talaqqi method with modern technology. The program, which includes intensive training for teachers and ustadz, the development of interactive learning media, and small group student mentoring, was conducted from February 15, 2024, to August 30, 2024. It successfully improved the educators' competence in teaching the Al-Qur'an and utilizing technology. The learning media developed, including audio recordings and tajwid modules, significantly increased students' understanding and motivation. Intensive mentoring yielded significant improvements in students' reading skills and comprehension. Challenges such as time constraints were addressed through schedule adjustments and the empowerment of ustadz in material creation. This program demonstrated a positive impact on improving the quality of Al-Qur'an learning and can serve as a model for similar developments in other pesantren.
Al-Uqud Al-Murakkabah: Memahami Konsep dan Penerapannya dalam Hukum Islam di Indonesia Mintarsih, Mimin; Abdillah abdillah; Saehudin Saehudin
IQTISHOD: Jurnal Pemikiran dan Hukum Ekonomi Syariah Vol. 4 No. 1 (2025): Volume 4 Nomor 1 Tahun 2025
Publisher : STAI Al-Mas'udiyah

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.69768/ji.v4i1.71

Abstract

This article discusses the concept of al-uqud al-murakkabah or complex contracts in Islamic law, focusing on its application in Indonesia. Al-uqud al-murakkabah refers to an agreement that combines various legal elements in one contract, different from a simple contract that involves only one type of transaction. Using a qualitative and descriptive-analytical approach, this research examines the theory and practice of al-uqud al-murakkabah in Islamic Law in Indonesia. Through a literature study, this article presents an in-depth understanding of the concept of complex contracts, its types such as ijarah muntahiya bittamlik, murabaha, tawarruq, musharakah, and mudharabah, and how they are applied in Islamic financial institutions in Indonesia. The research findings show that the application of al-uqud al-murakkabah in Indonesia faces challenges in terms of compliance with sharia principles and regulations, but also offers significant opportunities for the development of more flexible Islamic financial products. This article provides recommendations to improve the effectiveness of the application of complex contracts in the context of Islamic law and the Islamic financial system in Indonesia.
Reimagining Teacher Professional Development to Link Theory and Practice Abror, Sirojuddin; Purnomo; Mutrofin; Hardinanto, Eko; Mintarsih, Mimin
Journal of Teaching and Learning Vol. 1 No. 1 (2024): July 2024
Publisher : Ponpes As-Salafiyyah Asy-Syafi'iyyah

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.71305/jtl.v1i1.106

Abstract

Importance development professional teacher in increase quality education No can viewed adjacent eyes. However, even though various training programs has applied, still there is gap significant between the theory taught in training and practice carried out in class. This is show the need approach newer one​ effective in development teacher professionalism. Research This aiming For explore ways For bridge gap between theory and practice in teacher training, as well as evaluate effectiveness approach collaborative and use technology in increase quality teaching. Methods used​ in study This is studies literature and analysis policy, with dig various study past and experience relevant field.​ Data is collected through study to various articles, books and reports study related development professional teacher. Research result show that teacher training that combines approach collaborative, such as lesson study and community learn, more effective in increase teacher understanding and skills. In addition that, integration technology in training can expand access and provide experience more learning​ flexible as well as adaptive. Support strong institutions, including​ time For collaboration and provision source power, also plays role important in success training. Research This recommend the need design more training​ holistic and based context local, as well as focus on reflection and evaluation sustainable For ensure success term long in development professional teacher.
BEHIND THE CIRCUS HAPPINESS: EXPLOITATION OF LABOR Annur, Ghinia Yusri; Hasan, Nurrahmawati Setya; Manzyla, Khitta El; Fauza, Annisa Sarah; Mintarsih, Mimin
Hukum Responsif Vol 16 No 2 (2025): Vol 16 No 2 August 2025
Publisher : Fakultas Hukum Universitas Swadaya Gunung Jati

