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All Journal EKONOMIS : Journal of Economics and Business SEIKO : Journal of Management & Business Fair Value: Jurnal Ilmiah Akuntansi dan Keuangan Prosiding Semhavok MBIA Jurnal Ilmiah Edunomika (JIE) JIBM International Journal of Finance Research International Journal of Community Service & Engagement International Journal of Marketing and Human Resource Research JOLLT Journal of Languages and Language Teaching Forum Bisnis dan Kewirausahaan Journal La Sociale Jurnal Ekonomi Bima Journal : Business, Management and Accounting Journal Jurnal Pengabdian kepada Masyarakat Bina Darma Jurnal Ekonomi, Manajemen, Bisnis dan Akuntansi (JEMBA) Formosa Journal of Multidisciplinary Research (FJMR) Journal of Trends Economics and Accounting Research Jurnal Pengabdian Masyarakat Information Technology (JPM ITech) Asia Pacific Journal of Management and Education Asian Journal of Management Analytics Jurnal Ilmiah Ilmu Terapan Universitas Jambi Jurnal Ilmiah MEA (Manajemen, Ekonomi, dan Akuntansi) Jurnal Keuangan dan Bisnis Jurnal Penelitian Pendidikan Indonesia Jurnal Pengabdian Masyarakat Inovasi Indonesia
Trisninawati, Trisninawati
Unknown Affiliation
Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Public Health Social Sciences Other

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PENERAPAN PEMASARAN DIGITAL PADA UMKM KEMPLANG DI DESA PEMULIHAN ULU Helmi, Sulaiman; Anggela, Nova; Trisninawati, Trisninawati
Jurnal Ilmiah Manajemen, Ekonomi, & Akuntansi (MEA) Vol 8 No 1 (2024): Edisi Januari - April 2024
Publisher : LPPM STIE Muhammadiah Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31955/mea.v8i1.3745

Abstract

Minimnya penerapan strategi pemasaran digital di platform Marketplace Facebook, yang menjadi tantangan bagi UMKM, terutama UMKM Kemplang, dalam memperluas jangkauan pasar. Tujuannya adalah meningkatkan pemahaman dan penerapan strategi pemasaran digital bagi UMKM Kemplang Desa Pemulutan Ulu melalui kegiatan penyuluhan, pelatihan, dan bantuan langsung dalam membuat akun Marketplace Facebook serta strategi pemasaran online. Metode penelitian meliputi observasi awal untuk menilai pemahaman masyarakat, penyuluhan untuk meningkatkan kesadaran dan keterampilan pelaku usaha, serta pelatihan praktis dalam pemanfaatan Marketplace Facebook. Hasilnya mencakup langkah-langkah konkret, mulai dari pembuatan logo, desain label kemasan yang lebih menarik, hingga pelatihan langsung tentang pemanfaatan Marketplace Facebook. Diharapkan, hasil ini mampu meningkatkan penjualan produk UMKM Kemplang, memperluas pasar secara online, dan mengedukasi konsumen terhadap produk lokal tersebut
PENGARUH KOMITMEN ORGANISASI DAN DISIPLIN KERJA TERHADAP KINERJA KARYAWAN MELALUI KEPUASAN KERJA SEBAGAI VARIABEL INTERVENING Rahmawati, Ade Azzahra; Trisninawati, Trisninawati
Jurnal Keuangan dan Bisnis Vol. 22 No. 1 (2024): Jurnal Keuangan Dan Bisnis Volume 22 Nomor 1 Maret 2024
Publisher : Catholic University Musi Charitas

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32524/jkb.v22i1.1011

Abstract

The main objective of this research is to examine the influence of organizational commitment and work discipline on employee performance with job satisfaction as an intervening variable. The method employed is quantitative, with the employees of the Palembang City Library and Archives Department as the research subjects. The total sampling technique was used with a sample size of 94 respondents, and data collection was conducted using questionnaires. Data analysis was performed using SmartPLS 4. The results of this study indicate that organizational commitment has a positive effect on employee performance, work discipline has a positive effect on employee performance, job satisfaction has a positive effect on employee performance, organizational commitment has a positive effect on job satisfaction, work discipline has a positive effect on job satisfaction, job satisfaction can mediate the relationship between organizational commitment and employee performance, and job satisfaction can mediate the relationship between work discipline and employee performance.
Gendered Language and Workspace Segregation in SMEs: A Case Study of Unpacking Stereotypes in Pempek 26 Ilir Palembang Neisya, Neisya; Trisninawati, Trisninawati; Aprilia, Fitria
Journal of Languages and Language Teaching Vol. 13 No. 2 (2025): April
Publisher : Universitas Pendidikan Mandalika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33394/jollt.v13i2.13536

