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Nengsih, Widya
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Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Health Professions Immunology & microbiology Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Medicine & Pharmacology Nursing Public Health Social Sciences Other

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Pengaruh Pendidikan Pelatihan (Diklat) Dan Kesejahteraan Personel Terhadap Kinerja Prajurit Pangkalan TNI AL Cirebon Numberi, Ayatullah Tranuario Angali; Nurakhim, Bambang; Nengsih, Widya
Jurnal Kajian Ekonomi dan Manajemen Indonesia (JKEMI) Vol. 3 No. 1 (2025): Jurnal Kajian Ekonomi dan Manajemen Indonesia
Publisher : Yayasan Pendidikan Islam Amal Shaleh Kombongan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61079/jkemi.v3i1.135

Abstract

Lanal Cirebon berusaha meningkatkan kinerja prajuritnya untuk dapat melaksanakan tugas pokok secara lebih maksimal serta memperoleh penghargaan sebagai peringkat pertama Pangkalan TNI Angkatan Laut Teladan. Peningkatan kinerja prajurit diduga dapat diusahakan dengan pelaksanaan pendidikan pelatihan serta peningkatan kesejahteraan personel. Perumusan masalah dalam penelitian ini adalah pendidikan pelatihan dan kesejahteraan personel akan berpengaruh secara signifikan terhadap kinerja prajurit Lanal Cirebon, baik secara parsial maupun secara simultan. Tujuan yang ingin dicapai adalah untuk dapat mengetahui dan menganalisa pengaruh pendidikan pelatihan dan kesejahteraan personel terhadap kinerja prajurit Lanal Cirebon. Teori yang digunakan untuk mendukung pembahasan dalam penelitian ini adalah teori Human Capital Management (Gary S. Becker). Populasi penelitian ini adalah seluruh prajurit Lanal Cirebon dengan jumlah sampel berjumlah 65 orang. Metode pemilihan sampel pada penelitian ini adalah sampling stratified atau sampel bertingkat. Model analisis data yang digunakan adalah analisis regresi berganda dengan menggunakan software SPSS ver. 23. Hasil penelitian menunjukkan bahwa pendidikan pelatihan dan kesejahteraan personel berpengaruh terhadap kinerja prajurit Lanal Cirebon baik secara parsial maupun secara simultan. Hasil analisa yang diperoleh dari R Square yakni sebesar 0.908, yang dapat diartikan bahwa kemampuan variabel independen (pendidikan pelatihan dan kesejahteraan personel) memiliki pengaruh terhadap variabel dependen (kinerja prajurit) sebesar 90,8%, sedangkan sisanya yaitu 9,2% dapat dijelaskan oleh faktor-faktor penyebab lain.
Sustainable Marketing Strategy Optimization: Analysis Of The Role Of Green Branding In Improving Consumer Preference Nengsih, Widya
Jurnal Ilmu Sosial Mamangan Vol 12, No 3 (2025): Jurnal Ilmu Sosial Mamangan Accredited 2 (SK Dirjen Ristek Dikti No. 0173/C3/DT
Publisher : LPPM Universitas PGRI Sumatera Barat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22202/mamangan.v12i3.8700

Abstract

Sustainable marketing has become a major focus for companies in the modern era, especially with increasing consumer awareness of environmental issues. This article analyzes how green branding can be used to increase consumer preferences and strengthen their loyalty to brands. Based on an analysis of literature over the last 10 years, this research reveals that environmentally oriented marketing strategies not only improve brand image but also create stronger emotional connections between consumers and brands. This study uses secondary data from various global studies to support the argument. In addition, this article also highlights the challenges companies face in implementing environmentally friendly marketing strategies. By providing practical guidance for optimizing green branding, this research contributes to the sustainable marketing literature and provides strategic insights for business people.
Pengaruh Segmentasi Pasar, Strategi Promosi & Suku Bunga Terhadap Penyaluran Kredit Serbaguna Mandiri (KSM) Di Bank Mandiri (PERSERO) TBK. Jakarta Utara Arifin, Resti Permata; Sahim, Aswin Naldi; Nengsih, Widya
Journal of Innovative and Creativity Vol. 5 No. 3 (2025)
Publisher : Fakultas Ilmu Pendidikan Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/joecy.v5i3.3604

