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All Journal Jurnal Maneksi (Management Ekonomi Dan Akuntansi) Dinamis : Journal of Islamic Management and Bussiness Al-Kharaj: Journal of Islamic Economic and Business Bisman (Bisnis dan Manajemen): The Journal of Business and Management JOURNAL OF ECONOMICS EDUCATION AND ENTREPRENEURSHIP Jurnal Pengabdian Masyarakat Bidang Sosial dan Humaniora Liabilitas : Jurnal Ilmiah Akuntansi dan Ekonomi Abdi Cendekia: Jurnal Pengabdian Masyarakat Review of Accounting and Business Kompeten: Jurnal Ilmiah Ekonomi dan Bisnis Economics and Business Journal Journal of Artificial Intelligence and Digital Business Journal of Economic Education and Entrepreneurship Studies Benefit : Journal of Bussiness, Economics, and Finance Journal of Economics, Entrepreneurship, Management Business and Accounting Indo-Fintech Intellectuals: Journal of Economics and Business (JIMBE) Jurnal Ekonomi, Akutansi dan Manajemen Nusantara (JUMPER) Journal of Economics, Bussiness and Management Issues Banking & Management Review IJHABS Jurnal Pengabdian Negeri Journal of Studies in Academic, Humanities, Research, and Innovation Jurnal Akuntansi Pajak dan Manajemen International Journal of Education Management and Religion META - JOURNAL KATALIS : Jurnal Inovasi Pengabdian Masyarakat Journal of Economics and Management Technologies Journal of Economic Education and Entrepreneurship Studies
Windarsari, Wiwin Riski
Management, Universitas Negeri Makassar, Indonesia
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Café Lifestyle And Identity Among Young Coffee Consumers In Makassar Windarsari, Wiwin Riski
Maksimal Jurnal : Jurnal Ilmiah Bidang Sosial, Ekonomi, Budaya, Teknologi, Dan Pendidikan Vol 2 No 4 (2025): April
Publisher : Abadi Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59971/meta-journal.v2i4.337

Abstract

In contemporary Makassar, café culture has become a powerful site of youth identity construction, cultural negotiation, and social aspiration. This study explores how coffee consumption among young people aged 18–30 transcends lifestyle trends to become a medium for performing modernity, asserting cultural roots, and navigating socioeconomic and spatial hierarchies. This research investigates the meanings and experiences embedded in café rituals across diverse social and economic contexts using a phenomenological qualitative approach including semi-structured interviews, participant observation, and digital diaries. Findings reveal that cafés function as identity laboratories where youth strategically curate hybrid selves, blending global coffee aesthetics with local philosophies such as Siri’ Na Pacce and Pappaseng. The study highlights how class and income shape café participation, with phenomena like “menu anxiety” reinforcing symbolic exclusions. It also uncovers new dimensions, including emotional self-regulation through café rituals, gendered expectations of visibility, and the digital extension of café experiences via social media as forms of aspirational performance. Contrary to the universalist “third place” theory, cafés in Makassar operate as contested cultural arenas, simultaneously enabling self-expression and reinforcing structural boundaries. This research advances a decolonial framework for understanding youth consumption in the Global South by centering Eastern Indonesian epistemologies. It calls for inclusive urban strategies that recognize cafés not just as commercial spaces, but as everyday theaters of cultural resistance, belonging, and meaning-making.
Kekuatan Voice of Customer di Media Sosial: Dampaknya terhadap Respons dan Perbaikan CRM Perbankan Windarsari, Wiwin Riski; Zaimar, Fina Ruzika; Haruna, Hasisa; Ridha, Achmad; Mangga, Andi Rahmatullah
Bisman (Bisnis dan Manajemen): The Journal of Business and Management Vol. 8 No. 2 (2025): Juli 2025
Publisher : Program Studi Manajemen, Fakultas Ekonomi, Universitas Islam Majapahit, Jawa Timur, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36815/bisman.v8i2.4344