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33603/responsif.v16i2.10352

Abstract

Behind the glittering circus performances that invite admiration, and are perceived to be full of happiness and wonder, there is a bitter reality that is rarely revealed: the exploitation of labor. This article uses juridical-normative methods and case study approaches. The purpose of this paper is to examine the compatibility between labor practices in the circus world and the applicable labor law provisions, as well as identify the legal protection that will be provided to workers and examine those who will be responsible for the violation of workers' rights. The results of the study show that behind the stunning performance, there are exploratory work practices in the form of excessive working hours, disproportionate wages, unsafe working conditions, and violations of workers' basic rights. In addition, physical and psychological pressure and the lack of legal protection seen from the lack of clarity in labor regulations in the entertainment sector contribute to the occurrence of exploitative practices, further aggravating these conditions. This article contributes to a critical study of working conditions in the cultural industry and encourages the need for a more comprehensive labor protection policy. This article also underlines the importance of building public awareness of the hidden realities behind the entertainment world and urges readers to take a more critical look at popular entertainment phenomena and demand structural improvements in the protection of labor rights and structural reforms in the management of the circus entertainment industry to create a fair and humane working environment.
Insurance In The Perspective Of Islamic Law Mintarsih, Mimin; Saehudin
IQTISHOD: Jurnal Pemikiran dan Hukum Ekonomi Syariah Vol. 2 No. 1 (2023): Terbitan Volume 2 Nomor 1, April 2023
Publisher : STAI Al-Mas'udiyah

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.69768/ji.v2i1.13

Abstract

Munculnya asuransi syariah di dunia didasarkan pada anggapan bahwa asuransi yang ada selama ini yaitu asuransi konvensional banyak mengandung unsur gharar, maisir, dan riba. Asuransi ini sangat memegang prinsip yaitu ta'awunu 'ala al birr wa al-taqwa (tolonglah kalian semua dalam kebaikan dan takwa) dan al-ta'min (keamanan). Kajian ini bertujuan untuk mengelaborasi konsep asuransi dari perspektif hukum Islam. Metode penelitian yang digunakan adalah penelitian kepustakaan, termasuk dalam jenis penelitian kualitatif. Hasil kajian menunjukkan bahwa Asuransi Syariah (Ta’min, Takaful, atau Tadhamun) adalah upaya saling melindungi dan tolong menolong di antara sejumlah pihak melalui investasi berupa harta dan atau tabarru’ yang memberikan pola kembali menghadapi risiko tertentu melalui akad (perikatan) yang sesuai dengan syariah. Melihat peluang yang besar tersebut, sosialisasi tentang asuransi syariah perlu dilakukan secara lebih serius dan komprehensif, sehingga sangat perlu mensinergikan kepentingan berbagai pihak seperti industri asuransi itu sendiri, pemerintah (regulator), ulama, akademisi, dan lembaga. yang fokus pada pengembangan bisnis syariah. Untuk menjawab besarnya peluang yang ada, diperlukan sumber daya manusia yang profesional dan memadai, disertai dukungan permodalan, ditambah payung hukum yang mendukung.
Tindak Tutur Perlokusi Dalam Novel Guru Aini Karya Andrea Hirata Dan Implikasinya Terhadap Pembelajaran Bahasa Indonesia Mintarsih, Mimin; Wiyanti, Endang; Atmapratiwi, Heppy
SINAU: Jurnal Ilmiah Pendidikan Dan Pembelajaran Vol 2 No 1 (2023): SINAU | Oktober 2023
Publisher : PT. Lancar Media Komunikasi

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

ABSTRACT A perlocutionary speech act is an utterance uttered by a speaker that often has influence or effect on the listener. This effect or power of influence is intentionally or unintentionally created by the speaker. The method used in this research is a descriptive method with a qualitative approach. Based on this research, it can be seen that there are types of perlocutionary speech acts, namely non-commissive speech acts with 2 findings with a percentage of 3.08%, directive perlocutionary speech acts with 27 findings with a percentage of 41.53%, perlocutionary speech acts with a percentage of 4 declarations. 6, 15%, expressive perlocutionary speech acts were 22 findings with a percentage of 33.85 and representative perlocutionary speech acts were 10 findings with a percentage of 15.38%. From the data obtained, it can be concluded that the types of perlocutionary speech acts, namely directive speech acts and expressive speech acts, have a greater number compared to other types of perlocutionary speech acts in the novel.
Pembelajaran Interaktif dengan Google Sites di SDN Cikampek Selatan I Karawang Eryanto, Dwi; Nurseha, Euis; Mintarsih, Mimin; Prajamukti, Ratih Lailathi; Dinihari, Yulian; Herawati, Mirna
Kapas: Kumpulan Artikel Pengabdian Masyarakat Vol 4, No 1 (2025)
Publisher : Universitas Indraprasta PGRI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30998/ks.v4i1.4370