Abstract

The banking industry faces tight competition in credit distribution, so an effective marketing strategy is needed to increase the attractiveness of credit products for customers. This study aims to analyze the effect of market segmentation, promotion strategy, and interest rates on the distribution of Mandiri Multipurpose Credit (KSM) at Bank Mandiri (Persero) Tbk - North Jakarta. The research method used is a quantitative approach. Data were collected through questionnaires on 286 samples with a Likert scale and analyzed using statistical software Structural Equation Modeling (SEM). The research sample consisted of customers who had applied for and received KSM at Bank Mandiri North Jakarta. The independent variables in this study include market segmentation, promotion strategy, and interest rates as mediator variables, while the dependent variable is KSM distribution. The results showed that market segmentation did not have a significant effect on KSM distribution, which indicated that customer mapping based on certain characteristics did not always increase the effectiveness of credit distribution. Promotional strategies contribute significantly to attracting customers to apply for KSM. Interest rates also do not have a significant effect on KSM distribution, so this factor is not the main determinant in customer decisions to apply for KSM. Meanwhile, interest rates are not a mediator variable for the relationship between market segmentation and promotional strategies on KSM distribution. In conclusion, effective marketing strategies, especially in Market Segmentation that affect Interest Rates, can increase KSM distribution. However, interest rate factors need to be considered in designing credit policies to remain competitive in the market. The recommendation of this study is for Bank Mandiri to continue to develop more specific segmentation-based marketing strategies and offer attractive promotional programs to increase KSM distribution.
PROFIL PENGGUNAAN ALAT KB PADA PASANGAN USIA SUBUR DI WILAYAH KERJA PUSKESMAS KAMANG TAHUN 2022 Nengsih, Widya; Mardiah, Ainal; Mulyani, Citra
Maternal Child Health Care Vol 5, No 3 (2023): Maternal Child Health Care
Publisher : Universitas Fort de Kock Bukittinggi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32883/mchc.v5i3.2802

Abstract

The population growth rate continues to rise annually, with the count reaching 271,066,366 individuals in 2020 and escalating further to 273,879,750 people in 2021. Government initiatives to manage this growth involve reducing birth rates through family planning programs. Active in 2021, Kamang KB Community Health Center attended to 2,728 out of 4,534 Potential Couples of Reproductive Age (PUS). This study aims to delineate the profile of family planning acceptors within the operational domain of Kamang Community Health Center in 2022. Employing a descriptive design, the research transpired in March - April 2023. The study population includes all family planning acceptors within Kamang Community Health Center's operational region, amounting to 2,728 individuals. By employing the Slovin formula, the sample size was determined as 348 people using the Incidental Sampling technique. Univariate analysis is applied for data analysis. The results reveal that within the health center's operational domain, family planning acceptors comprise 56% of individuals in the reproductive age group. Moreover, 76.7% of them are multipara, 81.89% are not engaged in employment, 74.13% belong to a higher socioeconomic stratum, and 71.8% employ injectable contraception. Other methods include pill contraception (7.5%), condom usage (8.6%), intrauterine device (IUD) usage (0.57%), implant usage (7.18%), and natural methods (4.3%). The majority (75.9%) reported no side effects, while 30.46% experienced them. Furthermore, 99.4% received support from their husbands. In conclusion, this study indicates that factors like age, parity, occupation, socio-economic status, side effects, and husband's support do not significantly influence contraceptive choices. It is recommended that mothers enhance their understanding of family planning to bolster motivation and foster greater interest in its adoption. Keywords : Contraception, Parity, Socioeconomic, Contraception History, Husband's Support
Inovasi Digital Berbasis Green Economy sebagai Strategi UMKM Menghadapi Volatilitas Pasar Ratnawita, Ratnawita; Nengsih, Widya; Latifah Jusdienar , Akka
IKRAITH-EKONOMIKA Vol. 8 No. 3 (2025): IKRAITH-EKONOMIKA Vol 8 No 3 November 2025
Publisher : Universitas Persada Indonesia YAI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37817/ikraith-ekonomika.v8i3.5436