Abstract

Social media is increasingly serving as a primary channel for customers to voice their banking experiences, including complaints, questions, and appreciation. This study aims to analyze the power of Voice of Customer (VoC) on platform X and its impact on company responses and Customer Relationship Management (CRM) improvements. The study analyzed 1,456 posts from 998 unique accounts addressed to Bank C's official account during August 2025. The results showed that dominant complaints included failed transactions with balance deductions, application disruptions, OTP and verification issues, difficulties contacting customer service, and security and fraud issues. Company responses were generally directed to private channels (DM or phone) using template-based answers. However, personalization efforts were evident in innovative application features, such as transaction notifications, e-statements, and the Bank C keyboard. These findings confirm that VoC is not simply a source of complaints but also a strategic input that can drive system improvements and interaction quality. Practical implications include the need to strengthen social listening, improve the quality of personalized responses, and integrate VoC directly into CRM. The use of AI and automation can also support the initial response process, while maintaining human oversight for sensitive cases. This research was limited to a single banking institution, a single platform, and a specific period, so the results cannot be broadly generalized. Future studies are recommended to involve more institutions, communication channels, and take a longitudinal approach to assess the impact of CRM improvements on customer satisfaction and loyalty.
Mind Over Media: Moderasi Literasi Keuangan dalam Pengaruh Finfluencer dan FOMO terhadap Keputusan Investasi pada Investor Pemula Anastasya, Lidya; Achmad Ridha; Riski Windarsari, Wiwin
Bisman (Bisnis dan Manajemen): The Journal of Business and Management Vol. 8 No. 2 (2025): Juli 2025
Publisher : Program Studi Manajemen, Fakultas Ekonomi, Universitas Islam Majapahit, Jawa Timur, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36815/bisman.v8i2.4367

Abstract

This study examines the influence of finfluencers and fear of missing out (FOMO) on investment decisions among novice investors, with financial literacy as a moderating variable. The rise of social media has made finfluencers and FOMO dominant social and emotional factors in digital investing. Using a quantitative causal approach with SEM-PLS on 100 novice investors from digital platforms, the results show that both finfluencer and FOMO positively affect investment decisions. Financial literacy significantly moderates the effect of finfluencers but does not significantly moderate the relationship between FOMO and investment decisions. The findings indicate that digital investment behavior is driven by the interaction of social, emotional, and cognitive factors, with financial literacy enhancing rational evaluation of financial information. Keywords: finfluencer, fear of missing out (FOMO), financial literacy, investment decision
Professionalism of Accountants in the Digital Era: Ethics, Competence, and Public Trust Adriansyah; Rais, Anisatun Humayrah; Windarsari, Wiwin Riski
Review of Accounting and Business Vol. 5 No. 1 (2025): Review of Accounting and Business
Publisher : Accounting Undergraduate (S1) and Diploma Study Program (D3), STIE EKUITAS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52250/reas.v5i1.1037

Abstract

Introduction/Main Objectives: This paper examines the professionalism of accountants and its role in sustaining public trust in the digital era. Professionalism is viewed not only as technical competence but as a multidimensional construct shaped by ethics, expertise, and adaptability to technological transformation. Background Problems: Accounting scandals, both globally and in Indonesia, have eroded confidence in the profession. Meanwhile, rapid digitalization introduces new risks and ethical challenges, raising questions about whether traditional codes of ethics adequately address issues such as data privacy, algorithmic bias, and cyber fraud. Novelty: This study integrates ethical, technical, and digital aspects into a comprehensive framework of professionalism. The Indonesian context illustrates how cultural values and uneven digital readiness influence professional conduct. Research Methods: A qualitative literature review was conducted using academic journals, professional codes of ethics, and regulatory documents. Content analysis identified recurring themes across ethics, competence, and digital literacy. No primary data were collected, as the research relied entirely on secondary sources. Findings/Results: The findings show that professionalism is multidimensional, combining ethical integrity, technical skill, and digital adaptability. Accountants engaged in continuous learning and digital upskilling are more capable of preventing fraud, ensuring compliance, and maintaining credibility. However, disparities in training and infrastructure in Indonesia limit consistent professional quality. Conclusion: Professionalism in the digital era requires balancing ethics, competence, and digital proficiency. Future studies should employ bibliometric or empirical methods to validate the conceptual relationships proposed.  
Empowering Women Entrepreneurs through Digital Marketing Adoption: A Path toward Sustainable Business Growth Windarsari, Wiwin Riski
Journal Management & Economics Review (JUMPER) Vol. 3 No. 6 (2025): December
Publisher : Malaqbi Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59971/jumper.v3i6.763

