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Peran Pelaku Usaha dalam Peningkatan Penjualan UMKM Brownies Ketos di Desa Pipa Putih Pemulutan Rahayu, Sari; Trisninawati, Trisninawati; Noviardy, Andrian; Heriyanto, Heriyanto
Jurnal Pengabdian Masyarakat Inovasi Indonesia Vol 2 No 2 (2024): JPMII - April 2024
Publisher : CV Firmos

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54082/jpmii.389

Abstract

Usaha Mikro Kecil Menengah (UMKM) merupakan kegiatan usaha yang mampu memperluas lapangan pekerjaan, memberikan pelayanan ekonomi secara luas kepada masyarakat, berperan dalam proses pemerataan dan peningkatan pendapatan masyarakat, dan mendorong pertumbuhan ekonomi. UMKM mampu menyerap tenaga kerja dalam skala besar mengingat jumlah penduduk Indonesia yang besar sehingga hal ini dapat mengurangi tingkat pengangguran. Kegiatan pengabdian masyarakat ini bertujuan untuk mengetahui peran pelaku usaha dalam meningkatkan penjualan UMKM Brownies Ketos Di Desa Pipa Putih Pemulutan. Metode yang digunakan dalam penelitian ini adalah metode kualitatif dengan tipe deskriptif. Proses analisis data dilakukan dengan menyajikan data yang diperoleh dari gambar dan wawancara langsung bersama pelaku usaha untuk kemudian dilakukan penarikan kesimpulan. Hasil dari Kegiatan pengabdian masyarakat ini menunjukan bahwa UMKM ini dapat menjadi peningkatan pendapatan bagi pelaku UMKM dan warga sekitar, walaupun masih kurangnya peran pelaku usaha dalam meningkatkan penjualan, sehingga penulis memberikan saran kepada pelaku usaha untuk mempromosikan UMKM nya di social media dengan tujuan jangkauan penjualan yg luas.
The Effect of Incentives, Work Motivation and Work Environment on Employee Performance at PT Telang Agro Mandiri Wati, Bungsu Widias; Helmi, Sulaiman; Trisninawati, Trisninawati; Noviardy, Andrian
International Journal of Marketing & Human Resource Research Vol. 7 No. 1 (2026): International Journal of Marketing and Human Resource Research
Publisher : Training & Research Institute - Jeramba Ilmu Sukses

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47747/ijmhrr.v7i1.3013

Abstract

This study aims to analyze the influence of incentives, work motivation, and work environment on employee performance at PT. Telang Agro Mandiri. The background of this study is the importance of optimizing human resources by providing incentives and enhancing work motivation to support employee productivity. The study employs a quantitative approach, administering a survey to 102 employees. Data were collected using a Likert-scale questionnaire and analyzed using Partial Least Squares (PLS). The study's results indicate that incentives and work motivation significantly affect employee performance, whereas the work environment does not. These findings confirm that at PT. Telang Agro Mandiri, incentives, and work motivation are the primary factors in driving performance, while the work environment has not yet had a tangible impact. This study contributes to management in developing more targeted and effective human resource policies.
CORRELATION OF ORGANIZATIONAL CULTURE AND WORK ENVIRONMENT WITH EMPLOYEE PERFORMANCE Trisninawati, Trisninawati; Chantika, Trievanni; Sartika, Dewi; Helmi, Sulaiman; Sahrani, Shafrida
Jurnal Ilmiah Ilmu Terapan Universitas Jambi Vol. 9 No. 3 (2025): Volume 9, Nomor 3, September 2025
Publisher : LPPM Universitas Jambi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22437/jiituj.v9i3.45982

Abstract

This study aims to analyze the impact of organizational culture and work environment on employee performance, with job satisfaction as a mediating variable, at Information and Communication Technology Company. The background of the study stems from observed issues such as declining employee performance, high absenteeism, and inequality in facilities and organizational policies. Using a quantitative method with a causal-explanatory design, data were collected from 94 randomly selected employees through a structured questionnaire and analyzed using the Partial Least Squares Structural Equation Modeling (SEM-PLS) approach. The results show that both organizational culture and work environment significantly influence job satisfaction, which in turn mediates their effect on employee performance. Additionally, organizational culture and work environment each have a direct positive impact on performance. These findings emphasize the critical psychological role of job satisfaction in linking organizational conditions with productivity outcomes. The implication of this study is that companies, particularly in the ICT sector, can enhance employee performance by developing a strong organizational culture and improving both physical and social aspects of the work environment in a strategic and sustainable manner.