Abstract

ABSTRAKEra volatilitas pasar yang ditandai oleh perubahan cepat, ketidakpastian, kompleksitas, serta disrupsi teknologi menuntut Usaha Mikro, Kecil, dan Menengah (UMKM) untuk lebih adaptif dalam menyusun strategi bisnis. Kondisi ini semakin menekan UMKM yang selama ini menjadi tulang punggung perekonomian Indonesia dengan kontribusi ±61% terhadap PDB nasional (Kemenkop UKM, 2023). Salah satu pendekatan strategis yang relevan adalah penerapan inovasi digital berbasis green economy yang tidak hanya meningkatkan daya saing, tetapi juga mendukung agenda pembangunan berkelanjutan. Penelitian ini bertujuan untuk menganalisis peran inovasi digital ramah lingkungan dalam memperkuat strategi UMKM menghadapi dinamika pasar yang semakin tidak pasti. Metode penelitian yang digunakan adalah studi literatur dengan mengkaji artikel jurnal nasional dan internasional, laporan pemerintah, serta publikasi lembaga riset terkemuka selama sepuluh tahun terakhir (2013–2023). Hasil kajian menunjukkan bahwa UMKM yang mengintegrasikan teknologi digital dengan prinsip ramah lingkungan mampu meningkatkan efisiensi operasional melalui digitalisasi proses bisnis, memperluas akses pasar melalui platform ecommerce, serta mengurangi dampak lingkungan melalui efisiensi energi dan penerapan green logistics. Selain itu, integrasi inovasi digital hijau terbukti memperkuat citra positif UMKM, meningkatkan kepercayaan konsumen, dan menarik segmen pasar baru yang semakin sadar lingkungan. Implikasi praktis penelitian ini menekankan pentingnya literasi digital dan kesadaran lingkungan dalam strategi UMKM, sedangkan implikasi akademisnya memperkaya literatur tentang manajemen UMKM, inovasi digital, green economy, dan adaptasi bisnis di era VUCA.ABSTRACTThe era of market volatility, characterized by rapid changes, uncertainty, and technological disruption, requires Micro, Small, and Medium Enterprises (MSMEs) to adopt adaptive strategies. One relevant approach is the implementation of digital innovations based on the green economy, which not only enhances competitiveness but also supports sustainable development. This study aims to analyze the role of environmentally friendly digital innovations in strengthening MSMEstrategies to face market dynamics. The research method used is a literature review by examining national and international journal articles, government reports, and research publications from the last ten years. The results indicate that MSMEs implementing digital technologies aligned with green principles can improve operational efficiency, expand markets through digitalization, and reduce environmental impacts from business activities. Furthermore, such innovations strengthen MSMEs’ positive image and attract environmentally conscious consumers. The implications of this research are both practical, in terms of adaptation strategies for MSMEs, and academic, by contributing to the literature on MSME management, digital innovation, and green economy.
Implementasi UMKM Digital Terhadap Peningkatan Perekonomian Masyarakat Indonesia Latifah Jusdienar , Akka; Nengsih, Widya; Ratnawita, Ratnawita
IKRAITH-EKONOMIKA Vol. 8 No. 3 (2025): IKRAITH-EKONOMIKA Vol 8 No 3 November 2025
Publisher : Universitas Persada Indonesia YAI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37817/ikraith-ekonomika.v8i3.5437