Abstract

This study examines how the adoption of digital marketing empowers women entrepreneurs and contributes to sustainable business growth within micro, small, and medium-sized enterprises (MSMEs). Women entrepreneurs often face socio-cultural, structural, and technological barriers that limit their access to markets, mobility, and decision-making opportunities. In this context, digital marketing provides an alternative pathway for overcoming long-standing constraints by enabling wider market reach, flexible business operations, and increased visibility. Using a descriptive qualitative design, this research examines the experiences, motivations, challenges, and empowerment outcomes of women entrepreneurs in relation to the adoption of digital tools. Data were collected through semi-structured interviews with women-led MSMEs from various sectors and analyzed using thematic analysis. The findings reveal that digital marketing adoption is driven by perceived opportunities for market expansion, consumer behavior shifts, and peer network support. However, entrepreneurs face significant challenges related to digital literacy, access to technology, time limitations, and exposure to online risks. Despite these barriers, digital adoption enhances economic, social, and psychological empowerment by increasing income stability, strengthening professional networks, and improving confidence in technology use. Furthermore, digital marketing supports long-term business sustainability by fostering customer loyalty, enabling innovation, and enhancing resilience during market disruptions. Overall, the study underscores the transformative potential of digital tools for advancing women’s entrepreneurial empowerment and business sustainability, while highlighting the need for targeted capacity-building and supportive digital ecosystems.
Green Marketing and Consumer Awareness: Exploring the Link between Environmental Responsibility and Brand Value Windarsari, Wiwin Riski
Journal Management & Economics Review (JUMPER) Vol. 3 No. 1 (2025): July
Publisher : Malaqbi Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59971/jumper.v3i1.764

Abstract

This study explores how consumers interpret green marketing efforts and how these interpretations shape their perceptions of environmental responsibility and brand value. The topic is important because growing environmental concerns and rising consumer demand for sustainability require companies to communicate their ecological initiatives clearly and authentically. However, issues such as greenwashing and vague environmental claims continue to create skepticism, making it necessary to understand how consumers assess the credibility of such messages. Using qualitative methods, including in-depth interviews and focus group discussions, this research investigates the cognitive, emotional, and social processes involved in consumer evaluations of green marketing. The findings indicate that authenticity, clarity, and evidence-based communication are essential for building consumer awareness and trust. Consumers respond positively to brands that demonstrate transparent, measurable environmental commitments and negatively to those perceived as exaggerating or misrepresenting sustainability claims. The study also reveals that emotional and ethical resonance strengthens brand loyalty, while social media discourse influences perceptions of credibility. These results highlight the importance of integrating environmental responsibility into brand strategy and ensuring transparent communication to enhance brand value. Overall, the research emphasizes that authentic sustainability practices are crucial for shaping informed, trusting, and loyal consumers.
Mapping The Impact Of Digital Marketing Strategies On Customer Loyalty: A Systematic Review And Bibliometric Synthesis Wiwin Riski Windarsari
Journal of Studies in Academic, Humanities, Research, and Innovation Vol. 2 No. 2 (2025): December 2025
Publisher : Ponpes As-Salafiyyah Asy-Syafi'iyyah