Abstract

Kegiatan pengabdian kepada masyarakat ini bertujuan untuk meningkatkan kompetensi guru SD Negeri Cikampek Selatan I dalam pemanfaatan teknologi pembelajaran digital, khususnya melalui platform Google Sites. Latar belakang kegiatan ini adalah rendahnya pemanfaatan TIK dalam pembelajaran, terbatasnya media interaktif yang digunakan guru, serta minimnya pelatihan produksi konten digital. Melalui pendekatan partisipatif dan metode learning by doing, kegiatan ini meliputi sosialisasi, pelatihan, praktik terstruktur, pendampingan, dan evaluasi berkelanjutan. Hasil kegiatan menunjukkan peningkatan signifikan dalam keterampilan guru dalam merancang dan mengelola media ajar berbasis web. Selain menghasilkan produk berupa situs pembelajaran digital, kegiatan ini juga membentuk komunitas guru digital sebagai agen perubahan di sekolah. Program ini terbukti efektif dan berkelanjutan dalam mendukung pembelajaran abad ke-21
Against Money Laundering! Law Enforcement Against Illegal Transactions in the Capital Market Sukamto, Bambang; Mintarsih, Mimin; Nurlilah, Widya
Reformasi Hukum Vol 28 No 1 (2024): April Edition
Publisher : Fakultas Hukum Universitas Islam Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46257/jrh.v28i1.482

Abstract

The capital market is a means to accommodate and channel funds to the public and support business development which will support the growth of the economy as a whole. Money laundering often involves illegal transactions that use the capital market as a means to disguise the origin of funds derived from illegal activities. This research aims to analyse law enforcement efforts against money laundering in the capital market. The research method used is normative law and descriptive analysis. The results showed that the mode of money laundering in the capital market is still rampant because it does not recognise cross-border so it is freer so that the need for participation from various parties to fight and eradicate it. Law enforcement in combating money laundering in the capital market has not been effective because the legal apparatus still uses conventional methods in handling it. It can be concluded that there are still some challenges in combating money laundering in the capital market, such as legal loopholes and limited human resources and technology. As a recommendation, it is necessary to increase inter-agency cooperation, increase the capacity of law enforcement officials, and strengthen regulations and supervision to strengthen efforts to fight money laundering in the capital market.
Penegakan Hukum Dalam Kebijakan Zero Overdimension dan Overloading Terhadap Pengangkutan Barang : Law Enforcement in Zero Over Dimension and Over Loading Policy for Transportation of Goods Febriani, Sintia Putri; Mintarsih, Mimin
Reformasi Hukum Vol 27 No 1 (2023): April Edition
Publisher : Fakultas Hukum Universitas Islam Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46257/jrh.v27i1.603

Abstract

Kendaraan jasa angkutan barang sudah menjadi hal yang lumrah terlihat di berbagai titik daerah di Indonesia karena merupakan perantara antara konsumen dengan pengusaha jasa angkutan untuk melakukan perpindahan barang dagangan yang memiliki muatan yang cukup besar, namun seringkali kendaraan jenis angkutan barang tidak memenuhi standar tipe pembuatan pabrik atau sudah dimodifikasi kembali dengan harapan memperoleh keuntungan dalam memasok barang angkutan sehingga terjadilah pelanggaran berlebihnya dimensi dan muatan Overdimension dan Overloading (ODOL). Penelitian ini tertujuan untuk menganalisa penegakan hukum dalam kebijakan Zero ODOL terhadap Pengangkutan Barang dan untuk mengetahui bentuk sanksi pelanggaran dalam kebijakan Zero ODOL. Metode penelitian digunakan yaitu normatif dan pendekatan analisis normatif kualitatif. Hasil penelitian menunjukkan bahwa penegakan hukum dalam kebijakan Zero ODOL terhadap pengangkutan barang mengalami kemunduran selama lima tahun kebelakang hal ini disebabkan oleh pengemudi angkutan umum tidak mematuhi ketentuan mengenai tata cara pemuatan, daya angkutan, dimensi kendaraan. Sehingga sanksi yang diberikan bisa berbentuk sanksi administrasi dan sanksi pidana kurungan. Pelanggaran ODOL termasuk pada sanksi golongan berat. Kesimpulan bahwa penegakan hukum dalam kebijakan Zero ODOL belum berjalan secara efektif.