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All Journal IKRA-ITH ABDIMAS IKRA-ITH EKONOMIKA Human Care Journal Maternal Child Health Care Journal Dinasti International Journal of Digital Business Management Aliansi : Jurnal Manajemen dan Bisnis Inspirasi Ekonomi : Jurnal Ekonomi Manajemen International Journal of Economics, Management, Business, and Social Science AKADEMIK: Jurnal Mahasiswa Ekonomi & Bisnis Jurnal Manajemen Bisnis dan Organisasi Journal MISSY (Management and Business Strategy) Mamangan Social Science Journal Room of Civil Society Development Jurnal Serambi Ekonomi dan Bisnis Jurnal Kajian Ekonomi dan Manajemen Indonesia JIPITI: Jurnal Pengabdian kepada Masyarakat Greenation International Journal of Tourism and Management Room of Civil Social Development AJCD
Nengsih, Widya
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PENGARUH DISIPLIN DAN KREATIFITAS KERJA TERHADAP PEMBINAAN MENTAL PEGAWAI PADA INSPEKTORAT DAERAH KABUPATEN BEKASI Usman, Ali; Rangkuti, Zulkifli; Nengsih, Widya
Jurnal Manajemen Bisnis Dan Organisasi Vol 4 No 2 (2025): Jurnal Manajemen Bisnis Dan Organisasi (JMBO)
Publisher : Yayasan Pendidikan Cahaya Budaya Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58290/jmbo.v4i2.520

Abstract

Analisis dilakukan secara komputerisasi dengan menggunakan Komputer program Statistical Product and Service Solutions (SPSS) Versi 29.00. untuk variabel Disiplin(X1) nilai thitung sebesar 3.588 sedangkan nilai ttable untuk n = 72 sebesar  1.991 maka 3.588 > 1.991. Sehingga dapat disimpulkan bahwa hasil analisis antara variabel Disiplin(X1) dengan variabel Pembinaan mental (Y) bernilai positif, untuk variabel Kreatifitas kerja (X2) nilai thitung sebesar 7.256 sedangkan nilai ttable untuk n = 72 sebesar 1.991 maka 7.256 > 1.991. Sehingga dapat disimpulkan bahwa hasil analisis antara variabel Kreatifitas kerja (X2) dengan variabel Pembinaan mental pegawai(Y) bernilai positif dan uji ANOVA atau Fhitung dari perhitungan tersebut di dapat nilai sebesar 64.471 dimana lebih besar dari Ftabel sebesar 2,73. Maka dari perhitungan tersebut terlihat jelas bahwa Fhitung > Ftable atau 64.471 > 2,73 dengan tingkat signifikan sebesar 0,000 karena 0,000 < 0,05, maka dapat dikatakan variabel Disiplin (X1) dan variabel Kreatifitas kerja (X2) secara bersama-sama berpengaruh terhadap variabel Pembinaan mental pegawai (Y). Nilai R Square sebesar 0,651. Artinya bahwa Disiplin dan Kreatifitas kerja memiliki pengaruh sebesar sebesar 65.1% terhadap Pembinaan mental pegawai sedangkan sisanya sebesar 34.9% berpengaruh dengan faktor lain yang tidak diamati.
PENGARUH KESEJAHTERAAN DAN DISIPLIN KERJA TERHADAP KINERJA PERSONEL KEPOLISIAN RESOR METRO BEKASI Lesmono, Bowo; Rangkuti, Zulkifli; Nengsih, Widya
Jurnal Manajemen Bisnis Dan Organisasi Vol 4 No 2 (2025): Jurnal Manajemen Bisnis Dan Organisasi (JMBO)
Publisher : Yayasan Pendidikan Cahaya Budaya Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58290/jmbo.v4i2.521