Abstract

ABSTRAKUsaha Mikro, Kecil, dan Menengah (UMKM) merupakan tulang punggung perekonomian Indonesia yang berperan krusial dalam menciptakan lapangan kerja, meningkatkan pendapatan masyarakat, dan berkontribusi signifikan terhadap produk domestik bruto (PDB). Keberadaan UMKM juga membantu menekan angka pengangguran dan kemiskinan karena mampu menyerap tenaga kerja dalam jumlah besar. Selain itu, UMKM terbukti memiliki daya tahan yang tinggi dalam menghadapi krisis ekonomi, terutama karena sifat usahanya yang tidak terlalu bergantung pada modal besar maupun pendanaan asing. Namun, seiring dengan berkembangnya era digital, UMKM dituntut untuk beradaptasi dengan teknologi agar dapat memperluas jangkauan pemasaran, meningkatkan efisiensi waktu dan tenaga, mempercepat akses informasi, serta memperkuat daya saing. Penelitian ini bertujuan untuk menganalisis pengaruh implementasi UMKM digital terhadap peningkatan perekonomian masyarakat Indonesia. Metode penelitian menggunakan pendekatan kuantitatif dengan analisis data melalui Smart PLS versi 4. Hasil pengolahan data menunjukkan bahwa nilai outer loading lebih besar dari 0,70, yang berarti indikator yang digunakan valid. Hasil path coefficientmenunjukkan adanya pengaruh langsung dengan nilai t-statistic lebih besar dari 1,96, yang mengindikasikan hubungan signifikan. Selain itu, nilai R-Square dan F-Square juga positif, memperkuat bahwa variabel independen (implementasi UMKM digital) berpengaruh terhadap variabel dependen (peningkatan perekonomian masyarakat Indonesia). Implikasi penelitian ini menegaskan bahwa digitalisasi UMKM merupakan strategi penting dalam memperkuat daya saing nasional sekaligus mendukung pembangunan ekonomi berkelanjutan di Indonesia.ABSTRACTMicro, Small, and Medium Enterprises (MSMEs) are the backbone of the Indonesian economy, playing a crucial role in job creation, increasing community income, and contributing significantly to the country’s gross domestic product (GDP). MSMEs also help reduce unemployment and poverty levels as they are able to absorb a large workforce. In addition, MSMEs have proven to be more resilient during economic crises because their operations are not heavily dependent on large amounts of capital or foreign investment. However, with the rapid development of digital technology, MSMEs must adapt by embracing digital transformation to expand their market reach, improve time and energy efficiency, accelerate access to information, and enhance competitiveness in an increasingly dynamic business environment. This study aims to analyze the impact of digital MSME implementation on improving the Indonesian community’s economy. The research employed a quantitative approach using Smart PLS version 4 for data analysis. The results indicate that the outer loading values were greater than 0.70, confirming that the indicators used were valid. The path coefficient analysis demonstrated a direct effect, with the t-statistic values exceeding 1.96, which indicates significant relationships. Furthermore, the R-Square and FSquare values were positive, strengthening the evidence that the independent variable (digital MSME implementation) significantly influences the dependent variable (improvement of Indonesia’s community economy). The findings highlight the importance of digital transformation as a strategic tool for MSMEs to strengthen competitiveness while simultaneously contributing to sustainable economic development in Indonesia..
Peran Data-Driven Strategy dalam Memperkuat Daya Saing UMKM di Era VUCA Nengsih, Widya; Ratnawita, Ratnawita; Latifah Jusdienar , Akka
IKRAITH-EKONOMIKA Vol. 8 No. 3 (2025): IKRAITH-EKONOMIKA Vol 8 No 3 November 2025
Publisher : Universitas Persada Indonesia YAI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37817/ikraith-ekonomika.v8i3.5479

Abstract

ABSTRAKEra VUCA (Volatility, Uncertainty, Complexity, Ambiguity) menuntut Usaha Mikro, Kecil, dan Menengah (UMKM) untuk mampu beradaptasi dengan cepat dan tetap inovatif dalam menghadapi dinamika bisnis global. Ketidakpastian pasar, perubahan perilaku konsumen, kompleksitas rantai pasok, serta ambiguitas regulasi menempatkan UMKM pada posisi yang rentan jika tidak memiliki strategi berbasis data. Data-driven strategy hadir sebagai solusi penting untuk mendukung pengambilan keputusan yang lebih cepat, akurat, dan berbasis fakta. Melalui pemanfaatan data penjualan, perilaku konsumen, tren digital, dan informasi pasar, UMKM dapat meningkatkan efisiensi operasional, mengurangi risiko, serta menemukan peluang baru untuk berinovasi. Kajian literatur menunjukkan bahwa penerapan data-driven strategy tidak hanya membantu dalam perencanaan pemasaran dan manajemen operasional, tetapi juga memperkuat daya saing melalui diferensiasi produk, optimalisasi harga, dan peningkatan kualitas layanan. Selain itu, literasi data dan transformasi digital menjadi kunci utama dalam membangun ketahanan UMKM agar tetap relevan di tengah ketidakpastian lingkungan bisnis. Dengan demikian, strategi berbasis data mampu mengubah cara UMKM beroperasi, dari sekadar reaktif terhadap perubahan menjadi proaktif dalam merespons tantangan dan peluang di era VUCA.ABSTRACTThe VUCA era (Volatility, Uncertainty, Complexity, Ambiguity) requires Micro, Small, and Medium Enterprises (MSMEs) to be highly adaptive and innovative in responding to global business dynamics. Market uncertainty, shifting consumer behavior, complex supply chains, and ambiguous regulations place MSMEs in a vulnerable position if they lack data-driven strategies. A data-driven strategy provides an essential approach to support faster, more accurate, and evidence-based decision-making. By utilizing sales data, consumer behavior insights, digital trends, and market information, MSMEs can enhance operational efficiency, reduce risks, and identify new opportunities for innovation. Literature review findings reveal that data-driven strategies contribute not only to marketing planning and operational management but also to strengthening competitiveness through product differentiation, price optimization, and service quality improvement. Furthermore, data literacy and digital transformation are identified as critical enablers for MSMEs to build resilience and remain relevant amid uncertainty in the business environment. In this regard, a data-driven approach enables MSMEs to shift from being reactive to proactive in facing challenges and seizing opportunities in the VUCA era. Ultimately, the integration of data into strategic decision-making processes empowers MSMEs to sustain growth and competitiveness in an increasingly volatile and ambiguous marketplace.
Implementasi Digital Marketing dalam Meningkatkan Brand Awareness UMKM Dodol Strawberry Desa Patengan Kecamatan Rancabali Kabupaten Bandung Nengsih, Widya; Jusdienar, Akka Latifah; Ratnawita, Ratnawita; Khatimah, Husnul; Purwoto, Ady; Juliandara, luthpiyah; Sulastri, Tuti
IKRAITH-EKONOMIKA Vol. 9 No. 1 (2026): IKRAITH-EKONOMIKA Vol 9 No 1 Maret 2026
Publisher : Universitas Persada Indonesia YAI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37817/ikraith-ekonomika.v9i1.5691