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.71305/sahri.v2i2.927

Abstract

Customer loyalty is a key determinant of business sustainability in the digital era, yet the effectiveness of different digital marketing strategies remains fragmented across industries. This study aims to identify the most effective digital marketing strategies for enhancing customer loyalty during 2015–2025. A systematic literature mapping combined with thematic and bibliometric analysis was conducted on 11 empirical studies that examined the link between digital strategies and loyalty dimensions (cognitive, affective, conative, and behavioral). The results show that interactive and personalized strategies such as social media marketing, e-CRM, chatbots, and multi-channel integration demonstrate the strongest influence on loyalty. Trust, customer engagement, and satisfaction consistently emerged as mediating factors that reinforce these effects across diverse sectors, including banking, hospitality, fashion, e-commerce, and retail. Effective digital strategies should prioritize interactivity, personalization, and relationship-building rather than one-way information delivery. Their success depends not only on technological features but also on shaping trust and emotional connections with customers. This study contributes by synthesizing cross-industry evidence through a combined systematic, thematic, and bibliometric approach. It advances the state of the art by clarifying which strategies are most impactful and highlighting key mediators, providing both theoretical insight and practical guidance for marketers and researchers in designing loyalty-oriented digital strategies.
Purr-suasion in Action: How Catvertising BoostsBrand Recall through Cognitive Fluency Achmad Ridha; Hasisa Haruna; Fina Ruzika Zaimar; Wiwin Riski Windarsari; Adriansyah
Journal of Economics and Management Technologies Vol. 1 No. 3 (2025): Journal of Economics and Management Technologies
Publisher : Candela Edutech Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63288/jemtech.v1i3.12

Abstract

The Objectives – This study investigates how catvertising, or the strategic use of cat imagery in social-media advertising, influences brand recall through the mediating role of cognitive fluency. The research aims to understand how emotional engagement and cognitive simplicity jointly enhance advertising effectiveness in digital environments. The Methods/approaches – Using a quantitative, cross-sectional approach, data were collected from 100 active social-media users aged 18–35 in Makassar City, Indonesia. Respondents were exposed to simulated social-media advertisements containing or excluding cat imagery and subsequently completed a seven-point Likert-scale questionnaire measuring catvertising, cognitive fluency, and brand recall. Data were analyzed using the Structural Equation Modeling–Partial Least Squares (SEM-PLS) method, consisting of two stages: outer-model and inner-model evaluation. The Results – The results reveal that catvertising has a significant positive effect on brand recall, while cognitive fluency also enhances recall independently. However, the interaction effect between catvertising and cognitive fluency is not significant, indicating that emotional appeal and processing ease operate as parallel rather than moderating mechanisms. The Research Implications – These findings contribute to the theoretical integration of affective and cognitive perspectives in digital advertising research and highlight the importance of emotionally resonant yet cognitively simple designs. For practitioners, the study emphasizes the managerial relevance of incorporating familiar and emotionally appealing visuals to strengthen brand memorability in competitive social-media contexts.
EKSPLORASI PERAN MEDIASI LITERASI KEUANGAN DAN SISTEM INFORMASI AKUNTANSI DALAM HUBUNGAN TIPE KEPRIBADIAN MBTI DAN STRATEGI PENGELOLAAN KEUANGAN MAHASISWA AKUNTANSI Zaimar, Fina Ruzika; Achmad Ridha; Wiwin Riski Windarsari; Adriansyah; Hasisa Haruna
Indo-Fintech Intellectuals: Journal of Economics and Business Vol. 5 No. 4 (2025): Indo-Fintech Intellectuals: Journal of Economics and Business (2025)
Publisher : Lembaga Intelektual Muda (LIM) Maluku