Abstract

This research investigates how language use and gender segregation in the SMes of Pempek 26 Ilir Palembang contribute to the representation of gender identity. This phenomenon is significant, as workplaces in Indonesia, especially in Palembang, persistently display notable gender segregation. In the quest for gender parity, employees’ identities are continuously replicated, with language being a crucial role. This qualitative research utilizes documentation, observation, and interviews for data collection. Meanwhile, the Miles and Huberman approach, that entails data reduction, presentation, and conclusion drawing, is used for data analysis. Butler’s theory of gender performativity serves as the analytical lens, adopting a case study approach. The results show that most of employees and managers of SMEs in the Pempek 26 Ilir area aware the existing gender segregation. Stereotypes are the cause of this segregation. This division results from assumptions that say women belong in jobs requiring endurance and attention to detail, while males belong in jobs that are more physically demanding. The language used by employees is courteous but informal, and the subjects of conversation differ greatly. Male and female employees typically focus on work or interests, while female employees are more talkative about personal and family problems. Overall, these findings show that heteronormative gender performativity is reinforced in the work environment of Indonesian SMEs, especially in Pempek 26 Ilir Palembang, where males are seen as stronger and more reserved and women as weaker but more communicative.
Pengaruh Intellectual Capital dan Spiritual Capital terhadap Kinerja Keuangan UMKM (Studi Kasus Pempek Sentosa Palembang) Comaria, Ya Rizki; Nafsiah, Siti Nurhayati; Trisninawati, Trisninawati
Ekonomis: Journal of Economics and Business Vol 9, No 1 (2025): Maret
Publisher : Universitas Batanghari Jambi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33087/ekonomis.v9i1.2036

Abstract

This study aims to analyze the simultaneous influence of intellectual capital and spiritual capital on the financial performance of UMKM Pempek Sentosa Palembang. This study uses a quantitative method. The data collection techniques used are questionnaires and interviews with purposive sampling techniques. The study population was 100 respondents consisting of managers and employees of Pempek Sentosa Palembang and a sample of 50 people calculated using the Slovin formula. Data analysis techniques include descriptive statistics, data quality, classical assumption analysis, and hypothesis analysis. The results of this study indicate that simultaneously and partially there is a positive and significant influence between the variables of intellectual capital and spiritual capital on the financial performance of UMKM Pempek Sentosa Palembang;
Understanding financial literacy factors among Gen Z in Palembang city Leriva, Ratu Tenny; Helmi, Sulaiman; Isnawijayani, Isnawijayani; Trisninawati, Trisninawati
Jurnal Ekonomi Vol. 13 No. 01 (2024): Jurnal Ekonomi, Edition January - March 2024
Publisher : SEAN Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This study aims to analyze the factors influencing financial literacy among Generation Z in Palembang. The research methodology employed is quantitative, assessing the strength of the relationship between dependent and independent variables within the population. A sample of 120 respondents was selected, and data were analyzed using Smart PLS 3.0 software. The analysis reveals that financial behavior and financial attitudes significantly influence financial literacy, whereas financial knowledge does not exhibit a significant influence. The overall regression model demonstrates that financial behavior, financial knowledge, and financial attitude collectively contribute significantly to explaining variations in financial literacy. However, the study is constrained by limitations in sample coverage and data collection methods. Nevertheless, the results of the simultaneous test indicate that the overall regression model is significant in elucidating the relationship between the variables under study and financial literacy. The implication of this research underscores the necessity for enhancing financial behavior and attitudes to bolster financial literacy among Generation Z in Palembang.
Pengaruh Pemanfaatan Absensi Finger Print dan Motivasi Terhadap Kinerja Pegawai Dengan Disiplin Kerja Sebagai Variabel Mediasi Pada Badan Pengelola Keuangan dan Aset Daerah Pemerintah Kabupaten Banyuasin. Shinta, Sinta; Trisninawati, Trisninawati
JURNAL ILMIAH EDUNOMIKA Vol. 8 No. 1 (2024): EDUNOMIKA
Publisher : ITB AAS Indonesia Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/jie.v8i1.10960

Abstract

The purpose of this study was to determine the effect of finger print attendance and motivation on employee performance directly or indirectly with work discipline as a mediating variable. This study uses a quantitative approach. This research was conducted at the Regional Financial and Asset Management Agency of the Banyuasin Regency Government which is located at Jl.A. Rachman Tamim No.14 South Sumatra Hall Base. The population used in this research was all BPKAD employees, totaling 90 people. The sampling technique uses the sample census method by using all members of the population as samples. There are two sources of data used in this research, namely primary and secondary data. The techniques used in collecting data for this research were observation, interviews and distributing questionnaires. The measurement variables in this study use a Likert scale. In this study the data analysis method used is path analysis (Path Analysis) using the Structural Equestion Model (SEM) application version 3.0. Overall, the seven hypotheses proposed in this study were accepted. The results of this study indicate that finger print absence, motivation, and work discipline have a positive and significant effect on good employee performance and work discipline plays a role in mediating the effect of finger print absence and motivation on employee performance where the value obtained is less than 0.05.
Peran Pelaku Usaha dalam Peningkatan Penjualan UMKM Brownies Ketos di Desa Pipa Putih Pemulutan Rahayu, Sari; Trisninawati, Trisninawati; Noviardy, Andrian; Heriyanto, Heriyanto
Jurnal Pengabdian Masyarakat Inovasi Indonesia Vol 2 No 2 (2024): JPMII - April 2024
Publisher : CV Firmos

