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All Journal Al-Ulum Assets : Jurnal Ekonomi, Manajemen dan Akuntansi Pena Justisia: Media Komunikasi dan Kajian Hukum Rechtsregel : Jurnal Ilmu Hukum Jurnal Yustitia Parameter Coopetition : Jurnal Ilmiah Manajemen Report of Biological Education International Journal of Economics (IJEC) International Journal of Educational Research Excellence (IJERE) Jurnal Smart Hukum (JSH) KENDALI: Economics and Social Humanities QANUN: Journal of Islamic Laws and Studies Kartika: Jurnal Studi Keislaman Journal of Research and Publication Innovation Sinergi International Journal of Law Indonesian Journal of Law Research Jurnal Pengabdian Masyarakat dan Riset Pendidikan El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam JIS Edusight Jurnal Pengabdian Masyarakat (EduJPM) Journal of Ekonomics, Finance, and Management Studies
Suhendar
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Religion Agriculture, Biological Sciences & Forestry Arts Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Social Sciences Other

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Journal : El-Mal: Jurnal Kajian Ekonomi

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Pengaruh Attractiveness Terhadap Buying Decision dengan Competitive Advantage Sebagai Variabel Moderasi dalam Perspektif Manajemen Bisnis Syariah Husni Ainurridho; Suhendar; Zathu Restie Utamie
El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam Vol. 6 No. 9 (2025): El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/elmal.v6i9.9813

Abstract

This study examines the effect of attractiveness on buying decisions with competitive advantage as a moderating variable in the context of sharia business management. The research was conducted on consumers of “Sahabat” beef kiosk in Pringsewu using a quantitative approach and SmartPLS analysis. The results show that attractiveness significantly influences buying decisions, and competitive advantage strengthens this effect. In sharia business, ethical attractiveness and trustworthy competitive advantage support purchase decisions with spiritual value.
Co-Authors Abdul Malik Mufty Achmad Zahruddin ahmad habibi Ainurridho, Husni Ali Abdullah Ali Imron Anna Setiana aringga, Rino dedi Azzura, Muhammad Nur Didik Aribowo Dwi Cahyono, Bagus Endi Permata Faisal, Fedhli Fatih Fuadi Hanna Zafira, Siti hasnia, Hasnia Heni Verawati Henny Nuraeny Husni Ainurridho Indah Harlina Insani, Nursolihi IRWANTO Jum Anggriani Madnasir Maimun Miharja, Marjan Mohmmad Fatkhurrohman Muhammad Daffa Hariyanto Muhammad Sirajuddin Qahtan Hamdan Muhammad Yogi Nani Widya Sari Octaviyanti, Ary Oksidelfa Yanto Pratomo, Dimas Purwanto Restie Utamie, Zathu Rini Meliana Rizka Akbar, Irfan Rudianto, Riski Rusyani, Herlin Samuel Soewita Siswo Wardoyo Siti Khodijah, Siti Khodijah Suhendar Suhendar, Suhendar Sulis Setyowati Suripto, Ahmad Surya Oktarina Utari, Enggar Widhikrama, Chandra Yanti Febrianti Zathu Restie Utamie