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54373/ifijeb.v5i4.5009

Abstract

erbedaan strategi pengelolaan keuangan di kalangan mahasiswa Akuntansi menunjukkan bahwa penguasaan konsep akuntansi dan keuangan belum sepenuhnya membentuk perilaku keuangan yang efektif. Kondisi ini mengindikasikan adanya peran faktor psikologis dan sistemik dalam pengambilan keputusan keuangan. Penelitian ini bertujuan untuk mengeksplorasi peran mediasi literasi keuangan dan Sistem Informasi Akuntansi (SIA) dalam hubungan antara tipe kepribadian Myers-Briggs Type Indicator (MBTI) dan strategi pengelolaan keuangan. Penelitian ini dilakukan pada mahasiswa Program Studi Akuntansi di Universitas Negeri Makassar dan memberikan implikasi praktis bagi pengembangan pembelajaran literasi keuangan serta pemanfaatan sistem informasi akuntansi dalam meningkatkan strategi pengelolaan keuangan mahasiswa di lingkungan perguruan tinggi. Penelitian ini menggunakan pendekatan kualitatif dengan desain studi kasus. Data dikumpulkan melalui wawancara mendalam terhadap mahasiswa yang dipilih secara purposive berdasarkan variasi tipe kepribadian MBTI, serta didukung oleh observasi dan dokumentasi terkait pemanfaatan sistem dan aplikasi keuangan. Analisis data dilakukan menggunakan analisis tematik melalui tahapan pengodean terbuka, aksial, dan selektif. Hasil penelitian menunjukkan bahwa tipe kepribadian MBTI memengaruhi kecenderungan mahasiswa dalam mengambil keputusan keuangan, namun literasi keuangan dan pemanfaatan SIA berperan sebagai mekanisme mediasi yang membantu mahasiswa mengendalikan kecenderungan kepribadian tertentu. Literasi keuangan memperkuat pemahaman dan rasionalitas dalam pengelolaan keuangan, sedangkan SIA berfungsi sebagai alat pengendalian dan pendukung keputusan keuangan. Penelitian ini memberikan kontribusi teoretis pada pengembangan akuntansi perilaku serta implikasi praktis bagi pembelajaran literasi keuangan dan Sistem Informasi Akuntansi berbasis karakter di perguruan tinggi.
Exploring the Path from Social Media and Entrepreneurship Education to Entrepreneurial Interest: The Intervening Effect of Entrepreneurial Mentality Ummul Khaerani; Novia Fitri Ramadani; Andika Isma; Wiwin Riski Windarsari; Betania Kartika Muflih
Journal of Economics, Entrepreneurship, Management Business and Accounting Vol 3 No 2 (2025): Volume 3, Issue 2, May-August 2025
Publisher : CV. Sakura Digital Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61255/jeemba.v3i2.587

Abstract

This study explores the influence of social media and entrepreneurship education on students’ entrepreneurial interest at Makassar State University, with entrepreneurial mentality serving as a mediating variable. In the context of Indonesia’s economic development—where the number of entrepreneurs plays a critical role—the relevance of entrepreneurship education at the university level becomes increasingly important. A quantitative research approach was adopted using a survey method, involving 139 student respondents. Data were collected through a structured questionnaire measuring four key variables: entrepreneurship education, social media usage, entrepreneurial mentality, and entrepreneurial interest. The analysis results indicate that both entrepreneurship education and social media have a significant and positive impact on students’ entrepreneurial interest. Moreover, entrepreneurial mentality functions as an effective mediator, strengthening the relationship between independent variables and entrepreneurial interest. These findings offer valuable insights for enhancing entrepreneurship curricula in higher education and utilizing social media as a strategic tool to foster entrepreneurial aspirations among students. This research contributes to academic discourse and offers practical implications for educators and policymakers seeking to cultivate entrepreneurial potential in the younger generation.
Co-Authors Abd Muis Achmad Ridha Adriansyah Adriansyah Adriansyah Adriansyah Adriansyah Adriansyah Alisyahbana, Andi Naila Quin Azisah Anastasya, Lidya Andi Ariyani Hardianti Andi Naila Quin Azisah Alisyahbana Andi Rahmatullah Mangga Andi Rahmatullah Mangga Andika Isma Anisatun Humayrah Rais Annisa Ramadhani Anwar Anwar Azlan Azhari Betania Kartika Muflih Betania Kartika Muflih Betania Kartika Muflih Ely Siswanto Erwin Erwin Fina Ruzika Zaimar Fina Ruzika Zaimar Hardiyanti, Andi Ariyani Hasan, Handayani Hasisa Haruna Hasnidar Hasnidar Hery Maulana Arif Hery Maulana Arif Hery Maulana Arif Ilma Wulansari Hasdiansa Indri Iswardhani Isma Azis Riu Kong Chantha Leny Yuliana Lidya Anastasya Lidya Anastasya Mangga, Andi Rahmatullah Marsena Limbong Muh Faidil Negara, Satria Putra Jaya Novia Fitri Ramadani Nulthazam Sarah Nur Aliyah Syarifuddin Nur Fadilah Ayu Sandira Nurhayani Nurhayani nurhayani Rahmat, Muhammad Rijal Alim Raudatul Jannah Rakib Sibiti Rostina S, Samsu Alam Sri Astuti Nasir Sudarmiatin Ummul Khaerani Yusuf, Yulia Yunita Zaimar, Fina Ruzika Zainuddin S