Abstract

Terdapat pengaruh Kesejahteraan terhadap Kinerja personel, terbukti dari nilai thitung untuk variabel Kesejahteraan (X1) sebesar 6.171 sedangkan nilai ttabel untuk n = 82 sebesar 1.989. Jadi 6.171 > 1.989, maka H0 ditolak dan Ha diterima, dapat dinyatakan bahwa Kesejahteraan (X1) berpengaruh signifikan terhadap Kinerja personel (Y), Terdapat pengaruh Disiplin kerja terhadap Kinerja personel, terbukti Nilai thitung untuk variabel Disiplin kerja (X2) sebesar 6.376, sedangkan nilai ttabel untuk n = 82 sebesar 1.989. Jadi 6.376 > 1.989, maka H0 ditolak dan Ha diterima, dapat disimpulkan bahwa secara parsial variabel Disiplin kerja (X2) berpengaruh terhadap Kinerja personel (Y), Terdapat pengaruh Kesejahteraan dan Disiplin kerja secara bersama-sama terhadap Kinerja personel. Terbukti dari uji ANOVA diperoleh nilai Fhitung sebesar 70.213, sedangkan Ftabel (a 0,05) untuk n = 82 sebesar 2.72. Jadi Fhitung > dari Ftabel (a 0.05) atau 70.213 > 2.72 dengan tingkat signifikan sebesar 0.000 karena 0.000 < 0.05, maka dapat dikatakan bahwa Kesejahteraan (X1) dan Disiplin kerja (X2) secara bersama-sama atau simultan berpengaruh positif terhadap Kinerja personel (Y). Model Summary tersebut dihasilkan nilai R Square 0.640. Hal ini menunjukan sebesar 64.0% Kesejahteraan (X1) dan Disiplin kerja (X2) secara bersama-sama berpengaruh terhadap Kinerja personel (Y), sedangkan sisanya sebesar 36.0% dipengaruhi faktor lain yang tidak diteliti dalam penelitian ini.
PENGARUH KUALITAS KERJA DAN MOTIVASI KERJA TERHADAP KINERJA PERSONEL POLRI PADA LEMBAGA PENDIDIKAN SEKOLAH POLISI NEGARA (SPN) BATUA POLDA SULAWESI SELATAN Harmawan, Esa Florestha Ramadhani; Nurakhim, Bambang; Nengsih, Widya
Journal MISSY (Management and Business Strategy) Vol 6 No 2 (2025): MISSY
Publisher : Program Studi Manajemen, Fakultas Ekonomi dan Bisnis, Universitas Wiraraja

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24929/missy.v6i2.4669

Abstract

Work quality is the level achieved from the process or results obtained in an activity approaching perfection. Work motivation is the driving force for someone to make the greatest possible contribution for the success of the organization in achieving its goals. Performance is the result of work that can be achieved by a person or Police Personnel in carrying out their duties in an organization. The objectives of the study are as follows: To determine whether together the influence of Work Quality and Work Motivation on the Performance of Police Personnel at the Batua State Police School (SPN) of South Sulawesi Regional Police The sampling technique used in this study the author used the Random Sampling technique or randomly from the existing population of 166 people, the population used as a sample refers to the Slovin formula in Husein Umar, 2017, 62 samples were obtained. Based on the calculation results of the data, the positive influence of Work Quality on the Performance of Police Personnel was obtained with a partial value of 0.918, meaning there is a very strong influence or influence with a coefficient of determination of 84.3%. This is proven by the hypothesis test of the Work Quality variable on the Performance of Police Personnel, the value of to = 13.352> t0.05 (61) = 1.670, so Ho is rejected and Ha is accepted, meaning there is a very significant influence. Based on the calculation results, there is a positive influence of Work Motivation on the Performance of Police Personnel, the partial value of 0.843 is obtained, meaning there is a very strong influence or influence with a coefficient of determination of 71.1%. This is proven by the hypothesis test of the Work Motivation variable on the Performance of Police Personnel, the value of to = 6.917> t0.05 (61) = 1.670, so Ho is rejected and Ha is accepted, meaning there is a significant influence. Simultaneously there is a positive influence of the variables of Work Quality and Work Motivation on the variable of Police Personnel Performance with a simultaneous correlation value or Model Summary producing an R value of 0.916 and while the R Square value is 0.839 or 83.9%, this can be stated that the results of the analysis together the variables of Work Quality and Work Motivation on the variable of Police Personnel Performance have a very strong influence. Proven through the results of the F test (ANOVA) or F count obtained a value of 382,889 which is greater than F table (62) of 2.760 with a significant level of 0.000 because 0.000 <0.05, then it can be said that the variables of Work Quality and Work Motivation together or simultaneously on Police Personnel Performance have a very significant influence.
Penguatan Brand Awareness UMKM Melalui Pengelolaan Konten Kreatif dan Konsisten Kespandiar, Tengku; Jati, Prihatina; Astuti, Indri; Nengsih, Widya; Ratnawita, Ratnawita
JIPITI: Jurnal Pengabdian kepada Masyarakat Vol. 2 No. 4 (2025): November 2025 - JIPITI: Jurnal Pengabdian kepada Masyarakat
Publisher : PT. Technology Laboratories Indonesia (TechnoLabs)