Abstract

Program Pengabdian kepada Masyarakat (PKM) ini dilaksanakan di Desa Patengan,Kecamatan Rancabali, Kabupaten Bandung, dengan tujuan meningkatkan pengetahuandan keterampilan pelaku UMKM dalam memanfaatkan digital marketing melalui kontenkreatif TikTok. Sebelumnya, UMKM Dodol Strawberry masih sangat bergantung padametode pemasaran konvensional dengan jangkauan yang terbatas. Program ini terdiri daritiga kegiatan utama: (1) sosialisasi mengenai pentingnya digital marketing, (2) pelatihanimplementasi akun bisnis TikTok sebagai sarana promosi, dan (3) pembuatan videopromosi kreatif menggunakan fitur video pendek TikTok. Pendekatan partisipatif yangdigunakan memadukan workshop, praktik langsung, dan pendampingan. Hasil kegiatanmenunjukkan adanya peningkatan signifikan terhadap pemahaman peserta mengenaidigital marketing (dari 46,7% menjadi 86,7%), keberhasilan dalam membuat akun bisnisTikTok, serta produksi video promosi yang berorientasi viral dan mampu menjangkauaudiens lebih luas dalam waktu singkat. Temuan ini menegaskan peran strategis TikTokdalam membangun brand awareness bagi UMKM lokal, khususnya di kawasan wisatapedesaan. Kolaborasi antara UMKM, akademisi, dan pemangku kepentingan lokalmenjadi kunci keberlanjutan program ini serta peningkatan daya saing produk di pasaryang lebih luas. This Community Service Program (PKM) was conducted in Patengan Village, Rancabali District,Bandung Regency, to enhance SMEs’ knowledge and skills in using digital marketing through TikTok creative content. The Dodol Strawberry SMEs previously relied heavily on conventionalmarketing methods with limited reach. The program consisted of three main activities: (1)socialization on the importance of digital marketing, (2) training in implementing TikTok businessaccounts as promotional tools, and (3) producing creative promotional videos using TikTok’sshort-form video features. The participatory approach combined workshops, direct practice, andmentoring. Results showed significant improvements in participants’ understanding of digitalmarketing (from 46.7% to 86.7%), successful creation of TikTok business accounts, andproduction of viral-oriented promotional videos that reached wider audiences within a shortperiod. This highlights the strategic role of TikTok in building brand awareness for local SMEs,particularly in rural tourism areas. Collaboration between SMEs, academics, and localstakeholders is crucial to sustaining these efforts and enhancing product competitiveness inbroader markets.
PENGARUH IKLAN DAN ELECTRONIC WORD OF MOUTH TERHADAP KEPUTUSAN PEMBELIAN DI TOKOPEDIA Iswiyanti, Agus Sri; Rachmat, Stanty Aufia; Nengsih, Widya; Akbar, Kemal
Aliansi : Jurnal Manajemen dan Bisnis Vol 19, No 1 (2024): ALIANSI : Jurnal Manajemen dan Bisnis
Publisher : Sekolah Tinggi Manajemen IMMI Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46975/aliansi.v19i1.560