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54082/jpmii.389

Abstract

Usaha Mikro Kecil Menengah (UMKM) merupakan kegiatan usaha yang mampu memperluas lapangan pekerjaan, memberikan pelayanan ekonomi secara luas kepada masyarakat, berperan dalam proses pemerataan dan peningkatan pendapatan masyarakat, dan mendorong pertumbuhan ekonomi. UMKM mampu menyerap tenaga kerja dalam skala besar mengingat jumlah penduduk Indonesia yang besar sehingga hal ini dapat mengurangi tingkat pengangguran. Kegiatan pengabdian masyarakat ini bertujuan untuk mengetahui peran pelaku usaha dalam meningkatkan penjualan UMKM Brownies Ketos Di Desa Pipa Putih Pemulutan. Metode yang digunakan dalam penelitian ini adalah metode kualitatif dengan tipe deskriptif. Proses analisis data dilakukan dengan menyajikan data yang diperoleh dari gambar dan wawancara langsung bersama pelaku usaha untuk kemudian dilakukan penarikan kesimpulan. Hasil dari Kegiatan pengabdian masyarakat ini menunjukan bahwa UMKM ini dapat menjadi peningkatan pendapatan bagi pelaku UMKM dan warga sekitar, walaupun masih kurangnya peran pelaku usaha dalam meningkatkan penjualan, sehingga penulis memberikan saran kepada pelaku usaha untuk mempromosikan UMKM nya di social media dengan tujuan jangkauan penjualan yg luas.
CORRELATION OF ORGANIZATIONAL CULTURE AND WORK ENVIRONMENT WITH EMPLOYEE PERFORMANCE Trisninawati, Trisninawati; Chantika, Trievanni; Sartika, Dewi; Helmi, Sulaiman; Sahrani, Shafrida
Jurnal Ilmiah Ilmu Terapan Universitas Jambi Vol. 9 No. 3 (2025): Volume 9, Nomor 3, September 2025
Publisher : LPPM Universitas Jambi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22437/jiituj.v9i3.45982

Abstract

This study aims to analyze the impact of organizational culture and work environment on employee performance, with job satisfaction as a mediating variable, at Information and Communication Technology Company. The background of the study stems from observed issues such as declining employee performance, high absenteeism, and inequality in facilities and organizational policies. Using a quantitative method with a causal-explanatory design, data were collected from 94 randomly selected employees through a structured questionnaire and analyzed using the Partial Least Squares Structural Equation Modeling (SEM-PLS) approach. The results show that both organizational culture and work environment significantly influence job satisfaction, which in turn mediates their effect on employee performance. Additionally, organizational culture and work environment each have a direct positive impact on performance. These findings emphasize the critical psychological role of job satisfaction in linking organizational conditions with productivity outcomes. The implication of this study is that companies, particularly in the ICT sector, can enhance employee performance by developing a strong organizational culture and improving both physical and social aspects of the work environment in a strategic and sustainable manner.
Co-Authors A.A. Ketut Agung Cahyawan W Ade Kemala Jaya, Ade Kemala Afriansyah, A. Andani, Aulia Nurul Andrian Noviardy Anggela, Nova Aprilia, Fitria Ayu, Mersi Putri Chantika, Trievanni Comaria, Ya Rizki Corly, Fery DEWI SARTIKA Efan Elpanso Faronsyah, Muhammad Iqbal Februliani, Nurul Fitri Fitriasuri, Fitriasuri H. Mukran Roni, H. Mukran Heriyanto Heriyanto Indriani, Silvia Isnawijayani Kurnia, Rooshi Maya Leriva, Ratu Tenny Mariska, Lena Marlina, Sherly Maulina, Mia Melia Sari Mellita, Dina Miftahul Huda Muji Gunarto Nadhilah, Faiza Putri Neisya, Neisya Noviardy, Andrian Oktavia, Anisa Perdana, Bosya Permana, Eko Putri, Wahyuni Wulandari Rahayu, Sari Rahmawati, Ade Azzahra Riduan, M Rosidah Rosidah Sabeli Aliya Sabeli Aliya Saputra, Dhimas Rosanto Sendri, Sendri Shafrida Sahrani, Shafrida Sherly Marlina Sherwin, Nadya Sherwin Shinta, Sinta Simanjuntak, Robetama Siti Nurhayati Nafsiah Sulaiman Helmi Sunda Ariana, Sunda Syaipul Bachren Umami, Linda Tri Wati, Bungsu Widias Zima Anggraini, Selly Zulfikri, Kemas ⁠Fitriasuri, ⁠Fitriasuri