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Abstrak Upaya peningkatan daya saing Usaha Mikro, Kecil, dan Menengah (UMKM) memerlukan strategi komunikasi pemasaran yang efektif untuk memperkuat brand awareness di tengah persaingan digital. Kegiatan pengabdian masyarakat ini bertujuan untuk meningkatkan kemampuan pelaku UMKM dalam mengelola konten pemasaran secara kreatif dan konsisten melalui pemanfaatan media digital. Metode pelaksanaan meliputi pelatihan, pendampingan, serta evaluasi penerapan strategi konten oleh peserta. Pelatihan difokuskan pada perencanaan konten, teknik desain visual yang menarik, pemanfaatan platform media sosial, serta penyusunan jadwal unggah yang teratur. Pendampingan dilakukan untuk memastikan kemampuan peserta dalam menerapkan strategi yang telah dipelajari pada akun digital usaha masing-masing. Evaluasi keberhasilan dilakukan melalui pengukuran peningkatan interaksi pengguna, konsistensi unggahan, serta pemahaman peserta terhadap konsep branding. Hasil kegiatan menunjukkan bahwa peserta mengalami peningkatan kompetensi dalam merancang dan mengelola konten digital secara lebih terstruktur dan menarik. Selain itu, terjadi peningkatan visibilitas merek UMKM pada platform media sosial yang tercermin melalui peningkatan jumlah pengikut dan interaksi pengguna. Dengan demikian, kegiatan ini berkontribusi pada penguatan brand awareness UMKM melalui optimalisasi komunikasi digital yang kreatif dan berkelanjutan.
ANALISIS PENGARUH PERPUUTARAN MODAL KERJA TERHADAP KEBERHASILAN RESTRUKTURISASI PEGAWAI PADA PT.SERVOTEK INDONESIA BATAM Saputro, Wahyu Galih; Rangkuti, Zulkifli; Nengsih, Widya
Jurnal Manajemen Bisnis Dan Organisasi Vol 4 No 2 (2025): Jurnal Manajemen Bisnis Dan Organisasi (JMBO)
Publisher : Yayasan Pendidikan Cahaya Budaya Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.64626/jmbo.v4i2.600

Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh Efisiensi dan Efektivitas terhadap Restrukturisasi Pegawai. Metode penelitian yang digunakan adalah pendekatan kuantitatif dengan analisis regresi linier berganda. Data penelitian diperoleh dari 54 responden dan dianalisis menggunakan uji t untuk mengetahui pengaruh parsial, uji F (ANOVA) untuk pengaruh simultan, serta koefisien determinasi. Hasil penelitian menunjukkan bahwa Efisiensi berpengaruh signifikan terhadap Restrukturisasi Pegawai dengan nilai thitung sebesar 4,786 > ttabel 2,005. Efektivitas juga berpengaruh signifikan terhadap Restrukturisasi Pegawai dengan nilai thitung sebesar 9,693 > ttabel 2,005. Secara simultan, Efisiensi dan Efektivitas berpengaruh signifikan terhadap Restrukturisasi Pegawai, yang dibuktikan dengan nilai Fhitung sebesar 105,320 > Ftabel 2,78 dan tingkat signifikansi 0,000. Nilai R Square sebesar 0,805 menunjukkan bahwa 80,5% variasi Restrukturisasi Pegawai dipengaruhi oleh Efisiensi dan Efektivitas, sedangkan sisanya sebesar 19,5% dipengaruhi oleh faktor lain di luar penelitian ini.
The Effect of Competency and Work Experience on the Performance of Teaching Staff at SPN Polda Metro Jaya Faratih , Disca Cris; Madiistriyatno, Harries; Nengsih, Widya
Dinasti International Journal of Digital Business Management Vol. 7 No. 2 (2026): Dinasti International Journal of Digital Business Management (February - March
Publisher : Dinasti Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/dijdbm.v7i2.6485

Abstract

The performance of teaching staff is a strategic factor in supporting the success of the education and training process at the National Police School (SPN) of the Jakarta Metropolitan Police. Teaching staff with high competence and adequate work experience are expected to be able to deliver learning materials effectively, professionally, and in accordance with the demands of police duties. This study aims to analyze the influence of competence and work experience on the performance of teaching staff at the SPN of the Jakarta Metropolitan Police, both partially and simultaneously. This study uses a quantitative approach with a survey method. The study population was 132 teaching staff, with a sample of 99 respondents determined using a specific sampling technique. Data collection was carried out through questionnaires, while data analysis used multiple linear regression with the help of the SPSS program. The results of the study indicate that partially, competence has a positive and significant effect on teaching staff performance. This finding indicates that the higher the level of competence of teaching staff, the higher the resulting performance. In addition, work experience also has a positive and significant effect on teaching staff performance, indicating that the length of experience and mastery of tasks obtained from work practices contribute significantly to improving performance. Simultaneously, competence and work experience have a significant effect on teaching staff performance. The coefficient of determination (R Square) value of 0.442 indicates that competence and work experience are able to explain 44.2% of the variation in teaching staff performance, while the remaining 55.8% is influenced by other factors outside the research model. This study confirms that continuous improvement of competence and strengthening of work experience are important factors in improving the performance of teaching staff in the SPN Polda Metro Jaya environment
Persepsi Karyawan Terhadap Penerapan Audit Sistem Manajemen Keselamatan dan Kesehatan Kerja (SMK3) di PT Hitachi Astemo Bekasi Powertrain Systems Wirawan, Adi; Pratikno, Yuni; Nengsih, Widya
AKADEMIK: Jurnal Mahasiswa Ekonomi & Bisnis Vol. 6 No. 2 (2026): AKADEMIK: Jurnal Mahasiswa Ekonomi & Bisnis
Publisher : Perhimpunan Sarjana Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37481/jmeb.v6i2.1955