Abstract

Tujuan penulisan ilmiah ini adalah untuk mengetahui dan mengevaluasi dampak iklan dan pengaruh percakapan elektronik terhadap keputusan pembelian di Tokopedia.Metode penyelidikan pada penulisan ilmiah apakah kuantitatif menggunakan sumber data primer dengan penyebaran kuesioner kepada 115 responden. Teknik penetapan responden digunakan teknik purposive sampling. Analisis data penelitian ini menggunakan SPSS 26. Pada Teknik analisis dilakukan Periksa instrumen. penelitian, seperti pemeriksaan validitas dan reliabilitas; uji asumsi klasik, seperti uji heteroskedastisitas, normalitas, dan multikolonieritas; regresi linier berganda; dan koefisien determinasi t (parsial), f (simultan), dan fHasil penelitian ini menunjukkan bahwa iklan berpengaruh positif dan tidak signifikan terhadap keputusan pembelian di Tokopedia, dan omong kosong elektronik berpengaruh positif dan signifikan terhadap keputusan pembelian di Tokopedia secara bersamaan.Kata Kunci: iklan, elektronik dari mulut ke mulut, keputusan pembelian
Pengolahan Produk Dari Hasil Petani Strowbery Dan Umkm Di Desa Wisata Lebakmuncang Nengsih, Widya
IKRA-ITH ABDIMAS Vol. 9 No. 2 (2025): Jurnal IKRAITH-ABDIMAS Vol 9 No 2 Juli 2025
Publisher : Universitas Persada Indonesia YAI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37817/ikra-ithabdimas.v9i2.4073

Abstract

ABSTRAK Pengolahan hasil pertanian, terutama stroberi, di Desa Lebakmuncang merupakan bagian integral dari keberlanjutan ekonomi lokal, khususnya melalui pemberdayaan masyarakat dan pengembangan Usaha Mikro, Kecil, dan Menengah (UMKM). Penelitian ini mengeksplorasi strategi pengolahan produk stroberi yang dikembangkan oleh petani lokal dan UMKM, serta bagaimana pemberdayaan masyarakat berperan dalam pengelolaan hasil panen stroberi. Dengan menggunakan metode kualitatif, penelitian ini mengidentifikasi beberapa tahapan dalam pengolahan produk, mulai dari pengolahan dasar hingga tahap pemasaran. Hasil penelitian menunjukkan bahwa program pemberdayaan masyarakat berkontribusi signifikan terhadap peningkatan nilai tambah produk stroberi dan menciptakan peluang baru bagi UMKM di daerah tersebut. Studi ini juga menilai keberhasilan program dari segi dampak ekonomi dan sosial terhadap komunitas lokal, dan mengusulkan strategi lebih lanjut untuk pengelolaan produk pertanian secara berkelanjutan. ABSTRACT The processing of agricultural products, particularly strawberries, in Lebakmuncang Village is an integral part of the sustainability of the local economy, especially through community empowerment and the development of Micro, Small, and Medium Enterprises (MSMEs). This study explores the processing strategies for strawberry products developed by local farmers and MSMEs, as well as how community empowerment plays a role in managing strawberry harvests. Using qualitative methods, this research identifies several stages in productprocessing, from basic processing to marketing stages. The findings indicate that community empowerment programs significantly contribute to increasing the added value of strawberry products and creating new opportunities for MSMEs in the area. This study also assesses the success of the programs in terms of their economic and social impact on the local community and proposes further strategies for sustainable agricultural product management.
Co-Authors Abdul Haris Ady Purwoto Agus Sri Iswiyanti Akbar, Kemal Albert Albert Ali Usman, Ali Arifin, Resti Permata Arsad, Arsad Cory, Putu Ary Mahendra Delvina, Visti Fitri, Shafirah Harmawan, Esa Florestha Ramadhani Husnul Khatimah Indri Astuti Jati, prihatina Juliandara, Luthpiyah Jusdienar, Akka Latifah Kasoema, Rahmi Sari Kespandiar, Tengku Latifah Jusdienar , Akka Lesmono, Bowo Mansyur, Firman Alamasyah Mardiah, Ainal Muhammad Ridwan Mulyani, Citra Numberi, Ayatullah Tranuario Angali Nurakhim, Bambang Nurul Amalina, Nurul Prasetyaningsih, Nila Prastyaningsih, Nila Pratama, Adithya Aji Puspitasari, Nyi Dewi Rachman Saleh Ratnawita Ratnawita Ratnawita Sahim, Aswin Naldi Saleh, Rachman Sari, Yetti Anita Stanty Aufia Rachmat Taufik, Kemal Topah, Yessi Beverly Wahid, Ayi Zulkifli Rangkuti