Abstract

This study examines employee perceptions of the implementation of Occupational Safety and Health Management System (SMK3) audits, considering that audit effectiveness is closely related to employees’ understanding and acceptance of the process. Although SMK3 audits are regularly conducted, several audit findings indicate that improvements are still required in certain aspects of implementation. This research aims to analyze employee perceptions of SMK3 audit implementation, identify factors influencing these perceptions, and assess the impact of SMK3 audits on employee work behavior and safety compliance. The study employed a descriptive qualitative approach with a case study design at PT Hitachi Astemo Bekasi Powertrain Systems. Data were collected through direct observation, in-depth interviews with employees involved in the SMK3 audit process, and documentation review. Data analysis was carried out using descriptive qualitative techniques to interpret employees’ experiences, views, and responses toward the audit process. The results show that employee perceptions of SMK3 audit implementation tend to be neutral to positive. Positive perceptions are influenced by employees’ understanding of audit objectives, management support, effective communication from auditors, and the presence of a strong safety culture. However, audit results identified that 15 out of 166 SMK3 criteria still required improvement, particularly in regulatory compliance, risk evaluation, training effectiveness, emergency preparedness, and workplace safety controls. Overall, SMK3 audit implementation contributes positively to improving safe work behavior, compliance with safety procedures, and employee productivity.
Integration of Traditional and Digital Marketing Communication Strategies in New Student Recruitment Haris, Abdul; Riadi, Selamat; Nengsih, Widya; Solehudin, Rd. Heri; Mustomi, Otom
AMCA Journal of Community Development Vol. 6 No. 1 (2026): AMCA Journal of Community Development
Publisher : AMCA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51773/ajcd.v6i1.439

Abstract

Competition among universities to attract prospective new students is now increasingly fierce, encouraging higher education institutions to adopt more comprehensive and integrated marketing communication strategies. This study aims to evaluate the effectiveness of combining conventional marketing communication strategies (such as the use of brochures, participation in educational exhibitions, and publications in print media) with digital strategies (including the use of social media, email marketing, and official websites) in increasing new student enrollment interest. This study used a mixed methods approach, with data obtained through a survey of 150 prospective students and in-depth interviews with marketing teams from five private universities. The research findings indicate that the integration of the two approaches can expand audience reach while increasing positive perceptions of the institution. Digital strategies are considered effective in creating fast and dynamic interactions, while traditional approaches continue to play a crucial role in building trust and emotional connections, particularly with prospective students' parents. The study concludes that the synergy between traditional and digital approaches can significantly enhance the effectiveness of higher education marketing campaigns.
Co-Authors Abdul Haris Adi Wirawan Ady Purwoto Agus Sri Iswiyanti Akbar, Kemal Albert Albert Ali Usman, Ali Arsad, Arsad Cory, Putu Ary Mahendra Delvina, Visti Faratih , Disca Cris Fitri, Shafirah Harmawan, Esa Florestha Ramadhani Harries Madiistriyatno, Harries Husnul Khatimah Indri Astuti Jati, prihatina Juliandara, Luthpiyah Jusdienar, Akka Latifah Kasoema, Rahmi Sari Kespandiar, Tengku Latifah Jusdienar , Akka Lesmono, Bowo Mansyur, Firman Alamasyah Mardiah, Ainal Muhammad Ridwan Mulyani, Citra Numberi, Ayatullah Tranuario Angali Nurakhim, Bambang Nurul Amalina, Nurul Otom Mustomi, Otom Prasetyaningsih, Nila Prastyaningsih, Nila Pratama, Adithya Aji Pratikno, Yuni Puspitasari, Nyi Dewi Rachman Saleh Ratnawita Ratnawita Ratnawita Rd. Heri Solehudin Saleh, Rachman Saputro, Wahyu Galih Sari, Yetti Anita Selamat Riadi Stanty Aufia Rachmat Taufik, Kemal Topah, Yessi Beverly Wahid, Ayi Zulkifli Rangkuti